Marvel: I traveled through time a little early

Chapter 38 PepsiCo
The next day, Paul sent Pepsi-Cola company information.

Pepsi-Cola is headquartered in New York and has only about one-tenth of Coca-Cola's market share.It was not until later that PepsiCo used the strategy of increasing volume and reducing prices to secure the low-end market.

Many poor people, especially black people, drink Pepsi-Cola for cheap, so it is also called Black Coke.

Later, PepsiCo wanted Coca-Cola to acquire it three times, but unfortunately Coca-Cola did not agree.This situation lasted until after World War II, when Pepsi-Cola gradually caught up with Coca-Cola.

By appointment, George met with Bradham, the current owner of Pepsi-Cola, this afternoon.

"Hello, Mr. Bradham."

"Hello, Mr. George Orwell. You have been everywhere in the news today, and I have read your book "Of Mice and Men"."

"Thank you for your support. I'm here today because I also like drinks, so I want to see if Mr. Ham is willing to sell some shares."

Ham saw the young man in front of him and thought that his words were really direct.If you like drinks, shouldn't you invest in Pepsi-Cola?Well, it seems that the other party is indeed a major shareholder of Coca-Cola.Is it possible that he still wants to merge the two companies?It's not impossible.

"As far as we know, Mr. Orwell seems to be a major shareholder of Coca-Cola, right? I don't know why he is still interested in our company?"

Because changes in shareholders of listed companies need to be announced, this cannot be hidden from others.

"Oh, you also said that I am just the major shareholder. I want to have my own beverage company."

Ham thought to himself, this is exactly the model of the nouveau riche. Everything he likes should be his own.

Then, George continued: "I am quite optimistic about Pepsi-Cola, and I have some ideas of my own. I have no interest in helping others make money, so if possible, I would like to start my own beverage company. Of course, for the enterprise To the original entrepreneurial team, I have always advocated that you should continue to manage the company. And I will leave you 10% of the shares. How about it?"

Then George made an offer of 120 million to acquire 75%. In fact, during this period, George had asked Paul to collect 7% in the stock market. Excluding the shares lost to the management, if he could get them all, he could arrange to withdraw. Market.

Finally, after discussions between Ham and other shareholders, three days later it was finally agreed that PL would acquire Pepsi-Cola.Next, we have to complete delisting and other work.

George did not make too many changes to Pepsi-Cola. His opinion on Ham was to reposition Ham from a younger perspective. He also drew the blue packaging of Pepsi-Cola a hundred years from now.This was also Pepsi-Cola's own strategy after World War II.There is also the slogan, "Pepsi makes you happy."

Even if he follows the original trajectory, George will definitely make a profit. As for the can, it can be made now. However, one is that George has not registered a patent, and the other is that if there is a chance, he can complete the layout himself. .It’s just that the funds are still limited right now, so I won’t consider it for the time being.Wait, that's okay.

Things in New York are basically settled now. On the [-]th, George came to MIT to register for admission.University life officially started, but George did not choose to live on campus. Instead, he bought a three-bedroom apartment next to the school.Just bring your bags and check in.

On that day, George just took out some of his commonly used things from the space and placed them, and filled the refrigerator with ingredients.There is no permanent nanny here, so I can only cook by myself.Fortunately, George has superb cooking skills, so he doesn't have to worry about eating at all.

School No. [-] officially opened. The first two years were preparatory knowledge, so it was flexible. Moreover, George had studied some knowledge in the library when he was in Washington, so he quickly surpassed the regular pace and then went to study other things. Preparatory knowledge.

Anyway, with George's current learning ability, these are nothing at all.Just like this, George would send five avatars with different appearances into the school library every day to learn other subjects.

In this way, George An was a good student in school for a few days.

On September 9th, George received a call from Paul: "Boss, I just received a call from Mr. Groman, the vice president of the Bank of America. He sent you an invitation. Inviting you to attend 14 There is a charity auction party to be held in New York on the evening of the 18th. He said that many high-class people will be there that night, and it will be a good opportunity to meet many friends. You must come."

"Well, okay, I understand. Send the invitation directly to my home."

"Okay, boss."

George put down the phone and couldn't help but think that someone was looking for him through Groman, and this person's status was not low.Then why is he looking for himself?He must have taken a fancy to what he had in his hands.In his own hands, he has now obtained patents and is known to outsiders. The only ones worthy of others' attention are three battery patents and the electric starting technology of cars.George's original plan was to wait until December to discuss the matter.

Because at the beginning of this year, General Motors' stock split at a ratio of 10:1. After the stock split, each share was US$42. Durant, who owns at least several million shares of General Motors, became one of the richest people in the United States. But then in April, auto stocks began to lead the market in decline—just as stocks with the latest technology always do in the market.Originally, Durant could wait patiently for the end of this decline, but out of the desire to protect his investors and employees, he stubbornly tried to support the market alone.

And this naive approach, as Alfred P. Sloan, another important figure at General Motors, said.His chances of success were as slim as standing at the top of Niagara Falls and trying to stop the falls with his hat.

Durant began buying GM stock on the exchange and paying margin to amplify his purchasing power.In those days, you only needed to pay 10% of the stock price as a margin to buy stocks, and the brokerage company would advance the shortfall.

This approach is of course a huge profit when the stock price rises, but if the stock price falls.In 1920, when almost every stock was falling, brokers would demand more and more collateral. If the client did not have collateral of sufficient value, the broker would sell his stock at a low price. , the customer will not suffer huge losses.In this great game, the rules of the game have always been the same - risks and rewards match.

But by the end of October, GM's stock price had fallen to $10 per share.By May 17th, the stock price was only $10, which was 14/4 of the price in April. Durant, who was once extremely wealthy in name, has now reached the end of his life.

But Durant wasn't a pathetic guy, and he didn't tell anyone he was in trouble.But Wall Street has long been the world's biggest rumor mill, and GM's other investors, such as DuPont and Morgan Bank, had heard about it and demanded that Durant tell them the truth.

Finally, on November 11, Durant told the truth.At this time, Durant had a notice in his hand requesting an increase in deposit, requiring Durant to pay a deposit of US$16 when the market opened the next day, but this could only enable him to barely pass.

Unfortunately, the next day, GM's stock fell again to $13.5, triggering a new avalanche of margin calls for Durant.

Morgan Bank and DuPont knew that if Durant could not hold on and sold his General Motors stock on the market, it would be disastrous for their interests in General Motors and for the entire General Motors Company.

So, it decided to help Durant and rescue him from his well-intentioned folly by lending him enough money to pay the deposit and pay off his debt to his agent.As a result, they succeeded in preventing a major crisis that was almost certain to occur, but Durant lost almost all of his GM stock, a total of 300 million shares - which became the assets of Morgan Bank and DuPont.

In fact, there is a conspiracy here. The DuPont family is setting up a trap for Durant and wants to replace Durant as the president of General Motors.Because after Durant left GM, the DuPont family quickly took over the board of directors, and Morgan Bank obtained most of Durant's shares.

They both win and Durant is out.George's original plan was to take a ride and begin slowly buying GM stock in November.

Durant likes to see this situation the most, because George is equivalent to him bailing out the market.In other words, George went directly to Durant to talk and asked him to use his stocks as collateral to lend him money.

At this time, George took out the battery and electric starting technology to talk to the two chaebols.It is equivalent to exchanging the immediate profits for an opportunity to join a chaebol.

However, now that George's plan has not been implemented, someone has begun to take action.Compare Leland and George from Lincoln and you can see the difference.

Leland also found George through Groman, but Groman only had someone call him to inform him.This guy, please help me with the invitation directly.This shows that the identity is different.

As for why George guessed it was General Motors or even the Morgan family, that's very simple.Because the nickel-iron battery was invented by Edison before, and behind Edison was the Morgan family.In the past, they didn't pay much attention to the battery because it had too many shortcomings, but just for its application in the automotive industry, they would earn a large amount of patent royalties every year.

And as a complete product, as a big chaebol, there is no shortage of think tanks, and we can definitely see the future prospects.So no surprise, someone from General Motors should be dating me.I just don’t know who will come.

After taking leave from school, George returned to New York in the afternoon on the 15th.Now that I'm back, I just arranged to go to the stock exchange tomorrow and try to buy some GM shares. In this way, I can also express my intention to cooperate.

So, the next morning, George, accompanied by Paul, came to the trading company.After getting off the car, George looked across.Because opposite the New York Stock Exchange is the Morgan Bank, the building is also quite grand.

Entering the box, he was still the broker he arranged before. The opening price in the morning was 16.5 yuan per share, and there were a large number of sell orders. George bought 12 shares at this price before 20 o'clock and paid a deposit of 40 US dollars. George It is estimated that the shares in his hands now account for about 0.8% of General Motors, which has raised General Motors' stock to 17 yuan per share.

Because George knew that he didn't have time to slowly collect stocks. Since he couldn't do it secretly, he just made it clear. Fortunately, Durant was in front of him now, so the pressure was not there. It will be huge.As for whether he would disrupt the other party's plan and suffer retaliation, George was not afraid of this for the time being.I also bought it with real money, and I will see if I can buy more in the next two days.Anyway, the previous 5000 million was also prepared for this time.

(End of this chapter)