Heads Up Hollywood

"Daredevil 2 is closer to David Fincher's Zodiac in grimness than Tim Burton's playful, gothic Batman. The film is heavy and occasionally Wagnerian, but Penelope Cruz's performance and the film's visual beauty are thrilling throughout."

"The performance of this Spanish girl even overshadowed Daredevil's actor Christian Bale. Of course, this is related to Nolan's flattering editing and countless close-ups. But Penelope's performance, Worth thinking of a director who sacrificed for her. Especially the imax part, it's like an opera!"

"No matter how cynical you are about Hollywood, it's hard not to be blown away by a movie like this. There's one really impressive scene in particular, where the movie leaves enough space to show Erica coming out of the window of a police car, laughing In the wind, the neon lights of the city shone like brilliant pearls behind her. This is the awakening of women's rights, and women's cold mockery of this era."

"In addition to the discussion of women's rights, this film full of classical tragedies even discusses hot topics such as terrorism, transgressive power, justice and evil, crime and redemption. The most important thing is that the film is impeccably beautiful. "

...

The big discussion about "Daredevil 2" is still going on!

Although the future box office of Nolan's work is still unknown, it has been highly rated by professional film critics, and it is even considered the best superhero movie in history, which is even better than Twain's pioneering film for Marvel Pictures. The masterpiece "Spider-Man" is even better!

There is no doubt that this is an epic comic book movie.

Competing with such a movie on the same schedule, the failure of "Batman 2" is reasonable.

The whole of Hollywood was not surprised.

Even Warner's performance was relatively calm, and there was a posture of convincing himself.

There's no way, I can't accept it!

"Daredevil 2" has been released for three weeks, and "Batman 2" is new!

According to Hollywood's box office logic, "Daredevil 2" has been declining again and again, but "Batman 2" is all about it!

Who would have thought that the "depleted" "Daredevil 2" is still majestic, like a tiger coming out of the mountain, directly squeezing "Batman 2" into a corner.

DC Films is quiet.

Barry Meyer also stopped.

Kill "Mission Impossible 3" first, and then kill "Batman 2". In this May of this year, "Daredevil 2" is truly the number one blockbuster.

Of course, there are unexpected surprises.

"In the past two weeks, IMDB has added more than 21 million registered users!" Lon Meyer came to Tang En's office.

Tang En's eyes lit up, "Is it because of "The Godfather"?"

"Indeed." Lon Meyer nodded, ""The Godfather" is so famous that almost every movie lover has seen this movie. The IMDB score of "Daredevil 2" suddenly exploded, surpassing "The Godfather" ", once became the number one movie in film history, which is too shocking."

The work direction of traditional film critics is still traditional newspapers and magazines, while online film critics are mostly composed of ordinary movie fans. The quality of this group is uneven, and the professional level is far from enough. They don't know anything about film technology, and they think that a movie with a good plot is a good movie.

This also led to the IMDB score of "Daredevil 2" being very exaggerated, surpassing "Schindler's List", "Twelve Angry Men", and "Shawshank Redemption". The score of "The Godfather 2" is still high, which is a bit too much!

Daredevil 2 is good!

But is it comparable to The Godfather?

The greatness of "The Godfather" does not lie in the plot, but in the multiple and complex montage techniques used in it. Many of the innovations in shooting techniques are like textbooks for later filmmakers to learn.

Fans of Marvel and fans of "Daredevil 2" are too fanatical. They are frantically supporting the IMDB score of the film and stepping on the head of "The Godfather".

This undoubtedly attracted the dissatisfaction of many die-hard fans of "The Godfather" and students of many art schools.

The battle is imminent!

The battlefield...is IMDB!

With the acceleration of the Internet, the number of Internet users in the United States has exceeded 150 million, and more than 50 million households have access to broadband.

The development of the Internet gave birth to the first cyber war!

Backers of "Daredevil 2" want to prove that it's better than "The Godfather," and "Godfather" fans want to prove that it's better than "Daredevil 2."

what to do?

Score!

Fans of "Daredevil 2" will gather relatives and friends to fight together, go to IMDB to register an account, and then give the movie full marks. At the same time, maliciously giving "The Godfather" a low score!

Only when one grows and the other disappears can we firmly occupy the advantage!

Supporters of The Godfather can certainly do the same!

"Daredevil 2" is a popular movie, and most of its supporters are young people. Those supporters of "The Godfather" are old guys, and they will not participate in Internet operations, which leads to a small number of water troops in "The Godfather".

But it doesn't matter, most of the young people who support "The Godfather" are more educated school students. In addition to knowing movies better, they also know the Internet better. Therefore, in addition to gathering relatives and friends, they also know how to register a large number of accounts and use a large number of junk accounts to keep scoring points! Swipe!

High marks for The Godfather! Give "Daredevil 2" a low score!

Then, the IMDB website suddenly flooded with a large number of fresh accounts, casting a large number of abnormal votes for "Daredevil 2" and "The Godfather".

Unexpectedly, in just two weeks, 21 million new registered users were added!

For the movie "Daredevil 2", this was originally an online marketing, but unexpectedly, it also reaped unexpected benefits.

You know, IMDB is a subsidiary of Netflix, and the accounts are all unified.

Ordinary accounts can use some basic materials, rate movies, and post movie reviews. The member account can open the IMDbPro service, and you can check the detailed information of movie production and box office, stars' remuneration, personal information, and movie company directory. In addition, you can also get through the subscription business of Netflix!

Internet rental now, streaming later!

In other words, members of Netflix are members of IMDB, one consumption, enjoy two kinds of services!

Tang En called Reed Hastings directly to inquire about Netflix's recent situation, and the answer he got was very gratifying.

Recently, because of the war of words between "Daredevil 2" and "The Godfather" in IMDB, the IMDB network has added 21 million registered users. Among the 21 million new users, more than 3 million users have opened the membership service and become paying users of Netflix!

You know, in the DVD rental industry, Blockbuster is still the industry leader. Although they spun off the online business, the strong physical store assets give Blockbuster an unparalleled marketing advantage.

Now, Blockbuster stores have more than 24 million members.

However, with the online water army battle between "Daredevil 2" and "The Godfather", it caused a fire on IMDB, which directly led to a surge in the number of Netflix users. With these 3 million new users, Netflix has more than 25 million members! More than Blockbuster!

Of course, when more movie fans rent DVDs offline, they will not open membership services. Blockbuster’s annual income from renting DVDs is more than three times that of Netflix.

But Blockbuster is asset-heavy, with a lot of expenses, high store rents, and losses year after year.

Netflix is ​​asset-light, with low income but high profits.

Now, the number of members of Netflix has exceeded 25 million, which has also laid a solid foundation for the upcoming streaming media business.

Not to mention other things, the membership fees of these 3 million users account for more than 40 million US dollars every month...

An online marketing has greatly increased the reputation of "Daredevil 2", attracting more people to go to the cinema to watch this film that has been caught in a war of words on the Internet.

But I really didn't expect that there is even greater added value.

It has improved the reputation of IMDB and promoted the growth of Netflix!

The role of the movie is really too great!

Lon Meyer is a veteran filmmaker. He never thought that the combination of the Internet and film would have such a powerful force, so he suggested: "This time the Internet marketing has received unexpected results. In the future, we might as well use this As an example, more blockbuster films should be coordinated overall marketing. I suggest setting up a marketing committee to coordinate TV stations, home entertainment, film and television distribution, consumer products, theme parks and interactive entertainment departments, and carry out comprehensive marketing strategies. This film will drive the overall development of all industries."

Obviously, he really wanted to be the chairman of the marketing committee, and in terms of seniority, he was enough.

As Hollywood conglomerates, the concept of global marketing is trendy.

Like Batman 2.

"Batman 2" is a movie produced by DC Films, but obviously, the film is too related to be controlled by DC Films. Even Warner Bros. is just an executive agency below.

The real big decision is the highest level of Time Warner Group!

At the group level, Time Warner will carry out comprehensive omni-channel marketing in comics, publishing houses, TV stations, satellite TV, theme parks, movie distribution, talk shows, and licensing of consumer products such as Coca-Cola.

The person in charge of this global marketing is usually the chief operating officer of the group.

In New Universal, it is Robert Iger, the third in command!

Obviously, Long Mayer wanted to seize power.

Tang En remained calm and shook his head: "Currently, New Universal's marketing work is doing well, there is no need to change."

Ron Meyer fought for it: "But I think we can go one step further! This time, the naval battle between "Daredevil 2" and "The Godfather" has unexpected effects."

Hearing what he said, Tang En completely gave up on the idea of ​​letting him be in charge of the business at this moment, and said: "This is an exception, and it must not become the norm. IMDB's online ratings pursue objectivity and fairness, and truly reflect how movie fans feel about movies. You must not mix in other messy factors, which will ruin IMDB. You cannot raise the rating just because it is a new universal movie, and you cannot deliberately lower the rating just because it is another movie. IMDB needs to have an independent operation Right, the same is true for Rotten Tomatoes. The main direction of online marketing can be Facebook and Netflix, but it can’t be aimed at rating websites, so as not to damage the reputation.”

The current Rotten Tomatoes is not open to ordinary movie fans. It just uses the opinions of some professional film critics to evaluate "fresh" and "rotten". Therefore, it was not affected by the flames of war between "Daredevil 2" and "The Godfather".

Lon Meyer was a little disappointed to see that Tang En had no intention of promoting himself. After all, he did not "rebel" like Bill McNick and Shirley Lansing when fighting against the encirclement and suppression of the Big Five Alliance. He thought he would get a promotion.

But he didn't show it, but said with a smile: "The one who benefited the most this time is "The Shawshank Redemption"."

"oh?"

"In the original IMDB ranking, the first is "The Godfather", the second is "The Godfather 2", and "The Shawshank Redemption" is ranked third. , and the ratings of "Daredevil 2" are constantly declining, but let "Shawshank's Redemption" rank first."

Because the scores of movies like "The Godfather" and "Daredevil 2" are all above 9 points, a score of 10 will not improve much, but a score of 2 can greatly lower it. Swiping 10 full-score reviews can't offset the impact of one bad review on the average.

It is conceivable that the more trolls there are, the lower the scores of the two movies will be.

Instead, "Shawshank Redemption" is cheaper.

Tang En nodded, and called Reed Hastings again, telling him: "The farce should be over, we need to change the calculation method of IMDB's score, and we need to weight the score, so that the new user's score has a lower weight. Some, to prevent malicious comments, and to deal with the recent violation ratings for "The Godfather", "The Godfather 2" and "Daredevil 2"."

But even so, I'm afraid it can't change the established fact that "The Shawshank Redemption" has benefited and become the movie with the highest rating on IMDB.

The ratings of new accounts can of course be disposed of, and their ratings can even be canceled directly.

However, many old users, experienced users and member users have participated in the evaluation, and also gave unfriendly ratings, which is not easy to deal with unless they take the initiative to modify it.

It is impossible for "The Godfather" and "Daredevil 2" to return to the original score.

...

In the next week, IMDB launched a series of clean-up operations, and listed the three principles of "openness, fairness and fairness" on the homepage of the website, and seriously dealt with the "Daredevil 2" and "The Godfather" maliciously brushing points. Behavior.

After a series of measures, the naval war finally came to an end.

The daily activity of IMDB also returned to normal in a parabolic manner.

After a series of calculations and processing, the new IMDB ranking list is released.

First place, "The Shawshank Redemption".

Second place, "The Godfather".

Third place, "The Godfather 2".

Fourth place, "Daredevil 2".

Fifth place, "Twelve Angry Men".