I’m Really a Superstar

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TV station small conference room.

Everyone wanted to see what ideas Zhang Ye had, and wanted to see how powerful this notorious pen could be. Everyone present is actually familiar with Zhang Ye. Half of the people in the room who have been to the Golden Microphone Awards understand that this is a thorn in his side, and admit that his literary level is still acceptable, but literature is Literature and creativity are creativity, and the two are not closely related.

Do you have an idea?

Can you break the deadlock on PSAs?

A few people were skeptical and didn't quite believe it.

There are still a few people in the advertising department who are no longer suspicious. They only listen to Zhang Ye's words as a joke. We are in advertising. We are professionals. You, a layman, swear by this? Isn't this a joke? Do you think that you are the only smart and capable person in the world, but no one else can? It’s ridiculous that no one at home or abroad has been able to overcome this problem. Even though some people have come up with some very innovative public service advertisements in the past, in the end the focus was always on innovation, and they were scolded badly because creativity and public welfare were not combined at all. Yes, that is no longer a public service announcement in the strict sense. They don't think highly of Zhang Ye at all

"Xiao Zhang?"

"Really?"

"Yeah, what's the idea?"

"Change the advertising slogan again?"

"If you just change the advertising slogan, then stop saying it."

Seeing that Zhang Ye was silent for a long time, some people became impatient.

Hu Fei frowned and said: "Let Xiao Zhang think about the language? How can it be so fast?"

A lot of people came up with suggestions just now, but everyone listened attentively and only gave a few final comments. At this time, you can see how unpopular Zhang Ye is. He also made suggestions and everyone treated him well. The attitude was completely different. It was useless. Who made Zhang Ye attract so much hatred during the Silver Microphone Award Ceremony? Later, he completely rejected Wang Shuixin's works with a poem. It's strange that he can be liked by people.

Zhang Ye didn't care, he was used to it.

He was actually thinking about which public service announcement to use.

Those in his world? There are some pretty good ones in it, but he always feels that they are not outstanding enough, that is, the creativity aspect is not outstanding enough.

Save electricity……

Save electricity……

Haha, let’s do it

Zhang Ye suddenly remembered a very famous public service advertisement in his part of the world in Russia. How famous is this advertisement? It not only attracted great attention in Russia, but also later spread to the Republic of China. There was once an advertising textbook in the country. Zhang Ye forgot whether it was a university subject-type advertising textbook. In short, that textbook was In the introduction to the introduction of public service advertisements, the first successful case is this advertisement, which shows how famous it is and has won many honors and praises at home and abroad - this advertisement has opened up an innovative model and model of public service advertisements. Learned by countless advertising people.

Obviously, this advertisement did not appear here.

Zhang Ye saw it once by chance and was very impressed. He looked at everyone and spoke softly. He first introduced the form of advertising, "The advertising I am talking about is mainly based on a set of animated pictures as a template. Of course, real people can also Okay, these are not important, the advertising time is about fifteen seconds."

Wang Shuixin didn't take it too seriously, "Just tell me."

Many people just said that they were creative, but it turns out that they are not creative and are not qualified, so no one thinks that Zhang Ye can say it.

Zhang Ye didn't care what they thought. He raised his eyebrows and said with a serious expression: "In a room, a couple was having an extremely loud quarrel. The wife pointed at her husband and scolded her. In brackets, there are no words or swear words here. There are just some An animated or real-life mouth shape and expression are enough, so that the audience can see at a glance how unreasonable and aggressive the wife is. Well, then the husband couldn't bear it, packed up his clothes and ran away from home. The wife just woke up like a dream and hugged her Several children cried bitterly. After a while, the door suddenly opened and the husband appeared at the door."

what?

What is this?

Wang Shuixin frowned more and more, feeling very unhappy.

Jiang Fen and several other participants almost fell asleep.

Young couple quarreling? Are you talking about a public service announcement? Even if the two of them quarrel up to the universe and your mother's galaxy, it has nothing to do with saving electricity.

Hu Fei kicked Zhang Ye's shoes, "Xiao Zhang."

Zhang Ye was completely unaware and continued to say with a serious face: "The husband is back. My wife and children thought that he had forgiven her for being reckless and rude just now, and they were about to burst into laughter and hug her husband..." Then, the originally dull atmosphere suddenly changed, Just when everyone felt that Zhang Ye was too boring, Wang Shuixin almost opened his mouth to interrupt and scold him for doing something. Zhang Ye's next words took a surprising turn, "Unexpectedly, my husband stretched out his hand and snapped. He turned off the light switch on the wall with a loud sound, slammed the door and walked away. The room suddenly became dark."

Everyone was stunned

This is not the end yet. Zhang Ye did not forget the most important slogan in the end, "After the room was dark, a line of subtitles appeared: Save electricity, turn off the lights when people leave."

Save electricity?

When people leave, the lights go out? ?

I rely on divine verses. This is divine verse.

In particular, the phrase "when people leave and lights go out" not only suits the situation, but also suits the occasion. This is an advertising slogan with multiple meanings.

A professional advertising staff who was questioning and looking down on Zhang Ye just a few seconds ago sat up from his chair and said, "This... this advertisement..."

Zhang Ye asked: "Am I okay with this?"

Is it okay?

You are so good at this

What is creativity? This is such a fucking creative idea

Several employees in the advertising department were stunned for a moment. Only then did they realize for the first time that the old-fashioned public service announcement... could actually be done like this? ?

For a moment, everyone stared at Zhang Ye's face. What kind of brain did this man have? Is this okay? Can you think of all this?

Wang Shuixin also secretly exclaimed, slammed the table and said: "Okay, okay" and said "ok" three times in a row. He said: "This is the creative idea I need, so I will use it." He said to several people in the advertising department: "Now. Carry out the case immediately according to what Xiao Zhang said."

Jiang Fen said: "But the review is still..."

Wang Shuixin said flatly: "Just make it and then submit it to trial. If this case doesn't pass, then there will be no case that will pass. Hurry and prepare."

Several people in the advertising department were ordered to go to work.

"Let's adjourn the meeting." Wang Shuixin was in a good mood after solving an issue.

Hu Fei said at the right time: "Director, I later calculated the funds approved by our station, and there is still a gap. After all, we need to hire some professors and scholars, and they all cost money."

Wang Shui's novice waved his hand and said without thinking: "I'll grant you another five hundred thousand."

Hu Fei was happy, "Then thank you, leader." Then he patted Zhang Ye on the shoulder. Well done.

The meeting ended and everyone left the small conference room one after another.

Wang Shuixin didn't know what he thought of when he walked to the front. He suddenly turned around and glanced at Zhang Ye. He knew that Lao Hu had really found the right person. This Xiao Zhang was indeed talented, but for Wang Shuixin, such a disobedient person had a genius. He also loves and hates his thorns