Hong Kong Island Old Events

Chapter 14 Business Model

Lardboy put away the video disc, trotted over with a stack of loose bills, and shouted in front of everyone: "Brother Xian, Brother Xian, I made thirty yuan in one game tonight."

"This is just a small test. If we broadcast two more games tomorrow, we will make at least a hundred dollars a day." With the shrewdness of Lardboy, he has already realized the success of the business.

You know, there is no promotion tonight, any activity, you can earn thirty dollars in one night, and the movie can be shown several times a day.

After deducting the time that the villagers work during the day, there must be three sessions from evening to eleven o'clock, and the income at night can be tripled.

In this way, more than 100 yuan can be made in one day. The business has already made a profit here. If the publicity is further strengthened, it can be doubled several times. With the character of the Chinese people, it can be doubled several times during the Spring Festival, Chinese Valentine's Day, and Lantern Festival. That's it. It's already a good income.

If you open a few more dollar stores, you will make a lot of money.

He Dingxian took the banknotes without hesitation, folded them with a chuckle, stuffed them into the pocket of his military uniform and said confidently: "People who have watched the movie today will definitely go back and brag about it, making more people in the housing estate want to watch the movie. They used to watch it They can’t see it, they can’t see it, but now that they can see it and afford it, there will definitely be business.”

"You go buy fifty wooden chairs at noon tomorrow and come back, lay some cotton pads for the guests, prepare a pot of tea for the thirsty guests, and then clean up after fifteen minutes between each movie. Floor hygiene.”

Lardboy readily agreed: "I understand, Brother Xian, leave it to me."

Every fool knows the impact of the environment on business. In the past, people's conditions were not good, but it does not mean that they don't care about cleanliness. Clean stores always have better business.

"Also, my mission is not in Shek Kip Mei, so I can't keep an eye on you every day, but I will explain it to my colleagues, which should give me some face."

"In ten days and a half, I will open a second movie dollar store. If you are too busy, you can hire some part-time helpers first."

He Dingxian thought about it carefully: "For eighty yuan a month, we can also set up a stall around the movie store for them, selling some herbal tea, noodles, and lard rice. Many customers will be hungry after watching the movie, or want to Keep chatting and talking, the surrounding areas will be filled with business in the future, and if there are more stalls, it can form a small night market."

“Also remember to write down the screening times on the wooden sign to attract guests in advance.

Lardboy's eyes lit up when he heard this, and he couldn't help but praise: "Brother Xian is really sharp at work. He should really become a bank manager."

"I went to the bank, but no one ever welcomed me, haha." He Dingxian smiled happily. Qian Weishan and Daji looked at each other, vaguely feeling that He Dingxian was a person who could make money. This kind of person is the most popular among people. , even if he kept pointing a gun at people's heads, he seemed to be smiling more kindly, and Daji also moved forward slightly to stand in line with Brother Xian.

He had already expected the success of his business model. In history, there were two tycoons who used low ticket prices to seize the movie market. One was the "Shaw Brothers" who had already dominated Nanyang, and the other was the Far East who was still washing dishes in restaurants. Group Chairman.

Among them, when "Shaw Brothers" started in Nanyang, it used a trolley to pull projectors all over the city. It was euphemistically called a "mobile screening room", but in fact it was a way to reduce venue costs and thus lower ticket prices.

Finally, relying on low ticket prices, high-quality films are getting stronger and stronger.

Eventually, a chain of theaters was opened, a complete distribution network was established, commercial real estate was invested, and amusement parks were purchased.

You know, thirty-two years later, the mainland can create a box office of 160 million for a single movie with a dime per ticket. Facts have proved that the "cheap strategy" will never go out of style. As long as you take action on the right projects, you can win The largest customer base will definitely make money.

In the heroic past of Shao Yifu during his reckless period, after he became famous, he was attacked and raped by his rivals, giving him the nickname "Shao Paopao".

There is also a business tycoon on Hong Kong Island who made his fortune by selling cheap movie tickets.

Coincidentally, the two tycoons are both from Ningbo. They are able to prosper in Hong Kong. There is definitely a shadow of the Ningbo Township Association behind the scenes.

It is undeniable that He Dingxian came up with the idea of ​​opening a dollar store in the movie because he had read the biography of a certain big boss. But reality is not a novel. He was able to run a dollar store because of his ability, and he still had a few lives in his hands. It was not simple. Plagiarism is not allowed.

This made him deeply realize that it is not easy to make a fortune. Every tycoon's biography has cannibalism written between the lines, and it is very difficult to expand the dollar store business.

Now that He Dingxian has stepped forward to compete, it is still unclear who will win at the dollar store. But when the bosses of those societies see money coming in, they will be like fishy sharks that smell fishy, ​​expanding, fighting, and staining the business world with blood.

Late at night, he returned to the house and opened the thermos pot on the table, poured the hot water in the pot into the washbasin, went to the water pipe outside the house and mixed some cold water. After washing himself, he put on the dirty coat. Rub it.

The next morning, when He Dingxian got up, he saw his mother cooking the noodles. While eating the noodles, he heard his mother ask: "Xianzi, the hostess next door told me that someone opened a movie theater at the intersection last night. How about you?" Help him hold on."

"What's wrong?" He Dingxian ate noodles with a nonchalant tone. Peng Lingshan said happily: "Can you help Cai Ao and Uncle Chen get some tickets? All the neighbors want to watch a movie. You Since I know the boss, the boss will definitely give me some face."

He Dingxian raised his chopsticks and pointed at himself, and said puzzledly: "I know the boss? I am the boss! Mom!"

"If you sell more tickets, you can get more money. Do you want to give the tickets to them?"

Peng Lingshan was shocked when she heard this, but she immediately slapped her hands on the table, showing her aggressive side: "Giving this to his mother, you don't want to spend your own money to watch a movie? They are all stinky and shameless things!"

"I'll go help you promote the movie store tonight."

The first movie tonight is still "Three Smiles", but last night's version of Zhou Xuan has been changed to Li Lihua's version. The two different versions of "Three Smiles" will surprise the villagers. The stars with the same name are actually different. , the plot is specious, which leads to disagreements among the guests after watching it, and the movie store continues to be heated up amid the disagreements.

When there is a topic, it becomes popular.

He Dingxian had already thought of this when he bought the movie. In just one week, the movie store made back the cost of the two movies. The most popular one actually sold more than a hundred tickets. Lard Boy simply gave it away to everyone. A plate of melon seeds and a cup of tea let the guests stand and watch the movie.

As a last resort, the first movie store began to add seats. Half a month later, the total revenue of the One Yuan Movie Store reached more than HK$7,000. At the same time, a second movie store was opened in the Kowloon Tong area.

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