Hearing what Chen Dong said, all the senior executives at the scene nodded slightly.

It is true that Sugon Technology makes a lot of money selling Sugon S2 smartphones, but now Sugon Technology, as a newly established company with great ambitions, is really asking for money for development.

Under such circumstances, spending 25 billion US dollars on the research and development of semiconductor production equipment and the acquisition of domestic and foreign semiconductor equipment companies is indeed a bit too large.

Therefore, in this case, whether it can take out 25 billion US dollars is indeed a big question, and whether it can really support it is also a big question.

However, at this time, Ni Guangnan, the person in charge of the Sugon R\u0026D Center, did not immediately agree with this matter because of his own position.

Ni Guangnan looked at Rebus with a serious face and asked:

"I don't know what are the sales ratios of Sugon Technology's high-end mobile phones, mid-range mobile phones, and low-end mobile phones?"

Rebus who heard Ni Guangnan's words paused for a moment, then slowly replied:

"According to the sales trend of the past few days, our Sugon S2 smartphone can sell about 70 million units per year.

That is to say, it can sell 5.83 million units a month on average, and 190,000 Sugon S2 smartphones can be sold a day.

Among them, Sugon's mid-range mobile phone is the second most sold. At present, 40 million mid-range mobile phones can be sold every month.

As for the remaining production capacity of more than 10 million, it is rice low-end mobile phones. "

"The sales volume of high-end mobile phones is actually the first, and the sales volume of low-end mobile phones is the least. This is really unexpected!"

Ni Guangnan was astonished when he heard the result, but after thinking about it carefully, Ni Guangnan knew the reason.

The current reason is that the sales of high-end mobile phones are the highest, followed by mid-range mobile phones, and low-end rice mobile phones are the least.

The reason is by no means that the mid-range mobile phones of Sugon Technology and the low-end mobile phones of its subsidiary Rice are not easy to sell. The real reason is the problem caused by insufficient production capacity.

Because the annual production capacity is only 120 million units, Sugon Technology will naturally give priority to the production of high-end mobile phones and mid-range mobile phones with higher profits.

Among them, low-end mobile phones with the cheapest and lowest profit can only reduce production capacity first, and then find a way to solve the production capacity problem of low-end mobile phones.

"It seems that the problem of mobile phone production capacity must be resolved as soon as possible. I think we can find someone to manufacture low-end mobile phones, so that we can quickly expand production capacity."

Surprised, Ni Guangnan made a suggestion.

Facing Ni Guangnan's words, Chen Dong, who was in charge of the mobile phone factory at this time, also said slowly:

"Indeed, there is still some time before the completion of our new factory construction and production. I also think that during the window period of these months, we can first find other mobile phone companies to manufacture low-end mobile phones.

For example, Wandao Futukang is good. I heard that the quality of their mobile phones is not bad. We can find them to manufacture rice low-end mobile phones, and then use the more than 10 million annual production capacity to produce mid-range mobile phones.

After all, the annual sales volume of more than 40 million mid-range mobile phones is still too small. I think it is entirely possible for mid-range mobile phones to achieve annual sales of 50 million units. The big deal is to add money to do some advertising and slightly reduce the price promotion. "

Hearing Chen Dong take the initiative to say this, the others naturally had no objection, and then turned their attention to Lin Chen, wanting to see what Lin Chen had to say.

Regarding this, Lin Chen paused for a moment, then turned to look at Lu Weibing and said:

"That's a good idea, Lu Weibing, I'll leave this matter to you.

Now our Xiaomi low-end mobile phone has been updated with a better super IPS screen and a self-produced 300,000-pixel mobile phone camera. It can be said that the current Xiaomi mobile phone has a great advantage over other mobile phones.

I hope you can go a step further on the basis of 53 million units a year, and see if you can sell 70 million or even hundreds of millions of mobile phones a year.

If you achieve sales of hundreds of millions of units a year, I will reward you with a big red envelope at the year-end dividend conference, which will definitely satisfy you. "

"yes."

Hearing Lin Chen's words, Lu Weibing, the owner of Dami Mobile who had not taken the initiative to speak, agreed with excitement on his face.

Although Lin Chen didn't say how much the big red envelope of the year-end meeting was at that time, the red envelope must be a huge amount of money. Maybe the big red envelope of the year-end meeting at that time was comparable to a year's income.

At this moment, Lin Chen cast his eyes on Rebus who was at the side:

"Rebs, next you have to do a good job in increasing the sales of high-end mobile phones. I think Sugon Technology still has a lot of room to tap in high-end mobile phones.

Of course, the same is true for mid-range mobile phones. I hope that after Mimi’s low-end mobile phones are manufactured by other factories, our Sugon Technology’s mid-to-high-end mobile phones can continue to maintain the bottom line of 120 million annual sales. "

"yes."

Rebus nodded slightly in agreement, and then felt a little stressed.

First of all, the current high-end mobile phones can reach 70 million units a year, which has almost reached the upper limit. After all, although there are many rich people in this world, the money of the rich is not brought by strong winds.

Especially after the Asian financial turmoil and the Internet bubble burst a few years ago, the wallets of many consumers around the world have dried up.

Even after several years of buffering, many people's wallets have gradually regained some vitality, but this only accounts for a small part, and most people are not spending as much money as before.

So the ability to sell 70 million Sugon S2 smartphones a year is actually approaching the limit.

Sugon Technology may be able to increase sales by several million through various means, but it is really difficult to make a substantial increase.

In this case, Rebs can only prioritize the production capacity increase on mid-range mobile phones.

First, increase the production capacity of mid-end mobile phones to 50 million units per year, and finally achieve Sugon’s annual sales of 120 million mid-range and high-end mobile phones.

Of course, this can only solve the short-term pressure, and the future pressure will really make Rebs feel scalp numb.

Because after October or November, with the completion of the Suguang mobile phone factory's 360 million annual production capacity expansion plan.

Rebus must find a way to significantly increase the sales of mid-range and high-end mobile phones. Otherwise, even with the momentum of low-end mobile phones from the rice subsidiary, there may still be tens of millions or even hundreds of millions of vacant production capacity.

Although Sugon Technology can undertake OEM orders for mobile phones in the future, to be honest, how many OEM orders can Sugon Technology undertake.

In the future, the highest OEM orders should only reach the level of 20 to 30 million mobile phones a year, and no matter how high it is, it will not be much higher.

Therefore, if we want to solve the vacant production capacity of 360 million units a year, it will ultimately depend on the sales of mid-to-high-end mobile phones of Sugon Technology and the low-end mobile phones of Rice subsidiary!

Under the tremendous pressure, Rebus couldn't help thinking of the various mobile phones released by Sugon Technology.

Especially the Sugon S1 mobile phone that has been officially released, but because there are no high-end mobile phone accessories, the total sales volume is bleak. (end of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like