Game Development Giant

The news that Mars Entertainment's first handheld game console will be released in New York began to receive overwhelming publicity in various media half a month in advance.

The three major television networks, the New York Times, the Washington Post, the Chicago Tribune and other large media covering the United States have received huge advertising fees from Popular Publishing. As the saying goes, people die for money, and these capitalist newspapers don't care what they have done before. I have questioned Mars Entertainment. As long as Mars Entertainment pays a lot of money, they don't mind giving them some extremely disgusting praise.

In a short period of time, Mars Entertainment has almost become the leading company in the American video game industry. Of course, this is also true, because now Mars Entertainment is indeed the most famous and most profitable company in the American video game industry.

And Jester was nominated by the American College Entrepreneur Association and "Business Week" to win the title of Young Entrepreneur of the Year in the United States. The calls for Jester to win are getting louder and louder, because Jester is so outstanding among the candidates.

The number of electronic pets ready to be released this time has increased to six compared with the three when it was released in Japan a month ago. The latest three are also meeting players for the first time and have not been released to the public before.

Of course, the three popular flagship stores that have been completed will also be launched for sale at the same time after the launch ceremony in New York.

According to ABC, a total of 1 million units have been prepared for Fengxing's release this time. Moreover, the production capacity of the foundry companies in Japan is at full capacity and can produce close to 1 million units a month. This is definitely enough supply and absolutely not enough. What happens when a product is released in Japan is that after sales explode, everything is sold out in just half a day.

At eight o'clock in the morning, thirty minutes before the opening of Mars Entertainment's second trial session, the area near Rockefeller Center in Manhattan was already crowded.

Because of the large number of people, Fengxing Distribution had to ask the NYPD to help maintain public order.

Of course, it costs money to dispatch police in the United States.

This time it is not a rented location, but a property that Jester directly asked Carly to spend money to buy here. After this trial session is over, this place will be officially opened as the fourth flagship store of Fengxing Publishing.

After all, New York is the core of the entire United States, and Jester also plans to place the launch ceremony of his home console here.

This time, more people came to New York to participate in the trial meeting than in Chicago last time. Even some large media who didn’t bother to come last time no longer looked down on video games with airs. After all, if you are not blind, you will It can be seen that Mars Entertainment has become a phenomenon in the United States, especially in the eyes of young people who like video games.

Even after seeing the shocking success of Mars Entertainment, Atari's Trammell broke his promise and prepared to let Atari quietly return to the video game industry. For example, they will re-release the abandoned vcs7200 at the end of the year. Just recently, Atari announced that this new high-performance console will have new games and will also be backward compatible with the vcs2600. of all games.

Jester doesn't take this to heart very much. Atari's current energy is no longer focused on games, and many of their elites in game development have been poached by themselves. , was not taken seriously by him at all.

At this time, he knew that he would only have two enemies in the future, one was Nintendo, which was now rampant in Japan, and the other was Sega, which should not be underestimated.

Jack Stella is an editor of Newsweek magazine. His mission this time is to participate in the Mars Entertainment player trial session and write an article when he returns. In fact, he himself didn't understand why Newsweek, which had always been a high-ranking magazine, would report on a video game that was about to be swept into the corner of history.

Although when Atari rose, "Newsweek" did not lack coverage. But the scale of Atari at that time was not comparable to that of Mars Entertainment today. The video game industry was booming at that time, and it was not the bleak scene it is now.

The astonishing sales of 300,000 copies of the recently released first issue of "Game" shocked the publishers like them.

To be honest, the sales volume of 300,000 copies is far inferior to their "Newsweek", but the problem is that it is only the first issue of its publication, and it is also a type magazine, specializing in games, which is far from theirs. It is a comprehensive publication, and its audience is only video game players, not everyone who owns this kind of publication.

But they still managed to sell 300,000 copies. In the eyes of people who have been reading books for so many years, this is simply a miracle.

To be honest, Jack Stella, who is in his thirties, has little interest in video games. He is the kind of obedient and good student in the eyes of his teachers. He graduated from the Department of Journalism at Columbia University and then worked at "Newsweek" until Now.

He was very reluctant to send him to participate in a player trial session held by a certain game company this time.

But who said he has the least qualifications?

To his surprise, as soon as he arrived at Rockefeller Center in the morning, he saw a crowd that almost overwhelmed the entire Rockefeller Plaza.

It seems that it is difficult to describe the scene in front of me accurately even if it is watertight.

On the most conspicuous seventy-story skyscraper in Rockefeller Plaza, a huge 200-meter-long banner extends from the top. It says that this popular release will officially release their product produced by Mars Entertainment. ad for the first handheld mobile phone.

Not only that, this time the trial session and the US release event of the Pokemon electronic pet machine, which Carly is solely responsible for, are much more ambitious than what Jester did last time.

This time Carly also hired a plane to fly the Mars Entertainment advertising banner into the sky.

Five planes with advertisements hanging on their tails circled the entire New York City. Even many people who had never heard of Mars Entertainment had a slight interest in this sale event.

Jack Stella slowly moved forward with the flow of people, while looking at the huge advertising banner that was extremely sexy. He had already known from his Japanese colleagues that this time the pocket The Yokai Pet Machine was released in Japan a month ago and caused a huge sensation. A total of 200,000 units were sold out in just one and a half days.

He was also a little curious about this. Can this thing really sell so well?

While lining up to move forward, Jack Stella even saw many Japanese people who were tired of traveling. The Japanese people's English was not very good, but in order to get first-hand news, Jack Stella was still patient. Chatting with a Japanese man in front of him.

After chatting for a while, Jack Stella realized from the tongue-curling pronunciation of the other party that the other party had just arrived from Japan.

As soon as he arrived in New York, he went straight here. He didn't even have time to book a hotel, so he came here and queued up. Unexpectedly, when he arrived, he saw hundreds of people already queuing up.

This Japanese is the owner of an electronic product store in Akihabara in Japan. The last time he cooperated with the Japanese branch of Mars Entertainment to sell the Japanese version of the Pokemon electronic pet machine, he made a mess, but this time the new model is not scheduled to be released. Japan, but chose the United States.

As soon as the news came back to Japan, it caused some commotion. Many players who had purchased the previous three electronic pet machines protested, but more orders came in like snowflakes.

Countless enthusiastic players came to Akihabara and asked if they could buy the new electronic pet machine released in the United States in advance, even if it doubled the price. The only question was whether they could buy it. arrive.

At first, Akihabara bosses like him didn't pay much attention, but after a few days, he realized that the situation was a bit wrong. Then when they, the bosses who opened stores in Akihabara, combined, they realized that it was only a short time. In the past few days, the number of orders for this new version of pet machines from them exceeded 100,000.

This is an extremely astonishing number.

So these people gathered together and decided to come to the United States to purchase goods in person. This time it was not just him, but there were many store owners like him in Akihabara. They also hired a large number of local Americans to act as water purifiers for the purchases. Army, and after the release, they have to buy it from the players who bought it. The price of an electronic pet machine is ninety-nine dollars. They will increase the price by 30% to buy it, but after shipping it back to Japan, it can be sold to over two hundred dollars.

If it was a gold version, the boss told Jack Stella, he had already been offered $100,000.

And the supply is still in short supply, because they have consulted Mars Entertainment and Fengxing Publishing Company before, and this time the sales time of the Japanese version has been put to the end. The estimated time is the end of the year, and the Japanese sales event will not be arranged until the European version is released. For those enthusiastic players in Japan, this period of time is absolutely not something they can wait for.

And Japan is indeed not short of money now. The Japanese are clamoring to buy the whole world.

After hearing the Japanese explanation, Jack Stella secretly smacked his lips. He didn't expect that there would be such a big business opportunity in such a small electronic pet machine.

The Pokemon electronic pet machine will be released at twelve o'clock, and there will be a trial session before that.

When it was Jack Stella's turn to get the pass number and enter the trial venue, it was already more than ten o'clock. This time, Fengxing Publishing had its first experience and doubled the number of trial machines. But when Jack Stella entered the venue, he still couldn't find a few free machines.

This time, the most popular game among players is no longer the "Snowman Brothers" that stole the show during the last trial session, but a new game called "Avengers" that Mars Entertainment has just released with two levels of content. game.

Before coming here, Jack Stella, a person who has never played games, asked one of his colleagues to borrow a copy of "Game" magazine to look through it. There was a lot of information about Mars Entertainment in it. , which includes a review of the first two levels of this new game.

The earliest news that the first two levels of the game will be released at this trial meeting appeared in the magazine "Game".

In this article, the editor who wrote this article almost praised this "Avengers" to the fullest, claiming that this is a game that surpasses all games that have appeared so far and performs well in all aspects. It was perfect, and it shocked him just like the slogan on the arcade frame of Mars Entertainment, "This game comes from Mars." It also specifically pointed out that the version he played was the abandoned version, the official version. It is definitely much better than this abandoned version.

At the end of the article, the editor was still mocking those who would doubt whether he was bragging after reading his article: “If you don’t believe it, please wait for the trial meeting in New York. I have already The top management of Mars Entertainment has received definite news that at this trial meeting they will launch the abandoned two-level arcade machine of this game for players to try."

Originally, some people said that the editor was boasting and did not know how much money he received from Mars Entertainment, but now judging from what Jack Stella saw in the trial hall, it seems that what was said in the article was also true. It can't be considered a lie.

Stopping a player who had just finished trying out the first two levels of "Avengers", Jack Stella first identified himself as a reporter from Newsweek, and then asked the player: "This game of "Avengers" Is the game really as good as what was said in Game magazine?"

The player first looked at Jack Stella with an incredulous look, as if wondering why the man who claimed to be a Newsweek reporter would ask such a stupid question.

Then, the player began to answer.

"I can't believe what I've been through in the past two months!" His tone was very exciting, and he spoke very fast, like a machine gun. In this noisy environment, Jack Stella almost needed to You need to concentrate to hear clearly.

"More than two months ago, when I played "American Cube" for the first time, I thought it was the most fun game I had ever played. The Atari games I played before were simply rubbish, and only Nintendo "Donkey Kong" may be compared with it, but when I played "Snowman Brothers" a month ago, I suddenly felt that "Donkey Kong" was nothing more than that. It was not qualified to be compared with "Snowman Brothers". "Donkey Kong" is not bad, but out of date. After all, it has been many years. I thought "Snow Brothers" would be as popular as "Donkey Kong" for many years, and has always held the title of the best game in the world."

"But..." As he spoke, the player's tone became incredible again, and he said in an exclamation tone that Jack Stella had never heard before.

"Avengers" is so fucking... I'm sorry, I really can't find an exact adjective to describe this game. I think using "excellent" to describe it is an insult to this game, because it completely destroys it. It has improved my understanding of the game and reconstructed my three views. This is simply something that humans should not be able to make. It is so outstanding. I’m sorry that I insulted this game again, but I really can’t help it. And I heard that Is this just an abandoned version? Is the officially released version even better than this abandoned version?"

At the end of the player's words, it seemed to Jack Stella that the other party was not describing a game at all, but some black technology from aliens.

"...I'm telling you, I heard that you are a reporter from Newsweek, so I would like to ask you a favor. Please add this sentence of mine when reporting on this game, so that those at Mars Entertainment can People know that this is what we players mean, 'Don't be in your mother-in-law anymore! Release it as soon as possible! We don't mind even if it's an abandoned version!'"

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