Heads Up Hollywood

Chapter 800 Project 880

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In theory, there is... no upper limit to the resolution of a film print. However, the high resolution of the film is useless, because the image needs to be output by the projection equipment.

Projection equipment cannot play ultra-high resolution images.

In the current Hollywood, the resolution of the mainstream film version of the movie is usually 4k, because of the limitation of the projection equipment.

Of course, that's good enough.

For the current digital version, the mainstream resolution is only 1.3k, and the resolution of better projection equipment, such as boutique theaters and imax theaters, can reach 2k.

Compared with film, there is a big gap!

On a normal screen, 2k and 4k, it's hard to tell the difference with the naked eye. But there is a big gap between 1.3k and 4k, and the weakness of the digital version can be seen at a glance.

If it is an imax giant screen, you can also see the difference between 2k and 4k with the naked eye.

This is why the current promotion of digital technology is very difficult.

The viewing experience is not good, it is far inferior to the film format!

In fact, even though "Avatar" in the previous life swept the world with invincibility, there are still many technical problems that have not been resolved.

For example... the resolution of the 3d format.

There are many versions of "Avatar", including digital version, film version, 3D digital version, 3D film version, imax digital version, imax film version, imax3d digital version... There are also white screen and metal screen, single and double screen distinguish and so on.

Cameron's main promotion is of course the 3D format.

But in fact, the final viewing effect... 3D versions of various formats, in terms of viewing experience, the best can only be ranked fifth!

The best top four are imax film metal screen, imax digital metal screen, then imax film white screen, imax digital white screen.

The next step is the 3D format that Cameron strongly promotes!

Why?

Because there is still no breakthrough in the projection technology of 3D format, only 2k resolution.

As for the copy resolution of the imax format, the digital version is 4k, and the film version can even reach 6k!

With the addition of giant screen and high resolution, the viewing experience in imax format is even more amazing than the 3D version!

As for the combination of imax and 3d, it is another bitter history...

"Avatar" was filmed using ordinary digital 3D cameras instead of imax's shooting technology, so it encountered a lot of trouble in post-production.

The normal version and the imax version must be converted.

This technology is already mature, and it can be done through the dmr conversion technology developed by imax company.

However, the 3d format cannot be converted!

That is to say, I did not directly convert the ordinary version 3d into the imax version 3d!

It is necessary to first convert the normal 2D format into imax2d format through DMR technology, and then convert the 2D imax version into 3D format through 3D conversion technology.

There are two more crafts in the middle, and there is a big problem!

The biggest selling point of "Avatar" is the 3D pen-hold shooting!

This will be more realistic and more able to show the dynamic effect of three-dimensional stereo.

The imax3d format has been post-converted by two hands, and the 3D pen-hold shooting effect has disappeared...

Therefore, although the imax3d format has a 4k resolution and is supported by a giant screen, the real viewing effect... is not as good as the ordinary 3d version and the imax2d version.

Therefore, during the release process of "Avatar", there were very few imax3d formats. Except for a few "boasting" and "gimmick" theaters, theaters that are truly responsible for movie fans will never introduce this format.

This somewhat made Cameron feel a little sad.

The 3D version cannot be directly converted into the imax3D version, which is also a major technical problem that "Avatar" did not break through in the past.

Otherwise, "Sony 4k + dual camera + imax + 3d + film + metal screen", such a set of ultimate movie viewing packages will be launched, and "Avatar" will definitely produce more shocking visual effects!

Well now, Tang En is here!

In his previous life, Cameron was alone and alone. Even with 20th Century Fox behind him, it was difficult for him to do more.

In terms of hard power, how can 20th Century Fox compare with New Universal?

Dolby Laboratories and imax are the trump cards in Tang En's hands!

The technical problems that were not solved by "Avatar" in the previous life, as well as the many screening regrets left after the release, must be resolved together in Twain's hands!

First of all, it is to solve the resolution problem.

Further promote digitalization, greatly increase the resolution of digital projections, and completely abandon the 1.3k resolution version! Introduced a digital version of "4k+2k" high-low configuration mode to meet more diversified market demands.

This technology is not difficult, the "Avatar" in the previous life did it.

The biggest problem is still the 3D format.

Compared with the 4k resolution of traditional film movies, the 2k digital version is already a half discount.

If you combine 2k and 3d, further troubles will arise, such as reduced brightness, ghosting, visual distortion, reduced contrast, reduced saturation, and so on.

Although the 3D version is still 2k resolution, due to many factors, the resolution is actually not up to 2k level, which is about 1.6k.

This is simply ruining a masterpiece like "Avatar".

In order not to leave any regrets, we must launch the "4k+3d" projection technology!

This is the technical problem that Dolby Laboratories really wants to promote and improve!

The x giant screen is too shocking, so we should make good use of it.

A "dmr3d" conversion technology must be developed!

Let the 3d format be directly converted into the imax3d format, instead of converting the 3d version into a 2d version, the 2d version into an imax version, and the imax version into an imax3d version.

So many intermediate processes will seriously damage the viewing effect of "Avatar".

All in all, Tang En made a bold upgrade to the most difficult of the six major technical problems in Cameron's mouth, "new digital photography system and digital technology"!

First, "4k+2k" high and low combination!

Second, "4k+3d" high-definition projection technology!

Third, "dmr3d" conversion technology!

After a long talk with Cameron, Tang En immediately summoned many executives from the film and television entertainment department, and started the "Avatar" project with the highest standards.

Project code name: "880 Project"!

Of course, it is impossible to start shooting in the short term.

After discussing with Cameron and many senior executives, a decision was made: use the next year to focus on breaking through various technical bottlenecks!

A year later, the movie boots.

However, this does not mean that actors are required to join the group.

Cameron will lead the team to learn and apply the latest high-tech technologies, and shoot simple short films to test the effect. Use it if it’s good, change it if it’s not.

This will take another year.

By the end of 2006, everything was ready, and the formal recruitment of suitable actors began.

It was early 2007 when real actors entered the group and started filming.

The crew of "Avatar" will go to China, New Zealand, Australia, Canada and other countries to shoot scenes, and conduct 60% of the green screen shooting. It will take 4 months to complete the film.

In the summer of 2008, the final link of checking for leaks and filling in vacancies was carried out, that is, a series of reshoots or reshoots were carried out.

The movie is tentatively scheduled...it's the 2009 summer vacation!

In order to overcome the technical difficulties, Tang En also asked the vice president of New Global Group, Ron Meyer, to personally lead the team and set up a "Project 880 Technical Problem Solving Team".

This group will mobilize all available human resources to integrate the technical achievements of Industrial Light \u0026 Magic, Digital Realm, Weta Digital, Huaya Studio, and the Optical Laboratory of the Massachusetts Institute of Technology. And promote Dolby Laboratories and imax, further digital technology research and development.

All for "Avatar"!

This important meeting lasted for more than two hours. Cameron participated in the whole process and was moved.

On the one hand, he was moved by the strength of New Universal, and on the other hand, he was touched by Tang En's unreserved support for him.

He knew that Tang En would spare no effort and even spend a lot of money to support himself, more or less meant to repay the debt. After all, Twain snatched his "Titanic" back then.

Cameron doesn't think so, the opportunity is here, and no one wants to miss it!

Besides, "Unsinkable" back then has already paid off the favor.

Tang En showed full sincerity, and Cameron naturally had to express it. After the meeting, he followed Tang En to the office and said earnestly: "Tang En, I know this project is a big investment. You have to bear a huge investment risk. I am willing to reduce the director's salary by another 5 million US dollars on the basis of the salary of "Unsinkable"!"

"ah?"

Tang En was slightly taken aback, and said with a smile: "James, how long have we known each other? It's really unnecessary! I'm not 20th Century Fox. I can't do this kind of thing. It should be your money, not a penny. It will be less!"

Back then, Cameron's pay for "Titanic" was $10 million + 10% of the box office. Among them, the producer's contract is 2 million US dollars, the director's contract is "8 million US dollars + 10% box office dividend", and the screenwriter's contract is 150,000 US dollars.

Because of insufficient budget, Cameron voluntarily gave up the basic salary in the $10 million producer contract and director contract, totaling $10 million.

"Really, this is my sincerity and my confidence!" Cameron said firmly.

Tang En laughed and said, "You gave up the $5 million salary, which shows your confidence. If I agreed, wouldn't I lose my confidence? Don't worry, my confidence in "Avatar" is no less than yours!"

The continuation of the contract of "Unsinkable" is still 10% of the box office, how much is it?

The global box office is 2.8 billion US dollars, that is 280 million US dollars in dividends!

A mere $5 million, of course, is out of the question.

That's not too bad.

In his previous life, Cameron had a share agreement with 20th Century Fox. In addition to box office dividends, there was also a share of DVD sales in North America!

"Avatar" has a global box office of 2.8 billion US dollars, North American DVD sales of 400 million US dollars, plus the production fee, director fee, screenwriter fee and the industry's customary dividends after the box office hit...

Cameron earned $350 million through an "Avatar"!

Dividends are the big part that must be paid, and Tang En naturally doesn't care too much about the small part of the basic salary.

Please remember the first domain name of this book: . Nine Heavens Emperor:

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