Heads Up Hollywood

Beginning in 1987, Disney opened its first Disney store in Glendale, California, and then more and more stores opened.

There are more than 500 stores all over the world.

However, in 2000, Disney realized the management burden brought by over-expansion and closed 100 Disney stores in one go.

Last year, that is, in 2003, all 16 Disney stores in Australia were closed down because they could not make ends meet.

Operating costs, personnel issues, and selling prices that do not conform to market rules have seriously dragged down Disney's consumer goods business. The Walt Disney Company had to change its strategy and convert the Disney store into an authorized operation.

Michael Eisner intends to revitalize the Disney stores in North America through this change, lowering the initial selling price of products.

It can be said that after nearly 20 years of development, the Disney store has encountered various difficulties.

Andrew Mooney came to New Universal from Disney. He knows the disadvantages of Disney stores too well.

High investment, high cost, high operating cost, complicated personnel control.

There is really no need to involve such an asset-heavy business.

In New Global, Andrew Mooney is the chief executive officer of the tourism and consumer products department, and he is also in charge of the tourism and vacation business.

If you have the money to invest in chain stores, you might as well invest in theme parks!

As the influence of the "911 Incident" subsides, the global tourism business is on the rise again, and the market is optimistic.

Tang En was foresighted, he put forward different opinions, and said with a smile: "Even if there are various problems in the Disney store, it is facing forced reform. However, even so, it is better than us handing over all the derivative products to the store." Third party operation, higher income, higher profit, no?"

"But the return on investment ratio..."

Before Andrew Mooney finished speaking, Dunn waved his hand and interrupted directly, "Okay, if I have a chance, I will make an appointment to meet with Jobs and talk to him in detail."

"Jobs?"

Andrew Mooney froze for a moment, confused.

What are you talking about with Jobs?

Indeed, Jobs is also a shareholder of New Global, and the second largest shareholder.

However, when it comes to business in the media field, what does Jobs know?

Doesn't he work on computers?

The corner of Tang En's mouth twitched, he shook his head, and said with a smile, "Did you forget the Apple retail store?"

Andrew Mooney blinked, still confused.

Apple retail stores...so what?

Tang En felt a little helpless.

No way, how can ordinary people understand the world of geniuses?

In the previous life, the Disney Store changed its operating strategy and authorized the operating rights to the_children’s_place company.

As a result, the reform failed!

The_children’s_place decided to quit operating Disney stores because Disney’s licensing contract is quite strict, which stipulates that the operator must invest a lot of money to remodel and update the store.

so what should I do now?

Where does the Disney store go from here?

At this time, it was already 2008.

Disney just bought Pixar Animation Studios for $7.4 billion.

Jobs became Disney's largest individual shareholder.

Then, the genius Jobs proposed the improvement strategy of the Disney store.

That's right, it is to imitate the operating model of Apple's retail stores.

The concept of Apple retail stores was proposed by Jobs.

In the final analysis, it is to upgrade the retail mode of the store to an experience mode.

More importantly, in terms of brand promotion, we must strike hard!

What's the meaning?

When Disney stores launch new products, they often launch them tepidly.

For example, when the movie "Finding Nemo" is about to be released, the Disney store may launch related derivative products three months in advance, and then sell them on a long-term basis.

Looking forward to the big sales of the movie, and then drive the sales of peripheral products.

The method of operation is monotonous and simple, and lacks new ideas.

But how does an Apple retail store work?

Look at the listing of Apple products.

Hold a press conference and launch grandly!

Then, countless fruit fans had to line up all night, waiting outside the Apple retail store!

Waiting for the listing of new products!

This is the Apple retail store, which is the biggest difference from the Disney store in the past.

It's a bit of a "popular effect".

It is necessary to create a heavy brand effect and let new products have social influence!

Jobs' suggestion to Disney was immediately recognized by then Disney CEO Robert Iger, and in 2008, he gradually took back the operating rights of Disney stores, and reopened Disney stores in some countries and regions. In 2009, announced a "restart" and "rebranding" of all Disney stores.

Reform, success in one fell swoop!

Later, when blockbuster movies such as "Alice in Wonderland", "Star Wars 7" and "Avengers" are released, there will be frequent scenes of queuing outside the Disney store all night.

It is almost exactly the same as the operating model of Apple's retail stores.

Data proof——

In 2004, the revenue of the consumer goods business was US$2.51 billion, the net profit was US$530 million, and the net profit ratio was 20.3%;

In 2008, the revenue of the consumer goods business was 2.41 billion US dollars, and the net profit was 780 million US dollars, with a net profit ratio of 32.4%; (economic crisis, revenue reduction)

In 2014, the revenue of the consumer goods business was US$3.98 billion, the net profit was US$1.36 billion, and the net profit ratio was 34.1%;

In 2015, the revenue of the consumer goods business was US$4.49 billion, the net profit was US$1.75 billion, and the net profit ratio was 38.9%;

...

It can be seen from this that the Disney store after the reform has a strong ability to create profits.

This can not only create huge profits, but also promote the growth of Disney's brand value.

The advancement of the Apple retail store concept has not been reflected in the past few years. It is really difficult for the niche Apple computer to arouse the enthusiasm of the market.

It wasn't until the first Apple mobile phone appeared in 2007 that the power of Apple's retail stores was finally reflected in the world.

It is precisely because of this that Disney has firmly decided to transform the Disney store in accordance with the Apple retail store model.

Of course Dunn didn't need to wait.

He can act now!

Have an in-depth chat with Jobs about the model of Apple's retail store, and let's start it in an all-round way!

Even Internet companies have proposed the concept of new retail, requiring the combination of online and offline, which shows the importance of chain stores.

Even if it is heavy assets, it is necessary!

"Twain!"

Isla Fisher rushed in anxiously, interrupting Tang En's train of thought.

"What's wrong?"

Tang En raised his eyebrows.

"Ted Turner said some bad things." Isla Fisher's face was stinky and unattractive, and he handed Dunn a newspaper, and said angrily, "He has ulterior motives in attacking you! "

Tang En remained calm and took the newspaper.

This is a copy of the Los Angeles Times.

In a small section in the lower right corner of the sidebar, such an article "Feminism with Ulterior Hearts" was published.

Published below is the transcript of the interview with Ted Turner.

The content of the conversation was very simple. Ted Turner implicitly pointed out the competitive relationship between New Universal and Viacom, saying that Les Moonves' departure from CBS was very serious for Viacom hit.

He said it more gracefully, but the meaning is already obvious.

The spearhead is directed at the New Global Women's Rights Protection Foundation!

In fact, this is a fact that everyone in the industry knows.

The Les Moonves sexual assault scandal and the women's rights incident against Viacom were all caused by Dunn behind the scenes.

However, some things cannot be said.

Ted Turner's remarks can be regarded as piercing the window paper.

This statement was published in an authoritative newspaper such as the Los Angeles Times, and its authenticity is not in dispute. It is conceivable that in the next period of time, the major media in the United States will probably reprint and comment on this report.

Those gossip tabloids are likely to have even more outrageous reports.

"snort!"

Tang En sneered and handed the newspaper to Andrew Mooney.

After he saw it, his face was ashen, and he said in a deep voice: "He is a broken jar. Back then, he approved the merger of Time Warner and AOL America Online, and with his strong influence, he promoted the shareholders' meeting. Merger After the failure, his prestige was greatly reduced, and he retreated to the second line. Now it seems that he has not given up."

"Don't give up? So what?" The corner of Tang En's mouth curled up in disdain, "Even if it's Lei Shidong, I can handle it well, and I'm not afraid to add another old guy. Media tycoon? Ridiculous! "

Andrew Mooney said: "Boss, his influence in the industry cannot be underestimated."

"Don't worry, I know it!"

Tang En waved his hands and smiled, "In my opinion, his importance is far inferior to movie actors like Tom Hanks. Ella, do you have an appointment?"

Isla Fisher immediately said: "It's an appointment. Mr. Hanks said that at nine o'clock tomorrow morning, he will visit on time."

In terms of the most popular best-selling movie in the past year, which one is it?

Undisputed, "The Da Vinci Code"!

When the movie "Gone Girl" hit theaters, it briefly occupied the top of the "New York Times" bestseller list. However, it was later replaced by The Da Vinci Code.

Up to now, "The Da Vinci Code" has occupied the first place on the "New York Times" bestseller list for 29 weeks, and judging by this momentum, it will continue.

Even the "Harry Potter" series is on par.

The popularity of the book has rekindled public interest in the history of the Catholic Church.

A single heat can make a judgment.

As long as the quality of the adapted movie is not bad, the box office will definitely not be bad.

Tang En has already decided, the director is Ron Howard, the actor is Tom Hanks, and the original cast of the original movie will be used.

As for the heroine... there is no need.

The original Audrey Tautou is really not that good.

Since it is not popular, there is no need to waste resources.

The heroine of "The Da Vinci Code" is very important.

According to the requirements of the role, the heroine is a Frenchman, a smart, courageous, yet elegant symbol expert.

Tang En also knew a few French actresses.

Even if Sophie Marceau is out of breath, there are others!

In Tang En's heart, he had already made a reservation.

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Please remember the first domain name of this book: . Nine Heavens Emperor: