Let you invest, you support half of the entertainment industry?

What accompanied Fumino's return was not a holiday, but urgent editing.

No way, this movie is a National Day gift and it has to be released on October 1, otherwise it’s not a National Day gift.

What's more, the initial publicity also requires trailers and some clips to attract attention.

Jiaxing's current publicity already has a basic routine.

First, the fan base was mobilized internally, and fans of each actor were included. Their thoughts were unified, and millions of free trolls were created to serve them.

At this time, if you use the big v accounts on various platforms in Jiaxing, you will get twice the result with half the effort.

Then there is traffic support for short videos such as Douying, Kuaishou, and Weishi, as well as live pre-sales.

When it comes to the Internet alone, with Jiaxing's three-step plan, absolutely everyone on the Internet knows about their projects.

As for offline, Jiaxing has no idea of ​​​​developing its efforts at the moment. The main reason is that there is a huge overlap between the movie-watching crowd and the online crowd. The remaining group of people who do not go online will naturally follow the trend and watch the movie once it gains momentum.

"Well, this plan is good. It uses almost all the company's resources. Let me make a small suggestion. We can also link up, for example, with the "PlayerUnknown's Battlegrounds" and "Honkai Impact" series of mobile games. Producing a joint character or event is just to inspire your thinking. Needless to say, it is limited to games and your own projects. Others can be more suitable." Xu Jia looked at the project book, nodded, and then said to Yang Tianzhen .

The latter is actually very good at publicity and marketing, but it lacks some new ideas.

There was nothing she could do about it. As the company expanded, given her position, she was stuck in trivial matters every day and had no time to develop.

This is also a shortcoming of all large companies. If they can maintain their success, no one is willing to spend energy and money seeking uncertain changes.

Especially in the domestic business community, unless forced to a desperate situation, most companies can just muddle along.

"Linkage? This method is good and beneficial to both parties. As long as the audiences of both parties do not overlap, this linkage can more or less increase new users, and the activity itself is popular."

Yang Tianzhen felt that his mind was enlightened, and countless plans and plans for linkage suddenly emerged.

The only drawback of this method is that only companies with brand value can participate, and they must have a good enough reputation and wide enough influence.

As it happens, Jiaxing has both.

"But now it's hard for a clever woman to make a meal without rice. The Propaganda Department doesn't have any materials at hand, so it can't be promoted even if it wants to." Yang Tianzhen said helplessly.

This is the most important thing, how to promote without material.

Looking at the tired looks of everyone on the crew, she was really embarrassed to speak and urge them.

"There are some extras, let's release some first. It's not up to us how we want to edit this thing. After the performance is over, let's cut a shot of the director being shocked. This acting is so great that it even shocked the director. It’s no problem to send more than a dozen messages in this mode.” Xu Jia gave an idea casually.

Of course, this is only for temporary use. When it comes to publicity, this model alone will definitely not work.

"Tsk, I think the routine you mentioned is feasible, but it doesn't feel right. It's a bit like fooling the audience into thinking they are fools. It's like showing a scene of moviegoers crying during Douying. The audience's acting skills are better than the actors' .”

At this point, Yang Tianzhen paused. If she remembered correctly, Mr. Xu taught her this routine first. She only used it once and the effect was quite good.

Unexpectedly, it was abused by colleagues, and now it has become a big joke in the promotion of the movie. The same routine made the audience feel sick.

Now I'm trying a similar trick, it's all just to fool people.

If the audience knew that these tricks were originated from Jiaxing, they would be furious.

Anyway, now that she has seen this kind of promotional clip of fighting +, it is disgusting to watch.

"Haha, I know you think this trick is vulgar, but it only becomes vulgar if you use it too much. If you are the first to try it, the audience will only find it novel, so they will just use it and I will send you the materials right away."

Xu Jia knocked on the table and said, "As far as I know, the literary director is about to cut out the first rough cut."

Just as he was talking, he saw Miao Yuqing knocking on the door and entering.

"Mr. Xu, there is news from the editing room that the first version of "Operation Red Sea" has been released."

…

When Xu Jia saw Wen Muye again, he was shocked.

The latter looked like a savage, his hair and beard were still uncut, and his whole body was extremely sloppy.

"Are you living in the editing room?" Xu Jia said in surprise.

"Isn't that right? Even food and water were delivered to me by my specially hired assistant, including the editor, who worked three shifts to barely keep up with his progress." Zeng Jia, who came after hearing the news, sighed. .

She didn't expect Wen Mino to work so hard, but she could only do a good job in logistics.

"Damn it, if you don't stop me, what will happen if something goes wrong? The company will not allow similar behavior in the future. This is such a waste of human life. You can't do it for a movie." Xu Jia said in a stern tone.

This high-intensity work will kill people. Not to mention first-line directors like Fumino, or any staff member, he does not think that the company's work is above human life.

There is always a way to complete the task, but if the person is gone, it will really be gone.

"I stopped him, but Wen Dao was so powerful that he said he would walk away. Who knew he was living there directly? But don't worry, we are always paying attention to his health. Not only do we send medical staff to check it every day, There is also a dedicated medical team accompanying him," Zeng Jia explained.

Wen Muye on the side reacted and said: "I don't blame Sister Zeng, it's my own decision, and I know it in my heart. I won't be stupid. If this film is cut out earlier, I can take a rest peacefully earlier."

"You guy... forget it, I won't do it next time. Anyway, I can't allow it anymore in the future. Don't be afraid of 10,000, just be afraid of the worst."

Xu Jia pointed at Wen Muye, then turned to Miao Yuqing and said, "Have you notified Mr. Han and director Zhang Yimou? I promised them to cut the rough cut of the film and invite them to watch it first."

"We have been notified. The third master said that he will come immediately. Director Zhang is not far away and will be there soon." Miao Yuqing said.

"Well, let's hold a small movie viewing party internally. If anyone among us wants to watch it, we can let it in."

Xu Jia nodded slightly and stepped into the viewing room first. In his opinion, this movie was comparable to "The Wandering Earth" in terms of significance to Jiaxing.

This means whether Jiaxing can start China's characteristic blockbusters.

Once this road is opened, China's film industrialization will have the foundation to take off.