In just one weekend of release, "Star Wars: The Force Awakens" has already set a series of box office records.

“首映午夜场纪录：7200万美元；周五票房及单日最高票房纪录：1亿6500万美元；首部单日票房过1亿5000万美元的影片；最快突破票房1亿美元、1亿5000万美元及2亿美元影片；12月首映票房纪录，是原纪录保持者《霍比特人：意外之旅》8460万美元的四倍；IMAX午夜场最高纪录、IMAX最高单日票房3400万美元及首周末票房纪录7010万美元。”

“大范围放映影片首周末单馆纪录：7.5万美元；打破英国、澳大利亚、俄罗斯、德国、瑞典、挪威、芬兰、奥地利、波兰、丹麦、罗马尼亚、匈牙利、保加利亚、克罗地亚、乌克兰、冰岛、塞尔维亚、新西兰等国家的首周末票房纪录，位列法国、比利时、以色列、智利首周末票房历史亚军；IMAX全球首映票房纪录：9800万美元；北美首周末票房纪录：3亿4451万美元；全球首周末票房纪录：5亿9515万美元……”

Ivanka Trump then looked at the January and February screenings of the North American film market. In these two months, no heavyweight films were released. "With the existence of truly impactful films, what kind of height will the final box office go to?

She will keep an eye on the situation of this film.

No one can say what kind of height the film will go to in the end, and no one can be sure whether it can break through "Avatar"'s global box office of more than 27 billion US dollars.

But if he wants to get a high box office, Duke is very clear, even with the current popularity.Still need to increase the intensity of publicity and marketing.

After "Star Wars: The Force Awakens" broke both the North American and global opening weekend records of "The Avengers," another company owned by Duke immediately sent a congratulatory message.

Marvel Studios has released a new poster on its official Twitter, instant sharing, and multiple websites. In the poster, the brain of the Avengers and the commander Captain America hang a golden medal on BB-8 above the neck.

This is also a tradition in the North American film industry, and this tradition is derived from George Lucas and Steven Spielberg.

That year, "Star Wars" surpassed "Jaws" at the box office. "Jaws" director Spielberg sent a picture to congratulate "Star Wars" director George Lucas; later, "Jurassic Park" surpassed "Star Wars" at the box office, and Lucas also sent a picture to congratulate Spielberg.

At the same time, Duke also posted pictures on the official Twitter and instant sharing, connecting the entire Avengers, the Black Widow Natasha Normanoff and Captain America Steve Rogers, officially to "Star Wars: Original Rey and BB-8 from The Force Awakens sent an invitation to join the Avengers...

Fans in North America immediately had their brains wide open.

"Could it be that Marvel's universe is going to be unified with the Star Wars universe?"

"The Skywalker family joins the Avengers to fight alongside Captain America and Iron Man? Oh. My..."

Obviously, Duke is here to publicize and generate buzz, not just "Star Wars: The Force Awakens." Joe and Anthony Russo's "Avengers 2: Age of Ultron" will be released in May next year. It was released to promote the film.

no doubt.From the second phase of Marvel's plan, Captain America Steve Rogers has become extremely important, and many film plans will revolve around Captain America.

As a result, Duke's personal signature on the instant sharing became strange.

Below his instant sharing message.have added such a special label.

"He was seen as a symbol of the American spirit."

"His strength, speed, and endurance are far beyond ordinary people."

"He did a great job in World War II for America and the world."

"He was given by the government an alloy shield as hard as his will."

"He led the Avengers through life and death, winning one impossible victory after another."

"He's not born a hero. He doesn't have a steel-like immortal body, he's just stronger, braver, and smarter than ordinary people."

"He will risk life and death for the people, and he will risk everything for freedom. He believes that as long as we work together, there is no enemy that cannot be defeated."

"He's Captain America—Steve Rogers!"

The publicity in the North American market has been heated up, and Duke has also relaxed the promotion of "Star Wars: The Force Awakens" in the Chinese market. On the one hand, it is also a good thing, after all, this kind of thing of following the trend of watching does not only exist in North America and the Western world, but also on the other side of the Pacific Ocean.

"Tina..."

In the business jet flying to New York to participate in the publicity announcement, Duke closed the documents in front of him and said quite seriously, "Tell Warner Bros. and Warner Greater China director Phil, I don't agree to do this."

Tina Fey, who was sitting opposite, nodded, and immediately turned on the computer, ready to send an email.

90.00% of Hollywood directors will not have any say in the film's announcement process. Duke is of course an exception. As long as he strongly opposes it, Warner Bros. and Warner Greater China will definitely not continue to implement it.

What Duke objected to was actually very simple. Phil from Warner Greater China suggested that when "Star Wars: The Force Awakens" was released in China, like most of the best-selling Chinese films, it would secretly buy the box office in the first week. Marketing methods in order to make the box office of the film look dazzling enough, thereby increasing the attractiveness of the film to passer-by audiences.

In the Chinese film market, this is indeed an effective publicity and distribution strategy. People like Duke do not have the so-called moral cleanliness. Some shady means.

The problem is that such a strategy is suitable for domestic films on the other side of the Pacific Ocean, but definitely not suitable for Hollywood films as foreign invaders.

Things like this cannot be completely kept secret. Once leaked, the media and film companies on the other side of the Pacific will definitely attack and become the target of everyone's shouting.

To put it simply, this strategy is only suitable for local films, not outsiders.

Although the local film crews and film companies also have fierce competition, they are always inextricably linked. Even if they are exposed using such means, it is impossible to be stalked, because most of the local film companies Popular movies are doing this. If you expose others this time, the same treatment will fall on yourself next time.

They naturally don't have such concerns when it comes to Hollywood movies.

The release time of "Star Wars: The Force Awakens" is not good, and Duke is well aware of this. First, December is a domestic protection month that the other side has never recognized, but it really exists; Ke and Lucasfilm turned down China Film Group's request for investment.

Unless the top executives of Duke and Lucasfilm get into the water, they will accept foreign investment in projects such as Star Wars, even if the other party only wants to take a share of the box office.

Tina Fey sent the email quietly. Duke was still thinking about it. Based on his experience in the last few years, he speculated that the other side of the Pacific Ocean is undoubtedly in an era when such publicity strategies are common, and the Greater China cannot be blamed. Phil in the district thought of this unreliable strategy.

If everyone does it but you don't do it, you will obviously be at a disadvantage.

Duke unconsciously thought of the last year he had experienced, and vaguely remembered that it was a Saturday, reflecting the third part of a certain film by Bruce Lee's master, and staged a film that may be a part of Chinese film history. An unprecedented release performance, he and all his colleagues in the film industry were fortunate to witness this day that may be recorded in history.

In the middle of the night, when there were almost no tickets sold in the middle rows of seats where the movie was best watched, the first two rows of tickets in several theaters were all sold out, and the late-night fares that were always discounted Up to 111 yuan and 203 yuan.

Anyone who has gone to the theater to watch a movie knows that the first two rows are the most unsuitable seats for watching movies, but they were able to be bought almost all at once, or in several movie theaters with ticket prices exceeding 100 yuan. When seats that are more suitable for watching are available in the middle, the "spectators" think they are doing good deeds by buying such an abnormally large number of seats that are not suitable for watching.

Not only that, but in more theaters, all the theaters showing this film on Monday morning, all the pre-sale tickets were sold out. This is a working day!

If this happens in one or two theaters, maybe it can be explained by chance, but what about the sudden appearance of multiple theaters together?

It was a weekend full of miracles.

Naturally, this situation cannot be concealed from discerning people. There have been many voices complaining on the Internet, and Big Scissors has also interviewed the company and person in charge related to this film. ——This move is just a personal action taken by individual studios in order to fight for third-party ticket subsidies...

No one can tell whether it is a personal behavior or not, perhaps only insiders really understand.

However, Duke knows that domestic films on the other side of the Pacific can use these methods, which does not mean that Warner Bros. and "Star Wars: The Force Awakens" can also use them. In fact, these methods, as well as the investigation of the big scissors, and even the punishment that is better than nothing are normal. And markets will have local protection, even North America, which claims to be the most open, is no exception.

Knowing the existence of local protection, insisting on bumping your head against it is purely courting death.

Indeed, according to the information sent by Warner Greater China, the box office of domestic films on the other side of the Pacific is already crazy.

Even, a famous director said: "Now there are domestic films that can exceed 5000 million in one day without buying more than [-] million on the first day?" (To be continued~^~)

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