I Have A Space For Planting

Chapter 122, Clothing Industry

Sisters Yang Yu and Yang Xue have been even busier since they won favors from Mr. Yang Shuyang and started cooperation.

They need to determine the location of the store in the future, recruit qualified fashion designers, and contact Jin Luo.

And this is just the more important thing, and other scattered trivial matters are even more endless.

"These are Sister Liang, Sister He, and Sister Mi. They are colleagues we met when we were running an online store. Now we have invited them to run the business together." Yang Yu introduced Zhang Cheng to the helpers their sisters had found. .

After all, it doesn't matter if you open an online store before, it's just a small workshop. But now that it is about to develop, it would be foolish not to invite others to make suggestions for itself, and even expand its territory.

Although doing so will definitely greatly increase the cost, and even distribute more benefits in the future, but this is the way things are in the world, and when wealth is dispersed, people gather together.

However, it is also possible that there will be a shortage of people and money.

And this is a problem that all entrepreneurs face.

But for the two sisters, this problem is not so serious, because even if the two sisters fail to start a business, Zhang Cheng will guarantee their standard of living and let them continue to live a good life.

So although it may sound uncomfortable, the two sisters are basically reincarnated with Zhang Cheng, and have a good father who has money and resources and is willing to support them.

Zhang Cheng greeted the helpers invited by Yang Yu and Yang Xue.

And these people also looked at Zhang Cheng.

This young man looks unremarkable, with a suit of clothes, shoes, and so on, which can only cost a thousand dollars at most, and it's because of the winter that he wears a down jacket. A little more expensive than normal clothes.

Usually when they meet on the road, they don't take a second look at all.

But it is such a person who supports the two sisters and becomes their boss.

"Mr. Zhang." He hurriedly greeted him respectfully.

Zhang Cheng looked at the older sisters in front of him and nodded.

There is no painting or anything. Apart from supporting Yang Yu and Yang Xue behind his back, he does not intend to interfere in the management of the two sisters.

After all, Zhang Cheng didn't know much about the clothing industry, so the possibility of blind instructions causing problems was much higher than the possibility of being effective.

So in front of these employees, it is enough to show an attitude of supporting the two sisters. Zhang Cheng doesn't want anything else, and he doesn't have to worry about it.

But today is actually quite important to the clothing brand run by sisters Yang Yu and Yang Xue.

Because today they have to determine their own brand and the target consumers they are facing.

Just like luxury goods, it is aimed at rich people, or people who need face. As long as they look handsome, handsome and stylish, or simply print a big logo, people will know how much this thing is worth at a glance. Tens of thousands, even hundreds of thousands, millions, or even tens of millions.

That's enough.

Because rich people, or people who care about face, their pursuit of buying some items is this. Use these items to add luster to yourself, or to allow them to be looked upon with admiration or admiration.

As for the price? quality? I'm sorry, but in front of these needs, we have to give way.

But at the same time, it is not an easy task to make the value of one's own brand, that is, to be recognized.

It takes a long time and uses various routines to connect the brand with some celebrities and allusions.

It is precisely because of this that luxury has another name.

IQ tax.

Obviously, sisters Yang Yu and Yang Xue don't have the ability to make people pay taxes to their new brand.

So they decided to target ordinary people as consumers.

Taking quality into account while taking comfort and a certain level of style into account, it is the business purpose.

As for such requirements, compared with those who operate luxury goods, it seems that they are not so low in operations such as making their own brand strong and making people recognize the brand value. But with Jinluo, one of the best garment factories in China, as the OEM, there will be no problem, and as long as the two sisters don't do some amazing operations, then basically only the sales will be very good. Very good, average, these three situations.

As for losses? This possibility is not impossible, but the probability is not high.

This is also the reason why the two sisters, Yang Yu and Yang Xue, were able to easily recruit these three capable online store owners.

After all, seeing the big ship passing by, how could it be possible not to take a ride.

"I think we have to face mid-end customers, with both comfort and style, and we can give up a little bit in terms of quality." But compared to the brand purpose of the two sisters, the three elder sisters have different views.

Because today's life is getting better and better, the importance of quality is really not as important as when living conditions were poor in the past.

It can even be said that even if the quality of the clothes is not good, there are not many people who really wear the clothes to a certain extent.

Basically, one or two seasons is almost the same. In the next year or the third year, I will buy a new one.

This is also the experience of the three elder sisters who have operated online stores for many years.

Zhang Cheng listened to the discussion between the two sisters Yang Yu and Yang Xue, and the three older sisters, and felt that he had been taught a lesson. Is this how the clothing industry is?

However, the two sisters Yang Yu and Yang Xue did not intend to compromise.

Although reducing the cost of quality will increase their profits, it will also damage their brand image to a certain extent. After all, people don't care much about quality issues, but it doesn't mean that customers have no opinion on the brand of clothes when the clothes are damaged.

With Zhang Cheng's support, the two sisters don't want to be as simple as just running an ordinary clothing brand.

National brand is their pursuit.

So in this regard, it is impossible for them to make concessions.

The three invited elder sisters saw that the two sisters were so persistent, they could only give up their own ideas.

After that, it is time to discuss the location of the physical store.

Although under the siege of online stores in recent years, physical stores have become more and more crotchless, but a clothing brand must have physical stores.

Even if it will incur high costs, it is a relatively simple and low-cost way to increase the sense of presence when people are shopping.

After all, when people are shopping, they see a physical store of the corresponding brand on a good road, so whether they go in for a stroll, or look back and see the corresponding clothing brand online, they may have the idea of ​​buying.

And brick-and-mortar stores don’t necessarily lose money.

"How about at Sanqing Market?"

Sanqing Market is a relatively large clothing market in S City. Although it cannot be said that it has everything you need, it used to be one of the best places for ordinary people to choose clothes.

That is to say, due to the run on online stores in recent years, the Sanqing market has gradually become less prosperous, but there are still some rotten boats and three catties of nails, and there are still some traffic.

And this choice also appeared in the previous options of the two sisters, so they quickly decided to open a store in Sanqing Market.

However, there was some disagreement about the address of another store.

Yang Yu and Yang Xue are going to open in the city center. Even if they need to pay tens of thousands of rent a month for this, they still want to establish a reputation for their clothing brand. After all, if there is no accident, this store will be owned by the two sisters Headquarters of a clothing brand.

The three big sisters are more inclined to multi-line flowering, and will use the cost of opening a store in the bustling road in the city center to open a few more stores in other relatively similar areas.

It cannot be said that the ideas of the three of them are wrong. After all, they have accumulated rich experience in operating online stores and the clothing industry for many years, and their opinions are of course worthy of attention.

But when Yang Yu and Yang Xue had already made a decision, they could only give up.

Looking at the discussion in front of him, Zhang Cheng couldn't help but rejoice that he didn't have any ideas of struggle.

It's just a clothing brand that has just started, and there are such and such trifles that can't be dealt with.

Fortunately, the two sisters had previous experience in running an online store, and either insisted on their own opinions, or followed the advice of the three older sisters, and they managed to settle the matter.

Then, as if in the blink of an eye, it was almost 7 o'clock in the evening.