Born to Run

? November 20, Mountain View, California, USA.

"Yechin, are you ready?"

Inside the dressing room, the door was pushed open, and Chris Eisenbad walked in from outside and asked Ye Qin who was sitting in the dressing chair.

"It's all right now, Mr. Eisenbad."

A middle-aged white woman standing behind Ye Qin rushed ahead of Ye Qin and replied.

Ye Qin turned sideways slightly, and could only show a somewhat helpless expression towards Chris Eisenbad.

The white woman standing behind him is a styling team found by Chris Eisenbad. It is said that she specializes in taking on the personal image service of many big stars before participating in the Oscars.

Yechin set off from IMG Academy in Florida and arrived in California. He was surrounded by the styling team almost as soon as he got off the plane and packed him from start to finish.

After another ten minutes or so, when Ye Qin walked out of the locker room, standing in front of the mirror and looking at himself in the mirror, everyone was slightly stunned.

A high-end suit that he can't name is cut very well. The hair is designed by a stylist with a very good hairstyle. The makeup is hardly visible by himself, but it is in line with the temperament of the whole person, which looks exceptional. spirit.

With a very good height and body shape, it is not much better than many catwalk models, or some stars who often appear in front of the camera.

"Wow, young man, the way you are now, you will definitely be able to gain a lot of fans in North America."

Chris Eisenbad looked at Yechin's new look and praised it. After a short half-day of work by a top stylist, Yechin at this time looked like a different person from before.

"Chris, do you think this is necessary?"

Ye Qin stood in front of the mirror, touched his hair slightly, turned his head and asked Chris Eisenbad.

Now I look very handsome in spirit, but Ye Qin, who has never been exposed to this aspect of personal image design, is a little uncomfortable for a while. It seems a little awkward in his heart, but also a little bit inaccurate.

"Don't worry." Chris Eisenbad's face was even more smiling. "A good off-field image has an incalculable effect on enhancing your personal influence."

Different from Yeqin's perspective, the premise of sports stars is naturally to have good results on the field, but the same media public relations and the creation of a good personal image are also an inseparable link.

When he was in China, he found that many of Ye Qin’s images in front of the camera in China were very bad, as did Liu Yangyu, another Chinese sports star, but compared to Ye Qin, Liu Yangyu was in a few public places. Personal image is still taken care of by someone.

Of course, when it comes to Yao, another sports star who is playing in the NBA, this aspect is not particularly important. After all, the height and body shape, even if it is a gray face, is enough to eclipse other people as long as he stands in front of the camera.

Compared to China, in Europe and America, Chris Eisenbad wants to gradually increase Yechin's influence, and he must make a fuss about his personal image.

Like the top card with a full face in the past few years, the football player from the small island of Portugal has repeatedly increased his commercial value. Although the performance on the field is one aspect, the personal image of his team is also very important.

Ye Qin's facial features are good. Because of years of outdoor training, his skin color is darker than that of the average yellow race, but this is in line with the aesthetic concept of Europeans and Americans.

If you want to promote a yellow sports star, the resistance is naturally not small, but this is the world champion, the few fastest runners in the world, you can dislike it or not, but you want to discriminate and look down on each other. , First of all have to deny the opponent's results on the field.

"Ok."

Ye Qin nodded, he didn't expect to be able to pack himself so differently.

But this is in the United States. Although he has focused on sports in the past few years, a lot of things can be changed in the business society if he has money. Although he doesn't know how much the styling team hired by Chris Eisenbad spent, he must be expensive.

As for the whole person who looks glamorous, for him, a young man in his early twenties is always happy in his heart.

After coming out of the dressing room, Yechin soon came to a studio under the leadership of Chris Eisenbad.

The studio is not small. More than a dozen staff members are adjusting lighting and other equipment. After seeing Ye Qin come out, the photographer came up to communicate with Ye Qin soon.

Then Ye Qin was standing in front of the camera, posing in various poses at the request of several photographers, and took more than a dozen groups of photos one after another.

After finishing all this, Ye Qin, accompanied by Chris Eisenbad and a staff member, came to an interview meeting room.

The meeting room is very spacious, but it is not an indoor stage for program recording. Apart from the two staff in charge of photography, there is only one white man sitting on the sofa next to it.

"Hello, Yechin, this is Gary Hill."

Seeing Ye Qin enter the room, the white man quickly stood up and stretched out his hand to greet him.

"Hello, Mr. Hill." Yeqin smiled and shook hands with each other.

"I'm glad you were able to get to Mountain View, especially to our headquarters." Gary Hill smiled heartily and invited Yeqin to take a seat, and the others next to him disappeared behind the camera.

"This is my honour." Ye Qin nodded. He was not familiar with the white man in front of him. It was the first time he met, but he had already known about the media represented behind him. I even read each other's magazine several times at the airport.

Generally speaking, the reputation of this magazine is not that big, but it has a different meaning for an athlete, because the name of this magazine is "Track and Field News".

"Track and Field News" is an American monthly sports magazine, founded by brothers BertNelson and CordnerNelson in 1948, focusing on the world of track and field.

This magazine originally reported American track and field sports from high school to the national level, and then began to introduce international track and field sports on this basis, known as the "sports bible".

Every year, Athletics News produces a ranking of the world's top track and field athletes in the United States. This ranking is selected by the editors of Athletics News and an international team of experts.

In the track and field sports, many of the norms cited by the IAAF, such as the world record R and the abbreviation of the world youth record JR, are all used by the "Track and Field News" magazine.

Affected by the "Track and Field News", there is also a domestic magazine called "Athletics", which was first published in 1980, but compared to the commercialized "Track and Field News", the domestic "Track and Field" magazine is sports The head of the General Administration, sponsored by the Sports Newspaper and the Athletics Association, can only be regarded as a kind of internal publication, and it is far inferior to the Track and Field News in terms of distribution and influence.

In the conference room, Yechin and Gary Hill, the editor-in-chief of Athletics News, talked about personal growth, sports training, opponents, and prospects for the Olympic Games for almost an hour.

Prior to this, Yeqin had appeared in Track and Field News several times, but this time as a cover character and a special issue introduction, it was the first time.

Leaving the headquarters of Athletics News, Chris Eisenbad was a little excited along the way, watching Ye Chin seriously and said: "Next time, you will be on the cover of Time Magazine."

"Time?" Yechin was surprised by the magazine Chris Eisenbad mentioned.

"Time" is not an ordinary magazine. People who can be on the cover of this magazine are all super influential. From politicians to businessmen, scientists, and showbiz superstars, these are all people who have had an impact on the world.

So far, only three Chinese sportsmen have appeared on the cover of Time Magazine~www.wuxiaspot.com~ The first is the diving queen Fu Mingxia. The cover image at that time was selected from Fu Mingxia jumping into the water at the 2000 Sydney Olympics. moment. "Time" started to pay attention to Chinese sports.

The second place is Shi Zhiyong, who won the men's 62 kg weightlifting gold medal at the Athens Olympics. In the eyes of Chinese people, the most shining Olympic star in the Athens Olympics is Liu Xiang, but "Times" still continues to pay attention to China's strong events. "Time" focuses on China, which is moving towards a sports power.

The third is Dayao. Dayao appeared on the cover twice in 2002 and 2005. The two issues are actually about Yao Ming's American story and the resulting influence. From then on, "Times" not only focused on Olympic gold medals, but also focused on Chinese people who have gone to the world and exerted influence under cultural differences.

Ye Qin doesn’t know if his current influence has reached the standard of being able to be listed in Time. Time is not like Athletics News. It only focuses on athletes’ performance in a certain field, but on the back of it. Influence on the whole country.

Otherwise, after the 2004 Olympics, it would not be Shi Zhiyong, but Liu Yangyu who appeared in "Time".