Business: The rise of tech giants

Those who trade in stocks must be familiar with the name Tianjingfang.

In 1993, Tiandu Tianjingfang Group Co., Ltd. was established by employees of Tiandu Electronic Tube Factory with self-raised seed funds.

In 1997, Tianjingfang entered the field of terminal display, and in 1998, it made a clear strategic decision to enter the field of liquid crystal display.

Looking at Tianjingfang from the future in 2019, it is an extremely successful high-tech company and has become the second largest company in the global semiconductor industry.

But in 1998, this was just a restructured semi-state-owned enterprise, and it was still studying TFT, which was already technologically advanced in Neon Pickle Country.、PDP、Many people look down on FED and other flat-panel display technologies, thinking that Tianjingfang’s investment is wasted money. Foreign technologies are mature and of excellent quality, so just buy foreign ones.

People who say this probably don’t know that LCD panels once ranked second in Daxia’s import volume, second only to semiconductors.

Without the efforts of Tianjingfang and other companies to tackle key problems, Daxia would have been in a situation of lack of LCD screens and would have been at the mercy of others.

Tianjing has done a lot to break the monopoly and seize the global mid-to-low-end market from established semiconductor companies such as Sanxing.

Of course, Tianjingfang was just an unknown company in 1998. Although Tiandu Zhengxu was very supportive of it, it was still an enterprise and could not always rely on Zhengxu’s subsidy support. It needed customers.

The display screen of Xinghai Mei 1 uses the LCD screen produced by Tianjingfang.

Making hardware is actually difficult, not only for sellers, but also for buyers.

If Li Xinghai wanted to make a software, he would set up a development team after putting forward the requirements, and then write the code.

As long as there are clear needs and enough manpower time, you can catch a group of programmers and let them work until they are bald, this software can eventually be written.

At most, there are too many bugs and the user experience is extremely poor.

We continue to strive for excellence in user experience.

If there are many bugs, we will work overtime to find them. If a programmer doesn’t work overtime, is he still a programmer?

But hardware can’t do this.

For example, the LCD screen of Xinghai Mei 1 is not available in the world, and this screen must be customized.

And it doesn’t mean that you can definitely buy it by spending money.

The screen is customized, and you are the only one in the world to have this requirement. The manufacturer will develop it according to your customized needs.

These all cost money, and the cost is still very high.

If a single manufacturer spends a lot of financial resources to develop it, but your sales are not good, and only a very small quantity is needed in the end, the manufacturer will have to bear the investment in research and development.

So when Xinghai Technology was looking for LCD screen manufacturers, they looked around abroad, but they simply wouldn’t accept your small order of 20,000 to 30,000 yuan.

Research and development costs may not be recovered.

Just when Li Xinghai was at a loss what to do, Tianjing Fang took the initiative to come to his door.

At this time, Tianjing had just researched LCD screen technology, and Li Xinghai actually did not trust their quality.

However, Tianjingfang’s marketing director He Zi came to visit, hoping to get an order from Xinghai Technology.

Tianjing promised to supply Xinghai Technology with high-quality LCD screens, which impressed Li Xinghai.

And they did.

Because of the problem of yield rate, Tianjing will definitely lose money if it takes orders from Xinghai Technology.

But they still accepted it without hesitation, which was also the reason for meeting He Zhuo.

Li Xinghai admires Tianjingfang very much.

“Mr. Li, first of all, I would like to congratulate Xinghai on the great sales of its new products.”He Zhuo raised his glass with a smile. Of the three new products launched by Xinghai Technology, there are no clues about the radiator and U for the time being, but Xinghai Mei 1 is definitely a hit product, which can be seen from today’s sales volume.

If the nationwide distribution is completed, no one dares to say what terrifying amount the sales will reach.

The most important thing is that Xinghai Mei 1 currently has no competitors, and the entire market is owned by Xinghai Technology.

Li Xinghai smiled:”This It’s also thanks to Tianjing’s strong support for us. I know that your company is actually losing money.”

I would rather lose money than accept orders from Xinghai Technology. From this, we can see that Tianjingfang is very courageous. He Zhuo swallowed the red wine in his mouth, looked at Li Xinghai expectantly and said,”I don’t know what Xinghai will do next. What’s the plan?”

“Next, of course, is to expand production capacity and sell Xinghai Mei 1 to the world!”Li Xinghai said proudly. He

Zhuo’s eyes lit up.

He did not doubt that Li Xinghai was bragging, because he had personally experienced the charm of Xinghai Mei 1. There were no opponents at home and abroad. If he seizes the opportunity, it would indeed become popular all over the world. Strength

“So? He Zhuo’s eyes became excited.

Li Xinghai crossed his hands and said calmly:”Xinghai Technology’s next batch of LCD screen orders is 1 million units. Can Tianjing afford it?””

······Asking for flowers 0··The number has been directly increased from 30,000 to 1 million!

He Zhuo was distracted for a moment and was stunned.

“Yes, 1 million. In fact, the 30,000 this time has restricted our promotion. The number of 30,000 is too small.”Li Xinghai said with some regret.

If it were not 30,000 but 300,000, and the goods were distributed nationwide, the sales volume of Xinghai Mei 1 would be at least dozens of times higher. The popularity of

Tiandu sales has proved that this product is It is very popular, and some people even ask for it at a higher price, just like the Xiaomi mobile phone back then.

“Yes, Tianjingfang now has a mature production plan. One million Mei1 LCD screens can be delivered in up to three months!”He Zhuo responded with a sigh of relief.

The preliminary research and development is over, and there are really no technical constraints in production, only the investment of capital is left………

“OK, since Mr. He is so confident, and I also trust Tianjingfang, these 1 million LCD screens can be handed over to Tianjingfang and delivered in batches. As for the specific cooperation, our team will discuss it in detail.”

Xinghai Technology is about to receive a loan of 200 million yuan, and the product payment cycle is also short. Now���The funds are enough to support the batch payment of a large order of 1 million.

After finalizing this matter, Li Xinghai and He Zhuo had a great time.

Xinghai Mei 1 has received excellent reviews in all aspects of testing. Customers found that even the quality of the headphones that came with it were significantly better than headphones worth several hundred yuan on the market. They all exclaimed that the price of 1,999 was indeed worth the money.

Due to word-of-mouth spread, people outside Tiandu are looking forward to Xinghai Mei 1 even more.

With the arrival of Xinghai Mei 1 in other regions, the sales of Xinghai Mei 1 have skyrocketed.

In just one week, all 30,000 units of Xinghai Mei 1 were sold out.

In one week, Xinghaimei’s sales revenue exceeded 5 million.

The prospect of MP3 product has been completely exposed to the people across the country.

If there is a restriction on it, it is the 64M capacity.

But this is not caused by Xinghai Mei 1. The current flash memory technology is immature and 64M is already the best choice.

After only one week on the market, Xinghai Mei 1 was out of stock, and a large number of people still couldn’t buy it.

Now many people are not happy and have boarded the official website of Xinghai Technology, demanding that Xinghai Mei 1 expand production capacity as soon as possible to satisfy the public’s desire to buy.

This kind of hot sales has made some people ready to take action. _Feilu reminds you: three things about reading – collection and recommendation