Let you invest, you support half of the entertainment industry?

"Three years ago today, I don't think that not only I could not have thought of it, but also everyone present would not have thought that such a young man would stand on this stage and talk to you, let alone the entertainment industry. The birth of a company called Jiaxing is a dream-like journey for me, and this miracle is built on the love of the public."

"So I have been thinking about how to repay these lovely fans and those who support us. Later, I came up with the idea of ​​creating an awards ceremony. Many people in the circle speculated whether Jiaxing was trying to steal the words. Quan, and I feel that we are demonstrating our own strength. In fact, I only have one idea, and that is to give those practitioners who are serious about creating content a platform to showcase and inspire."

"I don't know since when, our circle started to focus on results and traffic. The benefits may have improved a lot in the early stage, but it was a fundamental damage to the entire circle. Old companies such as Tangren and Zhouyi even They all went bankrupt."

"And the audience has gradually lost interest in the entertainment industry. Coupled with the rise of short videos, I dare to say here that if we don't seek changes, then we will only be greeted by the cold winter. The vast majority of people here are just I’m afraid it will be difficult to survive this cold winter.”

Xu Jia looked solemn and did not mean to be alarmist at all. Even though Jiaxing's performance has been good, he always had the idea of ​​​​preparing for danger in times of peace, whether it was developing the idol economy in advance, calling on small and medium-sized production companies to transform into short plays, or developing global distribution The system is all about preparing for the cold winter of film and television.

However, the group of people in the audience didn't seem to care. No one took it seriously. They all felt that the industry was in full bloom at the moment. Film remuneration and advertising fees were rising higher and higher. Everyone was full and full. How could it be possible? Are you aware that winter is coming?

"Perhaps you don't take it seriously now and think you are pretty awesome. In fact, the income of the entire film industry may not be as big as other people's Double Eleven Day. To put it bluntly, investment in movies can easily reach hundreds of millions now. How do you make up this money? Yes, you know by heart that more than ten or twenty production companies have come together to make such a sum, some of which are copyright loans, some of which are goodwill financing, and some of which use their own properties as mortgages. If something unexpected happens, the entire capital chain will collapse."

"Nowadays, for a film and television project, actors' remuneration can account for more than half, or even 80%, of it. The remaining bit is used as production fees. Are you fooling the audience or yourself? Now some viewers don't react for a while, and they are fooled. If you've been cheated, people won't watch it anymore. You take the money and walk away, but what about the rest of the people? They will have to suffer the consequences for you."

"Starting from today, I tell you that this game has changed. Whoever's content is good and popular with the audience can make money. Those who are trying to sell dog meat over sheep's heads should all stay away from me. I can't guarantee anything else, but I If you dare to use Jiaxing's reputation as a guarantee, you will be rewarded as long as you work hard on the content. If you lose money, I will take care of it for you." Xu Jia said loudly.

He plans to use Jiaxing's reputation as a guarantee, focus on the high-quality model, and do quality screening for the audience first, so that when they want to watch dramas, the first thing they think of is the dramas produced and recommended by Jiaxing.

This is actually equivalent to mastering the public opinion and evaluation system, another kind of competition for the right to speak.

It's just that those people are just trying to make money, and they have lost their own credibility. They don't allow others to establish it, so there is no judging system worthy of the audience's trust.

Naturally, the market is flooded with manufacturers who are trying to deceive one another.

This was the case in the golden age of the Xiangjiang film industry. A movie star would open his mouth to the crooked copyright dealer. Later, people no longer believed in Xiangjiang movies, which directly caused the latter to fall into a vicious circle, and the entire industry environment plummeted.

Bang bang bang!

Xu Jia's domineering words drew thunderous applause from the audience.

Anyone who is willing to accept the invitation and appear here is willing to give Jiaxing some face, and will naturally not seek trouble at this time.

What's more, most people in the industry tend to support the blueprint drawn by Xu Jia. Just because they don't speak out doesn't mean they are colluding with those unscrupulous producers.

After all, if you use bottomless speculation to obtain profits, only a small number of people will benefit, and the majority will still suffer losses.

It's just that no one with strong appeal like Xu Jia has stepped forward before. Those with this ability are unwilling to make troubles. No one can make money without his share anyway. What's more, under fierce competition, they can earn more. Without this ability, What's more, they have more ambition but insufficient strength. They can neither let go of the bottom line nor swim against the current. They can only watch the trend gradually collapse.

"Do you believe what he said?"

In the audience, Jiang Wen asked Zhang Yi, "I heard that you collaborated with Jiaxing Xin on a movie. Do you think he can do what he said?"

"It doesn't matter whether I believe it or not. If there's anyone in the circle who can do this, it's him."

Zhang Yimou answered unhurriedly, "Besides, if people don't actually say or do these things, it won't affect Jiaxing's making money. But I just said this, regardless of whether I will be put under public opinion, no matter whether I can succeed or not." , I think such people are worthy of admiration, at least they are better than those of us who are wise and protective."

The people who could sit next to them were all big shots in the industry, and they all fell silent after hearing Lao Mouzi's words.

Before, I was just looking at the joke, but now I thought about it carefully, what qualifications did I have to see other people's jokes? If I dared to stand in that position and say these words, I was already too far ahead of them.

"Now I will present the first award of the Jiaxing Night. It is also the award that I personally decided will be placed at the opening of the Jiaxing Night every year. It is called the Most Breakthrough Actor Award. The judging criteria for this award are very simple. The selection of the actor whose performance is most refreshing to the public this year is entirely voted on by the distinguished members of Jiaxing. A total of 26.52 million people participated. The winning actor is..."

Xu Jia stretched out his voice, and saw the wonderful scenes of multiple candidate actors switching on the big screen, including Pan Yueming in "White Night", Xu Yajun in "In the Name of the People", and "The Party at Southern Station" Hugo inside.

In the public voting stage, movies and TV series, including online dramas, are all mixed together for competition, and more professional awards will be separated later.

Finally, it was fixed on Pan Yueming's face in "White Night".

"Congratulations to Pan Yueming for winning the Most Breakthrough Actor Award at the first Jiaxing Night. He will receive an incentive bonus of 100,000 yuan and a share of Jiaxing's A-level resources." Xu Jia said loudly.

There was a burst of exclamation in the audience. Everyone knew that one hundred thousand yuan was a lucky draw, and Jiaxing's A-level resources were the key.

Everyone knows that in Jiaxing, A-level resources mean that the production cost is at least 50 million, which is no less than a big gift for an actor who has just become famous, not to mention that the remuneration Jiaxing deserves is also not less, Pan Yueming is making a lot of money here and there!