Heads Up Hollywood

Michael Eisner is the chairman of the board of directors and chief executive officer of Disney, and his focus is on the major events of the group and the business at the strategic level.

After completing the acquisition of ABC Group, Disney owns the public television network with a market share of nearly 30%.

Next, Michael Eisner's business center is still the television industry, this time, he set his sights on the cable network.

A resolution has been formed within Disney. In the next two years, Disney will complete the expansion of the family channel and children's channel to form the Disney cable network.

Until this summer, Disney's films "Sixty Seconds", "Scream", and "Girls Club" were successively dropped by a new Hollywood film company, Tang En Pictures, with a "Spider-Man". Michael Ace Nacai changed the focus of attention from the TV industry to the film industry.

In fact, for Disney, which has a market value of more than 50 billion US dollars, a loss of tens of millions of dollars is really harmless.

But movies are different. This is the leader in entertainment, which is the key to Disney's brand value! (Market value is not equal to brand value)

In the past few years, Disney's brand value has gradually increased. Last year, it even broke through the $30 billion mark for the first time, reaching an unprecedented $32.275 billion!

Relying on the influence created by movies such as "The Sixth Sense", "Toy Story 2", "Tarzan", "G-Type Detective", and "Straight Gigolo" all over the world.

However, this summer, Disney's three movies were defeated by a superhero movie "Spider-Man" in different time periods.

The loss is small, the image is big!

Michael Eisner summoned all the directors of the film department and asked what happened in this summer file, which would cause the current Disney film to be trampled under the feet of a small company that was established less than three years ago.

The several supervisors naturally added fuel and vinegar, and put all the responsibilities on Tang En. You said something and I said something, and directly described Tang En as a heinous bastard.

Of course, Michael Eisner would not be fooled by these people's little tricks. Like a king, he stood up, waved his arms, and asked in a deep voice: "Next, what else is in our movie?"

"A total of 8 movies are about to be released!" Joe Ruth glanced at Michael Eisner carefully, rushing to report, "August 25th, "Fox and Dog Party"; September 15th, "Sexy" ; September 29, "Glory Days"; October 27, "The Nightmare Before Christmas"; November 15, "Undead"; November 22, "102 Dalmatians"; "The King"; December 22, "The Three Kings of Prison Break."

Being able to accurately tell the release date shows that Joe Ruth is working hard.

However, Michael Eisner's complexion did not improve, and he asked coldly: "The "Fox and Dog Party" will be released later this month, should we be able to sanction "Spider-Man", right?"

Joe Ruth was taken aback for a moment, and remained silent for a while.

It is conceivable that after three weeks, the popularity and box office revenue of "Spider-Man" will further decrease.

But... "Fox and Dog Party" has no superstars to join, the main actors are four old men, and the film is only 88 minutes long... Can such a movie really compare to "Spider-Man", which is showing off its power throughout the summer?

not necessarily!

What's more, that kid Dunn Walker always plays cards out of common sense, and if he pulls out a strange trick again, I really can't guarantee it.

Michael Eisner looked at Joe Ruth's submissive appearance, guessed it seven or eight points, and snorted coldly, "What about "Amorous Love"?"

Joe Ruth's face was as rigid as an ice sculpture.

"All Kinds of Love" is a sex comedy, R-rated film, starring Gwyneth Paltrow, but the Oscar-winning actress has too little appeal, and the quality of the finished film...is very worrying.

Previously, due to the disastrous failure of "Sixty Seconds" at the box office, Joe Ruth escaped from birth, but his life was still hanging by a thread. Of course, he could not place his bets on such insecure movies as "Fox and Dog Party" and "All Kinds of Love". body.

"Sir, I can assure you that the release of "Undead" in November will definitely bring surprises, just like last year's "The Sixth Sense of Spirituality"!"

Joe Russ cleverly changed the subject and looked at Eisner in horror.

Michael Eisner felt a burning rage in his chest, burning his body, and angrily said: "Trash! "Spider-Man" is doing whatever he wants this summer, stepping on top of Disney's head to do his best, isn't it? Is that the end of the matter?"

Another production chairman, Richard Cook, quickly stood up and said quickly: "Twain Films will release films in mid-August and mid-September, one is a literary film, and the other is a cult film, both of which are very boring. of……"

"Get out, get out of here!"

Michael Eisner didn't give him a chance to continue, and with a wave of his hand, he drove all these people out.

Before leaving, he cursed angrily: "A bunch of trash!"

Of course he understood what Richard Cook meant. "Spider-Man" was not moving, so he took the other two small films produced by Tang En Pictures to vent his anger.

But what he wants to move is "Spider-Man"!

This movie has brought endless humiliation to Disney this summer!

After driving away everyone, Michael Eisner sat in the office, pondered for a long time, called CAA boss Brian Lord, found Dunn's private number, and called with a cold face. past.

"This is Tang En, may I ask who you are?"

"I'm Michael Eisner!"

"who?"

"Michael Eisner!"

"I'm sorry, sir, who are you?" Tang En's voice was very calm, as if he really didn't know who the phone was.

"I'll say it again! I'm Michael Eisner!"

"You're here to make trouble, right? If you're my fan, please tell me straight up, I still have to work, I'm very busy!" Tang En's voice was obviously a little angry, with a bad tone.

Michael Eisner was stunned. Throughout Hollywood, who doesn't know his name?

Tang En did this on purpose, right?

Michael Eisner was so angry that he almost vomited blood!

That's not to mention, Tang En's tone on the other end of the phone was even more indifferent, "I don't know where you found my private phone number. If you continue to harass my work for no reason, I don't mind having the police come forward!"

As soon as the words fell, the blind voice of "Didi" came directly from the ear.

Michael Eisner took the initiative to call Tang En, and Tang En directly...

Hang up!

...

Tang En Pictures, in the chairman's office, there was loud laughter!

Wester Cotton released an uncontrollable laugh in a shocked expression; Reese Witherspoon held her belly, squatting on the ground, laughing out of nowhere; Isla Fisher The documents in his hand were scattered all over the floor, lying on the sofa, tears of laughter flowed out...

Throughout Hollywood, there is only one person who dares to tease Disney's big boss Michael Eisner like this, and that is Dunn Walker!

Laughter is contagious.

After Tang En hung up the phone, he sat on the boss's chair. Originally, he wanted to play handsome with this cold expression, and took advantage of the opportunity to show his serious side as the boss.

But looking at the office, the three subordinates who had no image of laughing, gradually couldn't bear it anymore, and burst out laughing.

happy!

What shit Disney, shit Eisner, get the hell out of here!

Relying on the big business of the family, I want to use the big to bully the small and the strong to bully the weak. Others are afraid of you, but I, Tang En, am not afraid of you!

Anyway, his face was already torn apart, so Tang En simply went all out and didn't give him a chance to speak at all.

The purpose of Michael Eisner's call was nothing more than a solution to the current conflict between Tang En Pictures and Disney. With his strong and domineering style, he might reprimand and threaten Tang En on the phone and teach him a severe lesson.

Tang En is not a punching bag, nor a punching bag, looking for scolding when he is free?

Why don't you just play with him once, keep the joy to yourself, add a barrel of oil to the anger, and then send it back to Disney.

The laughter lasted for a full 5 minutes before Dunn's office gradually became quiet.

The faces of the two little secretaries were flushed with smiles, as if they had just been favored by Tang En, they pursed their lips and whispered, bending over to sort out the documents scattered on the floor.

West Cotton, as Tang En's business assistant, originally came to report on the acquisition of Machine Films. After this episode, he asked worriedly: "Boss, he... he is Michael Eisner after all. ah!"

"Even if I bow my head, do you think he can let us Tang En Pictures go with his vengeful temperament?" Tang En snorted coldly, with a sneer on his face, "Instead of making fake phone calls, it's better to just do it with real swords and guns." I want to see what kind of skills this Michael Eisner, who has been in Hollywood for 20 years, can do!"

West Cotton pondered for a while, and said slowly: "Fox has already shown its favor. Mr. Tom Rothman sent me a post card. Without this powerful enemy, facing Disney, The confidence of employees will also be more sufficient.”

Tang En said lightly: "It's true that the Disney family has a great business, but if you want to compete with me in the film field, that's just wishful thinking!"

West Cotton said: "In terms of movies, you are in charge. Of course, we are not afraid of any powerful enemies. But...we have acquired Starz TV station and invested in two episodes. In the TV industry, we are still alone Lonely."

Tang En said with a smile: "West, do you know what Disney's biggest weakness is? That is its brand value! Political correctness is the bottom line that Disney must abide by. Themes such as violence, murder, gore, and unsuitable for children, etc. Neither fit Disney’s corporate culture, and that’s our opportunity.”

West Cotton's eyes suddenly lit up, as if he understood something.

The current Tang En Pictures does not have the ability to compete with Disney, but it can attack its weakness with heavy blows!

It's like "Band of Brothers" and "Six Feet Under" and other large-scale TV series are subjects that Disney can't even imagine. For Tang En Pictures, there is no such subject matter restriction.

In this regard, it is impossible for Disney to start competing, right?

Of course, he still lacks sufficient understanding of Tang En.

As far as TV series of the level of "Band of Brothers" and "Six Feet Under" can Disney compete if they want to? Throughout North America, only HBO has the capital to compete!