In this regard, Lin Chen said that he had no choice. Before the release of Sugon mobile phone, Sugon mobile phone actually released the announcement of holding a distributor conference.

But after the news came out, other large provincial dealers and small local city-level dealers did not come over.

Because they look down on Suguang Mobile at all. Although Suguang Mobile has gained some fame by suing Jinli Mobile, it is not enough to move them.

Only the local mobile phone shop in Pengcheng knows the origin of Suguang's mobile phone and Lin Chen's strength.

Therefore, after the dealer conference announcement was issued, there was a sense of loneliness, and only local mobile phone stores agreed to come.

Faced with this situation, Lin Chen also agreed for a strategic purpose of a certain sales strategy.

After that, the Sugon A1 mobile phone was released. When those dealers saw that the Sugon A1 mobile phone turned out to be so powerful.

When they felt as if their faces were being slapped, they also changed their decisions one after another, thinking of jumping in line to participate in this distributor conference.

Naturally, Lin Chen would not refuse this, so in the end, local mobile phone stores competed with those big provincial distributors.

At this time, the reason why so many large provincial dealers and small dealers in other cities can arrive in half a day is actually very simple.

At present, the annual production and sales volume of domestic mobile phones is expected to be 20 million, of which Pengcheng production and sales account for 7 million units!

The reason why the national domestic mobile phone production and sales are expected to be 20 million units per year, Pengcheng produced 7 million units.

The reason for this is that there are a total of 17 mobile phone brands with licenses across the country, of which 5 are in Pengcheng!

And these five companies are Kejian, Konka, Guowei, Telstar, and ZTE, and each of them can sell hundreds of thousands or even millions of mobile phones!

And this is not counting refurbished mobile phone factories, counterfeit mobile phone factories, and regular mobile phone factories that don’t have licenses like Jinli Mobile Phones, but rent licenses for money to sell mobile phones!

Therefore, Pengcheng's mobile phone industry is really strong in this era. Under such circumstances, mobile phone dealers across the country naturally like to gather here in Pengcheng.

It can be said that Pengcheng wins the world. Although it is a bit exaggerated, it is also a fact that it wins 40% of the world.

At this time, looking at the hundreds of people in front of him, Lin Chen's eyes showed a serious look.

Mobile phones can be divided into the era of feature phones and the era of smart phones. The biggest difference in marketing between the two is that in the era of feature phones, channels are king.

In the era of smart phones, due to the rise of online shopping, consumers can buy mobile phones directly from manufacturers, and learn to compare the performance of mobile phones.

In this case, the slogan that channels are king has been shaken, and it only has a certain influence in rural areas, but even so, physical channels are still very important.

In the era when smartphones have become popular in the later 2010s, there are many old brands of feature phones.

For example, Tianyu mobile phone can still live well by relying on the township channels built over the years, but the profit is reduced and it is not as profitable as before.

Moreover, in the era of smartphones, the blue factory vivo and the green factory oppo both rely on the truth that channels are king.

Because in the early days, their mobile phones were not dominant, and there were voices of abuse for high prices and low performance, but they had extensive sales channels in towns and counties.

Although the Internet is full of criticism, but because of the well-built channels in towns and counties, the sales volume is much higher than that of their smartphones!

Later, after Huawei's mobile phone collapsed, they leapfrogged Sanxing, Meizu, OnePlus, Coolpad... and other mobile phone brands, becoming the second and third brothers.

Therefore, although the concept of channel is king is not as important in the era of smartphones as it is in the era of feature phones, channel is king is still a wise saying in the era of smartphones.

At this time, Lin Chen is undoubtedly going to compete with these local store owners and large provincial dealers or small city dealers.

Both parties will compete for their own profits here. At this time, either the manufacturer earns more or the dealer earns more.

Among them, although mobile phone manufacturers are in a strong position on the surface, in fact, the profits that many mobile phone manufacturers can make from a single mobile phone may not be as much as that of channel vendors!

At present, a mobile phone manufacturer selling 1,000 yuan has to earn at least 100 yuan, and generally earns 150 yuan or even 200 yuan normally.

The reason why 1,000 yuan can only earn about 100 to 200 yuan is because there is a huge cost of making mobile phones.

Manufacturers need to purchase chips, find someone to manufacture mobile phone motherboards, purchase display screens, batteries, and other components, and then assemble and produce mobile phones, pay labor, and pay taxes...

If the license plate is leased, then each mobile phone will cost an additional 50 yuan. In this case, the cost of producing mobile phones is actually quite high.

So in this era, it is normal for a mobile phone that sells for 1,000 yuan to cost 400 yuan or even 500 yuan. After that, you must not sell a mobile phone that costs 1,000 yuan to channel dealers at the original price of 1,000 yuan.

At least you have to lose 250 or even 400 yuan, so you can only earn around 100-200 yuan for a mobile phone.

As for how much you can earn, it depends on whether your mobile phone has a hot selling point, or whether it is a well-known hot selling mobile phone.

If your mobile phone sells well, dealers only need to put it in the store, and people will flock to buy it, so that dealers can make money lying down with low inventory pressure.

The bargaining power of mobile phone manufacturers is naturally stronger, even if it reaches 300 yuan per unit, it is not impossible.

If your mobile phone is an unknown brand-name mobile phone, your mobile phone has no selling point, and it is very difficult to sell it.

In this case, the dealer is absolutely unwilling to give you too much profit, and you can laugh at a profit of 50 or 100 yuan per unit.

If you dislike the low profit given by the dealer, that's fine, we won't sell your mobile phone, what can you do, sell it yourself?

If you can't make ends meet and can't sell it, then go bankrupt directly!

This is channel is king!

Therefore, mobile phone manufacturers seem to be in a strong position, but they are actually in a weak position.

At least until the era of online shopping has officially entered, and before consumers learn about the performance of mobile phones and learn to compare brands and models, channel dealers usually hold a strong position.

Taking a deep breath, looking at the more than 500 people in front of him, Lin Chen said with a smile:

"Presumably everyone already knows who I am, Lin Chen Shuangmu Lin, Chen Guang's Chen.

I'm very glad that you all participated in this distributor conference. Let's go straight to the topic. "

"Papa papa papa papa..."

Hearing Lin Chen's words, the people also applauded with great dignity.

After a long time, after more than ten seconds, the applause stopped, and a PPT screen appeared on a small projection screen behind Lin Chen.

At the same time, Lin Chen also opened his mouth to explain:

"Our Sugon mobile phone currently has two sales models, one is the Sugon Electronics direct-sales store model, and this Sugon Electronics direct-sales store model gets the most discounts.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like