From the Country Team To the Rich

In the hot summer, under the scorching sun, the earth is like a furnace.

After entering July, the whole of Germany enters the hot summer.

Even if you stay at home, you need air conditioning to escape the heat, and few people run out of the house.

And under such weather conditions, a challenge on the Internet suddenly exploded.

The 'Hoffenheim Ice Bucket Challenge', the rules are as follows, requires participants to post a video of themselves being doused in ice water on the Internet, and then the participant can invite others to participate in this activity. Accept the challenge within hours or donate €100 to the ALS Foundation.

This challenge suddenly became popular on YOUTU because many European football stars, models and stars participated in it.

From the very beginning, Morsi, Julia and others quickly spread throughout Europe in just one week, including Trafford's Pleni, Barcelona's Ronaldo, and superstars from major clubs. It will soon be available to the general public and spread across the entire continent of Europe.

Celebrities, football stars, rich people, and political officials all participated in it, which prompted many well-known European media to continue to make various reports.

In just one month, more than 600,000 people participated in this challenge, and more than 1 million people chose to donate.

The ALS Foundation suddenly received a donation of nearly 100 million euros, which surprised and delighted them.

On the same day, they sent a letter of thanks to the outside world, and focused on thanking the sponsor's Hoffenheim football club.

This deed made Hoffenheim reappear in the field of vision of the German people. Since two years ago, they have been able to see this country team frequently.

It would be weird to say by chance.

It can be felt that Hoffenheim is a special team, or that they are good at hype.

But they don't resent the hype!

Perhaps their purpose is to become famous, but at the same time, they are also making huge attacks on patients with ALS.

They didn't destroy anything because they wanted fame and fortune, but helped more people on the premise of being famous.

With the blessing of the "Hoffenheim Ice Bucket Challenge", the initial image of Hoffenheim has become more decent.

Even the German Football Association publicly commended.

‘We hope that more clubs learn from Hoffenheim. Football should have more sense of social responsibility and justice! '

The German Football Association publicly commended, which made Hoffenheim further famous.

The most important thing is that they ruthlessly brushed up a wave of goodwill.

And through this incident, the Rhine-Neckar County and Sinsheim became famous by a large margin.

In this area, although many residents are not fans of Hoffenheim, when they talk about Hoffenheim, they will give a thumbs up and praise.

Especially some Sinsheimers outside, when they used to introduce their hometown, they always said Rhine-Neckar County, but now, they mentioned Hoffenheim more.

Knowing that they are from Hoffenheim, the attitude of others will become more friendly.

 …

Germany, Hoffenheim Director's office.

Nomi, the IT director, was reporting, and he said excitedly; "Since a month ago, the attention of our YOUTU account has been increasing, and now it has reached 2 million."

Don't underestimate 2 million, maybe 2 million domestic attention is nothing, but abroad, 2 million is already a very large number.

It can be said that Hoffenheim's Youtu account is already quite an internet celebrity.

"Many people are willing to interact with us, and some merchants have sent private messages to seek cooperation."

In this regard, Zhang Xian said; "Online cooperation is risky. You need to check the quality of cooperation or sponsorship products, interact with fans more, and the quality of each video must pass the test."

Nomi nodded. He has been managing the Hoffenheim Youtu account all these years. He is very experienced and knows what to do.

The web is a supermarket.

Now football does not focus on this area, and mostly uses traditional media and TV promotion methods.

Zhang Xian took the lead in entering this industry and has made steady progress. When he has enough accumulation, it is time for other clubs to pay attention to this market.

But when the time comes, Hoffenheim is not afraid.

They have enough background and more experience, and Zhang Xian does not fear anyone when it comes to various manipulations of Internet public opinion.

After seeing off Nomi, Hoffenheim head coach Loel Christopher walked into the office.

Throughout the holiday, he stayed in Hoffenheim to continue building his lineup for the new season.

Last season, Loel Christopher took over in a hurry, but he still led the old Koch's team, and he needed to make some changes on the basis again.

"This is the lineup configuration for next season." Loel Christopher handed a document to Zhang Xian.

After Zhang Xian took it, he took a brief look.

There are not too many changes, only some players have been promoted in the midfield.

"The old Koch is doing well. The front and rear players are very talented and don't need to be replaced, but I have placed substitutes in every position, which can slow down Hoffenheim's two-line combat ability." Lore Chris Dove said.

Zhang Xian nodded, put the documents aside, and asked, "Jamie, how do you plan to arrange him?"

"It can only be a substitute!" Loel Christopher said directly: "He has talent, but he is too immature if he wants to gain a foothold in the German Cup. He is more suitable for Hoffenheim than Artini. Jamie's performance in the big competition, of course, I will give Jamie some opportunities to play, but most of them are in the league, let alone the German Cup."

"Jamie and Alex need to grow up quickly." Zhang Xian tapped his fingers on the table and said, "Next season, Hoffenheim probably won't be able to keep Jian and Biartini."

In the summer window, San Galo once again made an offer to Ji'an. This time, he quoted a full price of 1.2 million, and his attitude was different from before, which seemed particularly urgent.

If that was the case, Zhang Xian wouldn't be in a hurry.

But the problem is that Sir Alex once called Zhang Xian and asked about Ji An and Biartini.

It is not difficult to hear from his tone that Trafford wants to bring Gian to the Premier League.

To this end, Sir Alex promised a transfer fee of not less than 2 million euros.

At that time, Zhang Xian almost agreed!

2 million euros!

This is an amount that Hoffenheim simply cannot refuse, but people are always greedy.

Zhang Xian wants more.

And this season Hoffenheim still needs to play in the German Cup, they need Gyan and Biartini.

Therefore, after discussing with Sir Alex, Zhang Xian decided to postpone it for one year and keep it a secret.

If Gyan and Bialdini knew that Trafford wanted them, it is estimated that these two boys would not have the heart to stay in Hoffenheim, and their hearts would go to England.

Ji'an and Bialdini basically left after the season ended.

For this reason, Hoffenheim needs to quickly train Alex and Jamie, so that these two can supplement Hoffenheim's striker.

Loel Christopher thought for a moment and said, "I will give them more chances to play in the league."

"Recently we've had some letters of protest against you, like the Fast Boys Club, etc..."

After Zhang Xian finished speaking, the two looked at each other.

Loel Christopher raised his eyebrows; "Then do I need to correct it?"

Zhang Xian smiled, threw the protest letter directly into the trash can, and said indifferently; "No! No need, I just want to tell you that you are serving Hoffenheim, and not other teams, you can go according to your temper Make pre-match provocations, but you must win! As for the issue of public opinion, the club will help you solve it! But there is one thing you need to correct...don't provoke the referee!"

Forehead....

Loel Christopher scratched his head. In just half a season, he was invited to the stands twice by the referee, and the second time even affected the game situation.

"I know you want to put pressure on the referee, but you have to be careful."

In Zhang Xiankai, Loel Christopher is very good at using off-court factors to influence the game, but his theory and time are not enough, resulting in frequent overturns.

"I will pay attention!" Loel Christopher said with some embarrassment.

"Very good!" Zhang Xian nodded in satisfaction and said, "If you lead Hoffenheim to perform well in the German Cup this season, the club will provide you with a new contract with a high salary."

"Great decision!" Loel Christopher said happily.