"this late……"

Opening the door, Duke looked outside and saw that the person knocking on the door was Tina Fei. He couldn't help frowning slightly. If it was the housekeeper Emma, ​​it would only be a family matter, but the person who came was Tina Fei , there must be urgent business, "What happened, Tina?"

Although Duke was sleepy, Tina Fey didn't have time to wait for him to fully awake, leaning on the door frame and saying, "There was a serious shooting at a screening of 'The Dark Knight Rises' at the Santa Monica Galleria. .”

"What?"

Scarlett, who was putting on her clothes, just came over, "The shooting? Why did it really happen?"

Duke's heart sank slightly, but he remained calm and asked in a steady voice, "How are the casualties?"

"At least ten people..." Tina Fei shook her head, "I just got the news, and the specific situation is not very clear yet."

"You continue to inquire about the news." Duke looked back at Scarlett, "Change clothes."

Tina Fey left the front door and went directly to Duke's study. Duke and Scarlett washed up briefly, changed their clothes, and went to the study 10 minutes later.

Walking into the study, Duke immediately asked, "Is there any latest news?"

"I just called the Los Angeles County Sheriff's Department." Tina Fey was sitting in front of the computer, still flipping through the screen. "They have already held a press briefing. It is estimated that there will be the latest news on the Internet soon. Li Sheriff Pace said the situation was serious."

Duke has had a good relationship with the Los Angeles County Sheriff's Department since filming "Speed."

"Yes!" Tina Fey said, "There are relevant news on the instant sharing."

Hearing this, Duke and Scarlett hurried over, stood behind Tina Fey and looked at the computer screen. There were not only related news, but also a very detailed description of the whole incident.

"Today at 0:30 in the morning. In the Santa Monica Commercial Plaza theater in Los Angeles, the most tragic tragedy in the history of film happened."

"It coincided with the screening of Duke Rosenberg's superhero epic 'The Dark Knight Rises' which is 'most likely to be the box office champion of 2013' by the famous Hollywood director..."

"This movie, which many American media and movie fans have placed high hopes on, was shown for 30 minutes. A tall man wearing a purple costume, a clown costume, and full body armor entered the No. 9 theater of the theater. The name The man first threw a smoke grenade. Then he shot at the audience while the smoke filled the air."

"After causing 12 deaths and 59 injuries (the data is still being updated), the man calmly walked out of the theater and was arrested by the police. When the police arrested him and asked his name, the man said in a low tone—— I'm a clown."

"This answer allowed the police to rule out the incident as a terrorist incident for the first time, and initially determined that it was a copycat crime. Although the news released by the Los Angeles police has not yet provided more evidence from the prisoners, according to eyewitnesses at the scene. The crime He also yelled when he was shooting wildly in the movie theater - I am a clown! These messages have cast a layer of fog on this tragedy, and this case has become the second largest mass shooting in the United States after the Virginia school shooting in 2007."

Afterwards, more and more news appeared on the Internet, and people who experienced that nightmare sent out pictures of the scene through instant sharing. It is impossible to describe the nightmarish No. [-] theater with horror.

Relevant information has also been continuously gathered to the Duke's estate in Malibu.Calls came in one after another, and calls were dialed out by Duke and Tina Fey.

"Take it easy, dear,"

Open the door.Duke looked at Scarlett Johansson who had been delivered to the door of the villa, and said comfortingly. "It'll be fine."

Scarlett knew what she should do now, forced a smile, and nodded to Duke.

Although it was still some time before dawn, Duke got into the car.Rush to the Warner Building in Burbank with Tina Fey.

When it was dawn, Duke walked into the meeting room on the top floor of the Warner Building, where many people had already gathered, including Doug Walter, Jamie Johnson, Penny Kelly, Nancy Josephson, Charles Rowan ...

The temporary situation is that 12 people were killed and 59 people were injured. This news made the meeting room gloomy. Even "The Dark Knight Rises"'s just-released North American midnight box office score of 3627 million US dollars was ignored by everyone.

“Public opinion is bound to be against us.”

After Warner's core executives and Duke's core personnel arrived, Jamie Johnson took the lead and said, "It will definitely affect the box office trend of "The Dark Knight Rises". I just contacted the Los Angeles County Police Department. Dressed up as a clown and claimed to be a clown."

It is impossible for this kind of thing to happen without affecting the film.

Everyone present, including Duke, knew this.

"Let our media build momentum." Doug Walter said almost without thinking, "try to steer this matter in the direction of personal behavior. Also, from dawn onwards, Warner's publicity department and public relations department immediately formulated Strategies, carry out crisis public relations."

Penny Kelly reminded, "Regardless of the motive of the murderer, the shooting happened in the movie theater of "The Dark Knight Rises", and we must take action, especially for the dead and injured."

"Nancy, you are in charge of communicating with Christian Bale's agent and PR manager."

Duke, who had been sitting and drinking coffee, also broke the silence, "Contact the police and the hospital as soon as possible, and Bell and I will visit the wounded."

Things have already happened, and avoiding them is not a solution at all, we can only resolve them as much as possible, and shootings are not a big deal in this country, there are always some happening every year.

The most important thing is to guide the direction of public opinion.

The people in the conference room gradually dispersed and began to deal with this unexpected incident, while Duke, Doug Walter and Jamie Johnson stayed behind.

"We also need to guard against our competitors." Jamie Johnson said remindingly, "Warner has almost become the leader in the industry in recent years, and there will be many people who want to see us unlucky."

Duke nodded lightly. For the same reason, he has encountered many setbacks, but generally speaking, things are going smoothly, and there will be many people waiting to see his jokes.

"The North American box office of "The Dark Knight Rises" will be dragged down." Doug Walter is obviously heartbroken. This heartache is certainly not because of those who died or were injured. "It may not meet our expectations."

Compared with the possible problems that Warner and "The Dark Knight Rises" may encounter, the victims of those shootings are not within the scope of discussion of the three people. To be precise, Duke and the others don't care about the feelings of the dead and injured at all.

"North America is really going to be a drag."

Everything has two sides, and Duke has already seen the other side, "But this incident will inevitably attract the attention of the whole world, and it will be of great help to increase the popularity of "The Dark Knight Rises" overseas."

Duke is indeed famous enough, but looking around the world, the people who will go to the theater to watch his movies are only a few of the few people, and many people have no habit of going to the theater to watch movies, and such a sensational event will inevitably Arouse the curiosity of passers-by, what kind of movie can attract people to follow the example of the villain in it and kill in reality?

To a certain extent, the development of human society stems from curiosity, and the film industry is no exception.

As long as there is curiosity, there will be a desire to watch, and if there is desire, it is a potential audience, and it is possible to buy movie tickets or DVDs and other products.

So, leaving North America stung by the shooting, and worldwide, it's not necessarily all bad.

Of course, the North American market is the foundation of Hollywood, and Duke and Warner Bros. will never stand by and watch "The Dark Knight Rises" encounter Waterloo in North America.

But there are definitely many people in Hollywood who want to see "The Dark Knight Rises" fall.

This is a highly competitive circle. Duke and Warner Bros. have taken away too much market share over the years.

In his office on Wilshire Avenue in Beverly Hills, David Ellison is in a good mood. He and his assistant think that the man named James Holmes is out for them. Duke Rosen Berg's film is bound to suffer, and they're ready to add fire.

"Contact the media that we have made friends with." David Ellison ordered the assistant, "Let them guide the origin of the incident to the movie."

The assistant nodded, "I know what to do."

Few people know that the plan they have made several times through secret channels is actually closely related to this incident.

In a manor not far from here, Summer Redstone was drinking morning tea. While reading the newspaper, he said to his personal assistant, "Let the company's media keep an eye on this matter."

The personal assistant asked tentatively, "What about our position?"

Summer Redstone didn't speak, but just looked up at the assistant, and the assistant immediately said, "I see, Mr. Redstone."

No matter from the perspective of Viacom or from Paramount Pictures, they are all competitors, although some time ago and now they are still jointly suppressing News Corporation.

It's not just Summer Redstone and Viacom. Rupert Murdoch, who has been battered recently, just finished a meeting at News Corporation headquarters in New York, and its media will focus on following up on this incident.

He knew that he couldn't have a big impact on Warner, but he just hoped that the major media groups that have been putting pressure on News Corporation can temporarily divert their attention.

Walt Disney and Sony Entertainment have also formulated the same strategy, and they are all waiting for an opportunity. If "The Dark Knight Rises" can hit the box office, that would be a good thing.

The shooting is just the beginning of a storm, another bigger storm of public opinion has just kicked off. (to be continued~^~)

PS: On the first day of the Lunar New Year, the thirteenth is a New Year greeting for everyone. Now at my hometown, I can only try my best to update. In the first year of marriage, there are a lot of troubles... Also ask for the next monthly ticket and recommendation ticket...