Let you invest, you support half of the entertainment industry?

Jingle Bell!

Just as he was talking, the phone rang.

Xu Jia took out his mobile phone and looked at it. An unpredictable smile appeared on his face, and he gave the three of them a special look.

Yin Yu!

This name was a bit unfamiliar to the three of them, and they immediately realized it.

Seems to be a Penguin executive.

Uh-huh.

The expressions of the three people suddenly looked like they were facing a formidable enemy.

People in other industries will never understand the pressure Penguin exerts on game industry practitioners.

"It seems that Penguin got wind of it and responded quite quickly."

Xu Jia smiled, answered the phone, and turned on the speakerphone, "Hey, Mr. Yin, do you have any advice?"

He was not surprised at all when Penguin contacted him. The friction between him and Penguin was not the same, but the latter never thought that he would cross over into the gaming field.

Although instant messaging is the root of Penguin, the gaming field is also a minefield for Penguin.

"I heard that you invested in a game company. Are you planning to enter the game industry?" Yin Yu asked straight to the point.

He was not from the gaming field and didn't know much about MiHoYo, but he knew Xu Jia's approach and could easily come into contact with the group's opposition.

What's more, the more you get in touch with Gen Xujia, the more you understand how capable this guy is of creating miracles.

Naturally, we must guard against death.

"I just signed the contract on the front foot, and you guys received the news on the back foot. The channels are very well-connected."

Xu Jia joked, but looked at Liu Wei and the others.

The meaning is obvious, he came alone, and the negotiation was limited to both parties from beginning to end.

If there is no exposure on his side, then there can only be something wrong with MiHoYo.

Liu Wei's face was extremely ugly. They had always been obsessed with game production and were not proficient in company management.

Now it seems that it is time to reorganize it.

Otherwise, the company will be like a fishing net with loopholes everywhere.

"Mr. Xu, I have always thought that we are friends and partners at the company level. I didn't expect that you would use the trick of building plank roads in secret to seduce Chencang. What do you mean?" Yin Yu asked.

In the past, Penguin Video, the group could not care less and just gave in.

But this is definitely not the case in the game field. MiHoYo is regarded by Penguin as having a certain value. It originally wanted to invest in it, but it was fine if it didn't agree.

But if Jiaxing were to invest in it, that would be two different things.

Although the vegetables are not from his own vegetable patch, the entire land is regarded by the penguin as his own.

"What's wrong with my normal business behavior? Do I need to notify you Penguins in advance of anything I do? Isn't that too overbearing, or does it mean that the game industry is regarded as your own territory?" Xu Jia asked in return.

No one knows how to blame him, and besides, the Penguin Group will never know what his plans are.

If Penguin knew the potential of "Genshin Impact", it would be impossible to let it go.

Therefore, Xu Jia is not worried that Yin Yu will fall out with him at all. The other party's phone call should be just for testing.

"You have misunderstood this. We are just worried that you have gone astray."

Seeing Xu Jia's tough attitude, Yin Yu softened his tone and said, "After all, the gaming field is no different from the entertainment industry. There are many pitfalls in it. This is not because I am afraid that you will suffer a loss."

As long as the two sides don't completely break up, then the minimum decency must be maintained.

Jiaxing is also of great value to Penguin.

If there is a falling out, there will be losses for both parties. If there is no conflict in principle, try to focus on cooperation.

This is what Mr. Ma of the group said personally.

"Speaking of it, the game industry can also be regarded as a type of entertainment. IPs such as "Sword of Immortal" and "Flower Thousand Bones" can be used to develop games. We also want to do this business ourselves, so we plan to find a game company with production capabilities to try it out. Test the waters.”

Xu Jia paused. He didn't want to have a complete breakup with the other party at this time, and then gave the other party a reassurance pill, "I understand what you mean, don't worry, I just invest in such a game company. In this field, you and NetEase are both." At home, whoever is well fed can come in to compete, just to broaden the business so as not to be controlled by others."

There are soft and hard words in these words. The soft part is that Xu Jia made it clear that he does not intend to enter the game industry. The hard part is that this person who is controlled by others has no guarantee that the imaginary enemy is not a penguin.

But for Yin Yu, this answer is enough for him to do business.

Based on his understanding of the strength of his own group, I understand that Xu Jia is not as brave as a leopard to grab food.

From this point of view, the purpose of investing in miHoYo is to seek self-protection.

After all, Xu Jia's reasons do make sense. There are many examples of games developed from TV series making a lot of money.

Just take "Wulin Gaiden", the game copyright is sold, and the producer earns much more than the crew.

"Haha, that's it. If you have needs, you can also contact us for games. After all, we are professionals. As for MiHoYo, we have indeed achieved good results, but the production type is too single and I am afraid we cannot meet your needs."

In the end, Yin Yu didn't forget to give MiHoYo's people some eye drops before hanging up the phone.

In fact, it was precisely because Jiaxing's investment target was MiHoYo that they were just testing it out this time.

If Xu Jia cooperates with NetEase, Penguin Group will be a formidable enemy.

Nowadays, 2D is not valued by the mainstream and is only regarded as a niche enthusiast.

In this niche field, it's okay to make a little money, but the room for growth is limited.

There is no way, whoever makes Penguin people pay cash, how can they understand the two-dimensional group.

Regardless of whether you have money or not, the virtual world is really willing to spend money, provided that the content is really to people’s taste.

Moreover, he is loyal, has identified the company, and his bonding degree is unmatched.

The combined power of these so-called 'dead otakus' can really help miHoYo shake Penguin's status.

Of course, now only Xu Jia understands the potential of "Genshin Impact", and it feels like everyone is drunk and I am alone.

After hanging up the phone, Xu Jia looked at Liu Wei and others and pointed at the phone: "Did you see how closely they were watching? Now you know why I was so cautious before. Penguin can achieve such a large scale, you guys Do you think they will have no countermeasures against their pursuers?”

To be honest, if "Genshin Impact" hadn't exploded too quickly, and the 2D group wouldn't exist in the mainstream.

MiHoYo has no chance of reaching the status he had in his previous life.

Either die or become part of the business, nothing else.

But who said there would never be a blocked road in this world.

Just like Nokia, which was at its peak back then, no one could have imagined that it would be Apple that would defeat it, and that it would meet such a tragic end.

Mercedes-Benz and BMW would not have thought that Tesla would defeat them.

"I will definitely clean up the company's internal affairs when I go back, and this kind of leakage will never happen again."

Liu Wei gritted his teeth. Yin Yu's contempt for them made the rising star feel angry.