Heads Up Hollywood

Murdoch is only the majority shareholder of Twentieth Century Fox, and strictly speaking, he is not a Hollywood person.

He didn't have a deep understanding of Tang En's speech.

He didn't think too deeply about it.

He didn't pay much attention to recent events in Hollywood. All his energy was spent in the "exchange of fire" with the Bancroft family, and he wanted to buy the "Wall Street Journal" from the Bancroft family!

As the three most prestigious newspapers in the United States, the New York Times, the Wall Street Journal and the Washington/Washington Post are controlled by the Salzberg family, the Bancroft family and the Graham family respectively.

Counting the Chandler family of the "Los Angeles Times", these four families are known as the banner of the free media in the United States!

However, in 2000, the "Los Angeles Times" was acquired by the Forum Group, and the Chandler family disappeared from the stage of history. Now, under Murdoch's powerful offensive, how long can the Bancroft family of the "Wall Street Journal" last?

Murdoch is a media tycoon with traditional thinking, and he has a soft spot for the newspaper industry.

Naturally, his understanding of the emerging Internet had to be a few notches weaker.

Even the bigwigs in Hollywood understood that the content of Tang En's speech this time was aimed at Hollywood's defense community against Silicon Valley's attack!

At the headquarters of the NBC Group in New York, Steve Burke and several assistants were in the office with serious faces.

There is a mini unplugged stereo on the desk, and the sound of Tang En's lecture at USC in Los Angeles is heard from it.

"Twain, yes, he is Dunn."

Listening to the content of the speech, Steve Burke sighed again and again.

When Twain was ramming left and right in Hollywood like a murderous god, Steve Burke had already left Disney and went to Comcast, trying to make a curve to save the country and return to Hollywood.

He did not have any sharp conflicts with Tang En.

This time, he saw Tang En's sharpness.

Steve Burke is not Murdoch, he understands the meaning of Tang En's speech.

Today's Hollywood is flourishing on the surface, and everyone is even fighting for territory. Tang En, this is a reminder, a warning, Hollywood, just like other traditional enterprises, is facing a tsunami crisis!

The Internet has killed the traditional newspaper industry half to death, and the traditional music recording business has also shrunk by half.

Next, it's time for movies and TV shows!

The very core of Hollywood is experiencing shock.

Under the circumstances of such an extremely powerful foreign invasion, Hollywood is still caring about its immediate interests and dividing up the profits of the movie market?

Although I earn less now, at least I still have money to make!

When the tide of the Internet hits, there may be no chance to make small money.

At this time, there is still internal strife, isn't it quick for loved ones to hurt enemies?

At this time, Tang En's voice came from the mini speaker again——

"Unlike many Hollywood people who scoff at Silicon Valley, I have a good relationship with Silicon Valley. I have many good friends there. I have also participated in the investment of many high-tech companies. Because of this, I have a deeper understanding of the Internet. know."

"As early as three or four years ago, New Universal had already made strategic adjustments. In the past, Hollywood integrated the production and distribution of movies, TV networks and other traditional media. Under this model, many Hollywood giants were born, and you too I have seen it all. But this model belongs to the last century. In the new century, it is the world of the Internet!"

"The Internet, a new medium, will gradually replace traditional media such as newspapers and magazines in the early stage, and will challenge movies and TV in the mid-term, and will really challenge movie theaters and TV stations in the later stage. Some people may think my remarks are strange, how can the Internet Replace the movie theater? How can the computer screen be compared with the big screen in the movie theater?"

"Let me tell you, it's wrong! It's a big mistake! The development of technology in the Internet age will far exceed your imagination. The effect of the big screen is indeed shocking, but what about virtual reality technology? Well, let me explain one more sentence , the so-called virtual reality is to use a computer to generate a simulated environment, which is a system simulation of multi-source information fusion, interactive three-dimensional dynamic vision and physical behavior, allowing users to immerse themselves in this environment..."

...

Like Murdoch and Burke, Michael Eisner was also following Tang En's lecture.

When he heard Tang En emphatically stressing the threat and power of the Internet, and advocating that Hollywood media giants should move closer to the Internet, otherwise they would be in danger of being on the verge of extinction, he was angry and funny.

the Internet?

Do you think you know the importance of the Internet?

If it were not optimistic about the power and potential of the Internet, would Time Warner merge with AOL like bankruptcy?

Even Viacom, Sony Entertainment, and Comcast launched some Internet services back then.

Including Disney!

As early as 1999, Disney followed the wave of the Internet, established its own network department, and opened a website, intending to compete with portals such as Yahoo and America Online.

As a result, just two years later, the Network Division closed its doors. Disney laid off more than 400 people, lost $800 million in the quarter, and lost more than $2 billion in two years. Severance packages alone cost $50 million.

This is a real lesson of blood and tears!

Michael Eisner was completely convinced, and never dared to build the Internet industry again, and "relegated" Internet companies to branches of traditional media units, such as abc TV network, ESPN, etc., and no longer set up a separate portal for the Internet business . In terms of management, the website no longer does its own thing, but must undertake the marketing work of the TV channel.

Just like other media groups, after rounds of layoffs and reorganizations, Michael Eisner no longer expects any miracles from the Internet revolution, and no longer talks about "wireless strategy" and " Portal strategy" and "content strategy", but use the existing brand, do a good job in cost management, and earnestly achieve performance.

In Michael Eisner's view, Tang En's remarks were nothing but sensationalism!

A group of people have already experimented, and the Internet and Hollywood can't pee in the same pot!

Tang En's clichés are really not new.

However, Michael Eisner was astonished by the set of data listed by Tang En next.

"In the past three years, our research and development expenditures in the high-tech and Internet fields were 3.5 billion U.S. dollars, 5.8 billion U.S. dollars and 8.4 billion U.S. dollars, and the average annual R\u0026D growth rate was as high as 50%. Hollywood has learned a lesson from the wave of the Internet. This is a strategic decision-making mistake made by Hollywood, rather than the incompatibility between the Internet and Hollywood. First of all, high investment is required, and persistent high investment is required!"

Michael Eisner is pretty dumb.

New Universal's annual R\u0026D expenses exceeded 8 billion US dollars? Over $10 billion next year?

Is this still a media company?

Isn't this a high-tech company disguised as a media company?

Suddenly, Michael Eisner shuddered and had an epiphany, understanding the extended meaning of Tang En's words.

Earlier, Tang En said that Hollywood would be fatally attacked by Silicon Valley! The Internet is an irresistible weapon! If Hollywood doesn't prepare ahead of time, it's going to get hammered.

Then, Tang En said that New Universal's research and development expenses have been increasing year by year, focusing on building the Internet technology industry.

When the two are combined, the truth becomes clear!

In the future, Silicon Valley will hunt Hollywood through the Internet!

Those media Hollywood media groups will be hit hard, including industry giants like Time Warner and Disney.

Only New Universal can pass this hurdle, because New Universal is not only a Hollywood company, but also a high-tech Internet company!

The relationship between Dunn and Silicon Valley is too close.

Tang En holds shares in technology giants with promising prospects, including Apple, Amazon, and Google.

Maybe... Tang En has long been in cahoots with Silicon Valley!

At this moment, Michael Eisner understood what Tang En meant.

Now, isn't the Big Five alliance besieging New Universal?

indeed!

With the powerful alliance of the five giants, coupled with the strength of MPAA and the major guilds, New Universal can only parry, but has no power to fight back.

But Twain is not without backhands!

He could team up with Silicon Valley!

Just like the youtube video website he highlighted as an example, it is a living example!

This video site is really hot!

Especially after the network speed is increased and network fees are reduced next year, the viewability of online videos will be greatly improved.

If video sites explode, who will buy discs? Who will wait hard to watch film and television content on TV? On-demand at any time on the Internet, convenient and quick, and does not require additional equipment costs.

Just look at the functions of movie review sites such as imdb and Rotten Tomatoes.

If any movie receives an extremely low word-of-mouth rating, it will be difficult to get the desired box office even if the movie has superstars starring and a large number of celebrities.

The Internet has already had a real impact on movie box office.

"This is releasing a signal flare!"

Michael Eisner knew Tang En too well, and he finally understood the real purpose of Tang En's speech.

Twain is ordering Hollywood - stop it! If you make me anxious, I will join hands with Silicon Valley to kill you all!

Michael Eisner couldn't help but smile wryly.

In the past few days, he has conducted a comprehensive investigation on Scott Swift.

It is almost certain that Scott Swift will suddenly switch from the high-tech industry to invest in Disney because of Tang En's influence!

He was quite happy for a time.

He thought that Tang En used such flamboyant means to force Disney to submit because he had nothing to do in the face of the strong pressure from the Big Five alliance.

Unexpectedly, they are full of confidence and bold!

Under the siege of the Five Giants Alliance, Tang En not only did not back down, but instead issued a shocking threat!

He's threatening Hollywood!

Want to go heads-up?

Then come together!