I am reborn and just want to concentrate on my studies

Chapter 395 Yi Yang’s methodology and layout

Hou Lin was stunned and said nothing. He picked up the cup at hand, brought the tea cup to his mouth, blew on it, took a sip, and then smiled: "Buy it back..."

For a moment, he almost thought that he had heard wrongly or misunderstood, so he needed to drink water to calm down his emotions and organize his thoughts. Then when he saw Yi Yang's serious expression, he couldn't help but murmur in his heart. He knew Yi Yang couldn't have made a mistake, but at this time he brought it up calmly and summed up all the steps with the words "buy it back". This matter really seemed too ridiculous.

After calming down for a while, Hou Lin put down the cup and said, "What does it mean specifically?"

Seeing that Hou Lin was still calm, Yi Yang felt a little funny. It seemed that this experience really made him a lot more humble and able to look at things more objectively. He moved his chair and said in a deep voice: "Of course Yes, the matter of buying it back is relatively simple in summary, but the whole process is still relatively complicated..."

"I have been reading "The Selected Works of Mao Zedong", and the methodology in it is just right for solving the situation at hand."

"When looking at a problem, you must try to see the core essence of the problem. This is called grasping the main aspects of the contradiction. At the same time, you must also know that the two sides of the contradiction are the conditions for the existence of each other. All contradictory things are interconnected and transform into each other under certain conditions. Finally, we must look at things from a connected perspective..."

Hou Lin didn't speak and listened silently.

"I'll explain it step by step below."

“First of all, organize a group of hotshots and marketing accounts to describe the poor business environment described by those who want to retreat from the facade, and follow their words to create a wave of negative exaggeration and hype to raise everyone’s future expectations for this area. Go even lower.”

Hou Lin frowned: "This... is already in this situation. Isn't this self-inflicted? In this way, the only owners who didn't join in the booing will also be scolded."

Yi Yang smiled: "Yes, it is to achieve this effect."

"Why is this?" Hou Lin thought for a while and couldn't figure it out.

"Throw it to death and live another life!" Yi Yang no longer held back and said, "Then, he held a press conference and openly admitted that we had misjudged the surrounding tourist attractions in the early stage, and based on the misjudgement, We have carried out advertising, but we have no subjective intention to deceive, but we can understand why many owners are so excited. After all, these are everyone’s hard-earned money.”

"Although we are not legally obliged to do so, we are willing to buy back the shops in batches."

Hou Lin's eyelids suddenly twitched a few times and he said, "This is too outrageous."

Yi Yang shook his head and continued: "In this way, public opinion will immediately change. People will praise our Linyao Real Estate as a well-established company, and those online black posts in the early stage will immediately react. Turn around...most of the people on the Internet who like to comment don’t have the ability to think independently.”

"And the more negative comments there are about the business environment around the square in the early stage, the more people feel that they can't make money, and the better this wave of repurchases will be. People will think that they know they will lose money, but they are still willing to repurchase. People watching the excitement will suddenly feel that this company is responsible and a conscientious company with a sense of responsibility. It will not only win reputation, but also allow external project partners to see the company's strength and have greater influence on future development. benefit."

Hou Lin finally couldn't help but said: "If we can buy it back, of course everything will be as you said, but the problem now is... we have no money."

Yi Yang raised his head and replied slowly.

"But I have money."

Hou Lin was stunned immediately.

No, to be precise, he was shocked.

"You...you mean you want to use that money to help me get out of trouble?" Hou Lin took a deep breath, then shook his head firmly: "I don't agree, I absolutely don't agree, even if I default on the bill, I will never accept it. .”

For a moment, his thoughts surged. Although Yi Yang had not stated his judgment on the future development trend around the square that he had mentioned many times, various images of his opposition to his decision emerged, including his indifference at the time and the agreement of the people around him. , everything became clear at this time.

Then I thought about his firm withdrawal... At that time, I still didn't understand why Yi Yang did this.

He took a deep look at Yi Yang. At this time, this young man was speaking out the plan of the whole thing calmly and confidently with a maturity that was completely beyond his age, as if he had already done everything carefully. Planning and deduction, suddenly, an absurd idea that seemed close to the truth emerged.

Could it be that...he had expected this scene a long time ago?

Not only that, but withdrawing and cashing out 50 million, was this also a deliberate attempt to cope with the current situation?

Looking back on the original scene, I was so stubborn that I was almost arrogant to the point where I couldn't listen to any opinions. It was true at that time that no matter how much Yi Yang objected, I probably wouldn't change my opinion, and might even have an emotional relationship with my nephew because of it. So, is this the last move he made after weighing all the considerations?

Although this possibility has not been confirmed yet, it seems to be close to nothing. Otherwise, how can we explain it?

Hou Lin's face turned hot.

He is an elder!

But what Yi Yang did was as if he was tolerating himself!

"So, you have already judged the current situation, so you cashed out the 50 million and saved it to save the situation at this time...are you here to see your Uncle Hou's joke?" Hou Lin's expression was a bit complicated, showing a trace of bitterness. smile.

"We can't let this matter develop like this. My conscience will be disturbed and everyone will laugh to death. I still want this face."

"I disagree, absolutely disagree."

Yi Yang probably expected what Hou Lin would say, so he smiled and said, "Uncle Hou, you are only half right. I have indeed roughly estimated the situation at this time, and I also want to help Uncle Hou get out of trouble. But, that’s only half the goal.”

"I also want to make money."

Hou Lin was slightly startled.

Yi Yang smiled and said: "Didn't I just say that contradictions can transform into each other under certain conditions? The contradictory aspects of objective things are not dead, but are vivid, conditional, and changeable. Yes, the same is true for this matter. The key lies in whether you can find that point. Once you find it and solve it, all contradictions can be transformed into their opposites according to certain conditions."

"There is a saying in stock trading that when others are crazy, I will be calm, and when others are calm, I will be crazy. When everyone is panicked, it is the time to buy the bottom."

"Due to this incident, the price of shops must be at a low level. There is no better time to enter the market than at this time."

Hou Lin's expression was a bit complicated. He couldn't even tell whether Yi Yang really wanted to buy the bottom through this buyback, or whether he was just saying this to comfort himself.

Yi Yang smiled and said: "Uncle Hou, I will continue to teach you. The teacher told us to grasp the main contradiction of things, and the main contradiction must grasp the main aspects of the contradiction. Do you think we are caught in this turmoil? The core what is the reason?"

Hou Lin frowned and said, "Well... Mainly? Core? You want to say someone takes the lead? That's true. Among the buyers of the shops, in addition to some ordinary people, there are indeed some people with backgrounds... Well, you mean?"

Yi Yang sighed, interrupted Hou Lin's words, and shook his head: "This is not the core reason. We need to take a higher view. The most essential problem in this matter is... there is no passenger flow. This is The crux of the problem! And what finally triggered this crux of the problem? It was the new urban planning policy issued by Hanning City some time ago. The government wanted to gradually move some traditional industrial plants away... and everyone wanted to buy them at first. What’s the reason for the pavement here? It’s also because people think this place is close to the industrial park and has a large flow of people, so it’s still the Valley Industrial Park, right? So, the real core is the Valley Industrial Park.”

"Xigu Industrial Park?" Hou Lin had an idea and seemed to have caught something, but after thinking about it, he didn't catch anything.

Yi Yang continued: "Here, we need to look at the problem from a connected perspective. Uncle Hou, think about it. According to the "Planning Outline", what will be the impact of moving so many factories?"

"The impact..." Hou Lin thought for a while: "It will leave a lot of land idle."

"That's right, the land use attributes of those lands are restricted. The Xigu Industrial Park is located on the outside of North 2nd. It was once one of the key projects aided by the Soviet Union. According to the content of the "Planning Outline", after this relocation, it will It will be identified as a land for urban public facilities, and in the next step it may become our first industrial heritage protection project in Jiangnan Province."

Hou Lin listened silently.

"However, the location here is so good. If it remains idle, it will definitely be a loss for the government. Don't worry about us. I think the city leaders are more worried than us about how to make good use of this old area in the future."

Hou Lin's eyes gradually brightened and he said, "That is to say...if there is still a lot of room for development here in the future."

Yi Yang secretly sighed. In the previous life, this place had not been well developed. Due to the constraints of the land use, large leisure and entertainment projects could not be carried out. Only some cultural industries could be built. It was a thankless project, and the investors' decisions were also inconsistent. The problem is that I kept thinking about transformation and transformation, but in the end it was completely different. I had to change many investors to take over, which wasted time, missed the opportunity, and wasted opportunities.

But Yi Yang read many cases and thought about future trends. At this time, he was confident and slowly said: "The next trend of the era is the short video industry that has emerged with the popularization of 4G networks. The short video industry is In essence, it is a cultural product, and since it is a cultural product, it has a mutually reinforcing effect."

"I have many friends in college, and my family is engaged in cultural industry projects."

Yi Yang's words are really not coaxing. For example, Zhao Ping, his family has invested in several entertainment companies, and through him, Yi Yang has also met many people during this period, including some second-generation people engaged in the cultural industry. .

This is the biggest advantage of entering a prestigious school to study finance... resources and channels. The essence of resources and channels is the people and circles you can know.

"The best destination for the Xigu Industrial Park is to turn it into a diversified modern cultural industrial park integrating music, art, drama, photography and other cultural forms."

"Using the foundation of Xigu Industrial Park as the base color, we will do some processing to create characteristics. In the future, we will take advantage of the popularity of short videos to create a group of Internet celebrities in Xigu Industrial Park, causing an Internet celebrity effect and creating a nearby Internet celebrity. Red check-in point..."

"At the same time, relying on the existing venues, we can also hold some music festivals and cultural activities for modern young people, such as comic exhibitions, cosplay exhibitions, etc. Once this set of operations is fixed, there will be several university towns a few kilometers away. College students, who have so much free time all day long, will definitely come here to visit from time to time, and college students are the main force of consumption. The shops I have collected will be valuable by then." Yi Yang smiled: "So Hou Uncle, don’t worry, I can’t lose anything.”

The next words were too advanced for Hou Lin, such as short videos, Internet celebrities, Internet celebrity economy, even to the point that he couldn't understand them.

After all, the Douyin Kuaishou app hadn’t even been launched yet!

Yi Yang continued: "And within the Xigu Industrial Park, there are some high-tech industries that will not be moved away. And near those industries, Uncle Hou can also imitate the business tourism model of Suzhou Industrial Park in the future and invest in some commercial tourism projects. Everything develops in connection with each other, and Uncle Hou can use this opportunity to build a good relationship with the leaders of the municipal government."

"Many people think that it must be businessmen asking the government to do something. This view is not correct."

"The leaders definitely hope to find reliable investors. What they care about is not whether the investors make money or pay taxes, but whether the things they invest can radiate to the local area, whether they can bring employment, and whether they can promote Consumption...these are the real GDP."

“Because the national policies restrict investors to cultural attributes, high-quality investors in this area are not so easy to find.”

"The leaders will definitely not be able to find it in a short time."

The reason why Yi Yang is so sure is that the Valley Industrial Park in the previous life was abandoned for a long time after its properties were changed.

"I will help you find investors. When the park develops in the future, Uncle Hou, if you follow the business tourism model of Suzhou Industrial Park and fight for some projects, it will definitely be more convenient."

Hou Lin couldn't help but sigh: "You have thought so far?"

His mind was buzzing at this time, and he had not yet digested Yi Yang's words.

"Um."

Hou Lin was silent for a while and said: "At the beginning, I knew that I would never catch up with my elder brother. His thinking and vision were always beyond that era. Now you have given me the same feeling. I will probably never catch up with you... You are How do you know so much?"

Yi Yang smiled and said, "Just concentrate on your studies."

In fact, when Hou Lin first proposed to choose between the residential community project in the south and the commercial plaza project in the north, he already had the prototype of this idea.

Of course, there is a small incentive.

Yi Yang will always remember that among those who bought a shop in the previous life, there was a couple who spent all the money they spent on their wedding to buy a small shop and opened a cold drink ice room with a beautiful vision for the future. Then the cruel and cold reality extinguished all the light in his eyes.

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