Let you invest, you support half of the entertainment industry?

Using the market to exchange profits is not Xu Jia's unique secret skill.

It existed as early as the reform and opening up period. In addition to China, this trick was also commonly used by Asan.

A huge population means a huge market.

What's more, China is developing day by day, and everyone has some money in their pockets, and they are willing to spend it abroad, which naturally attracts the attention of overseas giants.

They have reached the pinnacle in their respective fields. It is difficult to dig deeper and they can only open up new markets.

Obviously China is the hot potato in their eyes.

Compared with other industries, the film and television market is easier to accept. One is that domestic people are not repelled by overseas culture, and the other is that the pricing is relatively low. With a price of tens of yuan, most people can afford it.

Around the turn of the millennium, as long as a Hollywood film could qualify for import, it meant it was invincible.

It's very simple. The production cost of a domestic film is a staggering 10 million yuan, while the imported Hollywood film often costs tens of millions of dollars. Because the quota is limited, those who can qualify are all films that have been produced in the United States.

Taking advantage of China's newly developed film market, it was naturally a dimensionality reduction attack.

Things are different now. Not to mention that China’s film and television industry has serious premiums, too much project team money is being spent inappropriately, and even investors have extended their tentacles overseas. Let’s just say that domestic films have officially become the mainstream of the Chinese market. Overseas Blockbusters, on the other hand, are often acclimated.

Jiaxing's performance was particularly outstanding, which attracted the attention of Hollywood giants.

Originally, in the eyes of Kevin and Robert, Xu Jia was just another Chinese filmmaker who fantasized about going from Asia to the world, holding unrealistic ideas.

But his recent actions have made them somewhat unpredictable about Xu Jia.

Jiaxing has been digging deep into the Chinese local market. For overseas markets, it seems that it has only cooperated with Warner on one "Meg". By the way, there is also a feminist movie "Barbie", which is only under negotiation.

The American market could not attract Xu Jia, but the booming development of the Chinese market made them greedy.

Only then did the two of them accept Xu Jia's invitation and come to Harvey's banquet.

After hearing Xu Jia's self-promotion, Kevin and Robert remained calm, but Harvey's eyes turned red.

Damn it, I have been cheating Huaxia Films out of the country these years, working as a middleman to make a profit, but I never expected that the real wealth lies in the Huaxia Film Market itself.

This is like buying a casket and giving it back a pearl.

"Xu, did you watch the Capri Hollywood Film Festival in January this year? "Parasite" was nominated for three nominations: Best Picture, Best Director, and Best Original Screenplay. Although it didn't win, it's not without hope. "

Harvey kept hinting that he played a big role in it and could play a bigger role in the future.

In fact, this is indeed the case. Without his recommendation, it would be difficult for "Parasite" to be selected.

However, his help was very small, otherwise he wouldn't have just received three nominations. This made him regretful. Originally, he just wanted to give this kid a little bait to lure him into taking the bait.

I didn’t expect that this fish was not just ordinary fat, but was also targeted by other predators. If I had known better, I would have put more bait and at least given it the best original screenplay. Anyway, the Capri Hollywood Film Festival is just a weathervane for the Oscars. The actual operation difficulty is not that high.

"Director Bong Joon-ho has already told me this good news. I really appreciate your help."

Xu Jia paused and casually stated the purpose of his trip: "But three nominations will not help the film much. I hope to gain something at the next Berlin Film Festival."

Harvey's eyes twitched twice, and he just said, this fish is fat and the bait is too small to hook.

Kevin and Robert, on the other hand, frowned slightly. Although they were extremely powerful in Hollywood, they were not as good as Harvey in terms of awards management.

In other words, given their size, there is simply no room for Warner and Disney to survive in the independent film industry.

This was one of the things they couldn't understand about Xu Jia. He was obviously doing well in commercial films, even if he didn't pursue globalization. Why did he plunge into such a useless thing as a film festival?

Yes, in their view, the film festival is really worthless, and even the Oscars are worthless at best.

If they had to choose between a movie with a box office of one billion US dollars and an Oscar-winning movie, no, even if it had a box office of 200 million US dollars, they would only choose the former without hesitation.

Because the best Oscar-winning movie can bring the highest increase to the movie box office, which is tens of millions.

"Who is the president of the jury of this Berlin Film Festival?" Harvey asked.

"Paul Verhoeven, a Dutch director." Xu Jia said.

He had done his homework before coming. Although this director was born in the Netherlands, most of his investments came from the United States, and he was mostly involved in the American film industry. He was famous for his R-rated films, so he expected that Harvey would be familiar with it.

"The director of "Basic Instinct", I know. His work "Her" won the Golden Globe Award for Best Foreign Language Film last year. The two of us are old friends."

Harvey's expression became relaxed. Paul Verhoeven was also well-known in the independent film circle, and the two had had many contacts.

"Really? I also met Director Wang Quan'an, one of the jury members of this Berlin Film Festival through Director Han Sanping. If I add Paul as the chairman of the jury, things will be safer." Xu Jia added He replied pretending to be casual.

The eyes of the three people all changed, and they were obviously all familiar with the name Han Sanping.

They also suddenly realized that it was no wonder that a private enterprise in Jiaxing could succeed in the Chinese film market. It was indeed not easy.

"We at Disney are not familiar with the film festival, but in my opinion, it is just a carnival for losers. Only those who cannot survive in the mainstream will gather there in an attempt to win the chance to return."

Although Robert's words were harsh, Harvey's face twitched but he still did not refute.

One is that he doesn't dare, the other is that it is indeed the case.

Anyone who has made it in the independent film industry is yearning for the mainstream film industry. Many of them failed in the mainstream film industry and were expelled before trying to regain their reputation and squeeze back.

The earliest fifth-generation filmmakers in China, such as Lao Mouzi and Chen Kaige, have no choice.

At that time, there was no film market in China at all, so there was no way out for commercial films. Of course, they could only dive headfirst into the wave of independent films, and this was also where most third-country films ended up.

Now, even if a domestic film wins three major European awards again, the audience should buy it or not.

It's very simple. The choice in the commercial market lies with the audience. Most of them choose which movie is successful, rather than the small number of people on the jury making the decision.