Heads Up Hollywood

On July 18th, another blockbuster superhero movie was released - Warner Bros. "Batman"!

Also in theaters is Sony Pictures' Bad Boys 2.

The original version of "Bad Boys 2" suffered a box office failure. The film invested 130 million U.S. dollars and only got 270 million U.S. dollars at the box office.

In this version of "Bad Boys 2", because of Twain's intervention, Will Smith withdrew and was replaced by Bruce Willis, who had become box office poison.

The result can be imagined.

In the first three days of the weekend, "Batman" earned $74.86 million in the North American box office, while "Bad Boys 2" only earned $30.18 million.

Without Will Smith's Bad Boys 2, there's no chance of breaking $200 million worldwide.

Not only that, but the reputation of the film is very bad.

The critics criticized the monotonous plot design of the film director Michael Bay.

""Bad Boys 2" is a plate of fried rice with rich condiments. There are many car chases, explosions, gun battles, and funny things, but it is full of embarrassment. The total length of the action paragraph is longer than "Terminator 3". It's a booming explosion that makes people dizzy. It's not watching a movie at all, it's suffering." -Entertainment Weekly.

"The positioning of "Bad Boys 2" is not as clear as the first one. The director Michael Bay has increased all the original ingredients, but the content is insufficient. The action scenes of the film have been dissociated from the story. The director tried his best The visual rendering is capable of blowing up everything that can be smashed, hitting everything that can be hit, and destroying everything that can be destroyed. The two protagonists can get into a luxury sports car and chase the enemies around, and they can turn the streets of Miami into scraps. The car dump.” —Film Review.

"Some of the action sequences in Bad Boys 2 are too long, too messy, and the plot is not handled well, and it completely becomes a springboard between two action scenes." - "Baltimore Sun".

"Michael Berger is at the end of his game." - Rolling Stone.

"Bad Boys is a laughing stock without Will Smith. It turns out that Bruce Willis, who was so popular in the United States in the 1990s, has completely passed." - "Hollywood Reporter."

"After "Pearl Harbor" and "Black Hawk Down", "Bad Boys 2" is already Jerry Bruckheimer's third major commercial failure in a row. It's time to switch to being a TV producer. Said To be honest, he produced CSI, which is really a rare TV series.” ——Time Magazine.

All in all, the three main creators of "Jedi Men 2", Jerry Bruckheimer, Michael Bay, and Bruce Willis, this time... completely fell.

These three people are Tang En's deadly enemies.

When they were finished, Tang En's revenge could be regarded as a success.

However, Tang En's realm is different now, and his vision is also different.

Little people like Michael Bay and Bruce Willis can no longer arouse his pleasure of revenge.

It's not as good as a movie from New Universal that sold well at the box office and brought him more surprises.

Like this one right now-

At the beginning, Dunn would use Tosca Musk. Apart from her blond hair, long legs, beautiful appearance, and seductive looks, the biggest reason was that she had a powerful brother—Elon Musk.

After getting in touch with her later, Tang En felt more and more that she did have superior abilities.

No wonder he dared to leave Silicon Valley and come to Hollywood to work alone.

The latest animation "The Adventures of Bone Treasure" is her outstanding work!

With an investment of US$75 million, the film has grossed US$130 million in the global market in just two weeks after its release!

Among them, the box office in North America was 85 million US dollars, and the overseas box office was 45 million US dollars.

What a surprise!

It can be said that this original project, which has never appeared in the previous life, has established its great success two weeks after its release!

This is indeed an era of computer animation invincible.

In terms of plot and content, will this "Bone Treasure Adventure" be better than the 2D hand-drawn animations of Disney and DreamWorks in the past few years?

not necessarily.

However, when it touches on the emerging animation template of 3D computer production, the film immediately showed great appeal.

Based on the current box office trends, the North American box office of "Bone Treasure" is 150 million US dollars, and the global box office is 300 million US dollars. There is no problem!

As long as Disney's traditional 2D hand-painted cartoon "Bear Tale" does not perform well at the box office at the end of October, Michael Eisner must respond immediately in order to prevent the stock price from falling, and let Disney Animation Studio transform to a computer with more market potential. animation development.

Acquiring Sillywood Animation Studio is the best choice.

By the time……

Tang En can offer a wave of high prices!

This year, New Global invested heavily in major projects.

An agreement has been reached to acquire the music department of EMI, and New Universal will invest US$1.06 billion;

A new Harry Potter theme park at Universal Studios in Orlando, with an investment of US$730 million;

Buying MGM Pictures... the price will not be less than $4 billion!

The total investment is close to 6 billion US dollars!

Even if New Universal sold Houghton Mifflin Press before, a transaction worth 2.27 billion U.S. dollars was completed. However, there is still a huge gap to achieve balance through asset sales and mergers and acquisitions.

In order to avoid the excessive debt of New Universal, selling Sillywood Animation Studio to Disney can solve many problems.

In addition to the affairs of the New Universal Group, Tang En also had a personal matter.

He is the second largest shareholder in MGA Toys, with a 49% stake.

This toy company, after the good development in the past three years, launched the "Popular Queen" Baze doll, which quickly seized a place in the toy market!

Baez dolls are a group of popular fashion dolls for girls aged 7-12. They have a series of different racial images and have a fashion called "absolutely dangerous, absolutely barbaric and absolutely alternative".

According to the statistics of NPDFunworld, a retail industry research organization, in the first half of 2003, the sales of Baze dolls ranked first among fashion dolls!

Barbie's "Walking and Playing" series came in second.

According to the feedback from MGA Company, in 2003, the global sales of Baez dolls can increase by 55% compared with last year, reaching 480 million US dollars!

The current toy market is not as large as 20 billion US dollars in later generations.

The North American market is 4 billion U.S. dollars, and the overseas market is 4 billion U.S. dollars, which is about 8 billion U.S. dollars in total.

The world's largest toy company, Mattel, which owns Barbie dolls, has annual sales of only 1.5 billion US dollars.

Hasbro's annual sales are even less than 1 billion US dollars, worth 920 million US dollars. (Not counting peripheral licensed toys of the movie)

In just three years of development, MGA Toys has already reached the size of half of Hasbro!

This shows the terrifying market potential of Baze dolls.

In the previous life, Mattel couldn't play anymore. Seeing that Bates dolls were eating away at the market share of Barbie dolls, they could only resort to one trick and sue MGA's Bates dolls for infringement.

But in this life, Tang En became a shareholder of MGA Toy Company, so he naturally wanted to avoid future troubles.

As early as before the Baez doll was on the market, it had already spent money to buy the copyright from Mattel, completely cutting off the potential crisis.

If Barbie can't come up with effective reforms, sooner or later she will be killed by Baez Dolls!

A few years ago, because of Disney's relationship, Mattel and Twain had many conflicts.

Now that even Disney has compromised with New Universal, Mattel naturally has no need to insist, and has shown its favor more than once.

However, Tang En was unmoved!

Things have changed!

Back then, Tang En might have to please Mattel and look forward to cooperation; now Tang En, he is not only the second shareholder of MGA Toy Company, but also an independent director of Hasbro!

Three years ago, Tang En spent 80 million US dollars to buy 5% of Hasbro's shares, about 23 million shares.

With the growth of Hasbro's market value, this asset is now worth 110 million US dollars.

Money is second, the key is personal connections.

Tang En is an independent director of Hasbro, and New Universal is a close partner of Hasbro.

As Mattel is a competitor of Hasbro, Twain naturally wanted to avoid suspicion.

"What did you say?" Dunn was very surprised when he received a call from Hasbro's executive chairman Alan Hasenfeld, "You want to acquire MGA Toy Company?"

"That's right, Hasbro's toys have always been more masculine. My Little Pony and Miss America, which we focus on, are not the opponents of Barbie at all. In the field of girls' toys, Mattel has the absolute right to speak until the emergence of MGA. "Alan Hassenfeld said sincerely.

Tang En smiled, "Alan, in the past few years, MGA's annual sales growth rate has exceeded 50%. Based on this rate, next year, MGA's sales will reach 700 million U.S. dollars. By 2005, just $1 billion! That's on par with Hasbro."

Alan Hassenfeld had a black line on his forehead, "In the past year, Hasbro's sales reached 2.4 billion US dollars!"

Tang En said angrily: "I am a shareholder of Hasbro, do you think I haven't read the books? There are only 920 million US dollars in it, which is Hasbro's headquarters toys. The peripheral toys of "Star Wars" are nearly 100 million US dollars. Billion dollars, and some animation licenses from DreamWorks, this kind of toy only has sales, and it doesn’t make much money at all.”

"Okay, okay, I can't speak to you. I've already told you what I think, what do you mean?" Alan Hasenfeld had dealt with Tang En a lot, and it was impossible for him to make the kid suffer.

Old God Tang En said, "What do I mean? Alan, then you will be immodest. With the promotion of New Universal, I have the confidence to lead MGA to surpass Mattel within ten years!"

"It's very risky, isn't it?" Allen Hasenfeld shook his head, "Combining Hasbro and MGA can not only reduce the risk, but also use Hasbro's channels to accelerate the promotion of Baez dolls. Strong A strong alliance is the only way to be foolproof.”

Tang En smiled and blurted out, "Well, can you make a price?"

Alan Hasenfeld was taken aback for a moment, and he didn't react, "You...you agree?"