Heads Up Hollywood

As a public figure, Tang En could not take them out for a stroll.

During the two days of the weekend, they had their assistants accompany them around Los Angeles and bought a lot of things. The girls were laughing and chattering happily.

The happiest one is Yui Aragaki.

After coming to the United States, everything she wanted came true.

Her salary, like the sisters, has also risen to $20,000, which is great!

It's not a question of more money or less, but of dignity!

At least I won't be laughed at by them anymore.

Throughout the weekend, as long as Tang En was free, he would hang out with the girls, especially Yui Aragaki. As a "newcomer", Tang En took special care of her.

Yui Aragaki was also obedient and docile like a kitten, always leaning into Tang En's arms.

Unfortunately, language communication is still a barrier.

Less fun.

After this weekend, the drama begins!

Blockbuster has launched a monthly subscription policy for members, and the monthly fee is only 16 US dollars. The price is indeed low enough to attract the attention of many movie fans.

It's just that the website often crashes, and there have been many jokes.

Blockbuster, which is in trouble, is actively solving this problem.

There are too many jokes, but fortunately the price is cheap enough!

This is Blockbuster's biggest reliance.

Unexpectedly, rumors from the industry would soon spread.

Biggest Competitor Netflix... Also Dropping Prices!

Also $16!

As soon as the news got out, it immediately attracted heated discussions from countless commentators.

Is Dunn Walker, who has grown up and been tough all the way, finally going to make a move?

With Netflix's foundation and the attributes of a technology company, if Netflix's online rental price is reduced to $16... then Blockbuster, what living space will there be?

Don't even think about developing online business anymore, just concentrate on operating physical business.

However, if there is no growth in online business users, how can Blockbuster's stock price increase? If the stock price does not increase, the huge debt, and the launch of the low-cost membership policy will drag Blockbuster down!

This seems to be an inextricable knot.

On November 20th, Netflix officially made a major announcement to the outside world - a price cut!

Netflix now has more than 5 million users, which is equivalent to 8% of American Internet users, all of whom are members of Netflix. This ratio is very high!

In the past, the monthly subscription price of 20 US dollars was high, but it was much cheaper than paying late fees at Blockbuster.

Unexpectedly, in order to cope with the increasingly fierce market competition, Netflix actually lowered the price!

In fact, for those users who are accustomed to using Netflix to rent discs, even if Blockbuster launched a monthly subscription system of $16 per month, so what?

Does Blockbuster have a similar movie recommendation mechanism?

Is there an imdb video database?

Are there warehouses all over the country?

Fast, efficient, intelligent, detailed information... These are the biggest advantages of Netflix!

Now, Netflix has lowered the monthly subscription price to the same price as Blockbuster. How can there be no reason not to pay close attention to subscription?

"Netflix's reputation is much smaller than Blockbuster after all. Unexpectedly, this price war has virtually given Netflix a huge publicity!" Kevin Turner looked very excited.

Tang En said with a smile: "Stop being tricky, tell me the specific data!"

"With the three-day price cut, the number of Netflix members has increased by 1.03 million!" Kevin Turner's face was full of red, and he felt like he had hit the ground running.

"Where is Blockbuster?"

Tang En asked again.

Blockbuster is a listed company, and a lot of data must be disclosed to the outside world for investors to analyze and judge the stock price trend.

"BestCard's membership monthly subscription policy has been launched for three weeks, and more than 9 million users have emerged."

Kevin Turner uttered a statistic that directly made Dunn a little dizzy.

This Blockbuster is really a Big Mac!

Even though their website has repeatedly crashed and made a lot of jokes, their user base and popularity are truly spread all over the United States.

Netflix cut prices for 3 days and added 1 million new users. The total number of users is just over 6 million.

Blockbuster launched the monthly subscription system within three weeks, and the number of users reached more than 9 million.

This is the difference in background.

However, Kevin Turner smiled and said: "Boss, the $16 monthly subscription system is a loss-making operation for both Blockbuster and Netflix. There is no doubt about it. Different Yes, Blockbuster’s online business is not possible, and our special effects department does not allow it either. Their monthly subscription system can only be operated in physical stores.”

"oh?"

Tang En's eyes lit up.

Kevin Turner said excitedly: "Blockbuster has launched a monthly membership subscription. The main purpose is to transfer from the asset-heavy leasing industry to the Internet's light asset. But in fact, the Internet field has long been ruled by Netflix. Blockbuster’s tens of thousands of stores and more than 60,000 employees have become a huge asset burden.”

There is a big difference in operation between Internet companies and traditional companies.

For example, Netflix, the more users there are, the less Netflix will consume on average for each user. If the number of Netflix users reaches 15 million, Netflix will no longer need subsidies and can be responsible for its own profits and losses.

But Blockbuster is different.

Blockbuster's users do not come from growth, but from transformation!

The more than 9 million monthly subscription users sound scary, but in fact, they will only cause huge losses to Blockbuster. These users, who were also users of Blockbuster in the past, have just switched from the high cost of renting movies in the past to the current cheap monthly rental movies.

Their expenses are reduced, and Blockbuster's income is naturally reduced.

In other words, the more Blockbuster has monthly subscription users, the more losses they will have!

This is the exact opposite of Netflix's situation.

The reason why Blockbuster launched such a monthly subscription policy is mainly because it wants to transfer the film rental business from physical stores to the Internet, imitating the light assets of Netflix.

The smaller the physical store, the less Blockbuster will have in terms of rent, employee salaries, etc.

Realize the transformation step by step, and then increase the stock price.

Unexpectedly, Netflix did not give Blockbuster any room for transformation!

Netflix has also lowered the price to $16. This is to completely dominate the Internet rental business!

Tang En laughed and said, "John Antioco is lifting a rock and hitting himself in the foot!"

Kevin Turner also said with a look of enjoyment: "The monthly subscription users of Blockbuster are close to 10 million, such a huge number... Hey, they want to regret it, but it's too late! This group of monthly subscription users, it's too late for Blockbuster. It’s like ants on a wound. The more ants there are, the more painful it will be for Blockbuster!”

Tang En chuckled for a while, but he didn't get carried away. He pondered and said, "Is there any problem with Netflix? No amount of users in physical stores can pose a threat to us. Internet users...we can't give any of them to Pepsi. Da!"

Kevin Turner said confidently: "I dare not say for a long time, within half a year, I can guarantee that Blockbuster's online rental website...doesn't want to operate normally. Users of physical stores should return Let's go to the store."

Tang En nodded, very satisfied.

This price war was initiated by Blockbuster.

Netflix was simply forced to fight.

However, the Netflix in this life is not as weak as the Netflix in the previous life. In the previous life, Netflix couldn't let go of its hands and feet when it was fighting a price war, so it could only lower the monthly subscription price to $18.

The main reason is the lack of subsidy sources, so they can only be self-sufficient.

This gave Blockbuster a long respite.

After all, the monthly fee is a full $2 cheaper.

Netflix in this life, backed by the big tree of New Universal, has sufficient funds and full confidence!

Playing subsidy, in this era, Twain thinks he has no opponents!

"Bestida wants to play, so let's play it, subsidy war, we will accompany you to the end!"

Tang En waved his hand, full of arrogance.

...

"What did you say?"

Tang En couldn't believe his ears, thinking he heard it wrong.

In the office, Barry Diller was standing helplessly in front of his desk, spreading his hands, "That's what Redstone said. He said that the price war is not conducive to the market of the video rental industry. Everyone is a businessman. , the purpose is to make money, there is no need to make money at a loss."

Tang En sneered, "This old guy, can't he be a fool?"

When Blockbuster wanted to imitate Netflix and launch a monthly subscription policy for members, Tang En asked someone to say hello to Lei Shidong.

Normal market competition is fine, but don't fight price wars.

After all, once the price war starts, both parties will lose their profits.

Unexpectedly, Lei Shidong refused to come forward on the pretext that Blockbuster had been split off and was already operating independently.

Who doesn't know that Blockbuster's board of directors has 3 directors from Viacom?

This time, Netflix acted resolutely and made a strong counterattack. It also launched a monthly subscription policy of $16 at the right time, smashing Blockbuster's ambition to transform to the Internet.

Lei Shidong interceded with his old face?

This Nima is too fake, right?

Doesn't he value face the most?

Barry Diller shook his head and said: "Blockbuster is under too much pressure to survive now, and the too low stock price is seriously not in line with Blockbuster's due value. Wall Street has formed an investment team to launch a sniper attack on Blockbuster."

"Is this about us?"

"Probably... they want to give in to each other."

Tang En frowned and stared at him, "Barry, what do you think?"

Barry Diller said slowly: "The $16 monthly subscription system has been launched, and it is impossible to change it. This will arouse public resentment and is not conducive to the expansion of the Netflix brand. However, if Redstone can provide Some reasonable benefits, we will not intensify."

Tang En understood it as soon as he heard it, and couldn't help laughing.

The old fox!

Don't you just want to take the opportunity to blackmail you when you speak so gracefully?

However, just extorting money, is this method too light?

In the past few years, Redstone and Viacom have suppressed Tang En a lot!

This time, Dunn finally took the initiative.

How could it be so easy to let go?

"Lei Shidong? Humph!"

Tang En raised the corner of his mouth contemptuously.

Time for a combo punch. (https:)

Please remember the first domain name of this book: . :