Heads Up Hollywood

The perspective is the starting point for defining new things and has a decisive influence on the judgment results.

John Antioco, CEO of Blockbuster, believes that the Netflix model is actually o2o, and in essence, it is profit sharing.

He is very clear that there will be no difference in viewing effect when users rent a movie at Blockbuster's movie store and reserve a movie on Netflix's website.

Therefore, he once believed that this model is not unique and can be copied completely. Especially with similar discounts, Blockbuster’s film sources and experience in negotiating with producers are far greater than those of Netflix.

Therefore, the founder of Netflix, Reed Hastings, took the initiative to sell Netflix to Blockbuster for $50 million, but he firmly rejected it.

Unexpectedly, in just a few years, Netflix has turned around and achieved surprising success!

As Blockbuster’s assets were divested by Viacom, Blockbuster was burdened with huge debts, endured the blockade of New Universal and Disney, and faced the devouring of Wall Street’s hungry wolves... John Antioco began to re-examine himself.

Especially the rejection of Netflix's offer back then!

This is definitely the worst decision he has ever made in his life!

Over the past month or so, he has gradually figured out that revolutionary innovations have a huge impact on user choices.

Netflix is ​​a video rental company, but it’s not just a video rental company.

The reason is that the Internet can of course be a channel, but it is not just a channel.

This deeply hidden part is an important boundary between traditional industries and Internet companies in the early days of Internet creation.

John Antioco had some reflections, so he naturally had to come up with countermeasures to solve the current dilemma that Blockbuster is facing.

Isn't Netflix playing the Internet and playing profit sharing?

Blockbuster can do the same!

Regardless of the fact that Blockbuster lacks Viacom, a powerful backer, and its performance is declining, Blockbuster is still the largest video rental company in the world!

"bad news?"

"That's right, Blockbuster has started a price war!"

Tang En blinked, thinking he had heard wrong, "What?"

In the mature market economy market of the United States, who still dares to play a price war? Isn't it courting death?

If a company cuts prices at a loss, it is tantamount to viciously disrupting the price mechanism of the market. It must be investigated and evidence collected, and it will be deemed as market dumping, and it will face huge penalties!

As many as hundreds of millions, or even billions of dollars!

Kevin Turner said: "It's a price war. Blockbuster has launched a monthly subscription system for members, and also launched an online ordering service at the right time, and their price is much lower than Netflix, only $16."

"This is impossible!" Tang En waved his hands, unable to believe it.

Netflix's monthly subscription price is $20, and the subscription income is very high. However, after removing the high dividends for the producers, express freight, and various channel losses, the real profit margins are very limited.

Blockbuster's monthly subscription price is $16, and it will definitely lose money!

Blockbuster is about to go bankrupt, yet dare to offer such a low monthly subscription price. Isn’t this a challenge to the US Department of Justice?

Kevin Turner slowly explained: "The situation of Blockbuster is different from that of Netflix. Although Blockbuster also wants to launch an online ordering service, but...they lack experience in network operations, users rent movies through the Internet, Not too much. In more cases, I still go to Blockbuster’s store to rent discs according to the past habit.”

Tang En nodded.

That's right.

If Blockbuster's users go to storefronts to rent more discs instead of ordering through the Internet, it will save Blockbuster a large amount of express delivery operating costs.

This naturally gives Blockbuster room to cut prices.

Tang En said in a deep voice: "Even so, the monthly subscription fee of 16 US dollars can't satisfy the balance of payments! Besides, the Netflix model is our intellectual property, aren't they involved in infringement?"

Kevin Turner shook his head and said: "I have already consulted the legal department. Blockbuster and Netflix... are still very different. They have enough excuses to deal with the Ministry of Justice. Legally, we have no chance to operate .”

Tang En snorted coldly: "Some things cannot be solved by law, but by face! Kevin, you report this matter to Barry now, just tell me what I mean, and ask him to call Lei Shidong and warn John Antioco, don't go your own way! Otherwise, I will let him have no chance to survive!"

In the previous life, Blockbuster didn't declare bankruptcy until 2010.

If Blockbuster really dares to confront Netflix head-on... Then Tang En doesn't mind making a move, and let Blockbuster disappear from the stage of history a few years in advance!

Anyway, under Tang En's operation, Blockbuster has been stripped off by Viacom more than a year earlier than in the previous life.

Blockbuster launched a $16 monthly subscription service, which is much cheaper than Netflix.

Although Netflix is ​​backed by the New Universal Group as a big backer and has sufficient capital flow, there are some rules that cannot be broken with money. It is absolutely impossible to launch a monthly subscription service at a lower price and fight a price war.

The price increase and price reduction of commodities can be freely adjusted by the producer.

However, if the producer is clearly losing money and still insists on lowering prices, it will be subject to an anti-dumping investigation that violates the fair competition mechanism of the market.

Netflix’s monthly subscription fee is US$20, which is very expensive, but it also costs a lot, and the real profit margin is about US$2.

In other words, Netflix's biggest price cut...is $18.

$2 more than Blockbuster.

This matter must be resolved!

Tang En has put a lot of effort into Netflix and has high hopes.

Anyone who dares to play Netflix's idea... kill him!

...

"Good news, do you want to hear it?"

Isla Fisher walked into Tang En's office with a smile on her face.

Tang En was still angry at Blockbuster's shameless plagiarism, seeing her smiling, he couldn't help asking, "What good news?"

"Sony Pictures Chairman John Carley has been fired because of Bad Boys 2's disastrous failure!"

"oh."

Tang En nodded lightly.

"Huh?" Isla Fisher was a little strange, "Are you unhappy? Isn't he your enemy?"

Tang En curled his lips in disdain, and said contemptuously, "He's an adversary. At most, he doesn't get along well. This kind of small person is not worth mentioning. By the way, where is Amy Pascal?"

Isla Fisher sneered in her heart: "Hmph, I'm still interested in women!"

Among the female executives in Hollywood, most of them are beautiful, which is an unspoken rule in the workplace. However, the most beautiful one is definitely the chairman and CEO of Columbia Pictures, Amy Pascal.

However, Tang En has not touched Isla Fisher in the past two years, and the two have maintained a purely working relationship. The board of directors has determined that the biggest person responsible for the failure of "Bad Boys 2" is John Carley, and her responsibility is not great, and she should not leave her job."

"snort!"

Tang En's face was stinky, "Sony can't live happily ever after, how can Sony Entertainment turn the tide? Help me make an appointment with Amy. Tonight, I'm going to have dinner with her."

In the previous life, Sony encountered a serious business crisis, and it was in deficit year after year, and the amount of losses was shocking.

If it weren't for the support of Sony Entertainment, Sony would never have survived just by selling the building.

The profits of Sony Entertainment mainly come from Sony Pictures, and the profits of Sony Pictures mainly come from Columbia Pictures, and Columbia Pictures...is run by Amy Pascal!

It can be said that this woman is maintaining Sony, whose building is about to collapse!

In particular, the relevant copyrights of the "Spider-Man" series she bought from Marvel are Sony's money-absorbing weapon!

For example, in 2002, Sony's total turnover was 62.3 billion U.S. dollars and its profit was 963 million U.S. dollars.

Among them, the income from electrical appliances sales was 41 billion US dollars, and the gross profit was only a poor 345 million US dollars. In contrast, the movie business generated $491 million in profit despite revenues of only $6.7 billion!

It is because of the release of "Spider-Man" directed by Sam Raimi this year!

Shirley Lansing has joined New Universal as the vice president of the film and television entertainment department, but she is already old and will retire in a few years.

Why not take this opportunity and recruit Amy Pascal as well!

In Hollywood, where male managers are readily available, female executives are far too rare.

With the development of feminism, political correctness will become more and more popular in major companies.

Companies must have indicators for female employees.

As a "feminist", Dunn naturally wanted to set a benchmark and set an example for the entire industry. (https:)

Please remember the first domain name of this book: . :