Let you invest, you support half of the entertainment industry?

Although the sudden release of "Monster Hunt 2" made many movies in the Lunar New Year season silent.

But the debate on the Internet has never stopped.

"Haha, "Monster Hunt 2" can be regarded as a special effects blockbuster. Isn't it a hundred times better than "The Devil Comes to the World"? If domestic movie theaters are all animated films like this in the future, then it will be a real pill."

"Who said that, "The Devil Boy Comes into the World" is the best in the world, not to mention the first in China, even Disneyland in the United States can't do it. Jiaxing Paradise is much better than Disneyland."

"If anyone thinks that "The Devil Boy Comes to the World" is not good-looking, it is purely because of his lack of aesthetics, I suggest that his eyes be gouged out."

"Shit, "The Devil Boy Comes into the World" is just a reply. Nezha is like a retarded child. Whoever likes him is retarded."

All kinds of arguments are going on, and it can be seen that the situation is no longer two parties, but a multi-party melee.

Even the manpower of Jiaxing and Huayi couldn't tell which one was a friendly force and which one was an enemy force. Some were cheating and some were really defiant.

In short, it’s just fight, fight, fight together.

And with the popularity of "Monster Hunt 2", the attack power has obviously increased to a higher level.

Huayi increased its funding, but the hot market in Jiaxing completely stimulated Wang Zhonglei, and made him keep recalling his scars.

If Xu Jia hadn't snatched Huayi's "Exes 3" away from them, they would have been able to eat dumplings during the Chinese New Year.

How could it be like now, where it is difficult to even drink noodle soup? It would be a miserable year to live this year.

The artists below also saw that the company was strong on the outside but weak on the inside. They all acted against the will and instead flirted with Jiaxing.

Feng Dapao's "I'm Not Pan Jinlian" seems to have won the award, but in fact, it all lost.

The commercialization that I have always been proud of has turned into a literary and youth trend, and the box office is in a mess. Even Wanda Cinema is too lazy to schedule movies. How can others not see the decadence?

Without the support of Feng Xiaogang, Huayi is just a castle in the air. If it can no longer find a support point, it will collapse sooner or later.

"No matter whether the person who is against us is an enemy or a friend, we will proceed at our own pace. Anyway, as long as we don't make things easier for Jiaxing, continue to increase my efforts."

After Wang Zhonglei finished instructing this matter, he turned to say: "Let the producers of "Mulan" edit it carefully. Don't worry. We are going to use this film as a trump card, but Lao Teng's "Fortress" "It's better to hold on tight. I heard that the filming of "The Wandering Earth" in Jiaxing is coming to an end. The title of pioneer of domestic science fiction movies will be placed with us, and we must not let them take the lead."

Not mentioning that the reason why they established the "Magic City Fortress" project was entirely because Jiaxing invested heavily in "The Wandering Earth".

He followed the trend to the extreme, so much so that Wang Zhong base couldn’t tell whether he was an imitator or a leader.

"Yes, don't worry, brother. Don't look too hot in Jiaxing right now. It's called a raging fire. It won't last long. As long as you catch the flaw, it will be over sooner or later."

Wang Zhongjun is full of confidence. He initiated this offensive. Looking at the current situation, Jiaxing seems to have no good solution.

If this continues, even though it may not have much impact on the surface, in fact it will be a heavy blow to the reputation that Jiaxing has always attached great importance to.

After all, what netizens resent most is over-marketing. No matter how good a film is, it can easily arouse disgust if it is over-hyped.

And "The Devil Boy Comes into the World" is on this road.

Just as the two of them were making small calculations, they saw a piece of news suddenly broadcast on the TV.

"Our station reports that the Berlin International Film Festival held in Berlin, Germany on February 18 officially held its awards ceremony today. The final list of films shortlisted for the main competition unit was announced. "Nezha: The Devil Boy Comes into the World" is currently being screened in my country. It is impressively included in the list, and together with "Great", it breaks the record of a Chinese animated feature film never appearing at the Berlin International Film Festival."

A simple text message conveys an astonishing amount of information.

Normally, except for their own films, no film entering the Berlin Film Festival would arouse their interest, but it was "The Devil Comes into the World" at this time.

Wang Zhonglei and Wang Zhongjun looked at each other, and both saw the fear in the other's eyes.

We are all old foxes, how can we not smell the danger?

…

"Everyone in the group is ready. We will pool our efforts later to make the topic of "The Devil Boy Comes into the World" being nominated for the Berlin Film Festival a hot search topic. Let everyone on the Internet know what Jiaxing is. It must be of high quality.”

Xiaozhi sent this text with excitement written on his face.

Although the days after being recruited by Jiaxing were peaceful, they were still not as pure as before.

This task assigned by Director Yang actually made him find a long-lost passion.

During this period of time, the criticisms faced by "Devil Boy" caused them to accumulate anger for a long time, and finally had a chance to vent it out. This was enough reason to keep the sunspots and trolls quiet.

The first Chinese animated feature film to be shortlisted for the Berlin Film Festival. Isn’t this honor enough?

As for "Great", because it was also shortlisted, it also attracted a wave of popularity, but it was far less than "The Devil Comes into the World". This is the role of marketing.

Without Jiaxing's promotion, most people would have never even heard of the name of this animated feature film.

This was just part of it. Under the command of Yang Tianzhen, the entire Jiaxing Public Relations Department and Propaganda Department were mobilized.

The channels and energy accumulated in the past few years cannot be overemphasized, especially after Jiaxing's official Weibo released "The Devil Boy" was shortlisted for the Berlin Film Festival and was forwarded by Jiaxing artists such as Yang Mi and Yang Chaoyue.

The influence immediately broke through the circle, and all related topics became hot searches.

During this period, a boss near Jiangcheng Railway Station was upset because plain noodles cost one yuan more than usual. From then on, Jiangcheng hot dry noodles only dared to price four yuan.

Of course, everyone’s attention is still focused on the Berlin Film Festival for the time being.

Netizens only pay attention to the film festival based on whether there are Chinese films shortlisted and whether the shortlisted films have celebrities or big names they know. It is no longer the feeling that it used to be big news.

Just like the 69th Berlin International Film Festival the year after, Wang Jingchun and Yongmei in "Eternal Life" won the Best Actor and Best Actress awards respectively. The domestic media was still unaware of it, and most people didn't know it at all, or even didn't know. Know who these two actors are.

If it were Yang Mi and Hu Ge, even if they were just nominated, just look at it, the bib server would explode.

Nowadays, scarves are no less impressive. No one cares about them at first, but once their own movie is shortlisted, it means becoming famous overseas and bringing honor to the country. What’s more, "The Devil Comes to the World" is also very popular.