I've already reached the top level, so I only need to gain proficiency

[Asia Entertainment V: The famous Chinese actor, Su Mu, once again completed the cross-border challenge and entered the professional football league. His performance was shocking! 】

[Global Sports V: A top forward is born in China! In just one game, he completed a hat trick and conquered all the fans. It was revealed that he was actually an actor in China! 】

[China official media V: Sumu, the king of crossover...]

[European media V:…]

As the game ended, Sumu's performance on the court quickly became popular abroad.

Domestic and foreign entertainment media, including sports weekly, began to report on his deeds.

If some people thought that Su Mu was better at boxing when making kung fu movies a few years ago, but now that he is playing in a professional football league, they have to be shocked by his cross-border talent.

…

Galaxy City, International Convention and Exhibition Center, Sports Products Exhibition and Sales Summit.

At this moment, Liu Qiangxi, who came to attend the meeting, received a screenshot of the assistance.

It's an email asking for extra money for entertainment.

Above, Qian Jida expressed Sumu's meaning very briefly.

[From @Qian Jida: Thank you Mr. Liu for your support. We have seen your sincerity and hope to cooperate. However, Su Mu said that we need to add more points to reflect our tacit understanding. We look forward to your reply. 】

"…!?"

Liu Qiangxi's eyes twitched twice after reading it.

How can we show the tacit understanding between each other by adding a little more...?

Are these two things related to each other?

It's worthy of being called "Additional Money Entertainment", and the prices are so refreshing and refined.

Liu Qiangxi had a dark look on his face and wished he could call Su Mu right now to make it clear.

He had finally managed to convince the team at a meeting to offer Su Mu double the previous endorsement price, which was nearly more than 300 million.

The purpose of such a high price is to prepare for a tough battle in the next sports brand market.

At today's International Sporting Goods Summit, he saw the power of this field.

From a certain point of view, in fact, the competition among high-end fashion products is often not so fierce and life-and-death. As long as you maintain the aloofness and pride of the brand, someone will give you a reason to buy it. It can be called a classic.

But sporting goods are different.

After this period of understanding, his understanding of clothing brands has been completely refreshed.

In the sports category, especially products related to large-scale ball sports, this is not about competing for sales, but it is clearly a war.

In addition to grabbing chains in major cities, they also have to compete for athletes, competitions, various sports awards and even entertainment trend co-branding opportunities, etc.

Moreover, the above is not something that can be done once and for all, but is a frequent norm.

Just like sneakers, whenever an athlete becomes famous in an event, they will immediately follow up and sign endorsement deals as soon as possible to design exclusive sneakers for them.

A star player plays a vital role in the sales of sneakers.

At the same time, they must also participate in sports projects, dig and train athletes until they become famous, and then start reaping the rewards.

This is a common method used by several leading brands in this industry.

Just like Nike, who was in the first row at the summit, they sponsor NBA draft players every year, and when the players enter the professional league and perform well, they will launch sneaker endorsements named after the players and gradually harvest.

This is completely different from being a high-end fashion brand.

It can be said to be very complicated.

Therefore, Liu Qiangxi's current positioning has also been revised from the global market to the Chinese market.

Without going too far, at least they must first establish a foothold in China before they can look globally. If their new brand cannot survive in China, let alone others.

Therefore, Sumu is the key to whether it can stand or not.

There might have been room for negotiation before the game started, but now they take off in the first game.

If they don't hurry up, their plans may be ruined.

Think for a long time.

Liu Qiangxi gritted his teeth, then took out his mobile phone and called his assistant.

"Promise Su Mu, keep going. This time no matter what, we will win, no matter what the conditions are."

"But Mr. Liu, the price we offered before was already high enough, and now many of the company's top executives are hesitating, so do you think we should talk to Su Mu again?"

"Let's talk? What to talk about?" Liu Qiangxi's tone was a little serious. He continued: "Tell those people that Su Mu's current cross-border challenge will never end so easily. It must be just the beginning. With my relationship with him, understanding will become a phenomenon-level deed in the future.

Can you understand the value of this?

If we don't get Sumu's cooperation, our brand will have no foothold. How much energy will a person who can make a name for himself in the entertainment industry and sports leagues bring?

Shouldn't more money be spent to keep him on your side?

I think other brands should be ready to make a move now. If they miss it, no one can afford the consequences. Just do as I say! Keep adding! "

Turn off the phone.

Only then did Qiangxi look up at the large screen of the summit exhibition in front. At this time, the brands on the exhibition were gradually changing. At the end of the rotation, the two eye-catching brands Nike and Adidas were both unveiled.

…

On the other side.

Inside the building of China Nike headquarters.

A woman with a graceful figure and gold-rimmed glasses was carefully watching the football match in front of the screen with her team.

It was the match between Sumu and Zhang Real Estate two days ago.

After watching the replay of the game, the woman adjusted her gold-rimmed glasses and then said: "Sumu is the focus of our next fight. China will host the Asian Games soon, and the World Cup will start soon after this year, so being able to It is crucial for China to have a star who can lead the national sports trend.

None of the ones we recommended before are as good as Sumu now, and with his current traffic, we can't let him fall into the hands of others. "

Listening to the woman's words, everyone below also nodded.

As the director of the Chinese region, Chu Weiwei has always been able to make calm judgments, and her leadership is also very convinced of her.

Someone suddenly said: "Mr. Chu, it is indeed good to choose Su Mu, but there is a problem right now. We have an upper limit for signing endorsements, but as far as I know, Su Mu's signing fee is ridiculously high, plus he is now It’s very popular and there is competition from other peers, so I think the price is not low.”

Chu Wei smiled, and then said: "As the top name in the sports industry, we should have our own confidence. There is no star in this field that we cannot win."

Indeed, as she said, Naik has reached the ceiling level in this field.

Many athletes can sign and work hard with brands like them.

Some even take the initiative to contact and cooperate with them, and there is no need for them to offer high prices. After all, with the influence of their brands, they often give bonuses to their spokespersons.

So Chu Weiwei is used to thinking in a condescending way.

She felt that when she cooperated with Su Mu, there was no reason for the balance to tilt towards Su Mu.

As long as they set out the conditions, I believe Su Mu will definitely agree. I am very confident.

Chu Wei smiled and said: "Send an email to their company first and give them a price. Then we will observe it for a few more days. If Su Mu only performed well in this game and then returned to his original form, then it actually doesn't matter. Sign is necessary.

Moreover, he is just a flash in the pan in the sports field and will soon return to the entertainment industry. In the final analysis, he is still an actor.

Our focus is not to bind Sumu to the brand, but to welcome the rise of China in the sports trend in the next 1 to 2 years, do you understand? "

After Chu Weiwei finished speaking, everyone agreed and secretly praised Chu Weiwei's far-sightedness.

The meeting ended quickly.

After everyone went out, Chu Weiwei took out her phone and called.

Soon, a middle-aged man on the other end of the conversation answered the phone: "Oh, who am I talking about? Why is Mr. Chu so free to call me today?"

Chu slightly raised his eyes, and his beautiful red lips paused: "Master, I heard that you didn't go to this year's China Sports Brand Summit? Do you, Adidas, have any other strategic plans?"

The man smiled: "Mr. Chu, after you changed jobs and left me, I said that we are no longer a master-disciple relationship, so what are you talking about? Now we are just peers, there is no need to be so close, and, Didn’t you go too?”

Chu Weiwei: "There's no point in going to this kind of summit."

The man on the other end of the phone smiled, and then continued: "Chu Weiwei, you don't need to test me. In fact, everyone knows the recent news. We are indeed paying attention to Su Mu, so everyone can compete fairly.

But you know that Adi's coverage in the football field is much higher than that of Nike. As far as I'm concerned, you might as well put your focus back on the basketball field. Wouldn't it be better if everyone is busy with their own affairs?

By the way, I heard before that there is a certain star who is very good at playing basketball. He is from China CUBA. His name seems to be Ling He, right? One for everyone, how fair. "

Listening to the man's words, Chu sneered slightly: "Mr. Lu, your calculation is too precise. According to the current level of Chinese entertainment stars, who can compare with Su Mu? His cross-border move has brought The influence is huge. If you can’t grasp this kind of character, you will be very sorry for the teacher’s teachings.”

The man laughed a few times after hearing this: "Chu Weiwei, whatever you think, we are determined to win Sumu anyway. As for other colleagues who also want to compete, then let each of them rely on their own abilities. I will have a meeting later. That’s all.”

Seeing the other person seemed to have no intention of continuing.

Chu Weiwei also smiled and hung up the phone, then narrowed her eyes.

As a girl who has been in this industry for so many years, she naturally has some skills.

In fact, both of them know each other very well and understand the operating rules of the entire industry. When facing an unstoppable star, they cannot win by price alone.

Chu thought for a moment.

Then he called his assistant and said, "Invite a few friends from the entertainment industry and tell them that I want to treat them to dinner today. Let's make some arrangements."

The assistant nodded: "Okay."

…

…

Kiwi video building.

Zheng Quan held the equity structure book in his hand and smiled from ear to ear.

What we have been looking forward to for months is finally happening.

It should be said that there were people within the company who opposed Su Mu's joining before, but now no one questions it.

If Kiwi can own Sumu, or in other words, he is an IP with huge production capacity, it will definitely be a huge help for them to go public.

Of course, they also want to let overseas countries see that their company has unlimited production capacity in the future.

According to the previous agreement, all the conditions were written in the contract. Now all that was left was to submit the contract to Sumu's side for review.

While thinking about it, he took out his mobile phone and called Su Mu directly.

Soon another voice came: "Hello, Mr. Zheng? I'm Qian Jida."

Zheng Quan was stunned when he heard this: "Why is it Mr. Qian? Isn't this Su Mu's phone number?"

On the phone, Qian Jida responded with a smile: "Ah, that's it. Now Su Mu is training with the club team, and this is their special training time, so the phone will be kept by me, but there are It’s the same thing you tell me.”

Zheng Quan nodded, and then said: "Mr. Qian, all the processes on my side have basically been completed. According to what we said before, as long as Su Mu buys shares, we will give Su Mu the corresponding original shares and wait for the overseas listing. There can be huge gains.”

After hearing this, Qian Jida was obviously a little excited, and said in an excited voice: "Oh, that's great, Mr. Zheng, in this way, you can mail the contract and equity structure to us, and then I will let the company's financial and The risk control will do the final review, and as long as there are no problems, we can discuss the specific details. ”

Zheng Quan: "Well, that's great. I'll mail the materials to you this afternoon. Oh no, I'll send someone to deliver them to you personally!"

Qian Jida: "Okay, that's it, Mr. Zheng, I will talk to Su Mu later."

Zheng Quan'an resisted the excitement in his heart: "Okay, if you have any questions about the contract, please tell us in advance, and then I will make the changes. I look forward to us becoming a family!"

Qian Jida: "Okay, we are a family."

Hang up call.

Zheng Quan showed an excited smile, and the stone in his heart was finally about to let go.

…

Inside the club.

Qian Jida turned off the phone in his hand, and then he looked up at Su Mu opposite him. Beside him, Xiao Juzi and Master Zhu were feeding him milk tea while the other was massaging his back.

It’s not training at all like what I said on the phone.

Qian Jida: "The contract with Mr. Zheng has been finalized. If there are no problems on our side, we will make a lot of money after the listing. After all, it is an original stock."

Su Mu patted Qian Jida on the shoulder, then shook his head and held out five fingers: "There is no rush to go public. Wait a few days and then ask Zheng Quan if he can add five more points."

Qian Jida: "More...more..."

Little Orange: "..."

Master Zhu: "Yes."

…

…

The week passed quickly.

During these days, Sumu continues to move the proficiency level higher and higher.

In addition to dribbling and shooting, he also added new skill proficiency such as free kicks and footballs.

Subsequently, the club ushered in the second round of competition.