Entertainment: The king of traffic starts from winning Naixiao

“Okay, let’s get down to business.”

“Are there some suitable books now, mainly in the film side.”

“It’s too much, as soon as I heard that you were going back to China, many people came over.”

“There are even people who offer 30 million to win your first movie offer.”

As far as the current situation in 2014 is concerned, the salary of 30 million yuan is naturally very high, although it is not as good as the salary of later generations, but after all, Shen Fei is a newcomer to the movie, and the salary of 30 million yuan for the first film is naturally quite high.

Don’t look at the future generations of stars who pay hundreds of millions at every turn, that is before the salary limit order was introduced.

They simply can’t get paid so much for movies.

At present, 14, 15 years is this market, and with the further development and prosperity of the domestic film and television industry, the salary level is naturally rising.

Generally speaking, TV dramas get much less than movies.

Because there is a very big bubble in the TV series.

Generally, a film can only be considered profitable if it is at least twice the investment cost.

Therefore, in general, movies rarely offer sky-high salaries, and most of them are TV dramas that can see sky-high salaries.

For traffic stars, if you want to make money, you have to mix TV series and variety shows, these two are real money to get money.

If you mix movies, if you want to improve your coffee position, you will naturally get less money.

In fact, as far as the current Shenfei market is concerned, the 30 million salary is definitely a premium.

Those big directors would not have paid this price at all and invited Shen Fei to act in the movie.

In fact, the current Shenfei movie quotation should be about 10 million yuan, which is relatively normal, even if there is a slight premium, it is about 13 million.

This kind of film project with a salary of 30 million yuan is clearly using Shen Fei to circle the money of his fans, this kind of killing chickens and taking eggs, Shen Fei naturally will not do it, he is a person with long-term plans.

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Sure enough, after reading the script, Shen Fei found that this was a piece of.

Pass it directly.

Although he is indeed a traffic star, he also knows that this kind of rotten money is just right.

And he is not short of money now, he still has 10 million on him.

The so-called traffic artists must also pay attention to each of their works and market performance, especially the box office and ratings.

After Wu Mouji screwed up the box office of “Fu Demon Chapter”, he turned into a rapper, and since then he can only mix in variety shows, and there was no movie invitation when something happened in his previous life, which is simply out of the flow.

And Lu Han screwed up “Shanghai Fortress”, and after that, he didn’t see decent resources, so he could only act in some TV series, and no one even asked him to act in the TV series later.

So there are so many precedents in it, Shen Fei must attach great importance to his first movie.

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He looked at the script that Yang Tianzhen had taken.

He couldn’t help but frown slowly, these were some movie projects that he had not heard of.

Some of the slightly famous movies have an impact, and like this kind of movie that has not even heard of the name, it is some big bad movies.

Suddenly he saw a script, “Embroidered Spring Dao”, directed by Lu Yang.

Shen Fei did have some impressions of this movie.

It is said that the evaluation is good, but the box office is just around 100 million yuan.

It is a typical applause and not a seat.

“You go and contact this director Lu Yang.”

“Good.”

Shen Fei knows the reason why the box office is so low.

First of all, the starring actor is not popular, except for Liu Shishi who has some national names after becoming popular with “Step by Step”, others have no national names.

Even Master Liu has not proved himself in the film industry.

Secondly, the theme is not good, and you must play some tricks when taking the traditional martial arts route.

In recent years, costume martial arts films have gradually entered a dead end, production has decreased sharply, and production has to take extremely high risks.

From last year to this year, only big-name directors Xu Ke “Di Renjie’s God Capital Dragon King”, Chen Jiajia’s “Four Famous Catches 2”, and Wang Jiawei’s “A Generation of Grandmasters” achieved box office results of more than 100 million.

The rest of “The Glorious Years” and “Ip Man: The Final War” are not very good at the box office.

Martial arts films shot with orthodox and steady techniques are not very popular, such as “Shendu Dragon King” and “Four Famous Catches” have added magic, suspense, and reasoning elements to arouse the audience’s interest, and “Embroidered Spring Dao” is very traditional.

Then there is publicity, publicity to grab the topic, such as confidence in quality to do more word-of-mouth field.

Looking at 5 films with a box office of more than 300 million this year, such as “Breakup Master”, “Small Times 3”, “No. 81 Beijing”, “After the Meeting” and “The Legend of the White-Haired Witch”, they have created a super topic effect before and after their release.

For example, “Breakup Master” is Deng Copy’s cheap trick, “Small Times 3” and “After the Meeting” are “Guo Jingming Hanhan War”, “Beijing No. 81” has heated up the “Beijing Ghost Mansion”, and “The Legend of the White-Haired Witch” shows off the “fiery passion” of Huang Xiaoming and Fan Binbin.

In contrast, “Embroidered Spring Dao” almost did not make any topics, from the start of the film to its release, almost no news about the film came out, and the leading actors were not as keen on speculating topics as Huang Xiaoming and Fan Binbin.

The original release date of “Embroidered Spring Dao” was August 20, and the final file was promoted to August 7, and the main creators had to ask other crews for leave to participate in the promotion, and finally the national tour publicity went to Beijing, Guangzhou, Modu and Chengdu four stations.

In contrast, looking at the publicity of “Breakup Master”, Deng Cao traveled to nearly 30 cities in more than two months, and there was news every few days, and in the end, the illusion created for the audience was that “you can’t watch it if you don’t go to see it.”

All the films that have been a box office hit in recent years have a certain topicality, and everywhere you go, you will hear jokes or comments about this film, and each film may dig up one or two hot topics or some of the things that everyone cares about the most now.

To put it bluntly, you have to let the audience feel the presence and influence of this film wherever they go.

To achieve this kind of popularity, there must be a topic.

Therefore, the promoter and marketer of a film bear a great responsibility.

Lu Yang, director of “Embroidered Spring Dao”, also said frankly in an interview: “I didn’t dare to read Weibo for a while, because every day there would be a fierce criticism from the audience, saying why don’t you do propaganda, where is your propaganda?” You propaganda is like scum!

But in fact, I know that the colleagues who publicize are working very hard and hard, but the publicity effect that may be presented in the end is limited, and it does not cause any topic, as if it began to be screened silently. ”

Film publicity and shooting methods are as orthodox, that is, normal publicity, did not find topicality, do not do media trial studio and word-of-mouth field before the release is also a mistake, if you think that you do not take the topical route and the quality is passed, then you have to arrange the test film to let the word-of-mouth ferment out, the propaganda does not take the vulgar route and does not take the elegant route, resulting in unflattering and tepid on both sides.

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