Heads Up Hollywood

Bloomberg has many competitors, including Reuters, Thomson, Dow Jones and CapitalIQ, among others.

But in terms of terminals, Bloomberg has no rivals!

Tang En went downstairs and came to the office of Fernando Baden, the deputy director of finance. He is a Wall Street investment banker, and he is proficient in operating Bloomberg terminals.

At first glance, Tang En thought it was a computer with two screens installed.

At second glance, it's wrong.

The keyboard is different!

Except that the arrangement of the 26 letters is the same as that of a computer keyboard, everything else is different. There are also a lot of red, green and yellow shortcut keys, dozens of them.

Tang En wanted to sit down and operate it himself, to experience it, but Fernando Baden immediately stopped him and said with a smile: "Boss, let me do it. This thing is very professional. If you don't understand it, you won't even be able to turn it on." Can't do it."

After turning it on, Tang En was a little speechless, "This interface is too ugly!"

Fernando Baden hesitated for a moment, and said: "It's a bit monotonous, not as lively as the homepages of many Internet companies. But without this part of entertainment, it can better reflect the professionalism of the terminal. This is a serious office tool. It's for professionals."

Tang En nodded, "It makes sense."

Next, Fernando Baden showed Dunn the most important modules of the Bloomberg terminal: Bloomberg News, Bloomberg Radio, Bloomberg TV, Bloomberg IB, Bloomberg Trading Platform, and the Form provides data and programming interface.

Fernando Baden skillfully used various code operations, and he was completely different from the fool-like operations of the Windows system. Not to mention, let Tang En get started, he really couldn't understand anything.

"These codes are all designed by myself and stored in the database. They are all my own exclusive operation codes. In other words, this terminal can only be used by me."

Hearing Fernando Baden's words, Dunn immediately reacted: "This is the core competitiveness of the Bloomberg terminal, right?"

Brandy Norris, who was standing aside, smiled and said, "You can say that."

All financial professionals will set operation shortcut codes according to their own usage habits when using Bloomberg terminals. Once a large number of operating habits are preserved, their working environment will also be tied to the Bloomberg terminal.

Even if Reuters and Dow Jones have developed similar financial platform terminals, the financial elites all over the world have become accustomed to the use of Bloomberg terminals and have become operationally sticky.

If a new product wants to replace the Bloomberg terminal, it will challenge the user's usage habits, and it is the habit of many elderly industry elites. This is almost impossible.

After all, the Bloomberg terminal was born before there were personal computers.

This is really an epoch-making product.

As the founder Michael Bloomberg said-I understand finance better than those who understand computers, and I understand computers better than those who understand finance. If you understand both finance and computers, then you must not understand media communication as well as I do.

This is really a perfect combination of finance, computers, the Internet, and news media.

Not only that!

Fernando Baden's operation is very proficient. Tang En was a little dazzled when he saw it, so he said, "No, these functions are too professional, so don't demonstrate them to me. Choose some that I can understand."

"Then look at IM, which is a chat software that monopolizes financial people."

"IM?"

"Oh, I'm used to it. We all like to call it IM. InstantBloomberg is the official term. We prefer to call it InstantMessage, which is easier for the outside world to understand. This is an information transmission software."

Tang En was speechless.

What a mess, it is even more difficult to understand what has been changed.

Brandy Norris suddenly laughed and said, "Sometimes, Bloomberg is often used instead of Message, such as... Just_Bloomberg_Me."

Fernando Bardem laughed with him.

It seems to be saying something extremely interesting.

There was a black line on Tang En's forehead, and he became more and more speechless.

Brandy Norris just explained a few words to Dun En.

It turns out that inside Wall Street, if a man and a woman look at each other and want to have sex, they can say "Just_Bloomberg_Me".

Because the Bloomberg IB software is not used for chatting, but for work communication. This sentence obviously has the meaning of chatting, so it can have a more straightforward direction.

This is equivalent to the "run about" signal on Wall Street.

Of course, only insiders, between male financial personnel and female financial personnel. Outsiders do not have a Bloomberg terminal and cannot use this chat platform at all.

Tang En shook his head and said, "Where on Wall Street, the typical wolves are more than meat, and the girls are all beautiful, but there are too few. If we only dig inside, we can't meet the needs of Wall Street traders."

"Yes! There is this function!"

"What?"

Tang En was taken aback.

Fernando Baden said with a smile: "The function of this machine is so powerful that it has this kind of service! Look here, you can book hotels online, buy wine and deliver it to your door, you can shop online, and this!"

He points to a red button.

The instructional word that appears next to it says "pick up a conversation."

Tang En was a little puzzled, "Hit up?"

Brandy Norris explained from the side: "Striking up is just a nice way of saying it, but it's actually contacting some modeling agencies and asking them to arrange girls to come to their door."

"Is there still such an operation?" Tang En opened his eyes wide.

Fernando Bardem started to demonstrate next, inputting a "POSH" command, the interface changed immediately and became a page that is not suitable for children.

There are all kinds of sexy pics of BBW on it.

There are also supporting instructions, including name, age, measurements, education, nationality, skin color, etc., followed by labels such as "teacher", "flight attendant", "model", "student", and "policeman".

and the price!

Ranging from $500 to $5,000.

It's really not expensive!

Tang En didn't have much contact with Wall Street, and he didn't personally see the big scenes inside Wall Street. He only heard a lot about Wall Street's rich and wealthy fans. For example, in the movie "The Wolf of Wall Street" that I watched in my previous life, the hero called the women to the office and had a big party in the company. The scene was very grand!

Probably through this kind of Bloomberg terminal, right?

Immediately, Tang En's expression became a little strange, and he said, "Fernando, you said just now... this machine can program and design many small programs by itself, right?"

"right."

"Did you create this page yourself?"

"It's actually a pointer, pointing to an external web page."

"You didn't use it less, did you?"

"ah?"

Fernando Baden suddenly blushed, quite embarrassed.

He ignored it!

Next to this webpage, it is clearly marked as the Firebird Agency in Burbank, Los Angeles, and its main service area... is Hollywood.

Tang En glanced at him and didn't say much.

This kind of thing is not surprising.

They are all men, and they are not short of money.

Who doesn't like a young and beautiful woman?

It's just that I didn't expect that the Bloomberg terminal also provides this kind of service content, and it really...it really is very powerful!

Brandy Norris said: "In fact, even Fernando's use of the functions of the Bloomberg terminal is far from reaching 1% of his total use. Most organizations want to rent Bloomberg terminals, mainly It is for decoration, and if you can develop 0.1% of its function, you will be considered proficient in operation.”

Tang En can understand very well.

Fill the facade.

It's the same reason that in the offices of many big bosses, there will be a big bookshelf full of books.

"Look at the information interface." Dunn changed the subject.

After jumping to the Bloomberg news interface, the visual effect is much better, just like an ordinary portal page, with a lot of financial news.

Brandy Norris explained: "Bloomberg has more than 2,000 reporters around the world to collect news. After sorting out, it provides content subscription services to governments and major financial institutions. At the same time, it will be reflected in Bloomberg's own channels. Come out. Bloomberg News is just one side, and there are financial TV and radio.”

"Do you understand the situation of the TV station?"

"There are about five or six TV channels around the world that broadcast real-time financial news every day. But I don't think Bloomberg has the ability to play this business. It can be seen from their income statements."

New Universal owns a global TV station - Discovery Communications Channel.

Dunn is well aware of the operational difficulty and profitability pressure of such a globalized TV station.

To face different cultures, different languages, different national policies and religious beliefs... You will encounter a lot of trouble during this period. Moreover, there are so many national base stations that need to recruit a large number of staff, and the salary of the staff alone is a huge expenditure. Bloated personnel will inevitably cause great administrative waste.

Discovery Channel's success cannot be replicated!

Viewed all over the world, only the Discovery Channel, a TV company, has successfully operated worldwide.

Even the British trump card like the BBC, once it goes out of the British Isles, its ratings are dismal.

In order to support these financial TV stations, Bloomberg should pay a lot of money every year.

It can't be closed yet.

Television is an excellent way to enhance Bloomberg's public image and visibility to the outside world. It can't just be unique in the financial field, can it? If this is the case, Bloomberg will have no room for industrial expansion in the future.

Tang En narrowed his eyes slightly, and said slowly: "Bloomberg has the highest quality financial content, but they lack channels and experience in operating TV stations, and this is not their core content. If this business is handed over to Discovery Channel , Bloomberg is only a content provider, so this kind of financial TV station may not be profitable!"

Brandy Norris was overjoyed, his face flushed with excitement, "Boss, have you decided?"

Tang En waved his hand, "When I go to New York, I will meet the mayor of New York!"