Entertainment: Starting from child stars

Chapter 321: Brand endorsement!!

Guan Shaozeng came to the set today to discuss something with Luo Shao.

Luo Shao didn’t go home during this period, and Guan Shaozeng also understood the reason.

Mainly because he finished work very late every day, and Guan Xiaotong did not appear in the movie together.

Luo Shao, who leaves early and comes home late every day for filming, thinks that if he comes home too late, he will disturb his family.

He simply didn’t come back and stayed with Yang Mi all the time. Guan Shaozeng also understood that if he lived with Yang Mi, he and Yang Mi were in the same crew.

It’s very convenient to go to the set and come back together after work, and I’m not afraid of disturbing them to sleep.

One of them came to visit the crew today, and the other was that Luo Shao was approached by many endorsements. As Luo Shao’s TV series”The Little Master of China” was aired, his popularity went up to another level.

More and more brands are looking for Luo Shao, which is what Guan Shaozeng has recently chosen for him.”Xiao Shao, here are some endorsement invitations. Take a look.”

Guan Shaozeng gave the form to Luo Shao.

Luo Shao took advantage of his time to see what these endorsements were.

He had said before that it was okay to accept endorsements, but he would only endorse domestic brands and not foreign brands. Guan Shaozeng also remembered this, so he had written down all the domestic brands that Luo Shao had endorsed recently and prepared to discuss them with Luo Shao.

“Hongxing Erke, yes.”

The first brand I saw first was Hongxing Erke

“I’ve looked at it and this brand is pretty good.”

“Although the annual net profit is not high, the quality of their shoes is actually very good.”

“It is said that after several years of wearing, the shoes do not lose shape or come off.”

Guan Shaozeng also understands this, that is, he is interested in these brands.

Of course Luo Shao also knows about Hongxing Erke. After all, he himself wears Hongxing Erke’s shoes. A conscientious brand that pursues quality like Hongxing Erke is really rare. There are many brands. All shoes are good, but they will break down in just three or two years.

Hongxing Erke is different. The quality of the shoes is good. Just because the quality is so good, the annual income and net profit are not high. This is like Nokia in mobile phones. It’s the same.

Nokia is also a god in the mobile phone industry. It fell from the sixth floor. Although it was shattered, it can still be used for several years after being assembled.

Sometimes, the quality is really good, but the income is not good; just because of the quality It’s so good that everyone can use it for several years and are reluctant to replace it. Naturally, the brand will not make much money. Luo Shao feels that Hongxing Erke’s technology is passable. As an endorser, he actually wants to help Hongxing Erke promote it more.

In recent years, more and more attention has been paid to the celebrity effect. Many people follow the trend and buy things.

For clothes and shoes, if their idols buy them, fans will buy them too. They like to wear the same style as their idols. Luo Shao thinks the same way., brands like Hongxing Erke should cooperate more with them.

Luo Shao dare not exaggerate, but it is indeed the case.

At present, among the top traffic of the post-90s generation in the mainland, he said that he is second, and no one dares to say that he is first.

If he If you endorse Hongxing Erke at this time, it will definitely promote star effect and make your fans pay attention to this brand.

“20 million a year.”

When Luo Shao saw this quotation, Luo Shao felt that it was missing.

“What do you want?”

Looking at him like this, he doesn’t want to do something, right?

“I want to eat this brand.”

Luo Shao was very direct and said that he wanted to buy this brand.

Yang Mi and Li Xin on the side also looked over. He wanted to acquire Hongxing Erke. Luo Shao called the chairman of Hongxing Erke and talked to him about his plans.

“I am Luo Shao.”

Luo Shao directly explained his identity.

“What’s the point?”

The chairman of Hongxing Erke asked Luo Shao why he called this time.

“I would like to ask you, does anyone want to sell the shares of your brand? I want to acquire”

“oh?”

When they learned that they were going to acquire shares of their brand, the other party was surprised:”Tell me the reason, why?”

“The light of domestic products should be supported! Companies with conscience should be promoted more”

“If I acquire shares of your brand, as a shareholder, I can be a long-term spokesperson for our brand. At the same time, I can help our brand win Yang Mi, Dilraba and others as brand spokespersons.”

“how? In this day and age, star power is very important”

“No matter how good the quality of Hongxing Erke’s products is, if there is no popular celebrity endorsement and promotion, no matter how good the endorsement is, it will not be able to bring about the interests and profits of the brand.”

Luo Shao explained this point very straightforwardly, which also made the chairman of Hongxing Erke fall into silence. He knew that he was moved now, but he still hesitated.

“You must have seen my work too, right? I’m also a screenwriter”

“You may not have seen”You’re Beautiful When You Smile” co-produced with Goose Factory”

“But as an e-sports TV series, the clothes in it are also sports brands, which can play a role in publicity and promotion. At the same time, I am also the owner of an e-sports team.”

“Once I become one of the shareholders of Hongxing Erke, then my team uniforms can use the Hongxing Erke brand. In this way, the cooperation between us will only increase.”

“At the same time, foreign brands such as Nike and Adidas have occupied the domestic market all year round.”

“It’s time for our domestic brands to seize back the market that belongs to us, what do you think?”

Luo Shao’s words really touched the heart of Chairman Hongxing Erke.

“How much do you want to acquire?”

The chairman asked Luo Shao

“51%, but I don’t hold the position. I can participate in the discussion of the later development plan.”

“If I have to hold a position, I can be the manager of the planning department, marketing department or brand department.”

“I am relatively sensitive to the market, and the marketing department is just the right one to find a suitable spokesperson.”

This is his sincerity, and his tone has the aura of a superior.

But the chairman of Hongxing Erke shook his head:”I can’t sell so many shares to you.”

“How many? Luo

Shao asked bluntly, how many can be sold.

Before speaking, Luo Shao added:”There are so many domestic brands.””

Wu Rongzhao, who originally wanted to say something, felt a little bit in his heart at this moment.

Luo Shao was sanctioning him and telling him not to have any small thoughts.

“Up to 45%. This is my brand. I don’t want to work hard for ten years and end up becoming someone else’s brand.”

Only 45, but Luo Shao shook his head:”No, at least 50%”

“49.”

Wu Rongzhao told his bottom line

“OK, deal.”

In that case, let’s make a deal

“Draw up a contract and bring it to me in the capital.”

Luo Shao was very happy and said it bluntly.

The current market value of Hongxing Erke is only tens of billions, and 49% of the shares is about 5 billion.

Luo Shao can still get this little money, and by then, he will It can turn 5 billion into 50 billion. This is inevitable.