splendid star

Chapter 93
I originally wanted to shrink appropriately and temporarily stabilize the basic market in the first-tier market, but Anchen soon discovered that Chensu's share of the first-tier market continued to decline uncontrollably, especially the market size at BJ headquarters was getting smaller and smaller. , An Chen was very anxious.
Sure enough, the shopping mall is like a battlefield. If you don't advance, you will retreat. He originally thought that he would withdraw from the advertising war and the financing war and hold on to the current position for the time being. However, he did not expect that what followed was a series of defeats, and the situation took a turn for the worse, which caught people off guard.How to reverse this situation of being passively beaten in one fell swoop has become the most urgent problem that Chensu needs to solve now.
Thinking of this, An Chen decided to go to Meng Chenyu to discuss countermeasures, so he drove to Meng Chenyu's company.
After the two met, An Chen told Meng Chenyu about the difficulties Chen Su was facing and his worries about the situation.
Meng Chenyu pondered for a while and then said: "An Chen, actually I have been thinking about this problem for a long time, and I am also looking for a solution." After Meng Chenyu made up his mind, he continued, "What is group buying? To put it bluntly, it is an intermediary. Connected to merchants, one end is connected to users. Only by attracting good merchants and forming word-of-mouth and agglomeration effects will more users come to visit us. But now, the merchants we cooperate with Chensu only have a few brand stores, and most of them are It is a sub-brand in the industry, so it is understandable that users choose to give up. Therefore, what we need to consider most now is how to attract more brand merchants to cooperate with Chensu."
An Chen thought for a moment and said: "Brother Meng, why are we thinking about how to passively attract high-quality merchants here? We can actively look for them!"
"Search actively?" Meng Chenyu obviously didn't expect An Chen to answer like this, "What are you going to do?"
"We can adopt a local promotion model, that is, send more salesmen to proactively look for merchants, visit them one by one, discuss cooperation, and change from passive to active. After all, Chensu has done a lot of advertising before, and its influence is still there." An Chen stood up and explained his point of view.
"An Chen, your words woke me up! Well, if you want to grow, you really need to push the ground. No matter how much advertising you put, it's not as good as an offline team with execution ability. But..." Meng Chenyu knew the ground push It is indeed a feasible method, but now there are not many bullets in his hand to throw at Chensu. How to quickly raise more funds to solve Chensu's urgent needs is something he urgently needs to consider and solve. question.
"Brother Meng, are you having any difficulties?" An Chen asked eagerly.
"If we do local promotion, it means that we need to recruit a huge team and a lot of salesmen, so I have to step up financing." After Meng Chenyu finished speaking, he lowered his head and walked slowly to the huge building. In front of the floor-to-ceiling window, I looked out the window quietly, looking particularly heavy.
Seeing that Meng Chenyu, who had always been confident about his funds, was now in a difficult situation, An Chen had a premonition that Chensu's future was not good.He slowly sat back on the sofa and continued to think about Chensu's way out.
After a while, Meng Chenyu turned around, looked at An Chen and said firmly: "An Chen, just lead the team and push it. You don't have to worry about the funds. I'll take care of everything!"
"Brother Meng..." An Chen stopped talking.
"You don't need to say more, hurry up and lead your team to seize market share!" Meng Chenyu walked up to An Chen and gently patted his shoulder.
"Okay! Brother Meng, I'll leave first." An Chen looked at Meng Chenyu's resolute eyes. He felt the pressure on Meng Chenyu's shoulders, and naturally he also conveyed the message of trust and trust through thick and thin.An Chen understood that at this time, Chensu was adopting the land push mode and could only succeed but not fail.
After returning to the company, An Chen immediately began to recruit a large number of salesmen and formulated strict reward and punishment measures.This rapidly expanding team of salesmen was assigned to every corner of BJ to sweep streets and visit strangers.At the same time, An Chen also personally led the salesmen from BJ headquarters to take turns discussing cooperation with high-quality merchants.
Hard work pays off, and through the joint efforts of the entire company, Chensu has received more and more high-quality orders, user traffic has also increased, and market share has rapidly rebounded at a speed visible to the naked eye.
"An Chen! It seems that we made the right move in this move!" After a hard battle, they met again. Meng Chenyu said with relief after serving An Chen a full cup of tea.
"Brother Meng must be credited with this matter! If you hadn't withstood the pressure and secured financing, the consequences would have been disastrous. How could we have turned around today." An Chen said as he picked up the tea cup, "Come on! Brother Meng, I I’ll give you tea instead of wine.”
"An Chen, we brothers, please don't be so polite. I watched Chensu get to where it is today step by step. As venture investors, we are actually in the same boat." Meng Chenyu said in a profound voice.
"I hope Chensu can survive this disaster safely this time." An Chen said slowly, his eyes fixed on the teacup in his hand.
After hearing this, Meng Chenyu patted An Chen's shoulder and did not answer.During this period, everyone was under a lot of pressure, but the efforts were finally not in vain. At least the results are good so far.
It's a pity that such good days did not last long, and a new situation appeared in Chensu.
"Mr. An, several brands have already terminated cooperation with us!" An Chen's assistant Xiao Xie hurried to the general manager's office. While reporting, he handed a report to An Chen, "Mr. An , you see, these are the only companies that just called me this morning to say that they want to terminate their cooperation with Chensu."
"How could this happen?" An Chen asked in shock after reading the report.These companies are all leading merchants in various industries, and they have worked hard to win them by visiting one by one. If they all choose to withdraw, Chensu will lose a lot of market share.
"I know, you can go out first." After An Chen sent Xiao Xie away, he immediately picked up the phone: "Mr. He, hello, this is An Chen from Chensu Group Buying."
"Mr. An, hello."
"Mr. He, I would like to ask why you chose to withdraw from the cooperation with Chensu? Aren't we two very happy to cooperate? If you have any difficulties, just bring it up. As long as I, Anchen, can do it Yes, absolutely. Chensu still sincerely hopes to continue to cooperate with your company." An Chen said straight to the point.
"Mr. An, I'm really sorry. Your Morning Express has indeed brought me some value, but compared with those leading group buying, your traffic is still too small. Besides, we receive many group buying companies every day. My subordinates Those employees who train this today and that tomorrow have long been fed up, so I not only terminated cooperation with you Chensu, I also terminated cooperation with many other group purchases, leaving only a few group purchases with high traffic. ." When Mr. He said this, he paused and continued, "So, Mr. An, please be more considerate of my difficulties, Mr. He!"
"Okay, I understand, Mr. He, our business cannot be done without righteousness. I hope that our two families can have the opportunity to cooperate again in the future." Seeing that Mr. He said this, An Chen couldn't force anything more. , I could only reply politely.
"Well, if I have the opportunity, I will give priority to cooperating with Chensu." Mr. He replied.
After hanging up the phone, An Chen called several other big brands. Everyone said the same thing. Basically, they disliked their low morning speed traffic and low value of cooperation.
Just when An Chen was at a loss what to do and extremely agitated, marketing director Xiao Gao walked in.
"Mr. An, I discovered something bad."
"Say!" An Chen replied loudly, making Xiao Gao tremble.
"The coupon Long Xiantai gave us for Chensu was 150 yuan, but the coupon for the red dates group purchase was 160 yuan. As a result, the users all went to them. The same is true for some merchants, but the difference is not It's very big, only a difference of ten or eight yuan." Xiao Gao reported carefully.
"I understand. Xiao Gao. In this case, you go and prepare first, and we will meet Mr. Wu from Long Xiantai later to see what he means."
"Okay, Mr. An." Xiao Gao said and went out.
An Chen and Xiao Gao came to Longxiantai to visit Mr. Wu. An Chen walked up with a smile and said, "Hello, Mr. Wu, sorry to bother you."
"It's okay, please take a seat." After An Chen and Xiao Gao sat down, Mr. Wu continued, "I knew you, Mr. An, would come to see me sooner or later."
An Chen smiled and replied: "It seems that everything is within Mr. Wu's expectation and control. I came here this time just to sincerely ask Mr. Wu why the coupon you gave Chensu is 150 yuan." , but the coupon for red dates is 160 yuan. If you do this, our Chensu business will be out of business."
"Mr. An, in fact, you really can't blame us, Long Xiantai, for this matter. In fact, we gave them 150 yuan, and the 10 yuan was returned to us by them." Mr. Wu explained slowly.
"You mean they give you 10 yuan for each coupon? Then what are they trying to do?" An Chen asked doubtfully.
"No, isn't this equivalent to group buying in RMB! Who wouldn't want to take advantage of the bargain? To be honest, even our employees within the company are now snapping up coupons on Jujube!" Mr. Wu said with a hint of satisfaction. .
"Okay, Mr. Wu, I understand. I'm sorry to disturb you. I'll go back and discuss it with the team. You go ahead first." An Chen stood up and prepared to leave.
"Okay, Mr. An, please go slowly. I'm still very busy, so I'll see you two off not far away." Mr. Wu also stood up and replied.
After leaving Longxiantai, Xiao Gao asked An Chen in a low voice: "Mr. An, if you play the game of red dates, wouldn't you just injure the enemy [-] and lose a thousand to yourself! What kind of medicine are they selling in the gourd?"
An Chen sighed and replied: "Xiao Gao, have you seen the cruelty of the mall now? To be honest, I don't understand it very well. Why don't you go back later, I have something to deal with."
After Xiao Gao left, An Chen drove straight towards Meng Chenyu's company.
After An Chen explained the whole story, Meng Chenyu thought for a while and said, "An Chen, they are forcing us to fight a subsidy war! What should we do? Do you think we should fight this war?" Meng Chenyu asked An Chen.
An Chen also had no idea for a moment, so he lowered his head and did not reply.
Meng Chenyu thought about it and continued after the meeting: "How about we give Long Xiantai a 15 yuan subsidy for each coupon, and each coupon for Chensu group purchase is 165 yuan."
After hearing this, An Chen quickly raised his head and asked worriedly: "Brother Meng, do we really want to get involved in this battle? We can afford it with the red dates, but with the amount of funds we have, I'm afraid we will all run out soon." !”
Meng Chenyu replied: "An Chen, we are riding a tiger now! If we don't fight this subsidy war, we will die faster. If we fight, we may still win."
"Win? What should we win with?" An Chen asked hurriedly.
"Now financing depends on sales. Only when sales increase, can Chensu have the capital to continue discussing financing!" After Meng Chenyu finished speaking, he let out a long sigh.
"Let me think about it again. Brother Meng, you get busy first, I'm going back."
After leaving Meng Chenyu's office, An Chen did not return to the company, but drove to the suburbs.He really didn't want to continue to be involved in this money-burning group buying war, but he hadn't thought of another way out for a while. At this time, he wanted to get out of this chaotic mess and stay alone for a while.
Besides, Yu Yang was sitting in the office and busy working. At this time, a salesperson under him walked in: "Mr. Yu, there is something I want to report to you."
Yu Yang replied: "What's the matter, tell me."
The salesman thought for a while and said, "Mr. Yu, I found that something is wrong with Xiao Lu recently."
"What's wrong?" Yu Yang raised his head and asked.
"He just finished a meeting in our company this morning, and now he is going to have a meeting at Shaoyao Group Buying." The salesman whispered back.
"How did you know?" Yu Yang asked hurriedly.
"To be honest, a fellow villager of mine works at Shaoyao Group Buying, and he asked me what was going on!"
"That's it, okay, I understand, you go ahead and do your work first."
"Oh," the salesman said and turned to leave.
"Wait, thank you for telling me all this. The company needs such good employees. Work hard and the company will not treat you badly." Yu Yang said with a smile.
After hearing this, the salesman couldn't help being happy and hurriedly leaned over and replied: "Thank you, Mr. Yu. By the way, please don't tell Xiao Lu that I was the one who tipped you off!"
"Don't worry, I'm not stupid." Yu Yang replied with a smile.
After the salesman left, Yu Yang couldn't help but burst into laughter, eating everything inside and outside. Isn't that the same person he once was?Looking back at the shameful and angry experience of being fired from the company when he opened a private order, he felt relieved immediately when he looked back at it from a different perspective.
After clearing his thoughts, Yu Yang called Xiao Lu: "Xiao Lu, where are you?"
"Mr. Yu, I'm handing out leaflets outside!" Xiao Lu replied.
"Come to my office right away." Yu Yang said.
"Now?" Xiao Lu asked reluctantly.
"Yes, right now." Yu Yang replied firmly.
"This? Okay." Xiao Lu replied hesitantly.
After hanging up the phone, Yu Yang quietly waited for Xiao Lu's arrival in the office. As a result, half an hour passed, and an hour passed, but Xiao Lu was still nowhere to be seen.
Yu Yang called again: "Xiao Lu, where are you?"
"Mr. Yu, I don't want to do it in the morning, please let me know." Xiao Lu replied.
Yu Yang teased: "If I guessed correctly, you were in a meeting at Shaoyao Group Buying when you answered my first call, right? It's tiring to run back and forth, isn't it?"
"Mr. Yu, how do you know?" Xiao Lu asked in panic.
"Chensu doesn't welcome doppelgangers like you, so hurry up and leave!" After Yu Yang finished speaking, he hung up the phone with a bang.
(End of this chapter)