Daguo Science and Technology started from the copycat system

Chapter 272 Sugon Technology's Profit Situation

However, when the external media reported in a shocking manner that Rice Mobile Company created an astonishing sales volume of 1.13 million units on the first day.

In the headquarters of Sugon Technology, Lin Chen is also counting the profits of rice mobile phones.

First of all, as a low-end mobile phone, rice mobile phones must not be as profitable as mid-range mobile phones or even high-end mobile phones.

Therefore, the profit of a single mobile phone of Sugon Technology is really not high, compared with the profit of mid-range mobile phones and high-end mobile phones, it seems a bit small.

Although the price of Mimi's low-end mobile phones is relatively high compared to other domestic low-end mobile phones, the configuration of Mimi's mobile phones is also super cost-effective.

Therefore, although the price is relatively high compared to other low-end mobile phones, the actual profit it can make is not high. After all, the brand characteristic of this rice mobile phone is the main cost performance.

As for the profit of a single mobile phone of rice mobile phone?

First of all, because the main feature of the rice mobile phone brand is cost-effectiveness, relying on large-scale sales, so Sugon Technology did not think about making too much money from a single mobile phone.

In this case, although there is a difference in the prices of rice high-end and low-end mobile phones, the difference is mainly due to the difference in price caused by the increase in hardware costs, so the profit difference between high-end and low-end mobile phones is not too big.

Based on the sales volume of 1.13 million units, plus small advertising costs, each Mi mobile phone can earn a profit of about 170 yuan on average.

This profit is extremely high among domestic mobile phone brands, but it is not high for Sugon Technology.

After all, compared with the average profit of 380 yuan for a single mobile phone of Sugon A2 and the average profit of 410 yuan for a single mobile phone of Sugon F2.

On average, two Mi phones need to be sold to match the profit made by a Sugon mid-range phone.

Of course, the regret of Sugon Technology is seen by others as moaning without illness, which is a naked show off!

After all, many domestic mobile phone brands sell a low-end mobile phone and can only earn a few tens of dollars in profit on average.

At this time, Sugon Technology can earn 170 yuan for selling a low-end mobile phone, which is not a little. What is it not to show off? !

Moreover, Sugon Technology has its own mobile phone chip, has its own three-axis acceleration gyroscope sensor, has a WIPI wireless communication chip that replaces Bluetooth, and can produce mobile phones by itself...

The fact that Rice Phone Company earns less does not mean that Sugon Technology, the parent company, earns less. After all, it is impossible for those mobile phone spare parts and rice phone complete machines to help Rice Phone produce without making a profit, right?

The brothers have to settle accounts clearly!

In this way, rice mobile phone company may not make much money, but by relying on the left hand and right hand, the Suguang Holding Company at the top of the pyramid definitely makes a lot of money!

So if someone claims that Sugon Technology can take 40% of the selling price of a mobile phone, many people really believe it!

But it is a pity that Sugon Technology, which has many mobile phone spare parts and self-produced mobile phones, has always been a mystery how much it can sell a mobile phone. Outsiders do not know how much profit Sugon Technology can eat from a mobile phone.

After all, Sugon Technology is not a listed company and has no obligation to disclose financial statements, so people don't know and have no way of knowing how much profit Sugon Technology can take from selling a mobile phone.

But people know that Sugon Technology will once again enter the state of full production and full sales!

After all, a terrifying sales volume of 1.13 million units was created on the first day. How difficult is it to maintain a sales volume of 25 million units in the next year?

Counting the many low-end mobile phones in the world, there is really no low-end mobile phone that can play with rice mobile phones. In this case, the future of rice low-end mobile phones is completely stable!

"Although low-end mobile phones are stable, there are too many projects that need to be developed now!"

At this moment, Lin Chen's eyebrows were furrowed tightly, and he felt quite a headache.

As Sugon Technology is involved in many businesses such as mobile phone screens, mobile phone chips, mobile phone lenses, mobile phone sensors, mobile phone complete machines, and chip production.

Under these many businesses, Sugon Technology needs more and more research and development expenditures, and finally formed a phenomenon that it cannot make ends meet.

Not to mention that Sugon Technology is still burdened with a loan burden of 41.8 billion, so although Sugon Technology has made huge profits from mobile phones, it is actually unable to make ends meet when it is amortized...

"Boss, I suggest that we wait half a year later, when our mid-to-high-end mobile phones are mass-produced and have a huge income before we start researching and developing semiconductor production equipment."

When Lin Chen had a headache, Rebus, the general manager of Sugon Technology, gave his suggestion.

The reason why Rebs said this at this time was because when he heard that Lin Chen was going to spend a large amount of money to develop semiconductor production equipment, Rebs came here specifically to suggest that Lin Chen take a break.

After all, in the face of the current situation where each business needs funds for research and development and needs to pay off loans, Rebs naturally does not recommend entering the semiconductor production equipment industry immediately, and adding another R\u0026D expenditure burden.

In Rebs' view, it should wait for half a year, and wait for Sugon Technology to solve the problem of self-produced mid-to-high-end mobile phone parts, and then enter the semiconductor equipment industry after being able to mass-produce mid-to-high-end mobile phones and earn money.

After all, according to the current situation where Daxia's semiconductor equipment is backward, one can know with closed eyes that they will definitely not be able to make money in the past two years, and there will only be research and development expenditures without any return.

Under such circumstances, Sugon Technology is really not qualified to enter the semiconductor production equipment industry at this time, and it is not qualified to spend money to burn it!

"But time waits for me."

Faced with Rebus's suggestion, Lin Chen sighed deeply, then rubbed the center of his brows with a headache, feeling quite helpless with a headache.

Of course, Lin Chen knows that Sugon Technology is currently short of money everywhere, and also knows that every business needs a lot of money for research and development.

But the outside world will not give Sugon Technology a chance to develop slowly, although the fact is that it can be developed in half a year as Rebus said.

However, Sugon Technology will develop semiconductor production equipment half a year later, so the time to implement the 90nm process technology in the future will be delayed by the first half of the year, and the implementation time of Sugon Technology's 90nm mobile phone chips will also be delayed by the first half of the year.

Now the Phoenix S2 mobile phone processor can defeat the OMAP1750 mobile phone processor. This is actually a fluke, and it is the result of Texas Instruments not attaching great importance to Sugon Technology.

Lin Chen believes that with the leading position of the Western 90nm process technology, the 90nm process technology has twice the number of transistors compared to the 130nm process technology.

In the future, the mobile phone processors released by Texas Instruments and even Motorola will definitely beat the current Phoenix S2 mobile phone processor!

So don't look at the late first half of the year, it seems that there is nothing, but the late first half of the year means that the performance of other people's mobile phones is ahead of Suguang mobile phones for half a year!

What's even more frightening is that the current Western 90nm process technology has been mass-produced, and the more advanced 65nm process technology is also being intensively developed.

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