Hong Kong Island Old Events

Half a month later, in a tea restaurant on Sanban Street in Wan Chai.

Zou Huaiwen was tired of work and had just crossed the sea to Hong Kong Island. When he saw his boss generously ordering drinks and snacks for him, he reported aloud: "Big boss, the latest three paper machines have entered the factory and can be debugged by technicians and put into use. "

"A new printing press is also in operation. The paper mill can produce 12,000 knives of paper per day. Because of our low prices, "Sing Tao Daily" has already used all our paper."

He Dingxian took the lemonade handed by the waiter, took a sip and nodded: "Have the "Business Daily" and "Chinese Business News" been settled?"

"Looking at you running to Hong Kong Island every day recently, you shouldn't waste the ferry ticket money, right?" All this money is paid for by the company!

Zou Huaiwen also resigned from "Sing Tao Daily" and was specifically responsible for the operation of Oriental Paper, focusing on production and sales. At this time, he smiled and said: "The contract of "Industrial and Commercial Daily" has been finalized, and "Huashang Daily" has been negotiating, because "Huashang Daily" "We have a very good relationship with Sihai Paper... Even if our price is low, others may not buy it."

"Forget it, how many copies of "Chinese Business Daily" does it sell in a month? It only publishes one issue a week, and there is no sales volume on Hong Kong Island. I think it will go bankrupt sooner or later." He Dingxian was holding a piece of wonton noodles and a pair of wooden chopsticks. Suck and enjoy the food.

In front of Zou Huaiwen was a piece of pork chop rice, a large piece of pork chop with bones, and the aroma of oil was tangy.

"Yes, after getting the contract from the "Industrial and Commercial Daily", the paper factory's monthly profit reached more than 50,000 yuan. There are always some companies in the market that don't care about the products, only the people." Zou Huaiwen actually did not put the "Chinese Commercial Daily" In his mind, after finishing speaking, he added: "The factory hired five more workers, and I asked Ah Zai to come forward to recruit them."

"Okay, Ajie is in charge." He Dingxian nodded readily, and Zou Huaiwen continued: "I have some connections in "Ta Kung Pao" and wanted to win over the "Ta Kung Pao" list, but the president of "Ta Kung Pao" Xiong opened his mouth and asked for this number. .”

He raised a palm.

He Dingxian casually agreed: "If it's five thousand, give it to him. If it's fifty thousand, give him a slap."

Zou Huaiwen lowered his head with a sullen expression and concentrated on eating. As the Chinese newspaper with the largest circulation in the world, "Ta Kung Pao" has a history of development that is closely related to the history of revolution...

It was first published in Tianjin and Hong Kong. It became popular throughout the country due to its confrontation with the powerful warlord "Yuan Datou" and has always been known for its "outspokenness".

Then, with the war, Ta Kung Pao established branches in Shanghai, Hankou, Hong Kong Island, Guilin, Sichuan and Chongqing, and the newspaper's equity changed hands several times, and for a time it was controlled by the Japanese.

In September 1926, Wu Dingchang, Zhang Jiluan, and Hu Zhengzhi took over the Ta Kung Pao and established the "Xinji Ta Kung Pao" company, which means the new Ta Kung Pao.

At this stage, Ta Kung Pao adhered to the four principles of "no Party, no selling out, no selfishness, and no blindness" and became the most credible newspaper in the country, ushering in the most glorious period.

"Ta Kung Pao" not only firmly resisted Japan and carried out patriotic propaganda, but also emerged a large number of "cultural warriors".

After the civil war, the Tianjin version of "Ta Kung Pao" was reorganized into "Progress News", the Shanghai version of Ta Kung Pao continued to be published, and the Hong Kong version ceased publication with the defeat of the army. It was not until three years ago that it was reorganized under the leadership of the Mainland Hong Kong and Macao Working Committee. Resumption of publication, together with "Industrial and Commercial News" and "Wenhui Po", formed the Chinese-backed Left Cultural Front...

At present, "Ta Kung Pao" is still one of the top three newspapers in Hong Kong, with sales of more than 5,000 copies per issue. However, the positioning of the newspaper and the person in charge are two different concepts.

"Ta Kung Pao" is selfless, but the person in charge needs to eat...

Oriental Paper has only been established for less than half a year, and it does lack the presence of major newspaper customers. However, relying on the price advantage, white newspapers still have no worries about sales.

Hong Kong Island has a large number of calligraphy and pictorial newspapers, horse racing newspapers, lady newspapers... These numerous newspapers together can easily consume the output of paper mills.

Zou Huaiwen was considering the future development of the paper mill, so he was trying to find a way to catch up with Ta Kung Pao. However, He Dingxian also had his own considerations. When he was half full, he sighed and suggested: "Awen, have you considered running one by yourself?" Newspaper agency?"

"He Sheng." Zou Huaiwen agreed smoothly, but his expression became clear in the next second, as if he had expected it: "Are you really planning to start a newspaper?"

After he took charge of the paper mill, he got to know He Dingxian more deeply and roughly guessed that He Dingxian was a man with a keen eye for business.

The businessman's vision is not to predict the future, but to take one step and look three steps, based on the present and looking forward to the future.

If a paper mill is the foundation of your business, the next step is to run a newspaper!

Once a newspaper is successfully established and sales are good, the paper mill will also be able to grow without worrying about sales, forming an industrial chain advantage that suppresses other paper mills.

In the future, not only will we become the largest paper company in Hong Kong, but we will also have a steady flow of money!

He Dingxian smiled and asked: "Isn't it good to run a newspaper?"

Zou Huaiwen smiled bitterly and said: "It is good to run a newspaper, but it is difficult to increase sales of newspapers. Whether it is Horse News, Business Daily, Fengyue News or Daily Daily, each newspaper has different customers. Otherwise, why would the customer choose you among the hundreds of newspapers on the newsstand?”

"Even English newspapers, Chinese newspapers, and even the Overseas Chinese Business News are actually targeting different customers. Although the profit of running a newspaper is high, it is more difficult and even requires a bit of luck."

He Dingxian nodded: "It makes sense. Ten years ago, running newspapers was still reserved for literati. Businessmen have never spoken of running newspapers. What's more, I still send people to run newspapers! It's not the ghost guy's "Police News"!"

"Even if businessmen run newspapers, not everyone can do it. Literati have appeal when running newspapers, but they all keep talking and don't focus on what they are doing."

"But if I say that I have a way to increase newspaper sales, and I want to ask you to run the newspaper for me and serve as the editor-in-chief, would you be interested?"

Zou Huaiwen subconsciously had something in his mind. The reason why he said so much was that he guessed that the big boss wanted to use him, but he was not sure that he would be able to run the newspaper well.

Although he graduated with a major in journalism and served as editor-in-chief of "Sing Tao Daily", editing a section and running a newspaper are two different concepts. Historically, Zou Huaiwen never managed a newspaper alone until he became a rich man. A newspaper.

It can be said that this is an area that he has never been involved in before, but it is so suitable that he can't find a reason to refuse.

Thinking that the big boss will solve the trouble of opening up sales, if he is mainly responsible for the organization and editing of the newspaper, he is very eager to give it a try.

He hesitated for a moment and then nodded immediately: "If you are solely responsible for editing news and arranging publications, that's no problem!"

"If the big boss agrees to provide enough funds, I can also recruit a few suitable editors and reporters to start a publication together. As for the procedures for registering a newspaper, it will be even simpler. There is basically no threshold for people in the industry."

He Dingxian looked happy and said decisively: "Okay! I specially asked someone to withdraw 10,000 yuan from the account to first be used as funds to set up the newspaper."

"After you set up the newspaper office, the paper factory can be managed by another person, and then you will be given an initial funding of 20,000 yuan."

Thirty thousand yuan is enough to start up a newspaper. A start-up in an asset-light industry only needs the cost of space, labor and some handling fees. What's more, he also has his own paper factory that can supply paper and print.

Zou Huaiwen saw that his boss had already prepared a brown paper bag with a heavy 10,000 Hong Kong dollars inside. When he took it, he felt a little complicated: "Boss, you are so resolute in what you do."

He Dingxian said with a hint of self-deprecation: "I'm different from you. I come from a housing estate... I've been afraid of being hungry since I was a child. When I see an opportunity, I go up to grab food. I don't have time to think too much. If I don't get it, I'll be beaten." A meal, but you have to grab it first before you can have food."

"Don't worry, the newspaper is losing money. It's none of your business. Come back to the paper factory and be my general manager. If the newspaper starts running, I'll give you 10% of the shares."

Zou Huaiwen's eyes lit up. He thought that what was waiting for him would be a gambling agreement, but he didn't expect that the boss of Shesou became generous.

"Thank you boss."

"No need to thank me." He Dingxian said sincerely: "Who said running a newspaper is a humanities-based industry? Even if a businessman runs a newspaper, it depends on the ability of the editor-in-chief. Some newspapers lose sales once they change the editor-in-chief. I If I don’t give you shares, how can you help me run the newspaper?”

Zou Huaiwen feels helpless at the honesty of the big boss. He finally has a good impression of you. Do you have to give up your good impression?

Co-authors are always just tools. If they can’t make money, they are worthless? Well, considering the large portion of the brown paper bag, I won’t argue with you.

"Mr. He, please rest assured that I will do my best to run the newspaper well. By the way, as the boss, what name do you want to give the newspaper?"

The name of a newspaper is very important. It is best to be concise and concise, with a clear theme and memorable points. According to industry parlance, the name should be "crisp" when called, "bright" in sound, and "loud" in words!

It would be great if we could take into account some features and styles and target a good user group.

Therefore, the names of many newspapers are very similar, often within four characters, and different types of newspaper names also have their own characteristics.

He Dingxian didn't need to think at all. He obviously had a plan in mind and said immediately: "Oriental Daily!"

"Okay!" Zou Huaiwen responded simply: "Next month, the first issue of Oriental Daily will be available. Boss, just watch."

As for whether the newspaper should focus on news, current affairs, or industry and commerce, he did not ask Boss He again, because this is something that as the editor-in-chief with shares should think about. Zou Huaiwen personally prefers to deal with current affairs news, because this category is the most popular. A popular newspaper for the general public.

If you want to say that entertainment newspapers and gossip newspapers are more popular, then Zou Huaiwen is not convinced. Jiahe Company has not been established yet, and there is no entertainment industry!

"Feng Yue Bao" is for recruiting prostitutes!

Where did the entertainment newspaper come from?

In addition, two meanings can be seen just from the name of Boss He. First, Boss He plans to carry forward the word "Oriental". At present, it seems that it is of the same origin. It will not be surprising to establish an "Oriental Group" in the future. Secondly, Boss He plans to carry forward the word "Oriental". Boss He is determined to create a daily publication with the largest circulation and highest profits, which is a challenge.