North America is the most mature commercial film market in the world. Since the 90s, the population of the North American continent has not increased significantly, which means that the number of movie audiences will not increase significantly. There are many viewers of a certain movie on weekends. , will inevitably lead to a decline in the number of viewers of other films.

"Godzilla" has increased its publicity, and Warner Bros. certainly cannot sit idly by.

However, compared to the fancy publicity strategies used by Sony Columbia Pictures, Warner Bros. followed Duke's suggestion and always responded with the simplest and most direct method.

"The reputation of "Godzilla" is overwhelming, the audience shouted for thrills and excitement, and the monster fever continues to heat up."

This was a press hype created by Sony Columbia Pictures, and Warner Bros. responded - Godzilla is a native Japanese monster!

""Godzilla" grossed nearly [-] million US dollars on the first day, leading the summer schedule!"

"Godzilla is a native Japanese monster!"

"When the male and female protagonists were filming the film, they were frightened by Godzilla and their legs went limp."

"Godzilla is a native Japanese monster!"

"Monsters invaded Manhattan, and various landmarks were destroyed in front of Godzilla."

"Godzilla is a native Japanese monster!"

Cultural differences are an objective fact, especially in North America where the influence of isolationism is still great, and although the Internet is on the rise, it is far from connecting the world. It is inevitable that foreign cultures will be rejected on the big screen in North America. Things, let alone Godzilla, a Japanese monster, and the Western-style commercial film "Taxi Express", which is known as the French Hollywood director Luc Besson, only went on a three-day tour in North American theaters.

As for the actual trend of "Godzilla" and "The Matrix", the weekly box office report published in the entertainment section of the "Los Angeles Times" on Monday is clear at a glance.

"On the third weekend of May, the North American box office market was still very hot. Although the first three weekends did not achieve the feat of reaching 2000 million U.S. dollars. However, the market was driven by the two films "The Matrix" and "Godzilla". It continues to run at a high level, which is almost the same as the same period last year when "Jurassic Park 2: The Lost World" opened.

“上周末，索尼哥伦比亚影业耗费1亿4000万美元打造的重量级怪兽影片《哥斯拉》强势来袭。迎战此前票房和口碑双丰收的《黑客帝国》，这部影片周五、周六和周日分别报收842万美元、1012万美元和825万美元，首周末拿下2679万美元的佳绩！”

"However, this result is not enough for "Godzilla" to win the weekly box office champion, this week's box office champion still belongs to "The Matrix"!"

"Warner Bros. and Duke Studios jointly created the sci-fi action film "The Matrix" directed by the famous director Duke Rosenberg. The next weekend's gold nuggets are still strong, despite the strong attack and competition from "Godzilla" Challenge. Secondly, it still scored 3989 million US dollars on the weekend, and won the weekend championship without any pressure.

"The small-budget film "The Horse Whisperer" released by Bowei Films is the biggest surprise this week. It beat "The Clash of Heaven and Earth" which came to the third weekend. With a box office score of 1368 million US dollars, it occupied the box office The third place on the list, while DreamWorks' "Clash of Heaven and Earth" continued its disappointing performance, earning only US$561 million in the third weekend. The North American box office has accumulated US$5622 million, and it is far from recovering the cost."

"The same surprise also came from "Titanic", which has been released for more than half a year. This big ship seems to have no end. Last weekend, it received another US$521 million in 356 theaters, and the North American box office has reached US$6 million. Every step forward is creating a new film history record!"

"From the box office data, it is not difficult to conclude that this past weekend, "Godzilla" and "The Matrix" jointly ruled the market, but the response of the two films among the audience showed completely different trends."

"Since the release of "The Matrix", it has led a wave of cyberpunk culture in North America. It has been highly praised since its preview. Director Duke Rosenberg has successfully combined philosophical thinking and science fiction elements. The combination created a new era of sci-fi films, and even George Lucas believed that "The Matrix" would become a milestone in the history of sci-fi films, and its status would not be lower than that of "Star Wars."

"Moreover, the word-of-mouth rating of this film that has attracted fans' attention is still amazing two weeks after its release. The audience's praise rate has always remained above 90.00%. The audience score of the famous film and television website IMDB is also as high as 9.5 points! With such a strong word-of-mouth support, 2 million US dollars Definitely not the North American box office end of this sci-fi film!"

"On the other hand, "Godzilla", despite its good box office in the first week, cannot ignore the declining word-of-mouth. On the day of the film's large-scale opening, the audience's favorable rating was only 60.00%. It reached 50.00%5.6, and the viewer rating of IMDB, a film and television rating website, is only a pitiful [-] points. Based on this, it can be speculated that if the North American box office of "Godzilla" breaks through [-] million US dollars, it can be called a victory!"

""The Matrix" has achieved two consecutive summer box office titles, and North America is about to usher in the Memorial Day schedule. "Peerless Catastrophe" produced by Touchstone Pictures and released by Bowei Pictures is about to be released. This investment 1 Whether the US$4000 million sci-fi masterpiece can shake "The Matrix" we will wait and see."

Not only in the North American market, just this past weekend, "The Matrix" began to land in overseas markets. The film's exterior scenes were all from Sydney, and the response in Australia was particularly strong. It won 752 million US dollars in three days on the weekend, which is only second in Australian film history. In the first week of "Titanic" box office results.

In the United Kingdom, "The Matrix" received an equally strong response, and the box office of $1120 million in the first weekend was also good enough.

Looking around the world today, the Internet is not yet prosperous, and some concepts in "The Matrix" will cause difficulty in understanding for people who have never been in touch with the Internet. However, Duke did not discuss these two worlds in depth, but highlighted The strategy of playing cool and pretending to be handsome brings advantages, just watching the action and explosion scenes inside is enough to make people enjoy themselves.

Also this weekend, "The Matrix" earned $684 million in France, $785 million in Germany, $655 million in Spain, $567 million in Italy, $744 million in Russia, $711 million in Argentina, $726 million in Brazil, and $566 million in Mexico. ...

Although "The Matrix" has not yet appeared in the Asian market, in one weekend, the film's overseas box office totaled 7489 million US dollars, and the global box office easily exceeded 2 million US dollars!

"Actually, the box office is nothing."

After discussing how to target Martin Bob in the next step, the topic in the office turned to "The Matrix". Eno Martin said to Pat Kingsley, "The media and the public have ignored the peripheral income of "The Matrix" .”

"Warner Bros. did not disclose the peripheral sales data of last weekend." Pat Kingsley poured himself a cup of coffee, "Eno, have you got the peripheral sales data of last weekend?"

"I got some rough peripheral statistics of "The Matrix" through my relationship at Warner."

After taking a document, Eno Martin handed it to Pat Kingsley, "You can see for yourself, this time Warner Bros. and Duke Studios are going to make a lot of money."

"Last weekend, North America sold a total of 2560 million US dollars in merchandise?"

Even Pat Kingsley was a little surprised. He took a sip from his coffee cup, calmed down a little, and said, "If I remember correctly, the North American peripheral sales of "The Matrix" have exceeded [-] million."

"That's right, it's indeed over [-] million."

Eno Martin rubbed his forehead and said, "I have definite news. The Duke Studio signed an agreement with each manufacturer to take 30.00% of the sales, which means that the 3000 million US dollars It's almost a profit."

"The peripheral profits of the big-selling movies are getting more and more important." Jinsili sighed.

Eno Martin added, "Don't forget, this is North America only! And since the DVD, VHS and TV rights of The Matrix haven't been sold yet, I think the peripheral profits of this movie may exceed the box office profits!"

"Short-term peripherals within a year." He added.

Pat Kingsley nodded and thought for a while, "The failure to sign a brokerage contract with Duke Rosenberg was definitely the biggest decision-making mistake in CAA's history."

"It's a pity that we didn't have the right to speak back then."

Speaking of this, Eno Martin's eyes flashed again and again, "That's fine, the more successful Duke is, the more psychologically unbalanced the partners will be, and the more they feel that someone should be responsible for the original mistakes. Pierberg's package project was not a success, and our opportunity is coming!"

Not too far from their offices, Martin Bob sat alone in an office frowning. He cooperated with the most secure Spielberg, but it was still difficult to get rid of the bad luck of the past few years. The distance between success He seems to be getting further and further away, he has almost become the laughing stock of CAA, and has become synonymous with failure.

There are powerful enemies competing outside, and hungry wolves looking around inside. Martin Bob has already sensed the crisis. Even though he is the largest shareholder among all partners of CAA, when the opposition is strong enough, there is only one way to step down. Walk.

He didn't want to be ousted as a loser the way Michael Ovitz left Disney.

A small mistake a few years ago, abandoning a seemingly inconspicuous person, has now become a clarion call for death. Duke Rosenberg, is it really so powerful that he cannot be defeated?

Anyone who can sit in a high position is a person with a firm mind. Martin Bob doesn't intend to admit defeat. (to be continued~^~)

PS: I'm going to see the wedding photos today, but it can only be updated automatically. Brothers, look at the fare, whether it's a monthly ticket or a recommended ticket, please buy more.