China Entertainment 2000

The year 2002 was not a year worth celebrating for people in the domestic entertainment industry, especially those in the film industry.

At least this is the perception of passers-by as of early December.

Just because among the movies they have seen so far, the top four at the box office are all foreign movies——

"Harry Potter and the Philosopher's Stone" released in mainland China in January this year grossed more than 57 million at the box office, and "The Lord of the Rings: The Fellowship of the Ring" released in April made 56 million;

"Star Episode II: Attack of the Clones" released in July reached 45 million yuan, and the classic movie "Spider-Man 1" released in August had a box office of 43 million yuan.

Although these are all movies, in the words of the reporter from the "Emperor Entertainment News", as long as it is the box office, it can be converted -

It’s not that I don’t know, it’s just that I’m shocked!

"It turns out that the box office of Zhou Yi's single concert actually beat the box office of many Hollywood blockbusters?!"

Generally speaking, passers-by who don’t know anything but how much the box office is, don’t know that these two industries cannot be easily converted. In addition, this article is very provocative and has even attracted a heavyweight director to compare. ——

Poet Chen's "With You" was released in September this year.

Released after avoiding many Hollywood blockbusters, this film, which was billed as a transformational film and borrowed elements from Hollywood commercial films, ended up earning only 13 million at the mainland box office.

Although the comparison of different types is a bit excessive, for journalists, news that is eye-catching enough to win sales and influence is the way to go.

Not to mention that all of this is still true. It just needs to show the charm of journalism again and polish the writing and content a little bit.

Therefore, when netizens are still immersed in the news that Zhou Yi surpassed Feng Dapao's one-year effort in one concert, this analysis and comparison by "Emperor Entertainment News" added fuel to the fire, making the already enthusiastic Online public opinion is becoming more and more fierce——

Hollywood = American blockbusters = high box office = they are great. Although this formula is a bit absolute, in this era, there are undoubtedly the most people who believe in it.

Zhou Yi had previously made three consecutive hits, including two singles, before he completely established himself in Europe and the United States. However, because the main battlefield was not in China, and the songs of Tom Cat and others did not have much popularity in China, they listened to Tom Cat's That’s how the diva feels.

They only knew that Zhou Yi invaded the United States and beat the Americans until they cried for their fathers and mothers.

It's awesome, but many passers-by don't have a specific concept in their minds: because they lack an opponent who can anchor their influence enough.

After all, the audience for English songs is just that.

But when this report from the "Emperor Entertainment News" came out, this "abstract" opponent suddenly had a real feeling that it was close at hand-because of Hollywood blockbusters such as "Harry Potter" and "Spider-Man", they were... I’ve really seen it!

In the past, this would have been like saying that the box office of Zhou Yi's concert exceeded that of "Titanic". Who wouldn't say something awesome after hearing this?

"Oh my god! You can't even beat the Yankees' Hollywood blockbusters like Zhou Yi?!"

"I also went to the cinema to see "Spider-Man". It was quite good, but I didn't expect it to be ranked fourth."

"Zhou Yizhen is the last piece of underwear in the domestic entertainment industry? Why does he need to be in everything? Music depends on him, and movies also need it.

"These great domestic directors are competing against each other for trash. What kind of trash like Chen Kaige actually made a movie worth more than 10 million yuan. The box office was so suppressed that in the end it was Zhou Yi, a singer, who came to put out the fire..."

"It's true, these big, noisy directors in China have been overpowered by Hollywood even in our own territory. As a result, they can't even let out a single fart, and they can only be rude to their own people."

"It has to be Zhou Yi, who specializes in dealing with Americans..."

We go to the United States to fight Yankees, but when we return to China, we still fight Yankees. Our Zhou Yi is really too strong!

When Zhou Yi woke up and looked at the newspapers handed over by Qianjiang, the meat buns in his mouth were a little fragrant. Poet Chen who was still in the imperial capital did not have such a good appetite——

"These people have nothing to do but just write nonsense! Can concerts and movies be the same?"

Poet Chen was obviously extremely unhappy about being reduced to a stepping stone.

He has always regarded himself as an artist, especially now that his reputation in the country is rising. He considers himself to be the best in the country, and even Lao Mouzi cannot compare with him.

Besides, box office is not the only indicator. He also sold a bunch of copyrights, so why don't these be included?

“There’s no fucking new picture in this hand that’s pushing me to write my name backwards!”

Having been deeply involved in the entertainment industry for so long, Poet Chen is not a novice who knows everything.

The new picture behind Zhang Yimou is that of a company that loves to hype, and they know this. This newspaper suddenly pulled him out and whipped him to death. It is hard to say that there were no new pictures secretly containing private goods.

"More than that, what they want most now is to launch "Heroes". Zhou Yi's business ability is really too strong."

Poet Chen's wife, Chen Hong, who used to be the most beautiful woman in the Mainland entertainment industry, looked at the report in hand, and the corners of her eyes that had been eroded by time had a few wrinkles unknowingly: "The person in "Hero" is probably talking fast now. Smiling crookedly, the higher the popularity of Zhou Yi, the more attention they will receive.

"It seems that Zhou Yi got 7.2 million for this promotional song. They really made a lot of money this time."

If before, their small circle of art directors had looked down upon Zhang Yimou's behavior of rushing to seek treatment for a disease like Zhang Yimou's and actively embracing Zhou Yi for attention and popularity, then today, it was their turn to be secretly jealous. .

The producers of "Hero", China Film and Television, and Warner Music jointly released the purely musical promotional song this morning, and it became extremely popular.

"How about you try to find him in your next movie?"

Chen Hong was somewhat moved.

Concert tickets were much more expensive than movie tickets, and Zhou Yi could attract 80,000 people this week. She didn't dare to think how high the guaranteed box office would be if Zhou Yi was brought in to star in the movie.

"No, not to mention that his acting skills are not up to par, I won't take the role at all. Otherwise, do you think so many investors can stop looking for him?"

Chen Kaige shook his head.

This commercial value is already blindly visible. As long as Zhou Yi is willing to let go, most investors are willing to come to him to customize characters and scripts, not to mention that Time Warner itself has a film subsidiary.

Chen Hong sighed: "What a pity."

…………………………………………

"If this were the case before, I would have earnestly advised you to take over."

In the Shanghai hotel suite, Qian Jiang handed the notepad in his hand to Zhou Yi who had finished breakfast. His fat butt fell on the sofa, making a squeaking sound: "But forget it now, the pay these people give is too low. .”

Things are different now, and Zhou Yi is no longer the person he used to be able to hire with the so-called sky-high salary.

What's more, to put it bluntly, Jiang Jiang basically doesn't even bother to take a look at the so-called sky-high remunerations he can offer. The endorsement fee is not as high as Zhouyi's, and it's a hammer price.

For others, millions of RMB are in demand, but for Zhou Yi, even if he lies down next year and does nothing, the global subsequent royalties from his English album alone will be more than this price.

In the eyes of Qian Jiang now, Zhou Yi is just like Chen Long, the price is already stuck there. Unless Jackie Chan invests in his own acting, no one in China can currently afford the salary, and Zhou Yi doesn’t have as many favors as Chen Long that need to be repaid——

He wasn't even from a film school, so no seniors or teachers from the film and television industry came to see him.

Countless snowflakes flew toward Zhou Yi, but they were all blocked by the big umbrella held by Qian Jiang.

"There's no sincerity. It's all about connotation, art, or awards. I'm not someone who values ​​these things." Zhou Yi flipped through a few pages with little interest, and then he was too lazy to read any more.

Too little money, too much life.

It took him a few months to start filming, and he was only given "this little". He felt that he couldn't bear the hardship.

"There's nothing we can do about it. The cost of domestic movies is now here."

Seeing that Zhou Yi was about to throw the notepad back, Qian Jiang hurriedly stopped him and said: "Look back, turn back, there are several endorsements, you have been selected after rounds of contact and screening among the many endorsements currently looking for you. from."

As we all know, Zhou Yi doesn't have many endorsements on his back now. Among the top stars, he has the fewest endorsements, bar none. Even when comparing singers in the same company, Sun Yanzi has more endorsements than him.

On the one hand, because of Zhou Yi's rapid rise in celebrity status, many endorsed products cannot enter the negotiation threshold. On the other hand, Qianjiang deliberately maintains Zhou Yi's endorsement style of emphasizing quality rather than bulk.

Even though he is small, his endorsement income is among the highest in the entertainment industry. Just the two big contracts with Sohu after Coca-Cola renewed his contract are enough to make him stand out among the crowd.

If it weren't for Chen Long's global success with his movies and the numerous endorsements he received at home and abroad, Qian Jiang would have even had the courage to openly buy the draft with the highest endorsement fees.

"New endorsement?"

Zhou Yi turned over the page, and the first thing that caught his eye was his old friend Anta.

As the second brand endorsed by Zhou Yi after his debut, although the initial three-year contract of 9 million seemed to be a sky-high price, compared to the returns Zhou Yi brought to them, it now seems to be nothing more than a cabbage price - not to mention Zhou Yi's feet. Went on ANTA shoes to perform at the World Cup closing ceremony.

You must know that there was a gap between Anta and Li Ning in the past, but now, in addition to the gap between the two companies' own assets and market shares, in the hearts of the younger generation, Anta's brand influence almost relies on Zhou Yiwan Overtaking on the road helped it compete with Li Ning in China.

The two parties signed the endorsement contract on May 7, 2001. Based on a three-year period, there is still almost a year and a half before the contract expires.

Considering that Zhou Yi's current status is no longer what it used to be, and brands such as Adidas, Nike, Reebok, and Li Ning are all eyeing Zhou Yi, it is understandable that they would initiate contract renewal negotiations at this time.

After all, it is not uncommon for a contract of this level to be negotiated for more than half a year.

"Especially Nike, Adidas, and Reebok. The Ding family is very worried that the three giants will take you away. After all, the financial resources they control are vastly different from Anta."

Qian Jiang pointed out the source of Anta's anxiety: "Ever since you appeared at the World Cup closing ceremony, companies like Nike, Adidas and Reebok have been observing you. Now after a series of inspections, they want to sign Qian Dang Spokesperson for China."

In recent years, it can be said that there is no sports brand company that can compete with these three giants financially, and Li Ning is not enough. If Anta offers a bargaining chip that they can't match, then...

"30 million? Renew the contract for three years?"

Zhou Yi raised his eyebrows when he saw the price.

"I guess we can continue talking, but after all, you are not a professional athlete. The maximum price you can ask for is 40 million. Moreover, the son of the Anta boss has hinted openly and secretly that he is willing to talk to you personally about the situation if possible. .”

Zhou Yi pursed his lips noncommittally, and his eyes immediately fell on the next few new endorsements that came to his door——

At first glance, good guys, Nokia, Samsung, Motorola, Ericsson...

All major international manufacturers are endorsing mobile phones.

"The scene of you using a mobile phone in the "Fairy Tale" MV was noticed by them as the song became popular. In addition to these international companies, domestic companies like Bird Mobile also want to sign you."

Qianjiang talked about a current king in the domestic mobile phone market.

No one can stop the advent of the mobile communications era. Everyone knows that the mobile phone market will be a fierce battlefield.

Currently, Bird mobile phones, which have won the sales championship for two consecutive years in the domestic mobile phone market and accounted for 50% of the market share, faced the onslaught of major manufacturers such as Nokia and Samsung and decisively set their sights on Zhouyi.

They currently have only one singer spokesperson - international diva Li Wen.

If Zhou Yi is signed again, it will happen that the only two singers in China who have gone abroad have been signed by them.

"Nokia originally wanted to talk to Aaron Kwok for endorsement, but your performance was too good, so they gave up on Aaron Kwok and turned to you."

The initial quotations of several companies are also around 30 million to 40 million, or around four years. The difference lies in the resources that can be provided after the endorsement.

"My suggestion is to temporarily exclude domestic mobile phones such as Bird and Panda. If you want to work hard abroad as an English major in the future, the channels of international brands can help you a lot."

Qian Jiang gave Zhou Yi suggestions based on his own situation, and gave him a vaccination by the way: "In addition, you will go to South Korea at the end of December to participate in the Chinese and Korean song concert. By then, I estimate that people from Samsung Mobile will come to show your kindness. .

"The price offered by Nokia is also the lowest among these companies, but after all, it is now the largest mobile phone market share in the world. This company has the widest channels and power in Europe and the United States, and it may also have the most resources and help that can be negotiated... "

Qian Jiang analyzed the pros and cons one by one, and took out a DVD endorsement contract - "BBK wants to invite you to endorse DVD. They are also one of the only two companies that have made clear the first round of quotations."

4 million US dollars for two years.

A contract that is definitely considered a big one in the DVD field, worth more than 32 million yuan converted into RMB.

"BBK has always been willing to spend money. In 2000, they tried to sign Schwarzenegger as an endorsement for US$2.5 million for two years. As a result, viewers called and complained not long after the commercial was aired on CCTV during prime time. Removed from shelves.

"Now that I am a real Chinese like you, complaints like being taken off the shelves will not happen. There is no risk."

"...?"

It’s okay to be removed from the shelves after being complained about.

When Zhou Yi heard this, he almost choked himself with a mouthful of water: "What about another one?"

"Tencent is the company on QQ."

Qian Jiang took out another contract from his briefcase: "Their software will have its third anniversary in half a year, so I want to invite you to be the spokesperson and write a promotional song related to QQ. Currently, the third anniversary of The first round of offers was 50 million for four years.

“If we talk about it, I think we should be able to talk about 60 to 70 million, or shorten or increase the number of years.

"QQ has been in a very difficult situation recently. A software has been released on the market that poses a great threat to it. In addition, companies like Sohu and NetEase are still causing trouble. They definitely want to maintain their position and market share at all costs."

"...There is no need to reduce the number of years. I am quite optimistic about the future of this company. It can be increased to five years, but the maximum is five years."

Zhou Yi, who suddenly heard the name of this little penguin, rubbed his chin with his fingertips: "As for the endorsement fee, since they have encountered a market crisis, they will pay a heavy sum. If the endorsement fee is extended to five years, the endorsement fee can be more. Publicity The music is not a problem.”

Xu Shangao's "Gray Avatar" is simply the best QQ promotion song, killing all kinds of student groups.

"Five years at most?"

Zhou Yi nodded: "Yes."

Five years later, in 2008, the disaster of Shield vs. Little Penguin has been laid. It would be rude to act as a spokesperson any more. It would be relaxing to leave early.