Build Madness

The commercialization of housing appeared in the 1980s.

However, from theory, pilot, start, to full implementation, we have already entered the 1990s.

In the early days, it experienced a real estate bubble.

Then adjust, advance...

Very complicated.

To put it simply, 1998 was a watershed.

In the years before June, houses could not be sold, killing countless developers.

After June, the welfare housing was cancelled, the prohibition on loans was cancelled, the mortgage threshold was lowered, and housing price controls were relaxed...

Get more crazy, have you heard of zero down payment? Have you ever heard that the price can be set at will?

Therefore, the developers who have survived are the few big stars in the future.

In 1999, it was the initial stage of the rapid development of real estate, and it was also the first year when the dragon raised its head!

Ge Xiaotian had already made a plan for Tian Cheng.

It doesn't need such a beautiful, extreme, and expensive development area.

But overwhelming!

Loans to buy land, crazy dumping, withdrawing funds, buying land again, dumping again...

Repeatedly like this, the accumulation of less becomes more, and it grows step by step in the way of snowballing.

Just like before the countryside surrounded a small county, now a small county surrounds a metropolis!

Matching first is the top priority in the plan, and it is related to the speed of capital return.

In fact, someone put forward this idea very early, but applied it to the extreme of Angelica 'Daheng', with the strategy of 'short, flat, fast', it entered the top ten in the region in three years, expanded the country in five years, and went international in ten years.

What is supporting?

It probably means eating, drinking and having fun, creating a super high quality of life!

Greening, schools, hospitals, shopping malls, squares...

Regardless of the advertising wall or the coloring pages distributed early this morning, Tiancheng's publicity in this area is far more than that of apartment types and prices.

The reason why Ge Xiaotian admires it is not because the concept is too advanced.

It's the effect of 'painting a big cake'!

The house does not need to be built. After finishing the foundation, getting the pre-sale permit, and building a real estate model, relying on huge funds, bragging and beating the buyers, you can get back 40% of the house payment!

Scary?

This year, Daheng used this trick to create a sales miracle of 100 million yuan a day!

This kind of routine will not lag behind twenty years later!

As for another TOD philosophy.

The talk is about public transport-oriented development, allowing community residents to go out faster, more comfortably, and more freely.

This is very unfavorable to Xingyue Bay, which is far away from the center of the county, but there is a support first as a foreshadowing in front of it, forming an internal circulation of the small city, so why go to the center of the county? !

As for going out, well, let’s set up a free community bus!

After summarizing his thoughts, Ge Xiaotian was very excited.

With low housing prices, excellent apartment types, and the above two routines, it is difficult to think that Xingyue Bay will not be popular!

He can completely imagine that on the day when the Crescent Landmark is completed, he will stand on the top of the crescent, embrace the entire small county with open arms, look down at the rushing people, and pee against the wind... No, he said proudly in the wind:

Come on! Tickets! It's all mine!

He even planned to make a bet with the boss of Shangpin Construction tomorrow.

Just bet on whoever sells out the house first, and the loser raises his hands and sings conquest!

He has been looking forward to this day for a long time!

Why do you have to make the sales office a landmark?

Why smear yourself with rumors?

He wants to hold back and pretend to be beautiful!

Let my subordinates, the leaders of the county, and Shangpin Construction Engineering be shocked!

Thinking of this, Ge Xiaotian couldn't help laughing.

Noticing the inexplicable eyes of his subordinates, he quickly suppressed the rippling mood, coughed to cover up his embarrassment, and said again: Come on, let's talk about the developer's routine today, package first and TOD...

Before he could finish speaking, there were bursts of humming outside.

Brother Hao opened the window curiously, and the noise like a heat wave swept across the entire office in an instant.

What's wrong? Ge Xiaotian hurried over.

There were crowds of people outside, and countless men and women holding coloring pages surrounded the advertisement wall, waving their hands as if shouting for something, just like a debt collector.

Xiao Huang, go and have a look!

Ge Xiaotian was a little puzzled, could it be that the color page was printed wrong?

Pick up a copy, the cover is a garden-style bird's-eye view of Xingyue Bay.

A small high-rise building.

Fifty acres, plot ratio 2.3, total construction area: about 76,600.

In the north is a 90-60-90 apartment with two buildings, two elevators, three households and two units, with 15 floors.

In the west, there are 115-125 units with two buildings, two floors, two households and two units, and 15 floors.

In the south is a split-level 160 unit with 12 floors, two buildings, one elevator, one household and two units.

In the east are ten duplex small western-style buildings, five of which are 240 and five of which are 520.

The total construction area of ​​the residential buildings is about 62,000 square meters.

Counting from the first floor, not counting the top floor, going up in turn, adding ten yuan per square meter for each floor.

60/90/115/125, starting at 600.

160, starting at seven hundred.

240, starting at one thousand.

A total of 358 sets, with a total house payment of about 4200W.

The extra 14,000 square meters are storefronts in the commercial street, with a total value of about 20 million W.

In addition, there are parking lots that are not included in the floor area ratio, and water rooms, electricity rooms, security booths, etc. that are included in the average share.

No problem!

Ge Xiaotian checked it several times, and found six coloring pages, most of which were green garden scenery.

Small trails, musical fountains, beautiful scenery at night, various styles in spring, summer, autumn and winter...

Ding Hao, sales director, Qi Feifei, sales consultant, and two other girls.

The crescent-shaped landmark, that is, the concept map of the sales office.

Perfect?

Ge Xiaotian was a little confused.

………………

Xiao Huang, who ran out of the office, immediately called Li Hu's security team to avoid conflicts with people outside the advertising wall.

Then, slightly open a gate with iron bars:

Quiet, I'm Tian Cheng...

Is the price on your leaflet true?

Of course it is true! Xiao Huang took out the coloring page, ready to explain to people.

Unexpectedly, a man rushed out of the crowd, I want to book a house, the phase that will be completed at the end of the year, 125 square meters!

The crowd behind couldn't help but commotion.

When will it open? No, when will it be sold?!

Give me a set of 90 and a set of 60!

I want a small villa!

We buy a house collectively, is there any discount?

Xiao Huang was taken aback, I'm sorry, I have to find someone else!

…………

Boss, there are people buying houses outside!

What?

Ge Xiaotian was a little confused, Someone wants to buy it so soon?

Yes, Brother Hao, come on!

Okay!

Brother Hao put on his suit and tie and was ready to go into battle.

etc!

Ge Xiaotian quickly stopped him, took out his mobile phone, and found the number that had been saved long ago.

Hello?

Hello?

I'm Ge Xiaotian from Tiancheng Construction Company, are you Mr. Chen from Shangpin Construction?

right!

I want to make you a bet!

What bet?

Just bet on our two communities in Xiangxian County, who will sell out first! The loser raises his hands and sings Conquer!

Smelly and shameless! Doo toot...

Hello?! Don't hang up!

Grass!

Ge Xiaotian put down his cell phone, sniffed and walked to the window, looking at the growing crowd outside, feeling extremely unwilling.

Why did you come so fast?!

But I don't have a pre-sale license!