American Fortune Life

To say that this year is the most outstanding game, the game that has attracted the most attention is undoubtedly "Fruit Swordsman". A lot of games that love crazy mobile phone users must install.

"Previously, games were released on physical media, such as CDs, which made game development companies have to rely on game distribution companies. Now selling games in digital form eliminates the need for middlemen, and we can truly benefit Maximize, I believe the company's profits will be even greater in the future."

Andy is quite concerned about the fact that the total sales volume of "Minecraft" has reached 80 million U.S. dollars, but the net profit is more than 10 million U.S. dollars. The key is that the cost of the CD carrier and the game publishing company also have to share part of the profits. I'm a little upset.

Take a look at "Fruit Swordsman". It's only been two months. The downloads of IOS system and Symbian system are all ranked first. Although the sales volume of Ai Crazy mobile phone is only more than one million units, it is almost more than 90% of the mobile phones. Downloaded the paid version of Fruit Ninja, a mobile game specially developed for touch screens.

The iCrazy mobile phone of the IOS system alone brought the company nearly 3 million dollars in profit in two months, and the profits of other versions were slightly worse. After all, the touch screen is not a mainstream setting, but it also earned almost 100. Thousands of dollars.

Such a simple mobile game can bring so much profit in just two months, and it is still bringing in a steady stream, which has to make other Silicon Valley companies look sideways when they see the news.

"Boss, our free version has already found an advertiser through Miss Emily, and currently it can only bring us 10,000 dollars in advertising revenue per month." Blair said to Andy with a weird expression.

"Hehe, the free version of Chineseization, advertisements + in-app purchases, there is no way. They are all spoiled by free resources, and they won't spend money to download and purchase games at all, but the game needs to be censored to seize the market first. Bar."

Andy is also mentally prepared for this. If he doesn't do free ones, there will be various cracked versions on Tianchao's network. It's better to add some advertisements and get some in-app purchases to earn some money. Although The profit is pitiful, but it is still meat, and mosquito meat is also meat. It is really helpless to make such a bad policy.

Then, the "Temple Run" development team was asked to show the results of their labor. After a short run, the effect was still very good, and Andy was quite satisfied, at least not worse than the previous version.

Because the main 3D game engine has been solved, the next development work will be faster and smoother. "Madden Xtreme Skiing" and "Super Monkey Ball" are also progressing very well.

To Andy's surprise, the development of "Candy Crush Saga" has been completed. It has only been a month since he proposed this plan, and it is ready to be uploaded to the APP store and started selling.

Well, although the program and screen of this game are relatively simple, the most important thing is that the level design takes a lot of effort, but the development team of this Candy Crush Saga also has a way. A development team of five people spends two hours every day on Think about the levels together, join the game when you think about it, and let this group of elites make 100 levels in a month, and this kind of thinking collision is still not over. Their goal is 1000 levels, full of ambitions.

Andy held a beautiful picture in his hand, looking at the images of birds in different colors and shapes, as well as the background picture to be used in the game,

Very satisfied.

"Yes, the painting is really good, this is the effect I want."

Shanil Dior, who stood out from many competitors in the company to take over the "Angry Birds" project, finally relaxed. To be honest, all the project teams in the company were a little afraid of this smiling man sitting on the chief seat. young boss.

After all, my boss is too talented and evil, he has made the game plan so detailed, as a subordinate, if he can't do it well, it really shows his incompetence.

"Boss, if you are satisfied, then we will officially launch this project next step." Shanier said with a dark breath.

"Yes! Details, every detail must be refined, as the company's main game next year, I can't take over rough production.

Blair, I think we should also hold a new product launch conference, invite our paid game users to take part in the event, and invite journalists to help with publicity, and maybe we can also sell tickets in the future. "

Hearing the boss's words, everyone also smiled. They all thought of Jobs who promoted his mobile phone. The so-called Apple's new product launch was just because Jobs wanted to use his fame to promote the product, but the effect was really good. Yes, in this way, many technology companies are also optimistic about this promotion model.

"Hehe, Boss, you are much more attractive than Jobs. After all, the response and influence of these games in the market are very large, and at the press conference, in addition to the introduction of new products, the keynote speaker is also the focus of everyone. After all, All gamers are still very curious about you, the creative director, boss.

Video games themselves are the ninth art. Boss, you can be like an artist, endowing products with your own thoughts, soul and personality, so that games are not just entertainment, but also have warmth and emotion. "

Blair is very satisfied with his current status and life. When he first applied for the job, he would have thought that the company would develop to its current scale.

Other people in the conference room also nodded and agreed, which made Andy shake his head and laugh, but his mood was extremely comfortable. He liked the feeling of control more and more. Sure enough, money and power are addictive!

"Although mobile games are a newly mined gold mine, if you really want to deepen and expand this industry, the capital threshold will become higher and higher in the future. I will not withdraw funds from the company, and I hope everyone will work hard with me To grow Mockingjay Games beyond the size of giant companies like EA."

In fact, game companies are already on the track of rapid development. As long as the game itself has commercial value and appeal, the company's profits can be guaranteed. Andy, the boss, is not short of money himself, and will not draw blood from the company. He has ensured that the game company has enough funds to develop new products and operations. Only then has the market value doubled and he has become the most dazzling new star in the game industry.

After the meeting was over and everyone left, Andy didn't stay any longer, but walked through the corridor with his assistants and bodyguards, and turned a corner to the building on the other side, Liberty City Software Application Store.

In order to prevent Apple from developing its own APP trading platform, all the publicity fees allocated by Andy to the mall have been spent, and the effect is quite obvious. From the beginning, there are only a few APP applications suitable for the IOS system. Apple announced the application development kit Within a week, the number of applications increased to 500. Although 90% of them are free mini-programs, the Liberty City APP store has established a unique position among the users of iCrazy mobile phones.

In the following time, after investing in publicity expenses, the number of software applications based on the IOS system increased to 2,500, and the cumulative downloads of the mall also exceeded 100 million a few days ago.

At that time, Andy also specially asked Michael Wright to lead the whole company to hold a celebration reception. Although he did not come to the scene, he also sent greetings to all the staff via video connection.

"Boss, the proceeds from the sales of the application software for the first month have all been credited to the account, and there is no mistake. Every programmer has received the money." Michael reported to the boss who was checking the data sheet.

"Well, it's a good job. Although it's a little troublesome, the first month is also the first time to establish trust with various developers. We must do a good job in service. Our platform is a service provider. Don't do that. The thing about bullying customers is to do a good job of service from the very beginning, and to win over these excellent software developers and individuals. Even if Apple develops its own platform, it will only compete with us as a latecomer.

When we were in Liberty City, we focused on services. Apple controlled the hardware, the software plus the platform, and it was a closed loop system. It was inevitable that there would be stupid tricks. Originally, Jobs was very ugly, hehe, plus a group of vampire directors. , I'm looking forward to them defaulting on hitting Liberty City. "

The data sheet in Andy's hand raised his head, with a mocking smile on his lips, and a cunning and bright light in his eyes. )!!