Chapter 64 Fox Channel

"This is Santa Fea's new business."

Hearing Duke's question, Mrs. Leah raised her glasses, "Santa Fia will be responsible for the brand promotion of Victoria's Secret in the next five years, and can get a cut of their new sales. If it goes well, Luo The Sonbergs could be on their way to billionaire status."

"Any specific plans?"

While the possible billionaire is only the mother, there is only one future heir, isn't there?

"Just received it." Madam Leah's eyes returned to the information.

Most of the young men who have experienced the Internet age have heard of this brand. Duke once downloaded an Angel catwalk show, so he knows something about this brand. Of course, he doesn’t know much about it. It really emerged in the late 90s. This is a civilian brand, the most famous angels, and the classic midfield underwear catwalk that became famous.

"Mom, I have a few ideas." Duke pointed to the halftime advertisement that was still playing on the TV. "Hold an underwear show during the Super Bowl halftime. The models don't choose those supermodels with stiff faces and thin bodies. A catwalk is like a red carpet, you can interact with the audience or the camera... Well, you can also sign a professional underwear model, the name Angel seems to be a good name..."

"Is there any more?" Madam Leah finally raised her head.

"Every year, we hold a regular underwear show and sign a broadcast contract with the TV station," Duke thought for a while, "If possible, we can put the show on the opposite side of the Oscars red carpet on the day of the Oscars ceremony, which will definitely cause a sensation. , or the Cannes Film Festival.”

"Give me a detailed plan." Madam Leah continued, "Don't worry, I will pay you according to the situation."

"Mother……"

It’s okay to talk about big-budget products, but he doesn’t understand real advertising and promotion at all. It’s like shooting a movie, it’s a highly specialized field, Duke’s mouth trembled, and he finally said, “I’m not good at this, Santa Fe There are professionals in Asia, I believe that with some hints, they can make a detailed plan."

"I'll take note of what you said." Mrs. Leia obviously knew Duke very well, and she agreed with his suggestion, "I'll let Santa Fea discuss it as soon as possible."

Although his mother has always been strict with him, Duke understands who is the one who really cares about him, and it is everyone's responsibility and obligation to repay his mother and family.

From the day he stepped into Hollywood, it was his mother who silently supported him and helped him, and used some ingenious ways to guide him to see the essence of this commercial society. Duke also knew that there was not much he could do for his mother. Help your family as much as possible.

In many ways, Duke was indeed influenced by his mother, and Mrs. Lia was also a standard activist. Then she picked up the materials and went to the study, obviously to sort out his suggestions.

Sitting alone on the sofa, looking bored at the superstar on the screen, Duke's legs are also gently swaying to the rhythm of the music. Even in the past 20 years, this is the greatest halftime performance in the history of the Super Bowl. Michael Jackson is also the super king of the pop music world, and no one can even be compared.

Naturally, Duke thought of some news in the newspapers recently, not only the tabloids, but some big newspapers are also hyping up negative news about Michael Jackson sexually assaulting boys, even if the other party's family, manager and those boys made Explain, still unable to suppress the voice of the media.

The media across the United States maintain an amazing tacit understanding in this regard.

Does the truth of the matter matter?In fact, it doesn't matter at all. Michael Jackson's skin color is doomed to happen. Even if there is no sexual assault on boys, the media will soon find other excuses to attack and promote the entire society dominated by whites. set off a wave of targeted criticism.

This is the nature of the North American social system. Whether Jewish or Anglo-Saxon descendants or other white descendants, they will not sit back and watch a black man be so successful, and may even achieve unprecedented achievements. Michael Jackson's skin color and fame, The treatment that will be received now and in the future has been decided.

These non-parliamentaries were covered by the media until his death, and no one or a single group could save him except Michael Jackson himself. If Michael Jackson gave up those important interests and stayed away from the public eye, as time went by, Maybe the situation will improve, otherwise the tragedy will happen again...

To save him completely means confronting the entire white society. Who has the ability to change the entire North American society?

This performance at the Rose Bowl Stadium is destined to be remembered, and it will also push Michael Jackson's reputation to the highest peak, and then everything will change drastically during this year.

In the Super Bowl in 1993, the most acclaimed, besides Michael Jackson's halftime performance, there was also a bomb that fell on Alcatraz. The limelight of the two and the number of times they were mentioned by the media completely overshadowed the game In itself, it has become the place that attracts the public's attention and media opinion the most.

"This is a new film shooting technique that may open up a new era of film technology..."

"Using the bomb as the first perspective is basically showing off skills, and the frightening explosion behind it seems to have been integrated into Duke Rosenberg's blood and become an inseparable part of his genes. Looking forward to the summer release of "Bravely Entering the Deadly Island"!"

"After destroying half of Santa Monica, Duke Rosenberg set his sights on San Francisco and the famous Alcatraz. Is "Into the Dead Island" another extension of his destructive desire, or is it the same We will wait and see innovations like bomb perspective.”

Starting from the second day of the Super Bowl, TV, newspapers, magazines and many other media have intensively reported news reports about "Into the Deadly Island". Since the "bomb perspective" has aroused certain reactions, Warner will also The short-term publicity goal is focused on this aspect, creating a lot of momentum.

The Rock Studio in Burbank has also become the focus of many entertainment reporters. The fire incident some time ago was briefly hyped by them. Many people thought that the crew would suffer some blows. An excellent commercial.

Although there is a lack of first-line directors and actors among the cast and crew announced in "Brave to the Deadly Island", a director with a box office of [-] million yuan and Nicolas Cage can also attract the attention of many people. Although the latter is called Cage, but The media all know that he is an important member of the Coppola family, Francis? Coppola's pro-nephew.

Yes, the bottom line of film promotion and hype has always been very low. Warner did not hesitate to use Cage's identity to speak out, which also attracted the attention of many people.

Warner Bros. then released the first official trailer. Since the film is still far away from release, the trailer mainly focuses on theaters and does not appear on TV stations on a large scale. However, there are too many scenes of action, speeding cars and explosions in the film. Du Ke can easily cut enough content to attract the audience. If the trailer is the essence of a film, then "Brave to the Deadly Island" can be regarded as a super long trailer.

Subsequently, the posters of the film also appeared on the posters of major theaters. The trio composed of Nicolas Cage, Ed Harris and Christopher Lee, against the backdrop of the explosion in the background, highlighted the The masculine and resolute temperament also fully demonstrated to the huge action movie fans-this is a man's play-the tone.

No movie can kill the audience, even the big ships in the future will not be able to do this. Every movie has to find its own position. "Bravely Entering the Deadly Island" is mainly aimed at the male group aged 17 to 45. And some female fans who like action movies.

The promotion of the film was completely in accordance with Warner's plan, and it went relatively smoothly. Some things that Duke was worried about never happened, but he still reminded Robin Grande and Nancy Josephson to always pay attention to the media and CAA He does not believe that wolves will turn into sheep. Maybe Warner's high alert after the fire will make some people back down, but Warner can't say anything if it doesn't violate the bottom line of competition.

Editing, soundtrack, dubbing, sound effects, special effects synthesis and various post-production work, with gradually increasing experience, Duke can make arrangements more easily and reasonably, and the progress is faster than expected.

In terms of soundtrack, Hans Zimmer re-arranged the music. Although the new soundtrack is still different from the one in memory, it is enough to meet Duke's requirements. By the end of March, it has entered the stage of sound editing, and the theme song On the other hand, Shania Twain flew directly to Nashville after recording the theme song, and the two of them temporarily became a one-night stand.

At the beginning of April, the post-production of the film has finally come to an end. Warner Bros. is also preparing to hold a trial screening for fans, theaters and media critics in mid-April to determine the final edited version and announcement plan based on the response.

"I work overtime every day."

Sitting in the lounge of the rock studio, Sofia drank coffee and complained to Duke, "Not everyone has your energy, and not everyone is a workaholic. I want a raise!"

"Honey..." Duke spread his hands, "Don't forget, you are getting two salaries now, my personal assistant is one side, and the assistant director's salary is another, I remember the crew just paid your assistant director One-third of the salary, you have already received two-thirds of the total of 4 US dollars, have you spent all of it?"

"See..." Sophia pointed to her bag, and then to her clothes, "Women spend a lot of money."

"Then you can sell me for money."

The two were not discussing salary issues at all. Duke and Sophia used to treat this kind of bickering as leisure after work.

Suddenly, Duke's cell phone rang, and it was Nancy who connected. She spoke urgently and quickly, "Do you have a TV there? Switch to Fox Family Channel!"

The phone's voice was a bit loud, obviously reaching Sofia's ears. She walked to the corner of the lounge, turned on the TV, and tuned directly to the Fox family channel.

In the picture is a handsome and elegant old man, and there is only one such old man in Hollywood - Sean Connery!

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