Global Movie Emperor

But the moment Mickey stood on the street waving to stop the car, Lu Ze suddenly had an idea in his mind, and he came up with a plan and held down Mickey's hand to stop the car.

"What for? Aren't you taking a taxi?"

"Let me ask you a question, how does the film become more famous?"

"Why are you asking this mentally retarded question? Everyone outside the industry knows about the quality of the work, the reputation of the main creative staff, and the subsequent publicity."

"Think further."

"Amount of investment, preliminary publicity, fame of director and actors?"

"How to promote it in the early stage?"

A taxi stopped. Mickey waved to the driver. After the car passed by, he thought for a moment, turned his head and looked at Lu Ze. He was not stupid, and he immediately understood what Lu Ze meant.

"You mean...hype?"

Hype is an essential skill for every film and television company. This is not the first of its kind created by domestic film and television companies, but rather a reference to the usual routines of foreign film and television companies and localized to suit the national conditions.

Movies are nothing more than hype for big productions, gimmicks, cast, and trailers. Of course, the trailer is basically the essence of the movie. In comparison, the hype for TV series is even more clumsy, with speculation on CP, characters, and trailers. Popularity, after an embarrassing meal, a plate of food that even the chef didn't know what it tasted was stuffed into the audience's mouth. Of course, this does not refer to the entire film, but it is a large part and no one will refute it.

Today's hype is no longer as disdainful as the era of "The Fighter in the Rooster". It has gradually broken away from the derogatory term and has become the secret rule of the game that everyone acquiesces to. If you don't speculate, others will naturally do it. As long as you are not afraid of starving to death.

Lu Ze was also fired when he was working at Sega. For example, he is an acting maniac who takes acting seriously. He is an old-school cadre who just raises flowers, walks around with cats, and plays with grafting. These impressions have been deeply instilled in him. to the fans’ impression of it.

Of course, there are also disadvantages. If your personality is too different from real life, it will be easy to collapse once the news leaks out. Whether it is Lu Ze’s seniors, peers or juniors, there are too many people who have failed in this. Nothing happened to Luze alone. Why? Because his character is real...

Therefore, the real meaning of hype is not to make the fake become real, but whether it is true or false, as long as it is beneficial to it, we must amplify this point, cover up the false with the true, or cover up the true with the false, it doesn’t matter, just Just like Lu Ze's thoughts at the moment, they really couldn't bear to rent a car. This thing is real. There is no need to cover it with fake things. They just need to stir up the matter and make the incident popular. It doesn't matter if they lose some people. , he only needs two words.

topic.

Now that we have entered the entertainment era, serious news can no longer attract people's attention. Instead, some nonsensical news and interesting stories will attract everyone's attention, and the hot spots generated will be both for "Universal Brothers Pictures" or Lu Ze and Mickey personally. There will be no negative effects, but many benefits.

This is not negative news at all, and it will not have a negative impact on the public. In short, it is just showing the current difficulties in capital turnover in front of the public and treating itself as the object of ridicule.

The purpose of doing this is not to gain sympathy from the public, but the ultimate goal is to make the public remember the two people, or remember "Universal Brothers Pictures". As for whether it would be right to expose the shortage of funds? Lu Ze is not worried about the impact on business negotiations.

After all, the three million euros are still there, and "Global Brothers" can still afford the basic cost of filming. No one will take advantage of "Global Brothers" while they are short of funds. Moreover, Lu Ze is very confident. It's just for the time being, and all difficulties will be solved after "Afterlife" is released.

"As far as the current situation is concerned, does it make any difference whether we rent a car, take a taxi, take a bus, or even climb over?"

"It seems... there is no difference."

"Then it's better to take a taxi. It's thirteen kilometers from here to the theater. The taxi fare is enough for dinner. We're not pressed for time. Why do we have to take a taxi? Isn't this the bus stop? Do you have some change? Just in time to reach Berlin Grand Theatre, get in the car and get on.”

…

Sometimes, Mickey really admires Lu Ze's occasional silly ideas. He can think of such a weird way to attend an appointment. There is no precedent for nominees to attend by bus in any film festival. Reporters have no idea about this kind of nonsense. You'll report in without having to worry about it, okay?

As for whether he would be looked down upon by other invited colleagues, to be honest, if it weren’t for the attitude of his colleagues towards Mickey, Lu Ze would not have such thoughts. Since he is already hostile, let’s just look down on him. Anyway, they are now hostile to Mickey. The reason is just because they can't save face and get back together with Mickey. The reason why they can't save face is that Mickey has just turned around and won't let them bow their heads.

As for whether the film festival officials will be dissatisfied with the two Lu Zes, there is absolutely no need to worry about this. As long as someone comes to receive the award and the nominees arrive on time, the officials will basically not interfere with other small matters. After all... Lu Zes two Instead of walking on the red carpet, just enter the venue directly from the VIP channel.

Nowadays, major film festivals are becoming more and more commercialized. As long as you pay, Internet celebrities can also perform in shows. Although the finale must be reserved for the big names, most of these big names are female stars. In addition to attracting attention, male stars have the task of attracting attention. While I'm here, I won't participate in the rest. After all, walking on a red carpet with a bunch of Internet celebrities is indeed a bit of a loss of status, not to mention that Mickey and Lu Ze can't attract attention.

So the two of them got on the bus with peace of mind. They didn't feel anything wrong in their hearts. They just felt that the carriage was too crowded and the two of them were dressed very formally. They looked like two fools on the bus on weekends. From time to time, passengers would glance at them. It's like looking at some rare animal.

More than forty minutes later, the vehicle arrived at the station. Most of the people in the vehicle got out of the vehicle. They all wanted to visit the annual ceremony and see the celebrities. Since the road was not closed, Lu Ze and the other two were waiting at the red light. I also bought two bottles of mineral water.

Then a strange scene happened. At the end of March, it was still a bit cold month. When all the artists were dressed in fancy clothes and walking out of various luxury cars, these two people were carrying mineral water bottles and strolled through the numerous streets as if walking. The reporter showed the invitation letter to the man in suit in front of the door.

The reporter only had one question in his mind, where did these two people come from?

As entertainment reporters, they are not as unfamiliar with most directors and foreign actors as bus passengers, so they will naturally preview the list of nominees before setting off.

Regarding these two popular candidates for the award, although the two people came to the scene like a walk, the official host was a little confused about the situation, but he quickly pointed the microphone at the two.

"Welcome to Berlin. As a regular attendee of the Berlin Film Festival for the third time, Mickey, can you say hello to the audience in front of the TV?"

"Hello everyone."

Mickey's answer was somewhat beyond Lu Ze's expectations. He looked a little shy, not as out of touch as he was in life at all. He waved to the camera and said nothing more, leaving Lu Ze with no choice but to take pictures of his behind. Carry it on your back and have some silly fun with him.

"I'm sorry, I didn't pay attention just now. How did you arrive at the scene? I don't seem to have seen the car with the two of you parked."

The beautiful host smiled warmly and gently pulled back her hair. Her eyes were full of curiosity. She asked a question that had nothing to do with the film festival, which attracted equally curious reporters to take pictures. The hand holding the recording pen also inadvertently pointed at the two of them. near.

In the past, Mickey didn't seem to be such a face-conscious person, but for some reason today, he didn't answer this question. He just touched Lu Ze lightly with his elbow and asked this man with bad ideas to answer for him.

"Um... In response to the Environmental Protection Association's call to save energy and reduce emissions, I saw a new energy bus going directly to the theater in front of the hotel, so I took the bus over. I'm sorry, we have an appointment, so we may have to go in first."

"I didn't expect that you two are also environmental enthusiasts. I must encourage you on this. I should also learn from you. Okay, please come in. I wish you both good results at this film festival."

After thanking the host, the two entered the venue in advance. The red carpet entrance and the VIP entrance were two doors, but they were not far apart. They were at a 90-degree angle. As soon as Lu Ze came in, he saw a The German YouTube celebrity entered through the red carpet entrance.

Mickey's pace was faster than Lu Ze's, as if he was about to run away. Lu Ze hugged his neck and looked at Mickey up and down with a puzzled look on his face. Mickey didn't look like a bastard. Why are you so weak to participate in a film festival today?

"Why did I say you were running?"

"Nonsense, the host used to be my girlfriend. I saw that she was very money-worshiping, so I had a one-night stand with her. This woman is a lunatic. She almost chased me back to the UK. I want to know that she is a member of this film industry. The off-site host of the festival, I don’t want to be interviewed by her on the red carpet, damn, leave now.”

Looking back at the entrance, the two of them happened to be looking at each other. Seeing that the female host had her back to everyone, she licked her lips lightly and winked at Mickey, which shocked the two of them. She turned around in a flash, lowered her head and took a big step. Stepping forward, he stiffly rushed towards the venue.

"..."