Heads Up Hollywood

No matter what Michael Eisner's purpose was, whether it was diverting internal conflicts, turning hostility into friendship, or really admitting cowardice, Twain would never give him a chance!

Since April, Tang En has been suppressed by Disney in various ways, and almost escaped death.

If it wasn't for the success of "Spider-Man", plus Tang En's good contacts and foresight advantages established in the past few years, he would definitely be swallowed up by Disney.

Now, Tang En took out his last trump card, "Assorted Platter Investment Plan", and got the support of several giants, and finally had the capital to compete with Disney.

Michael Eisner saw that the situation was not good, so he wanted to stop, is it possible?

When you want to play, you shoot casually, and when you can't play anymore, you just want to get out and leave. How can there be such a good thing in this world? It's too self-righteous, right?

Tang En even turned out his hole cards, how could he let it go if he didn't get enough benefits?

Even if he wanted to vent the anger in his heart, Tang En would take this opportunity to teach Disney a lesson! I want Michael Eisner to understand that he is young, but he is very capable, and he cannot stand being bullied by anyone!

Everyone negotiated in an amicable manner, and everything was easy to talk about. If anyone dared to play tricks, Tang En would never be polite!

Close hand?

impossible!

What's more, once such an arbitrarily closed hand, the matter of the banning order will end before it has any effect, and everyone will think that Tang En is afraid of Disney.

Twain had planned it long ago. Disney is the stepping stone for Twain Pictures to reach the top of Hollywood.

How could it be possible to stop at this time and waste all previous efforts?

If you want to play, play a big game!

Tang En Pictures wants to step on Disney's shoulders and overlook Hollywood!

At that time, when the request for the acquisition of Universal Pictures is raised, it will be logical for Universal Pictures to submit to Tang En Pictures.

...

Redstone of Viacom Group spent 40 years developing this family business into a world-class media giant with brutal and majestic means.

No matter how miserable Viacom will be in the future, the current Redstone will definitely rule the world.

Since the introduction of the "Trust Act" in the film industry in the 1950s, the production and release of films must be separated, resulting in the fact that film companies can no longer complete the one-stop business of production, production, distribution, and release.

As we all know, the more monopoly one-stop service, the more profit you can get!

Viacom Group now owns Paramount Pictures, and the movie theater chain will definitely not be able to do it. Redstone cleverly detoured and found a new way to monopolize.

Videotape and CD rental business!

This is a big flag!

Hollywood's film market is an assembly line industrial model and window sales. First came theater sales, then sales and leases of pay-per-view channels, cable TV stations, public TV stations, video tapes and CDs.

For Hollywood movies, traditional theaters are the ones that can best reflect the commercial value. However, as more and more movies are produced, the rental business of videotapes and CDs has become more and more important in the window model. This is the last A link is also a crucial link.

For theatrical copies, one copy usually only supplies one screen.

But the leasing business is different, a copy can be used repeatedly, which means a huge profit!

Once Viacom Group controls the last link of movie sales, Viacom is equivalent to having a certain degree of monopoly in Hollywood.

In fact, it is true, Redstone did it!

In 1993, Viacom acquired Paramount, and only one year later, Viacom spent $8.4 billion to acquire 81.5% of Blockbuster's shares.

Lei Shidong's ambition and pride are fully demonstrated through this acquisition!

Blockbuster CEO John Antioco knew Redstone's ambitions and his own position. Under the guidance of this kind of thinking, Blockbuster quickly completed many mergers and acquisitions. As long as the channels and film and television copyrights in his hands can promote the promotion, he will unceremoniously initiate acquisitions.

After several years of development, Blockbuster has lived up to its high expectations and has almost monopolized the last terminal market of movies. The company has more than 60,000 employees and has established 4,141 self-owned brand distribution stores and 830 franchised stores in the United States. There are also 1951 self-owned dealerships and 454 franchised dealerships abroad.

There is no doubt that Blockbuster is already the world's largest video tape and CD rental company, accounting for more than 90% of the North American market.

Throughout Hollywood, funds are being exchanged with Blockbuster every day.

Viacom Group also has a higher voice in Hollywood through Blockbuster.

This authority is beyond the reach of even Paramount.

However, Blockbuster occupies more than 90% of the leasing market share in North America, and nearly 10% of the share is still occupied by some small retail stores and emerging companies.

It's a pity that now is the economic crisis, and one of the new companies can't continue to work and is seeking to sell.

Reed Hastings took his assistant, Sean Anderson, to the Blockbuster headquarters, and they had already met with Blockbuster CEO John Antioco.

They want to sell the two-year-old company to Blockbuster.

"Reid, I still think our offer is too reckless!" On the way, Sean Anderson said with consideration for gains and losses.

Reed Hastings glanced at him. "$50 million, is that high?"

Sean Anderson said bitterly: "Reid, don't forget, now that the Internet bubble crisis has burst, we can't get such a high quotation. Moreover, Blockbuster is a traditional rental service company, and they don't involve the Internet. "

Reed Hastings shook his head with a determined face, "What about Blockbuster? The future is the Internet age, and traditional leasing services will definitely be replaced by Internet leasing. Blockbuster looks prosperous now, but it won't transform as soon as possible. , sooner or later it will be over!"

Sean Anderson sighed, "I'm afraid this is not convincing. Don't forget, it's a cyber crisis, and traditional industries can't avoid it. How can it be easy to get involved?"

Reed Hastings said lightly: "So we have to explain our ideas to Mr. John Antioco in detail. If he is an excellent and visionary manager, he will definitely see our brilliance! "

"Our brilliance?"

"That's right, Blockbuster is finished. The future rental industry belongs to Netflix's combination of online and offline models!" Reed Hastings' voice was resounding, and he was full of confidence.

Sean Anderson curled his lips again and again.

He really didn't know, where did Reed Hastings get his confidence?

Right now, Netflix has only 120,000 users, less than 10,000 monthly active users, and less than 1% of the North American market share.

But what about Blockbuster?

The number of users is 300 million!

It's not an order of magnitude comparison at all.

Even if Netflix's business model looks more advanced and promising, how can Netflix be qualified to speak in front of industry leaders like Blockbuster?

Reed Hastings seemed excited to give a lecture to Blockbuster executive John Antioco, telling him the necessity and forward-looking of online payment.

This is ridiculous!

15% of PepsiCo's source of income is the "delay fee" for video tapes. (If the rental of videotapes and CDs is overdue, a part of the penalty needs to be compensated, which is called a late payment fee.)

And online payment is equivalent to cutting off Pepsi's financial resources!

Once the fee is paid through the network, users can avoid "late fees". If the lease time is too long and overdue, you can pay directly through the Internet and extend the lease time.

This behavior of "giving up profits" is a typical Internet thinking in recent years, which completely deviates from the operating rules of traditional industries.

Blockbuster is a traditional leasing model, how can it accept online payment?

Online payment is gone, and services such as online video-on-demand and online rental will definitely be cancelled.

Once these three major sectors are banned, what will Netflix have left?

Only 120,000 users!

Will this mere 120,000 users be noticed by Blockbuster, which has 300 million users?

Let alone 50 million US dollars, John Antioko may not even be willing to pay 500,000 US dollars!

Reed Hastings had a good idea, but Sean Anderson couldn't see any chance of success.

"What if... I mean, what if Antioko rejects our terms? Will the price be reduced?" Sean Anderson asked cautiously.

Reed Hastings said: "Cutting prices? That's impossible! When Netflix raised its second round of financing, our valuation reached $50 million. Now, the company's user base has doubled, and its business model has doubled." More and more mature, the price of 50 million US dollars, this is my bottom line, and I am also responsible for our investors!"

"This..." Sean Anderson sighed, "It's difficult!"

Reed Hastings twitched his mouth and said coldly: "If John Antioko really doesn't see the value of Netflix, then there is nothing to talk about. We can wait quietly and watch Blockbuster The building tilted and collapsed!"

...

Just like Sean Anderson's vision, John Antioco has not expressed the slightest interest in Netflix.

Since he was ordered by Redstone and became the second CEO in the history of Blockbuster, he has been pursuing Redstone's bold and fearful expansion route.

Only Blockbuster doesn't like it, and nothing is worth stopping for Blockbuster to wait and see.

Reed Hastings' sale of Netflix is ​​just a small episode in Blockbuster's many investments, and it's not impressive at all. However, he advised Blockbuster to learn from Netflix's business model and to transform the rental service, which directly aroused John Antioco's displeasure.

Anyone who is backed by Viacom, won the appreciation of Redstone, and the brand he operates is steadily moving towards the leadership of the industry giant, will encounter this kind of young man who throws cold water , will definitely not show a good face.

The result can be imagined.

Break up badly!