Heads Up Hollywood

NBC's acquisition of Sony Entertainment was a success.

But for Steve Burke, there are still many difficulties he needs to overcome and solve.

The core asset of Sony Entertainment is Columbia Pictures, but in the past few years, its performance has been poor, and it has even been in a state of loss in the past year.

You know, Columbia Pictures also has a very glorious history in Hollywood.

The copyright inventory of 2,850 movies is not the first in Hollywood, but among these movies, Columbia has independent copyrights for 2,700 movies!

The number of copyrights that Columbia Pictures has fully mastered has surpassed Warner Bros. and is second only to New Universal.

After all, New Universal has mastered the two major film libraries of Universal Pictures and MGM, which are too big.

Not only that, Columbia Pictures has been the leader in the TV industry in the past few decades, with 260 TV series with a total of 23,000 episodes.

There is a consensus in Hollywood - movies are just the brand image of the studio, and TV is the big money maker.

In the past few years, Columbia Pictures' film and TV productions have been stuck in bottlenecks.

It was this problem that Steve Burke had to tackle first.

Tonight, all the big names in Hollywood made an appearance, including Warner, Disney, Paramount, DreamWorks, Legendary Pictures, Lionsgate...even the heads of many TV stations also showed up.

For Steve Burke, it was two people who were most interested - Spielberg and Dawn Walker.

In the past month, Spielberg has been very embarrassed.

His solo film, "War of the Worlds," did not do as well as expected. Although it will not lose money, it is far from the box office expectation of 1 billion US dollars.

It is really too difficult to save DreamWorks' performance through this movie.

On the other hand, the commercial blockbuster "Escape from Clone Island" directed by Michael Bay, which he strongly promoted, failed miserably at the box office!

With an investment of 140 million U.S. dollars, the box office in North America was only 24 million U.S. dollars in the first week. I really cried to death.

Successive failures made Dreamworks even worse, and there was only one way out - to sell the property!

Currently, DreamWorks is in contact with Paramount, intending to discuss mergers and acquisitions.

Steve Burke is very interested in DreamWorks, which will greatly boost the film business of NBC Columbia Pictures.

In the past year, the film market has been very active.

In 2004, the dvd business grew significantly, driving the overall home entertainment revenue to $22 billion, of which movie dvd revenue reached $17 billion!

You know, the total box office in North America in 2004 was only 9.3 billion US dollars, and the DVD market is equivalent to recreating two box office markets!

Moreover, the voice of Hollywood film companies in the DVD industry chain is no less than that of the box office system.

Other peripheral revenues are also very expensive, including US$470 million for pay-on-demand, US$1.48 billion for pay TV licenses, US$950 million for TV networks, US$660 million for local TV stations, and US$2.04 billion for overseas pay TV.

The total peripheral output value reached 22.6 billion US dollars!

If the derivative copyrights are included, the total output value will steadily exceed 50 billion US dollars!

Driven by economic globalization, Hollywood has never been so rich.

As things stand, Hollywood is only going to get better.

Although the box office of DreamWorks movies is not satisfactory, but DreamWorks movies have big names such as Spielberg and Tom Hanks, and the peripheral income will be very good.

It will be very useful if it can be combined with Columbia Pictures' film library to launch a reasonable and stable package marketing strategy.

As for Don Walker...

Well, based on Steve Burke's understanding of him, it's really too difficult to get rid of Tang En.

New Universal's film business is developing so well, even if the two of them have a good personal relationship, it is impossible for Twain to transfer the film business.

The only possibility is TV.

The TV business under New Universal mainly includes STA TV Network, Discovery Communications Channel, USA TV Network and Universal TV Production Company.

Sta Television Network, Discovery Channel and Universal Television Productions are all at the heart of the new Universal Television business.

Can't move.

In comparison, the USA TV network is really tasteless.

It is a kind of business that is a pity to discard and tasteless to eat.

Twain looked down on the business of the USA TV network, but this was very important to Steve Burke. No matter what, the USA TV network also generated a profit of 450 million U.S. dollars last year.

Quite a lot!

More than Sony Entertainment as a whole!

NBC acquired Sony Entertainment, with a total transaction value of up to 15 billion US dollars! The asset size of the US TV network is about 5 billion US dollars.

"Steve, are you too impatient?"

Tang En was holding Gal Gadot's arm, wandering among the various bosses, which was equivalent to officially pushing Gal Gadot out. With this status, no one in Hollywood would dare to bully her.

Unexpectedly, at this time Steve Burke came over and talked to him with a smile, which surprised him a bit.

Steve Burke sighed, "No way, you didn't see Eisner's attitude just now, it's the same as back then!"

Tang En was a little amused: "Same as back then?"

Steve Burke said indifferently: "DreamWorks has collapsed, and Katzenberg has struggled for more than ten years, but he is still defeated by him. Perhaps, he thinks so of me."

Tang En said frankly: "As far as the current situation is concerned, you are indeed not his opponent. Apart from New Universal, if you look at the entire Hollywood, who would dare to say that you can stabilize Disney?"

Steve Burke was speechless, "Twain, you have to give me an idea on this matter."

Tang En laughed and said, "Steve, we are friends, and Michael and I are also friends. New Universal and Disney have cooperated for many years."

Steve Burke rolled his eyes, "There is no need to say such things. Since it is a cooperation, it is naturally mutually beneficial."

Tang En said cautiously: "Kazenberg is Michael Eisner's defeated opponent. As for you... why don't you join forces? You team up with Katzenberg, you are in charge of the TV business, and he is in charge of the film business. NBC Columbia Group’s acquisition of DreamWorks and DreamWorks Animation may not have the capital to compete with Disney.”

Steve Burke coughed lightly, "Dreamworks Animation's stock price is rising, and Katzenberg will not sell. Even if he sells, we can't afford it. There are two options in front of me now, one One is DreamWorks, for the movie business; the other is the USA Television Network, for the TV business."

The prices of the two companies are about the same.

"Are you interested in the USA TV network?" Tang En's expression was a bit strange. This is probably the business with the least potential in the New Global TV Media Department.

Steve Burke gritted his teeth and said, "I really want to buy the STA TV network. Am I willing to eat it? STARZ is so popular that its valuation has been pushed up to 20 billion US dollars, which is at the same level as the NBC Group!"

Of course, Twain would not refuse a good thing delivered to your door. "DreamWorks is the publisher of Paramount? The two parties are partners. Since Paramount is interested in DreamWorks, I don't think your chances are great."

Steve Burke nodded, "For the current Columbia Entertainment, what is needed more is profitability. The US TV network's $450 million profit is indeed more important."

Tang En said happily: "That's fine, that's it. You can send us a quotation! I can declare in advance that if it is less than 5 billion US dollars, don't even think about it."

Steve Burke frowned, paused, and said: "During this time, I have been paying attention to the USA TV network. There is a family reality show, and I am very optimistic about it."

"Family reality show?"

"The Hilton Family."

Tang En's expression was a little rich, he paused, and said with a smile: "Okay, if you are free, we can investigate this reality show together tomorrow."

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