After "The Wandering Earth" and "Demon Capital Fortress" were announced on the same day, the news shook the entire Dragon Kingdom film and television circle.

Although the two films were somewhat competitive with each other before, it was more of an argument between fans of the two films.

Now that "Magic City Fortress" has been announced to be finalized immediately after "The Wandering Earth", it can be said that it has completely torn the skin, and both practitioners in the film and television industry and passers-by can detect the smell of gunpowder between the two movies.

Before these two films, there has never been a large investment of more than 100 million yuan in China that dares to set foot in the field of science fiction films.

The market response of "The Wandering Earth" and "Magic City Fortress" is likely to represent that one of them will open the door to Dragon Kingdom sci-fi films and become a milestone in domestic film history.

This kind of honor must not be crowned on two movies at the same time, so one of the two movies must become a stepping stone for the other.

As the person in charge of the film project of "Magic City Fortress", Xu Lei is quite confident in this sci-fi love production that consumes a lot of resources of the company.

"Magic City Fortress" has a mature film and television production team, with top domestic traffic stars, a script adapted from the book of the same name by the author of the best-selling novel, and a well-known domestic romance film director.

Coupled with the investment funds of up to 400 million yuan, as well as the support of Penguin and Ali in many aspects such as publicity and distribution resources, Xu Lei was full of spirit for a while, with his hands in his pockets, how could "Magic City Fortress" lose?

After announcing the set date, the next step is the heavy post-production task.

Especially in order to catch up with the head-to-head showdown with "The Wandering Earth", the post-production time of "Demon City Fortress" can be said to be quite tight.

However, Xu Lei didn't worry too much about this, and the competitor "The Wandering Earth" only had four months to post-production, and he didn't believe that "Demon Capital Fortress" would be worse than the other party in the same time.

"Inform the writer named Jiang Bei, doesn't he have more than 4 million followers on Weibo?

Hurry up and use it to let him publicize more on social platforms.

The original fans of these novels adapted from movies are often a sharp weapon for word-of-mouth, and the draft of the water army is ready first, what should I do when the time comes, I don't need to say more, right?"

Xu Lei instructed the person in charge of the company's marketing department.

"Director, Jiangbei has contacted him before, and he said that he wants to try out the sample film of "Demon Capital Fortress" before cooperating with the promotion. To

be honest, as the author of the original novel of "Demon City Fortress", Jiang Bei's request is not too much, and he even hopes that the movie "Demon City Fortress" can become popular more than Xu Lei.

But Xu Lei, who is a producer and head of film projects, doesn't think so.

"Does he know how to make movies as a novelist?

Let him honestly cooperate with the publicity, there has been a relevant agreement in the contract for a long time.

He will be called at the media test screening.

Xu Lei frowned impatiently and said, if the other party is not the original author of "Demon Capital Fortress", there is a group of original novel fans under his name who can be harvested, Xu Lei can't look down on this online writer with millions of fans on Weibo.

"By the way, hurry up and contact Lu Han's studio to coordinate the publicity.

I didn't know about it because I didn't discuss it with him before, but I heard that he was a little angry?

I told him that the employee who planned the 'scandal publicity' had been fired, and I didn't know about it, so I apologized to him with a better attitude.

Coax it well. "

Lu Han is not Jiangbei, as the top traffic star in China, the number of Weibo fans alone is as high as nearly 100 million, and any daily photo taken casually has been forwarded millions of times.

In the face of this kind of top traffic star, Xu Lei naturally can't be lazy.

Listening to the words of the boss, the assistant's heart tightened, and Xu Lei threw the pot to others in three or two sentences.

As an assistant under this kind of boss, I don't know when this kind of 'back-to-back' task will be my turn.

"Also, notify the Penguin, Ali's propaganda department, do a good job of docking.

From today, the publicity work of "Magic City Fortress" will be fully launched.

I want to keep the popularity of movie promotion from now until the Spring Festival!"

"Director, for such a long period of publicity, I'm afraid that the special funds for the publicity part may not be enough." The

assistant cautioned.

This reminder made Xu Lei, who was scolding Fang Xuan, look stiff.

Although the investment in "Magic Capital Fortress" is as high as 400 million, the actors' salaries and publicity costs alone account for most of them, and counting the expensive post-production special effects, there is not much money left.

"Moving out of the special effects cost first, the time of the special effects production cycle has been shortened, and it shouldn't cost so much money.

We must ensure that the publicity intensity crushes "The Wandering Earth"!"

This is not the end, after instructing the assistant to perform a few tasks, Xu Lei went to the Huayi headquarters in person and had a secret conversation with the boss.

The next day, at the invitation of the boss of Huayi, the heads of Penguin and Ali's related film companies joined forces to negotiate and discuss the issue of Spring Festival film scheduling.

Considering that the three parties are all interested in "Demon Capital Fortress", there is also the strategic goal of containing Byte Entertainment.

So under coordination, the schedule of its big-budget films that may pose a threat to "Demon Capital Fortress" was adjusted to avoid fighting together during the Spring Festival.

The final schedule for the Spring Festival and the big production films released on the first day of the Lunar New Year include "Magic City Fortress", "The Wandering Earth", as well as a children's cartoon "Bear Infested", and an adult-oriented cartoon "Big Sea Fish Begonia".

Only these four competitive films are left to compete in the Spring Festival file, and "Bear Infested", as a child-oriented cartoon, cannot pose a threat to "Magic City Fortress". "Fish in the Sea" is also an adult animation with a literary orientation, and there is no conflict with live-action science fiction films.

Only "The Wandering Earth" and "Magic City Fortress", which are also science fiction films, are left to fight bloodily.

Actors, artists, directors and many industry professionals in the film and television industry who have made good friends in Penguin, Ali and Huayi have also begun to publicly express their support for "Magic City Fortress" on social media.

In just one week, almost half of the people in the entertainment industry have begun to stand in line to support "Magic Capital Fortress".

This made Dong Yanling, the strategic director of Byte Entertainment, who had just entered the domestic film and television industry, anxious.

Byte Entertainment can really get its hands on it, and there are not many people in the circle who are well-known, and in the face of the joint suppression of the overlords of the domestic veteran film and television industry, they can only be in a state of being output by the face.

Lin Hao, as an assistant director, was also anxious, and hurriedly notified Liu Lang, who was in a 'state of retreat' in the post-production of the film.

Hearing the news, Liu Lang was not so nervous.

Instead, I thought about it for a while and made a few phone calls to go out.

Lin Hao, who was standing next to Liu Lang, vaguely saw several numbers on Liu Lang's mobile phone address book.

[Brother Leizi

] [DJI

] [XCMG

] [Academy of Sciences

] [Aerospace Institute]

...

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