Let you invest, you support half of the entertainment industry?

At the same time as the premiere of "Fortress", Jiaxing Official Weibo quietly announced that "The Wandering Earth" will be released for three days.

This was seen by the outside world as a signal to fight.

Could it be that Huayi has put a lot of pressure on Jiaxing, forcing the latter to reduce the box office space of the former, lest it become a big trend and be unable to stop it even if it wants to.

But one day later, the first-day box office of "Fortress" fell below everyone's expectations.

Seventy million!

Nima has a top-notch movie like Wu Fan, Jiangnan’s original IP, and a movie produced by Huayi, which has not even exceeded 100 million.

The performance was not even as good as "Sewing Machine Band", which Jiaxing quit in April.

After all this calculation, Wu Fan's value may not be as good as Dapeng.

Huayi's early promotion campaign was so grand that I thought it would be a big deal, but I didn't expect it to be too big.

Inside Jiaxing there was not only laughter and laughter, but also lanterns and festoons.

"Hahaha, I'm laughing so hard. Didn't you watch "Fortress" on Douban? The Douban score was less than 4, and it was so bad that it became a hot search."

"That's nothing. Have you ever seen their movie official release a trailer in the middle of the night and ask everyone if this is a bad movie? It's obviously anxious to the naked eye."

"Wu Fan and Shu Qi simply stopped showing up. After these two made such a movie, it will be difficult for them to get involved in the film industry."

"It's true. I didn't expect our CEO Zeng's face to be so happy that he even walked with wind in his eyes."

Everyone's faces were filled with smiles. The enemy's failure was their own success. Originally, they were all immersed in the tense atmosphere of preparation for war.

I believe that this dispute over domestic science fiction is like a comet hitting the earth for both sides.

Unexpectedly, one of them showed his secrets and turned into an egg against a stone.

"Okay, okay, everyone, please restrain yourself. If you are seen by outsiders, forget it and see it. Everyone will get off work early this afternoon and go to Jiaxing Restaurant for dinner. Mr. Xu expressed that he was in a good mood and invited everyone to eat." Zeng Jia said with a smile.

"Mr. Xu is awesome!"

Everyone cheered.

Zeng Jia turned around and entered the office. Xu Jia, Yang Mi, Yang Tianzhen and others were all there.

"Our people have reported that "Fortress" was still poorly received in Beijing cinemas today, and it is still obvious that the online reputation has collapsed and spread offline." Miao Yuqing said.

"The same goes for Magic City. People will even deliberately despise those who go to see it. Once this trend is formed, there will be almost no room for the movie to turn around. No wonder their official Weibo of the movie posted questions in the middle of the night. It's miserable, it's extremely tragic." Yang Tianzhen sighed.

Once upon a time, she was also a member of Huayi. Facing Huayi, she was like a mountain, and the Wang brothers were like gods.

Now that I am in Jiaxing, when I look at it again, I realize that the existence of the mountain I regard as a mountain is so worthless, and the Wang brothers are even less worth mentioning.

And as the head of Jiaxing's marketing department, she is very clear about the importance of word-of-mouth for movies: "It seems that Mr. Xu told us to pay attention to word-of-mouth a long time ago that it is very necessary. Nowadays, the audience is bombarded by various movies. Finally, I already have my own aesthetic, and I don’t just blindly look at the lineup and investment. The quality of the content is also a big part of the consideration.”

"Looking at the previous successful movies, even if there were bad ones, the public opinion was absolutely tight in the early stage. Later, the box office dropped off a cliff, which shows that the audience is still aware, but it is not clear how Huayi allowed the public opinion to collapse this time. "

You must know that Xu Jia specifically told Jiaxing this time not to add fuel to the flames of "Magic City Fortress" and to prohibit any slanderous actions.

It's very simple. In his judgment, there is no need to take action himself. The quality of the film itself cannot be sustained.

If you do it on the contrary, you will easily fall into the blame.

If it's extremely dark, it's just a disguised way of diverting attention from the other party, which is really unnecessary.

"Actually, this is a truth I have been telling everyone. Audiences are not fools. They can feel sincerity. The public has been suffering from the traffic model for a long time. If it doesn't happen on the Internet, it doesn't mean they don't have opinions in their hearts. It's just that most of them use Actions vote, not words.”

"Just like this time, "Fortress" has a big IP + top-notch, and is also equipped with an acting heroine and a director with a successful experience, but it still cannot stop the public's backlash against popular movies. Such a big production was shot Three months, where is the fool?"

"With an investment of 400 million, at least 100 million will be used as actors' remuneration, the remaining 100 million will be used for promotion, and 200 million will be used to make a science fiction film. Isn't that funny?"

Xu Jia analyzed it, not only as a reminder to everyone, but also as a warning to himself.

After he established Jiaxing, even if there was an opportunity to adopt the traffic model, he always adhered to the bottom line and refused to do so. Now he has become Jiaxing's greatest wealth.

"How is the release of "The Wandering Earth" going? We have negotiated with the theaters. We have to make corresponding publicity plans when it is released the day after tomorrow. We don't have to compete with "Fortress", which will only lower our grade. With us as the center, the most important thing is to let the public build confidence in domestic science fiction." Xu Jia explained.

As long as this movie series can be stabilized, Jiaxing will at least have a foundation for development in science fiction in the future, which will be enough to form a virtuous cycle.

…

Jiaxing hasn't made any move yet.

Huayi blew up the pot on her own.

The outside world only knows the first-day box office, and they have already received the second-day box office.

I was still lucky at first, but after seeing the box office data submitted, I was completely disappointed.

The box office of 20 million is not as high as the box office of "A Good Show" which was released for 12 days.

Jiaxing's face was pressed to the ground and rubbed.

"I asked you to block public opinion. What have you done? Can't you do this little thing for your mother?" Wang Zhonglei roared.

Four hundred million, he invested real money in it, not to mention it was a waste of money, he just received a lot of infamy.

This is just like spending money as a bride price, marrying back a wife, and giving birth to someone else's child. It's disgusting.

"Director Wang, we really tried our best, but the reaction from netizens was too intense, and a huge public opinion was formed in a short period of time, and it was impossible to stop it." The subordinate tried his best to explain.

He knew very well that it would be difficult for him to stay in the company after this situation, so he did not want to continue to take the blame.

"If you put it that way, is it possible that Jiaxing's side is doing something behind the scenes?" Wang Zhonglei asked through gritted teeth.

"Do you want to hear the truth or lies?" the subordinate asked.

"Of course it's the truth." Wang Zhonglei's heart sank when he heard this question.

Obviously the answer was obvious, but he still didn't dare to face it head on.

"No, it is purely due to the collapse of the reputation of our own movies. According to the analysis of the Propaganda Department, it is because the audience is tired of the big IP+traffic model and is stimulated to the extreme to take revenge. The movie is turned into a romance movie under the banner of science fiction. The behavior of selling dog meat on sheep's heads is also extremely disgusted." The subordinates' words touched the heart, but they all turned out to be the truth.

Wang Zhonglei's face turned blue and white. He had thought that this pattern would have backlash, but he never thought it would happen so quickly.

It is your own fault and you will not live.