This activity also increased the popularity of "The Dark Knight Rises" to a certain extent. By the end of July, the North American box office of the film had reached 5 million US dollars, and the global box office also successfully exceeded the 8521 billion US dollar mark, reaching 14. As much as 14 million US dollars.

Despite a series of negative events, "The Dark Knight Rises" has achieved great success by any measure.

Compared with "The Dark Knight Rises", "Alien Battlefield", which was released later, has been released from all North American lines.

The failure of this super giant system triggered a series of chain reactions.

First of all, Andrew Stanton, one of Pixar's Five Tigers, has completely realized that his thoughts and ideas are not suitable for live-action movies. When it comes to live-action movies, it is out-and-out poison.

For example, the relationship between Wall-E and Eva, if it is not a robot, or in an animated movie, such a relationship can only be described as dog blood.

But the fact of the animated movie sublimates all this.

Andrew Stanton temporarily gave up the idea of ​​continuing to direct live-action movies, and returned to Pixar Studios to prepare for the sequel "Finding Dory" of "Finding Nemo" with peace of mind.

The failure of "Alien Battlefield" also led to the resignation of Rich Ross, chairman of Walt Disney's Disney Studios, which further disrupted Walt Disney's high-level power structure and made the Disney management with constant internal friction even more chaotic.

On the other hand is David Ellison's Sky Film Studios.

The box office flop is expected to cost Sky Film Studios more than $1 million.

However, the debt of Sky Film Studios will be divested separately and has little to do with Duke's acquisition of the studio.

David Ellison stands behind his desk in Sky Film Studios.Watching the assistant silently packing up his personal belongings, the film studio that he had painstakingly created and worked hard for for several years no longer belonged to him after the official signing of the transfer agreement yesterday.

Are you willing?In Hollywood for nearly ten years, there have been successes.There have also been failures, but David Ellison has never been reconciled.

What's the use of not being reconciled?Leaving Hollywood is his only choice now, and it is also the most sensible choice.

Otherwise, it will be too late when the fire really burns on him.

With a long sigh, David Ellison walked out of the office first, and the assistant followed him with a box in his arms.The two walked along the corridor, and when they were about to leave, they ran into the person who received the Sky Movie Studio.

Leading the group was a woman with curly brown hair, Duke Rosenberg's right-hand man, Tina Fey.

See this woman.David Ellison couldn't help but see a trace of anger in his eyes.

If it wasn't for this Tina Fey, he probably wouldn't be where he is today. People from Walt Disney revealed to him that they had contact with Tina Fey.This woman was not willing to be an assistant for a long time, so his people found her.I promised her a lot of money and got news about the four movies "Robin Hood", "Creation War", "Super Battleship" and "Alien Battlefield".

Then, these four movies with an investment of more than 1 million US dollars brought him a glorious record of four consecutive attacks...

He was simply blind at first.How can you believe that Duke Rosenberg's most loyal dog will betray his master?

Seeing David Ellison approaching, Tina Fey didn't express anything, and she still looked flat, as if it was just an unknown person who came over.

She really doesn't care about David Ellison, and what the other party thinks has nothing to do with her.

In Tina Fey's view, this is a rich man who relies on his family and his father. His ability can only be said to be very mediocre, even far inferior to his sister who has made a name for herself in the independent film industry. If there is no Larry Ellison With the support and existence of David Ellison, I am afraid Hollywood has long since lost his foothold.

"With such a person, how can he compete with Duke?"

With this in mind, Tina Fey passed David Ellison to take over the doomed film studio.

With the arrival of August, North America has also ended another hot summer holiday.

Although the film industry is facing more and more competition from other entertainment, the North American box office of this summer is still higher than last year. However, for people in the industry like Duke, they also understand that the rise of the North American box office is not an observation. The increase in the number of moviegoers is more due to the price increase of movie tickets.

For consumers who like entertainment activities, the present can be described as a golden age. Super blockbusters are sweeping in, and a series of huge screen productions are overwhelming, stimulating the audio-visual enjoyment of audiences all over the world. As the commercial value of the entertainment industry becomes increasingly prominent, more and more More and more high-quality TV series are also coming out, and the TV entertainment industry is more prosperous than ever.

Of course, there are also many live entertainment options, such as sports games, concerts and other various mixed media performances.

In this climate of increasingly fierce competition, according to common sense, film distributors will be more cautious, try to maintain a balance of payments, and even reduce profits appropriately-more benefits to consumers in order to consolidate their market positions.

But the opposite is true. A survey obtained by Duke shows that movie ticket prices are quietly and slowly rising.

According to a voluntary survey by the National Association of Theater Owners, the average price of a single movie ticket in North America this year has reached an all-time high of more than $8.

That's a jump of 26 cents and a nearly [-] percent jump over the previous year's average ticket price, which was itself an all-time record high.

However, audiences in North America are not very repulsed by this small increase.

Audiences always pursue audio-visual enjoyment. Despite the rapid development of home theater products, the visual experience of movie theaters is always bigger and better than that of their own homes. In particular, special picture effects such as IMAX movie theaters and 3D technology are becoming more and more popular among audiences. These technical means can Helping increase the immersive entertainment experience, and it's still moving forward.

The price of IMAX tickets is 3 to 4 dollars higher than that of ordinary movies. The audience's pursuit of better audio-visual stimulation can easily increase the value of movies. Fans snapped up the tickets, which instantly raised the average ticket price for the entire summer, creating a record high of $8.13.

Film companies and theater companies are profit-driven, and they will be in the future, but they also know that they must further reduce risks in the fierce market, so they must become smarter and choose more 3D.

Today's studios are increasingly emphasizing family-friendly movies and action blockbusters -- especially PG-13 movies in combination -- rather than simply shooting everything in 3D.Because they know that for the themes they want to watch, audiences want to have a better theater experience and are willing to pay more for it.

In this digital age, audiences are becoming more and more sensitive and picky about high-quality pictures and sound effects, but quality comes at the cost. Large chain movie theaters have spent a lot of money to upgrade their sound systems, add digital projectors, and subsequently put These expenses are apportioned to each viewer.

This is a typical small increase, and consumers generally don't mind, because they see or hear the immediate benefits of theater upgrades. They pay for the difference, and they don't mind paying an extra 50 cents eight times out of ten.

In addition to equipment upgrades and theaters themselves needing refurbishment, the front-end costs of chain theaters are also increasing.In order to occupy a better market position, both large and small theater brands—from giants of the theater industry such as AMG and Emperor Entertainment, to independent and boutique theater chains such as Landmark—are trying to take the high-end route. , to strive for audience groups above the middle class with changing tastes.

This not only means reserved seat service, luxurious reclining chairs in the rest area and selected food packages, but also needs to be equipped with more service staff and better parking facilities-customers' experience of service has a great impact on the overall impression, good service It can make the audience feel that their movie-watching experience is very high, and they can be freed from the turbulent and trivial daily life.

The increase in movie ticket prices may seem obvious because it exceeds general inflation, but in the end, going to the movies is still one of the most affordable forms of home entertainment, both in the United States and in most countries in the world. and region.

Unless you live in a large city with a variety of top-notch live music events to choose from, concerts are a special, occasional event.Of course, the frequency of sports competitions is higher, but the ticket price of mainstream events is much higher than that of movies, and regional, small-scale, non-commercial sports events have a limited number of fans.

Television programming, especially unique, high-quality movies and entertainment from streaming services, is the biggest contender for movie theaters. , the creative teams of these shows—actors, directors, producers, and screenwriters—are all oriented toward financial gain, of course, but they also desire the flexibility to express their creativity and tell compelling and challenging stories in their own way. story.

There is still plenty of room now for the development of productions from both platforms, TV and film.

Therefore, film companies and theater companies will continue to monitor ticket price increases, control them within a moderate range, and avoid reaching critical values. After all, as an audience grows older, the temptation to stay comfortably at home will become increasingly irresistible.

However, the audio-visual enjoyment that movies bring to market-themed teenagers is unmatched by TV after all. (to be continued~^~)

PS: Ask for monthly tickets and recommended tickets!