Game Entertainment Empire

In the Nebula Studio, looking at the bugs that had been listed in the post-test, Yang Chen sat in the chair and listened to Xu Yu's market analysis of "Resident Evil". It was a bit strange.

"Focus on expanding overseas markets?" Yang Chen felt a little strange.

"Yes, the background of the game itself is westernized, and the previous "The Binding of Isaac" and "Escape" have also achieved good results in overseas markets, plus the domestic market during the same period is more intense, although it is the Spring Festival During this period, but overseas, no masterpieces were launched during this period of time." Xu Yu said to Yang Chen.

This is what he judged through a lot of data and internal tests. He invited a third-party game testing team, including domestic testers and testers from overseas countries. Through the questionnaire survey, he also reflected on some overseas video platforms. After the launch, Xu Yu came to a conclusion that foreign players seem to be more interested in "Resident Evil", especially this kind of bloody hunting game.

Listening to Xu Yu's words, Yang Chen couldn't help but be stunned: "This is nothing, right? Overseas distribution and domestic distribution should be discussed separately, right?"

"Of course there are differences. I have contacted several companies so far. Among them, Galaxy Network is obviously too small. Although it is a relatively well-known publisher of domestic independent game manufacturers, the strength is still not enough, and the conditions are better. It's Tenghua and Phoenix." Xu Yu looked at Yang Chen and continued, "But Tenghua and Phoenix also have requirements, that is, they are agents for overseas distribution."

Seeing Yang Chen paused, Xu Yu continued: "In addition, relatively well-known overseas publishers, such as UEgame, also have distribution channels in China, but there is still a big gap in strength with Tenghua and the other three."

After listening to Xu Yu's explanation, Yang Chen almost understood a bit: "You can decide, but no matter which one you choose, at least the game release time and the game content cannot be changed."

Yang Chen felt a little pain in his head. He hadn't thought about these things too much before. As for whether he could hand over the domestic distribution rights to the three majors, and the overseas distribution rights to UEgame, etc. Yang Chen I didn't ask.

In this regard, Yang Chen felt that Xu Yu was more professional.

After chatting for a while, Xu Yu and Yang Chen said something about publicity and distribution, and other matters, which made Yang Chen's head hurt a little more.

For example, the IPization of games is not just games. Some successful games, such as "The Binding of Isaac" and "Octopian Traveler", have launched third-party industry chains, such as comics, animations, and attempts to do toy figures.

Yang Chen really hadn't thought of these things at all.

After Xu Yu left the office, he walked to the office next door where Wang Yaliang was, and looked at Wang Yaliang who was swiping the official blog and replying to the 'sand sculpture' netizens in the comment area. Yang Chen, who walked in front of him, slumped on the sofa with Ge You lying down. above the chair.

"What's wrong?" Looking at Yang Chen who was slumped on the sofa, Wang Yaliang next to him asked curiously.

"Sure enough, it's still easy to play games." Yang Chen thought about what Xu Yu had said to him before, and sighed sincerely.

Listening to Yang Chen's words, Wang Yaliang was a little dumbfounded: "Why are you tired? You don't have to worry about it at all, it's just for you to make a decision."

She thought what was going on.

"How do I know these things, what if I make a wrong decision?" Yang Chen twisted his body and adjusted his posture to make himself more comfortable.

"Didn't you say it before? The quality of the game is what decides everything. Even if the decision is wrong, at most, the initial sales will be insufficient, but the word-of-mouth fermentation and follow-up promotion will not really fail." Wang Yaliang sees Said to Yang Chen.

After listening to Wang Yaliang's words, Yang Chen was stunned for a moment and recovered.

Yes,

The quality of the game is what determines everything. Whether the background is more suitable for domestic or overseas players, isn't the game itself just for players to play?

The game is fun and can be liked by players, which is the most important thing.

The so-called background is just a bonus, not a deciding factor.

"By the way, let me tell you something." Yang Chen suddenly thought of something and said to Wang Yaliang.

"What's the matter?" Following Gangdan's hair, Wang Yaliang turned his head to look at Yang Chen.

He straightened up and sat up, Yang Chen said, "I was thinking about whether we should use the money to join a fast food restaurant in my hometown, and it wouldn't cost much. The franchise fee and decoration will give the venue rent. The price level in my hometown is about two Three million can be won, and when the time comes, let our parents take care of it, and we will have to go to work every day, and go to work early in the morning."

"What are our parents and our mothers? Nonsense." Listening to Yang Chen's words, he threw the steel ball aside, and Wang Yaliang patted Yang Chen's thigh.

"What? Don't admit it? That's useless. I'll depend on you for the rest of my life." Pretending to be a rogue, Yang Chen stood up from the sofa and walked in front of Wang Yaliang, raising his hand to pinch his face.

"Don't make trouble!" With a snap, he slapped Yang Chen's hand away, and Wang Yaliang pouted: "They definitely don't want it, so what's the point of thinking about it? I'm about to retire, and I go to work every day to brag and play mahjong after get off work. They're not as tired as we think."

"Besides, get up early? You sleep like a lazy pig every day. You can't get up before nine o'clock. You think it's too early to go to work at 8:30." Wang Yaliang made up for it ruthlessly.

Listening to Wang Yaliang's words, sitting on the sofa chair, Yang Chen thought about it carefully.

Mom!

It seems so.

Knowing that Yang Chen and Wang Yaliang don't need to worry about their economics, they don't need to save money. They should eat and drink every day.

Moreover, the two families are government units, and they are approaching retirement age. They don't have to run around in the unit, and they are basically more leisurely things.

Going to work, bragging, these days can be said to be more comfortable than they are.

…………

Regarding the publisher of "Resident Evil", Xu Yu finally negotiated and chose UEgame, a game publishing company located in Washington. The studio has also developed some more classic games.

However, in China, their channels and strength can only be said to be not bad.

But in terms of copyright and share, UEgame has given very advantageous conditions, of course, the agency fee is slightly lower.

After signing the relevant cooperation agreement, UEgame will be responsible for the overseas review of the game, and UEgame will invest a budget of more than 40 million in publicity.

Not too high, but definitely not too low.

At the same time, the online release period of the game has also been decided, and it is tentatively set for the beginning of February, which is during the Spring Festival, but before that, the publicity of the game needs to be in place.

For example, in the upcoming game conference, some of the main content of "Resident Evil" is to be announced. In addition to the release date, there is also a demo version for trial play.