splendid star

Chapter 82 An Chen's First Step into the Internet
Groupon, an American group-buying website founded in November 2008, became profitable seven months later.Businesses have come to the Internet one after another. Affected by this, by the beginning of 11, China's group buying websites also began to sprout.
At this time, An Chen had resigned from his position as general manager of the BJ branch of Shangpin Real Estate. At the invitation of Meng Chenyu, he came to Meng Chenyu's office at "Zhixin Venture Capital" to discuss their entrepreneurial plans.
"Welcome, An Chen!" An Chen opened the door of the office and just came in. Meng Chenyu hurriedly greeted him. He stretched out his hand and said with a smile, "I've been waiting for you for a long time. Your arrival really makes this humble house shine!"
"Brother Meng, you're welcome! I have nothing but enthusiasm for entrepreneurship now, as long as you don't dislike me." An Chen replied in a slightly teasing tone after shaking hands with Meng Chenyu.
"Come on, come on, sit down quickly." Meng Chenyu asked An Chen to sit down and brought over a cup of freshly brewed hot tea, "An Chen, this is the Mingqian Longjing that just came out this year. Come on! How about trying it? ?”
An Chen picked it up and took a sip, and couldn't help but praise: "Well, yes, it is indeed a good tea! It is not only fragrant and sweet, but also green in color and beautiful in shape."
Meng Chenyu smiled and chanted: "The two flags under the Baiyun Peak are new, and the greasy green grows fresh in the spring of the Grain Rain. If you want to compare the West Lake to the West, good tea has always been like a beautiful woman. This was brought to me by a friend of mine in Hangzhou two days ago. Longjing is not only It combines the color, aroma, taste and shape of tea, and integrates famous mountains, famous temples, famous lakes, famous springs and tea. It has been praised by people at home and abroad in ancient and modern times."
An Chen replied with a smile: "I didn't expect Brother Meng to be so knowledgeable about tea."
"One tea creates a world, one leaf creates a legend. Life is like tea, with thousands of flavors." After Meng Chenyu finished speaking, he stood up and walked to his desk, opened the drawer, took out a can of Longjing tea, and said with a smile: "An Chen, you If you like it, I’ll give you a can, go back and taste it slowly.”
An Chen quickly took it and said with a smile: "Thank you, Brother Meng. You're welcome."
After Meng Chenyu sat down, he refilled An Chen's cup. Then he picked up the tea cup and said with a smile: "I have a bowl and send it to the tea lover. Come! An Chen, let's drink tea instead of wine. Let's have a drink first." .”
While the two were sipping tea, Meng Chenyu asked with great interest: "An Chen, have you heard about group buying before?"
An Chen shook his head and replied, "I haven't heard of it."
Meng Chenyu stood up, walked to the floor-to-ceiling window, and said slowly: "An Chen, I have studied your business plan carefully. How about we turn your 'Morning Express Takeout' into a group purchase?"
"A group purchase? But Brother Meng, what I want to do is takeout." An Chen asked in confusion.
Meng Chenyu burst out laughing after hearing this: "Group buying does not affect your takeout business! Takeout is just a part of group buying. At the end of 2008, a group buying website called Groupon appeared in the United States and became profitable after 7 months. At present, Group buying is still a new thing internationally, but as far as I know, group buying websites have begun to appear in our country since this year."
An Chen asked with a confused look on his face: "Brother Meng, can you tell me in detail what group buying is all about?"
Meng Chenyu thought for a while and then explained: "Group buying, as the name suggests, is group shopping. Simply put, it is a shopping method in which consumers unite to increase their negotiating power with merchants to obtain the best price. According to the principle of small profits but quick turnover In principle, merchants can provide group purchase discounts lower than retail prices and provide high-quality services that cannot be obtained by individual purchases.”
An Chen said "Oh", "It's similar to wholesale, right? So what does this have to do with takeout?" An Chen was still confused.
"Let me tell you, your girlfriend Li Siyi's company's e-commerce business adopts a B2C operation model. B2C is an online sales activity carried out by merchants using the Internet. Customers choose to buy the clothes they like by browsing their company's clothing photos. . And our group buying adopts the O2O model, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. To put it bluntly, it is online customer acquisition and offline services."
An Chen lowered his head and pondered for a moment and then said: "I understand. What you mean is that whether it is group buying or Internet takeout, it is actually an O2O model. They are the same, so can we do it together?"
Meng Chenyu looked at An Chen and nodded with a smile: "As expected, we are like-minded people. One point is enough. That's what I mean. Group buying websites can include takeout, and can also include all aspects of our lives, such as theater tickets, Customers can meet their daily necessities and service needs such as hair and body care, KTV, clothing, sports events, catering, entertainment, etc. through group purchases."
After hearing this, An Chen couldn't help but his eyes lit up, and he said excitedly: "How should the group buying website be operated? Where is the profit point? Why do customers choose to use group buying to achieve their own goals and obtain their own services?"
"To put it bluntly, a group buying website is an intermediary linking merchants and customers. It is a new Internet model, and the future is full of uncertainty. Of course, because of its uncertainty, it is full of opportunities and challenges, so it can attract It has attracted the favor of venture capital companies. For later operations, I think we might as well work with merchants to give customers the best price by issuing coupons. For example, if you go for a haircut now, it costs 30 yuan a time. If you go through our group buying website, it may be 15 yuan. You can get a haircut for just money. Do you think it's attractive?" Meng Chenyu analyzed it for An Chen.
"I understand, consumers get coupons through group buying websites, and then go to physical stores with the coupons. This way, they can not only save a lot of money, but also shop around and find the physical store they are most satisfied with." An Chen said excitedly said.
"Yes! That's what I mean. As far as I know, some domestic players have already taken action. An Chen, without further ado, let's start preparations, right?" Meng Chenyu looked at An Chen with expectant eyes.
"Okay, Brother Meng. Then let's discuss the next plan." An Chen said firmly.
"Okay, An Chen. While there are not many group buying companies in the world now, we must do it as soon as possible to seize the market. The Internet develops and iterates very quickly, and the opportunities and dividends are often fleeting." Meng Chenyu's mood also changed. Get excited.
Recruiting technical backbones, building a platform framework, and pre-heating promotion... After a series of intensive preparations, Anchen's "Morning Speed ​​Group Buying" was officially established.
"cheers!"
Meng Chenyu and Yuqing, An Chen and Siyi celebrated the birth of "Morning Express Group Buying" together.
"An Chen, do you want me to resign and join in to help you? I think you are very busy by yourself during this period." Siyi turned her head and asked gently and considerately.
"You, continue to be your e-commerce model first, and learn more from other people's experience. I am still new to the Internet, and there are too many things to learn. I may need to ask you for advice more often in the future!" An Chen While speaking dotingly, he gently held Siyi's hand with his hand, and then continued, "You can join in when needed in the future. After all, 'Morning Speed' has just been established and there is no need for it yet."
Yuqing joked: "Siyi, do you want to stay with An Chen 24 hours a day?"
Meng Chenyu also said jokingly: "Don't worry, Siyi, I'm watching over An Chen, so I can't run away."
After Siyi heard Yuqing and Meng Chenyu's teasing, she pouted and became a little embarrassed.
"An Chen, you have a near-death chance of starting a business. You have to be mentally prepared. I have seen too many cases of entrepreneurial failure in the past few years in venture capital." Meng Chenyu solemnly reminded An Chen.
"Brother Meng, don't worry. Since I decided to start a business, I must have prepared to do it all. When my father was alive, he often told me that in life, we must walk upright and sit upright. As long as we are serious and serious, Do things and be a down-to-earth person, and you will not regret it even if you fail." An Chen's eyes were full of perseverance.
"Well, I chose to stay in BJ after graduation instead of going back to my hometown. In fact, the reason is the same. Try your best while you are young. So what if we fail in the end? At least we will not regret it if we work hard. Are you right? An Morning." After Siyi finished speaking, she tilted her head and looked at An Chen.
Meng Chenyu said with a smile: "Oh, you two are really a married couple, which is rare."
"Isn't it the same for you two!" Siyi replied mischievously, then turned to look at Yuqing and asked, "Yuqing, how is your progress in the postgraduate entrance examination?"
"Well, I have finished the retest and am waiting for the results." Yu Qing replied with a smile.
"You must be fine. Brother Meng, did you know? Yuqing was the top scorer in the liberal arts class in high school, and An Chen was top scorer in the science class every time." Siyi said with a happy face.
"How happy you are. You have the top student in the science class as your boyfriend, and the top student in the liberal arts class as your best friend. You get all the good things." Meng Chenyu joked.
"That's a must, because I'm not bad either!" Siyi replied with a smile.
"You stupid girl. Let's eat quickly, the food will be cold in a while." Yuqing greeted everyone.
(End of this chapter)