The box office of "Pearl Harbor" has just been released in the first week, and Duke and Warner Bros. have obtained detailed data. The Lord of the Rings Studio held a special meeting to discuss relevant countermeasures.

"Even though Pearl Harbor is separated from our film by a weekend, the competition is still there."

In the meeting room, Duke stood in front of his seat and walked a few steps back and forth, "The "Shrek" we released the previous weekend is a work of DreamWorks Animation. Generally speaking, the second weekend of a big-budget movie will be released in theaters. The numbers are hard to come down..."

"That's right." Charles Rowan nodded, "As long as the movie isn't too bad, there won't be a significant decline in the number of theaters in the first two weekends of a big production."

"It's a cartoon, and it's clearly different from our audience."

With his chest in one hand and his chin in the other, Duke frowned and said, "The North American Theater Chain Alliance promises that the number of theaters will not whisper 3600, but I want more!"

"Duke, it's difficult." Doug Walter rubbed his forehead and reminded, "Don't forget, it's summer time."

So many big productions are vying for this delicious piece of meat in theaters, even Warner Bros. can't grab a big piece.

"The Fellowship of the Ring is 165 minutes long."

Pulling out the chair, Duke sat on it, "With the same number of theaters and the same screening rate, we must have fewer screenings..."

For a two-hour film and a two-and-a-half-hour film, the number of screenings in the same theater in a day must be different. The difference in the number of screenings will bring about a gap in box office.

Doug Walter is certainly aware of this point. The success of "The Fellowship of the Ring" and "Harry Potter and the Sorcerer's Stone" in the gratitude file is directly related to whether he can compete for the next CEO of Warner Bros. next year!

"Duke, what do you think?" he asked.

"Have you noticed the audience's reputation for "Pearl Harbor?" Duke's gaze turned to Doug Walter. "In the first three days of the weekend, the ratings of this war film were only 60.00% and the IMDB score was 6.7 points. Needless to say, there was a lot of criticism from the media..."

In fact, due to the staggered release time of several films.Neither Warner Bros. nor Walt Disney did much action.

However, since it was the summer vacation, how could there be no competition, not to mention they didn't need to do much.

Charles Rowan took up Duke's words, "If the box office drops too much in the next week or so after "Pearl Harbor", the theater will definitely reduce its screening scale."

"The number of vacant theaters..." Doug Walter's eyes flickered, "We can get most of them."

Duke stood up again, leaning on the conference table with both hands, and emphasized, "Doug. Our promotion is still focused on "The Fellowship of the Ring". The audience of "Pearl Harbor" has a bad reputation. We don't need to do much, as long as Push it on the Internet..."

"I see." Doug Walter nodded.But his eyes turned to Pani Kelisi, "It seems that we are going to cooperate again."

The cyber trolls are not so clever and mysterious.The major Hollywood companies can develop to the present, and those who sit in high positions will not be fools, and "The Matrix" and "The Blair Witch" have made such a big noise, just a little analysis.It is not difficult to get some characteristics of network marketing.

Duke has never thought that things like cyber trolls can be kept secret, and that would be too underestimating the IQ of Hollywood and even American companies.

Almost all the publicity departments of major Hollywood companies have established dedicated online marketing departments.

As the birthplace of the Internet, the network in North America is already very developed, and it is penetrating into every corner of work and life in this country, and with it comes a huge influence.

Neither Penny Kelly nor Warner Bros. will focus on attacking "Pearl Harbor". They will only make use of the current public opinion to manipulate the Internet.

Michael Ovitz breathed a sigh of relief at the first-week box office results of "Pearl Harbor". The box office of nearly 6000 million US dollars in the first weekend is also the best weekend box office result since he implemented the all-in-one service.

Although the box office on weekdays shows a downward trend, the decline is still within a controllable range. The 1056 million US dollars and 910 million US dollars recorded on Monday and Tuesday have already brought the North American box office of "Pearl Harbor" to the threshold of 1 million US dollars. If nothing else, by the time the film is released for a full week, the North American box office can break through the $[-] million mark!

What kind of grade is this? So is The Matrix!And "Pearl Harbor" also has the advantage of classification, and the follow-up box office trend should be even stronger.

The door of the office was suddenly pushed open, and Martin Bob broke in directly. Before Ovitz could ask, he hurriedly said, "Michael, the situation is not very good. There are many negative news about "Pearl Harbor" on the Internet. increase, currently..."

"Is it Rotten Tomatoes?" Michael Ovitz waved his hand indifferently, "The so-called freshness refers to the reviews of film critics, so don't worry about them."

He is not a fool. From the beginning of the 90s to the present, it is enough to see clearly that film critics still have some influence on the box office of summer movies, but it tends to zero infinitely. People born in the 80s are forming the main body of movie viewing. These people will care about film reviews human voice?

"No..." Martin Bob was obviously a little anxious, "you'd better see for yourself."

Under his prompting, Michael Ovitz successively opened several film and television websites with relatively wide influence.

The IMDB rating went from a 6.7 to a failing 5.9…

The CinemaScore network score is only 5.8 points...

Compared with these ratings, the negative reviews flooding the Internet are more eye-catching. They remind the audience on the Internet all the time how bad "Pearl Harbor" is!

"You actually turned a war movie into a love scene, love you X love, a boring dog-blood love triangle!"

"When Michael Bay plays a love scene, God laughs and the movie rots!"

"It is strongly recommended to choose a seat next to the aisle when entering the venue, because you will definitely have to go to the toilet at least three times!"

I looked through the comment sections of several large movie websites in a row, and it was not that "Pearl Harbor" did not have good reviews, but it was completely submerged in a tsunami of bad reviews.

"The film is lackluster. You're bound to keep saying 'boring, boring, boring'!"

"The three leading actors are lacking in bright spots. Ben Affleck is used to playing bullish roles, and his temperament is probably not far from his own; Josh Hartnett is a bit like the young Richard Gere. There are stars but I can’t tell how high the acting skills are; British actress Kate Beckinsale seems to be imitating Nicole Kidman. This movie is at best a familiarity.”

"It's a hard-won 3-hour film about how the Japanese surprise attack on December 1941, 12 serves as the foil for an American love triangle, and it's a very disappointing film, Michael Bay It's Michael Bay, he will never become Duke Rosenberg, let's continue to look forward to "The Lord of the Rings: The Fellowship of the Ring"!"

See here.The corner of Michael Ovitz's mouth has already started to tremble. This is clearly a post about "Pearl Harbor". Why did it get posted on "The Lord of the Rings: The Fellowship of the Ring"?

"I'm still waiting to heal the damage done by Pearl Harbor with Lord of the Rings: Fellowship of the Ring!"

"What about "Pearl Harbor"? Michael Bay thought that he could be as good as Duke with the addition of a bloody love triangle? You'd better watch "The Lord of the Rings: The Fellowship of the Ring." Learn how to make a film!"

"I'm not going to see Pearl Harbor anymore, I'm still saving my pocket money for tickets to The Lord of the Rings: Fellowship of the Ring."

"Give up on Pearl Harbor and wait for The Lord of the Rings: The Fellowship of the Ring!"

"Waiting for +1!"

"Waiting for The Lord of the Rings: Fellowship of the Ring..."

Michael Ovitz took a deep breath and controlled his emotions.Turn off the computer and say to Martin Bob. "Let our public relations department contact Disney immediately and start crisis public relations immediately!"

His tone is very serious, showing that he attaches great importance to this matter, from the great success of "The Blair Witch".Ovitz also saw the horror of the Internet. It can successfully promote a film, but it can also suppress a film.

However, he has already been at a disadvantage, because "Pearl Harbor" is really bad, and the promotion of the navy is completely catering to the audience's perception. It is much more difficult to suppress against the wind than to go against the wind.

What's more, in the hands of Duke is a water army that has been established for many years and has countless experience in network marketing!

Of course, all the premises are based on the fact that the quality of "Pearl Harbor" is really not good enough.

Perhaps the pre-publicity and super-large-scale investment of "Pearl Harbor" can attract audiences into the theater, but when the negative word-of-mouth begins to ferment and spread, its box office will be like all the big-budget movies that go up and down. Like a sudden dive.

What Duke has done here is to speed up the process.

As a result, the single-day box office of "Pearl Harbor" shrank to US$463 million on Wednesday, and continued to decline on Thursday, only getting US$405 million...

Although Thursday is not over yet, Michael Ovitz's dream of making the film's box office over [-] million in seven days has completely turned into a luxury!

This is just the beginning. On the second weekend, DreamWorks Animation's masterpiece "Shrek" was released. Although the audiences of the two are different, "Pearl Harbor" was still affected. Due to the bad reputation of word of mouth, the film's box office dropped by 60.00% in the second weekend to only 2362 million US dollars.

"Shrek" stepped on "Pearl Harbor" with 4234 million US dollars without any suspense, and easily won the weekly box office champion.

Although the box office of "Pearl Harbor" broke through 2 million US dollars, the serious diving trend caused various forecasting agencies to lower their final box office expectations. Even most agencies believed that the North American box office of this film could not reach The $5000 million expected by Artist Management and Touchstone Films, or even more than $2 million, is very, very difficult.

"Two hundred million dollars?"

Sitting in his office, Eno Martin twirled an official invitation and said to Tom Hanks, "Michael Ovitz should celebrate if "Pearl Harbor" gets $1 million in North America. Victory!"

His tone gradually increased, "The next thing they have to face is not a cartoon with a different audience, but a Duke Rosenberg movie!" (To be continued~^~)

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