Let you invest, you support half of the entertainment industry?

Magic City.

Xu Jia did not come to inspect the branch this time, but came to Byte specifically to inspect.

Of course, the most important thing is to cooperate with the latter in publicity. "Sewing Machine Band" is a good pilot project.

“Welcome Consultant Xu to ByteDance!”

A large banner was hung at the entrance of the headquarters, which made Xu Jia's lips twitch as she got out of the car.

If he hadn't known that people on Byte's side wouldn't joke with him, he might have thought it was irony.

Zhang Yiming, who was standing at the front of the welcoming team, laughed loudly when he saw Xu Jia's appearance: "Hahaha, I told them a long time ago that you will definitely not like this kind of welcome ceremony and style. Now look Come on, we heroes think alike."

As he spoke, he stepped forward and stretched out his hand to hold each other tightly.

"It makes me feel like I'm back in the 1980s. Should I wear a suit with wider arms and legs to match it, so that I look more like a township entrepreneur?"

Xu Jia teased a few words and then said: "To be honest, it's too grand. I'm really flattered. There is no need to have such a big pomp in the future. We are all on our own and can't afford to make the mistake."

These words really spoke to Zhang Yiming's heart, making him elated.

What he has always been afraid of is that Xu Jia will be seduced by Penguin. After all, Dou Ying's current success is inseparable from Xu Jia's guidance and help.

Although the algorithm is the core, Xu Jia's contribution is also beyond reproach.

"That's what I mean. It's your first time as a consultant. Of course you have to take it seriously. You won't have a chance to have similar activities again."

Zhang Mingming patted Xu Jia's arm and introduced the others: "This is Liang Rubo, my partner. The two of us founded the earliest Jiujiufang together. We are also the R\u0026D director and technical director of the group."

"This is Chen Lin, the head of innovation business and a technical expert."

"This is Wu Dezhou, president of New Stone Labs. He used to be the coo of Smartisan Technology. He was also responsible for Huawei's Honor product line. He is quite proficient in product line and hardware research and development."

There were several others behind, and Zhang introduced them one by one to facilitate Xu Jia's understanding and communication.

This performance alone made everyone present immediately correct their attitude towards Xu Jia. It was obvious that this nominal consultant was not only a shareholder, but also highly valued by his boss.

This means that Xu Jia's opinions may have a great impact on the group's business.

"They are all the best among people. No wonder Byte can catch up from behind and compete with Internet giants such as Penguin."

Xu Jia complimented everyone and explained the purpose of his visit: "Everyone should be familiar with me, so I won't be polite. The main reason for coming this time is for Jiaxing's promotional cooperation with Douying in the film. If the pilot is successful, It will be extended to other projects and even other fields, and I hope everyone can cooperate in the future.”

Everyone has seen how awesome the movie projects produced by Jiaxing are during this period.

What's more, when Jiaxing used Dou Ying for publicity, which time did it not attract Dou Ying's attention and bring a lot of popularity?

Zhang Yiming said: "Don't worry, if any of them doesn't cooperate, then I will replace him with someone who does. Anyone who hinders the cooperation between Dou Ying and Jiaxing will be taken down by me."

Even if it was just a scene, it was enough to make Zhang Yingming's determination clear to everyone present.

But think about it, it’s not so much that Jiaxing is begging them to cooperate, it’s better to say that they are begging Jiaxing to cooperate. After all, Jiaxing’s publicity channels and marketing capabilities are there, even if there is no Douying, it will not affect the other party. For publicity, Douying is more of an icing on the cake.

Of course, this is the idea of ​​Liang Rubo and others.

They don't have that much confidence in their own products, and Xu Jia has helped so much that they sometimes attribute more credit to Jiaxing rather than the strength of their own products.

For Xu Jia, this visit was for the purpose of negotiating a cooperation agreement.

No one knows better than him how valuable this unexplored gold mine in Douying is.

It can be said that if you shovel it down, it will be golden gold.

This group of people don't realize it now, and they may not realize it in the future. Before that, what Xu Jia has to do is to dig as much gold as possible, so as not to give others an advantage, and to tie the two parties more deeply, just Go as deep as possible. Douying will be an inseparable partner for a long time to come.

This is not only true for Jiaxing, but also for most domestic companies.

Everyone was talking as they walked inside.

"As a pilot project, our company has selected "The Sewing Machine Band" directed by Dapeng, a feature film that is scheduled to be released on May Day. If the film is completed, it will be released in the next two days. It can only be promoted in March and April. It will take two months. The time used to test the new publicity strategy is actually a bit panicked, so how we both cooperate and the publicity plan must be finalized as soon as possible."

Xu Jia observed everyone's reactions and continued: "My early plan is to create an official Douyin account for the crew, and then use the director and creator's videos to attract traffic, and then use highlights and trailers to attract netizens to further interest, and use Wanda Cinemas The channel opens movie ticket reservations and group purchase discounts under relevant videos.”

"These are just some of my personal ideas, which are still in their infancy. Others still need to be supplemented and improved by everyone."

Liang Rubo and Chen Lin, who were engaged in technology, did not react, but Wu Dezhou and Zhang Lidong on the side lit up.

They were keenly aware that the publicity strategy proposed by Xu Jia could be used not only on Jiaxing's projects, but also on other film projects.

This means that Douying has developed a new method of monetization, and the group purchase discounts for movie tickets will also attract a group of users with spending power. From this point of view, Xu Jia’s contribution to Douying is immeasurable.

Zhang Yiming looked at Zhang Lidong, who nodded calmly.

Obviously, he thought Xu Jia's proposal was acceptable. You must know that Zhang Lidong was Zhang Lidong's future successor, and his strategic vision was only higher than his own.

He thought for a while and agreed: "As long as there are no technical problems in this regard, we will fully cooperate with you. If possible, I hope that other projects in Jiaxing can also participate."

Compared with the popular projects such as "The Devil Comes into the World" and "Monster Hunt 2" that are currently in theaters, if he participates in the promotion, it will bring more feedback to Douying. Moreover, Xu Jia has always been disciplined in doing things, so the corresponding promotion fee It's not less, it's a profit for Douying.

When it comes to profit and monetization, Zhang Yiming has a lot of difficulties. He couldn't help but ask: "Do you have any suggestions for Douying's monetization? It is difficult for pure advertising expenses to cover our expenses now..."