I can extract side effects

Gaul, L'Oreal headquarters.

CEO Eric looked at the brand directors with their heads bowed in the conference room, his face was extremely gloomy.

"Give me a reason, why are our products sold so poorly in the Eastern market?"

"Not only that, but the market share in Ouying is also declining?"

"Who can tell me?" Eric shouted with a hideous face, "Why!"

Lancome's brand director said tremblingly: "Mr. Eric, there are many cosmetic brands popping up in the East, and they all use the name of the light of domestic products to harvest patriotic fans, so we have suffered a little setback and suppression."

Eric said with a cold face: "But the sales in the first half of the year have not changed, and it has only started to drop sharply in the past two months. Could it be that Chinese people have only recently become patriotic?"

"Besides, this can't explain the sharp drop in sales in overseas markets. You won't tell me that the people of Eagle Country have begun to fall in love with Huaxia, right?"

The Lancome brand director was suddenly dumb, and bowed his head in silence.

Another brand director raised his hand and said: "Mr. Eric, I think I know the reason, because other companies have done too much advertising and produced a lot of hot styles, which has intensified brand competition, and we have also been affected. If it spreads, when this period of heat passes, presumably sales will pick up again."

Eric looked at the brand director with a kind face.

"I want to hear you talk carefully."

The brand director plucked up the courage to continue: "The main reason is that the advertisements of Sanqing Beauty Cosmetics have been too aggressive in the past few months. The market has been taken away."

"As for the overseas market, Sanqing Beauty has a Nobel Prize winner in its advertisements, and the world's richest man, Mabuse, has aroused the curiosity of a large number of customers. After they pass this novelty, our sales will pick up. .”

"The cosmetics market is not like other industries. The brand loyalty of customers is very low. Most people try different brands every year. Even if they buy Sanqing and Ou Laiya skin care products at the same time, there are many such customers, so the temporary Sales means nothing."

Eric showed a smile: "Then what solution do you have?"

"Of course, we have avoided the front line for the time being, so we don't need to invest too much in advertising. Instead, we conduct discounts and promotions to attract customers. Since we have saved a lot of advertising costs, the profit will not be reduced."

"When the popularity of Sanqing is over, we will increase the amount of advertising and launch new products at the same time to drive a wave of sales."

"This is essentially a problem of advertising. In fact, our product line is richer, and there are more price choices. Their products are too single, the brand is not rich enough, and both high-end and low-end are lacking. In the long run, we are not afraid .”

Lancome and other brand directors immediately objected: "Mr. Eric, you can't do this. Our brand focuses on the high-end market. How can we easily discount it? This is a great harm to the brand image."

Several other second-tier brand directors also nodded in support: "That's right, our prices are not expensive in the first place, and the advertising expenses are a big part of it. If there are more discounts and promotions, the profit margin will drop sharply."

Eric frowned: "You mean, we don't do anything?"

His eyes became sullen: "Have you ever thought about what will happen if we let it go and the market share continues to decline?"

"If we lose the eastern market, and if the overseas market share continues to decline, then we will lose our position as the leader in the global cosmetics industry. Do you know how much this will affect our brand value?"

The brand directors were silent for an instant, and each of them remained silent.

What the CEO said is right, now that Sanqing’s reputation is too loud, it’s useless to advertise. We can only promote discounts to attract customers. Otherwise, the market share will drop, and it will take a lot of money to regain the lost market. This part of the market may be completely lost.

Eric personally made the decision, set a response strategy, and immediately launched a wave of unprecedented promotional activities around the world to increase sales.

Other cosmetic giants such as Yadai, Procter \u0026 Gamble, Shiseido, etc. have also made the same decision.

Shiseido is a little bit worse than these companies, because it is also an oriental cosmetics giant. Now that an oriental cosmetics giant has once again entered the market, there is no doubt that customers will compare the two together.

So it lost the most customers.

After buying it, the customer found that the super moisturizing factor is really easy to use, and the reputation is no worse than Shiseido, and the poster model has more oriental charm.

In short, it is better than Shiseido in all aspects, and customers immediately like the new and dislike the old, and switch to the embrace of Sanqing.

The cosmetic giants hated Sanqing so much that they were struggling to cope with all this.

But there is no way, even if you lose money, you have to do it.

Who told the other party not to talk about martial arts.

A nuclear bomb-level killer like the Nobel Prize was sacrificed.

Generally, Nobel Prize winners are experts and scholars who study basic science, and few of them research applied technology, let alone develop products for civilian use.

Even if a Nobel Prize winner develops a product, it is something high-end such as medicine, and he certainly does not and does not need to advertise by himself.

There is no Nobel laureate like Weikang who has his own company and develops his own skin care products to sell.

It is a unique phenomenon in the world that Nobel laureates advertise their products.

This wave is simply a dimensionality reduction blow, and the cosmetics giants are not wronged.

When they told the brand story at the beginning, they all boasted about how high-tech they were, how many scientists they invested in research and development, and how much skin care ingredients and effects they had.

As a result, Sanqing came directly to a research and development achievement of a Nobel Prize winner - super moisturizing factor.

Instantly kill their stories.

Customers have heard a lot of their stories, and they believe in Weikang's story. They feel that the products developed by the Nobel Prize winners must be more powerful and easier to use than other brands on the market.

Moreover, Wei Kang is the world's number one pharmaceutical expert, and he has even conquered cancer and Alzheimer's disease. How can the skin care products developed by such a powerful person be so bad?

It's all because the cosmetic giants are too good at telling stories. Now that they have finally met their opponents, they are in a cocoon.

With such a big bitter fruit, they could only swallow it silently.

I can only blame the brand spokesperson they hired for not being able to do it!

At the same time, in the foundry of Sanqing Beauty Makeup.

The production line is running at high speed, and boxes of skin care products, cosmetics, and toiletries are quickly sent to all parts of the world.

The boss of the foundry was all smiles, and he already planned to buy more than a dozen production lines.

Even, it is not something that cannot be considered to acquire several nearby factories to make it bigger and stronger, and to be on par with Foxconn.

Now the entire factory is producing Sanqing Beauty products at full capacity 24 hours a day, and orders from other brands have long been rejected.

He thought happily. Fortunately, he didn't underestimate this company at the beginning, so he hugged his thigh decisively and signed a long-term cooperation agreement.

In the past, his factories were all OEMs for giants like Ou Laiya. The order volume was not large, and the price he gave was very low. He really did hard work and couldn't make much money.

Now it is changed to Sanqing. Although the requirements are the same, it is much easier to give money, and the price will not be lowered. Moreover, the order is continuous, and the profit margin has increased a lot. This kind of business can only be successful.

Sure enough, it is still necessary for Huaxia Company to become bigger and stronger. Only these foundries can survive and have the opportunity to become bigger and stronger.

These products from the foundry are not only sold in China, but many are also transported to Haishi Wharf, directly loaded on ships, and shipped to overseas markets.

After more than two months of hard work, the overseas market has expanded very well, not only the sales of Amazon's official store are amazing.

In the most prosperous shopping malls in major cities around the world, hundreds of counters have also been added.

These counters not only sell Sanqing's skin care products, make-up and body care products, but also health care products, and the sales are very good.

After all, the offline one-stop shopping experience is still very important, and female customers pay more attention to this, especially some makeup, lipstick, eye shadow, and foundation, which need to be tried on the spot to find the right product for them.

Sheng Changya is even developing a new perfume product line.

You know, perfume is a well-known weapon for grabbing money. The cash cows of major brands, not only fashion brands rush in to get a piece of the pie, but even celebrities will release a named perfume to get a wave of leeks.

Perfume first appeared as a tool to cover up body odor, but now it has become a powerful tool for major brands to expand their market size. A bottle of perfume for a few hundred dollars can own this brand. How can customers refuse such a temptation.

For example, at Wal-Mart in Eagle Country, celebrity perfumes and nail polishes are placed on the same row of shelves. Isn’t the open-shelf sales aimed at those teenagers who have limited pocket money but are chasing stars?

However, the common way to develop perfumes is to outsource the development and sales of perfumes to specialized cosmetic companies. Coty, the world's largest perfume manufacturer, has helped many big and niche brands make perfumes.

There are also many domestic perfume brands, but the biggest problem is false propaganda.

A large number of low-quality products are shameless, neither the works of serious perfumers nor the production of high-end raw materials. They are just poor information and shoddy under the banner of domestic products.

Poor quality can be improved, and there is no shortage of marketing masters in the country, but this is shoddy, false publicity is really a problem for companies that are too impetuous and just want to make quick money.

This is a common problem in many industries in China.

But Sanqing Beauty will definitely not do this. Sanqing is neither short of money nor famous. You can find a good perfumer to customize the formula, and then win with quality to make several genuine domestic perfumes.

In short, the expansion of Sanqing Beauty Cosmetics seems to be progressing very smoothly.

The main reason is more money and more fame.

With the backing of Sanqing Pharmaceutical, a gold-swallowing behemoth, Sanqing Beauty's expansion will be smooth.

Even if there are setbacks in some markets, as long as there is money to open the way, many agents will resolutely choose to join because they give too much.

This is the legendary Golden Bullet Offensive. Of course, Sanqing's products have strong effects and excellent quality, which is also a major reason.

Money can expand, but to gain a firm foothold, you still have to rely on hard power.

This hard power does not require how great the product is, but as long as it has an advantage over competing products.

Sanqing has a particularly large advantage in this regard.

Such an achievement can only be achieved in a short period of time.

The company currently only has a brand of Phoenix, which is positioned in the middle of the country, a little higher than Ou Laiya, and the price is not too expensive. It has already swept across the East, occupying half of the country.

But in foreign countries, it is positioned as a mid-to-high end, because mainstream brands such as Lancome and Shiseido sell much cheaper abroad than in China, so the price of Phoenix is ​​similar to that of these brands. The effect is outstanding, the profit margin is high, and sales are rising steadily. Seize the market.

According to this development trend, it is certain that Sanqing Beauty will rank among the top international brands.

However, Sanqing Beauty also has shortcomings.

That is, the variety of products is still too small.

All the cosmetics giants have a very comprehensive product line, and the brands also have high, medium and low-end brands, so as to occupy the largest market share as much as possible.

Maybe a product can't make a lot of money, but it can occupy a certain market.

This kind of large and comprehensive brand image is also a kind of publicity, which can try its best to win the most consumers.

After all, consumers can buy all the products they need in one place, and it will be difficult to buy other brands in the short term.

Therefore, even if some products do not sell well or even lose money, the brand will insist on selling them, just because they are afraid that customers will go to other brands to buy, and then buy other products from other brands by the way, and finally fall into the arms of their opponents.

If a market segment is really hard to capture, buy an existing brand and expand the company's footprint.

If the acquired brand is doing well, it will be retained. If the brand value is not high, it will directly use the other party's formula, take over the other party's sales channel, replace its own brand and products, and directly replace it.

Sheng Changya is well aware of her own weaknesses, so she has been working hard to develop new products.

Deep down, she is not satisfied with just being a first-line brand and keeping pace with international brands.

To become the number one in the industry and to replace her old company as the leader in the cosmetics industry is her real ambition.

For this goal, she goes all out, she never stops, and she is willing to give everything.

Ambition is the real perpetual motion machine of the human world.

*****

Somewhere in Eagle Country, in the bedroom of a small bungalow.

Hover is a young man in his 20s, full of vigor. He came back from get off work and had dinner. He was hot and had nowhere to vent, so he opened the browser immediately.

He came to a well-known website and clicked on a video with a lot of views.

A blond girl with blue eyes appeared on the screen, her name was Taozi, and she was as beautiful as her name.

With the development of the plot, it has reached a critical moment of tension.

But what was strange was that Tao Zi suddenly picked up a small bottle beside the bed, poured out a few drops of watery liquid, and then applied it on her body.

Hover's eyes widened immediately, and he couldn't help looking at the bottle, feeling extremely familiar.

The fire in his heart dissipated in an instant, and he stared at the bottle carefully. Due to the clarity of the video, he even took a screenshot to zoom in for viewing.

"Oh my God!" After seeing it clearly, Hover exclaimed with a shocked face: "Damn Falk, this is actually a bottle of moisturizing essence, and the face cream I use is the same brand, no wonder this bottle looks so familiar to me. "

He immediately zipped up, didn't watch the video, quickly edited the pictures, and posted them on the Internet.

"Brothers, do you see what I found?"

Thank you for the 100 rewards from Suifeng in the past, the 500 rewards from Panda Fairy, the 100 rewards from book friend 20201229135517126, the 500 rewards from my family’s cocoa, the 100 rewards from sad foodies, the 100 rewards from Yayi, and the book friend 97193536 1500 rewards. Thank you readers for your support.

Last time, Chapter 139 was blocked, saying that I was vulgar and pornographic. In fact, I didn't drive at all, so I wrote the plot of getting in and out of the car. I didn't even have a car, so I was just sad. This time I learned how to behave. When encountering this kind of plot, try to be as concealed as possible. Sure enough, I didn't block it today. Hey, I learned another trick.