Born to Run

Chapter 345: Endorsement

Yenching in December is already showing a deep chill.

Early in the morning, Ye Qin walked out of the back door of the school wearing a feather suit, and got directly into a black Volkswagen parked on the side of the road.

Sitting in the warm passenger seat, Ye Qin looked at the clean and brand-new interior, and couldn't help but gently wipe it with his hand.

In the driver's seat, Chen Zhongzhou patted the steering wheel lightly, raised his eyebrows, "Want to drive?"

"Yes!" Ye Qin used to turn on the radio and tuned a Yanjing traffic radio channel. It happened that a piece of clear spring music came out of the car stereo, which made people feel an indescribable sense of happiness.

Few men don't want to drive, especially when he has not been tortured by traffic jams and long-distance rushes, the feeling of owning a car and being able to ride at will is really looking forward to it.

"If you want to drive, go to test your driver's license," Chen Zhongzhou laughed happily, "Anyway, it's a car for you."

"forget it."

Speaking of taking a driver’s license, Ye Qin immediately leaned his head on the backrest behind him, "I want to learn, but now I can’t spare so much time."

"It’s very easy to find a coach to teach for a period of time." Chen Zhongzhou heard Ye Qin’s excuses, and he explained, "It’s not as difficult as you think. The key is to be able to drive. Don’t have any accidents. I really want to take it. Driver's license is not troublesome."

At this point in time, there are not as many domestic cars as later generations, and the driving test is not so strict. Many ordinary people can buy a driver's license for more money. The most important thing is to be able to drive.

"Let’s study again when I retire."

Although Ye Qin was a little excited about driving, especially this Volkswagen Passat, which was the first transportation vehicle he received as a spokesperson, he finally convinced himself not to consider issues such as driving licenses.

Without a certificate, he can still control it. If he can go on the road with a certificate, he will not be able to withstand the temptation to drive and eventually sit in the driver's seat.

Although I really drive by myself, there may not be any problems, but Ye Qin can still handle this point. I am an athlete now, and my focus is not on this, so I try to eliminate distractions as much as possible.

"Then learn again after retiring."

Chen Zhongzhou smiled and nodded, the accelerator on his foot was also slightly loosened, and the speed was lowered.

Among the athletes he has seen, although Ye Qin is young, he is the one who sees his career most clearly. He is rational, humble, not arrogant or impetuous, and he can always know what he should do the fastest. .

Moreover, most of the decisions and decisions made are based on their own sports life. Not to mention young athletes like Ye Chin, but many old athletes who have experienced significant declines in physical fitness and fitness in the later stages of their careers. There is no way to do this.

Knowing that it takes a familiar period of time between learning to drive and being proficient in driving, and that the probability of accidents during this period will be high, Ye Qin can directly dispel the idea of ​​driving.

I like spicy and heavy foods. In order to maintain good physical fitness and body shape, the standard nutritious meals can be eaten with relish these years.

Chen Zhongzhou sometimes thinks, probably, people’s experience and environment are quite different, and the final character is also completely different. Yeqin is now receiving a high degree of attention in the national team, but he doesn't seem to feel much about this, except on the court, his usual performance is not much different from those young athletes who have just joined the team.

This is the same mentality, from Feng Shuyou to Yu Weili, Randy Hunter and himself, all like this young man.

The proud side will always only appear in the game, usually in private, still humble and respectful, and occasionally encounter some training methods mentioned by coaches, and will take out paper notes, discuss with myself, and constantly ponder.

After more than a year of getting along, some people say that Ye Qin depends on talent to achieve the present, but in Chen Zhongzhou's view, talent is the prerequisite, and the most important thing is to truly display this talent.

Probably, it is precisely because of this that Yeqin was able to be valued and excavated after entering high school, and then quickly stood out.

The Passat car circulated around the viaduct for forty to fifty minutes, and soon the two were in a Volkswagen store. As soon as they got off the door, there were already many middle and high-level leaders and staff of Volkswagen waiting there.

Ye Qin and Chen Zhongzhou came here today to promote the brand of the Volkswagen Passat that they just drove. The activities to be coordinated in the later stage have not yet been fully released, but some early posters and advertisements have begun to catch up with the time point. .

The Passat brand endorsement advertisement was received by the Tianguan Center for Yeqin. The overall positioning is already a relatively high-end car brand, at least compared to the endorsement of Maxima that Liu Yangyu initially accepted.

Of course, Liu Yangyu's current car endorsement has also been changed from Maxima to Volvo. As the athletes get better and better, their reputation is getting bigger and bigger, and their value is also higher and higher.

At the beginning of this year, the Tianguan Center was going to receive a small commercial for Yeqin. Finally, under Randy Hunter’s preparation for training and other reasons, he finally asked the Tianguan Center to receive Yeqin’s advertising and endorsement. Postponed.

And this measure finally proved the absolute correctness. In just ten days before and after the World Championships in August, Ye Qin's value has been rising steadily.

By the end of the National Games in October and the East Asian Games in November, Ye Chin’s value skyrocketed more than ten times. Some small and medium-sized enterprises who originally wanted to take a gamble to try their luck are basically no longer eligible to join the game. .

Those who can be valued by the Field Management Center are basically the leaders of large domestic enterprises, or giants of Sino-foreign joint ventures, and so on.

Because Ye Qin and Liu Yangyu are both track and field athletes, there is a certain degree of overlap. Many large companies that originally intended to be Liu Yangyu have also shifted their goals from Liu Yangyu to Ye Qin.

After all, from a domestic perspective, Ye Qin's popularity is still not as popular as Liu Yangyu at this time. The gap between an Olympic medal and the world's number one in the IAAF men's 110-meter hurdles all year round is still not so easy to smooth out.

But internationally, Yechin’s influence is not inferior. The men’s 200 meters and men’s 400 meters are naturally more influential in the world. Asian athletes who have set off in Japan, South Korea and Asian countries can win the sprint world championship. The boom is even more violent.

The influence of mainstream events is not covered. The first Asian world sprint champion, even if it is 200 meters, can make a big wave. In addition, Yechin's competitiveness in the 400 meters is not weak, and the saying "Asian version of Michael Johnson" is widely spread.

It is said that several universities in Japan have carried out detailed technical research and analysis on Ye Qin, and they have done a lot of topics from selection to training to competitions. Many people are wondering what the peak performance Ye Qin can achieve in the end. After all, according to the natural laws of the human body, Ye Qin has not yet reached the peak of the body.

Entering the Volkswagen 4S store, Chen Zhongzhou was quickly squeezed in again, and a professional team quickly rushed in. First, he put makeup on Ye Qin, and then the director and creative director in charge of the advertising came to explain to Ye Qin what to be filmed. content.

Soon Yeqin was in the indoor studio. Yeqin changed into his sprint suit and played on an indoor track with a black Passat.

Then it was a simple start-and-running action, and a fast acceleration action, and finally ended. Standing by the door of the driver's seat on the left side of the car, he said to the camera, "Love, UU Reading www.uukānshu.com Value Model! ", everything is over.

But speaking of it, although the content is simple, Ye Qin knew how troublesome it was to shoot. Many shots were shot back and forth several times. A simple start requires the ability to shoot beauty and texture. Muscle lines are not prominent enough, and a layer of olive oil is needed.

After all the tossing was over and the day was almost over, I got back into the Passat car that Chen Zhongzhou was driving. As soon as I got in the car, the other party smiled and asked Ye Qin, "How is it, how does it feel to shoot an advertisement?"

"It's completely different from what I imagined. It's too much trouble and trouble." Ye Qin shook his head, thinking of being surrounded by a group of people, and still a little uncomfortable.

"Of course, when shooting commercials or something, outsiders look bright and beautiful, but for this beautiful shot that may only be one second, it is possible to toss for several hours. This is about the same as our athletes, in just ten seconds on the field. Ten seconds, it’s years of hard work off the court." Chen Zhongzhou agreed with a meaningful smile, "I guess you will have a few advertisements later, but you are better than Liu Yangyu before. Now the Tianguan Center has you two. One, with two cards, it becomes easier to play."

Ye Qin nodded and filmed advertising endorsements. He hadn't experienced these things before, and he had also admired Dayao and Liu Yangyu. Now he has experienced them by himself. In fact, he doesn't have a good look and feel, but mainly feels too cumbersome.

However, the benefits and rewards are huge. Today's Volkswagen Assat advertisement is worth the money he earned from all previous games.

Moreover, this is his first commercial endorsement, his market is still bullish all the way, and subsequent commercial income will increase. Remember the website of this site, biquxu, for easy reading next time, or enter "" on Baidu to enter this site

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